How To Create an eCommerce Video Ad

Introduction.

We live in a time where attention spans are shorter than ever. People scroll through their phones like it’s a race, and if your brand doesn’t stand out immediately, it’s forgotten in seconds.

This is especially true in the world of eCommerce. A simple product description or a photo isn’t always enough to convince someone to buy. That’s where video ads come in.

A well-made video ad can do so much more than show off a product. It can tell a story, trigger emotions, and build trust with potential customers—all within a few seconds.

And guess what? Videos work! According to a report by Wyzowl, 84% of people say they’ve been convinced to buy a product or service just by watching a video. That’s huge!

If you’re running an online store and want to increase sales, making a great video ad is one of the best tools at your disposal.

But how do you create one that grabs attention and gets people to click the “Buy Now” button? I’ll walk you through everything you need to know.

How Do I Create an eCommerce Video Ad?

1. Why Video Ads Matter in eCommerce

Before diving into the “how,” it’s important to understand why video ads are essential.

Videos grab attention faster. Compared to text or images, videos are more engaging. Platforms like Instagram, TikTok, and YouTube prioritize video content because they know it keeps people watching.
They build trust. Seeing a product in action feels more real. Customers can get a better sense of its size, quality, and how it works.
They boost conversions. Shopify found that stores using video on product pages see conversion rates increase by up to 80%. People are more likely to buy when they’ve seen the product in action.

So, if you’re not using video ads yet, you’re missing out on a powerful way to grow your eCommerce business.

2. Planning Your Video Ad

Before you grab your phone and start recording, take a step back and plan. A good video ad isn’t just random clips thrown together—it has a purpose.

Know Your Audience

Who are you trying to reach? Your video should speak directly to them. Are they young and trendy or more traditional? Understanding your audience will help you decide the tone, style, and length of your video.

Ask yourself:

What problems does my product solve for them?
What emotions do I want to trigger—excitement, trust, or curiosity?
What social platforms do they spend time on?

Define Your Goal

Every video should have a clear goal. Do you want to:

Increase brand awareness?
Drive traffic to your website?
Boost sales of a specific product?

Having a clear goal will shape the entire ad, from the script to the visuals.

3. Creating Your eCommerce Video Ad

Let’s break it down step by step:

Start with a Strong Hook

The first 3-5 seconds of your video are critical. This is when viewers decide if they’re going to keep watching or scroll past. Your hook should grab attention immediately.

Show the product in action.
Ask a question that speaks to their problem.
Use bold text or an eye-catching visual.

Example: If you’re selling noise-canceling headphones, your hook could be a quick scene of someone peacefully working in a noisy cafe.

Showcase the Product Benefits

Once you’ve hooked them, it’s time to show why your product is worth their attention. Focus on benefits, not just features.

Instead of saying: “Our headphones have 40mm drivers,” say: “Experience crystal-clear sound for your favorite music and podcasts.”
Highlight what makes your product different from competitors.

Use close-up shots, lifestyle scenes, or even customer testimonials to build trust.

Add a Call to Action (CTA)

Don’t assume people will know what to do next. Tell them! End your video with a clear CTA:

“Shop now for 20% off!”
“Click the link to learn more.”
“Order today and get free shipping.”

Keep it simple and direct.

4. Editing Your Video

You don’t need expensive equipment or advanced editing skills to create a great video ad. Many successful eCommerce ads are filmed on smartphones. The key is making it look professional and polished.

Here are some tips:

Use good lighting. Natural light works great, but if you’re indoors, make sure your product is well-lit.
Keep it short. Aim for 15-30 seconds. Short videos tend to perform better, especially on social media.
Add text captions. Many people watch videos with the sound off, especially on mobile. Adding captions ensures your message still gets across.
Include background music. A simple, upbeat track can make your ad feel more dynamic. Just make sure it doesn’t overpower your voice or product sounds.

Free tools like Canva or CapCut can help you edit your video quickly, even if you’re a beginner.

5. Where to Share Your Video Ad

Once your video is ready, it’s time to share it with the world. But where?

Social Media Platforms

Instagram: Great for visual content. Use Stories, Reels, or ads in the feed.
TikTok: Perfect for short, snappy videos that appeal to a younger audience.
Facebook: Reach a broader audience, especially if you use targeted ads.
YouTube: Ideal for longer, more detailed videos. You can also run ads before other videos.

Your Website

Add your video to product pages. Seeing the product in action can make a huge difference in convincing someone to buy.

Email Marketing

Include your video in newsletters or promotional emails. It’s a great way to engage subscribers and drive traffic back to your site.

FAQs

1. Do I need professional equipment to make a good video ad?

No! Most modern smartphones have great cameras. Focus on good lighting and clear audio, and your video will look professional enough.

2. How long should my eCommerce video ad be?

Aim for 15-30 seconds. Keep it short and to the point, especially for social media platforms where attention spans are limited.

3. What’s more important: product features or benefits?

Benefits! People care more about how a product will improve their life than the technical details.

4. Should I use paid ads or post my videos organically?

Both! Organic posts are free and help build a following, but paid ads can reach a larger audience quickly.

Conclusion

Creating an eCommerce video ad might seem like a lot of work, but it’s one of the most effective ways to boost sales and grow your brand. The key is to keep it simple, focus on the customer’s needs, and make it visually appealing.

So, are you ready to start making video ads that sell? What’s stopping you from creating your first one today?