How To Do Email Marketing On Shopify

Introduction.

Email marketing is one of the most powerful tools a business owner can use, and if you’re running an online store on Shopify, it can be a game changer.

You might be wondering why email marketing still matters in a world obsessed with social media and viral content.

But here’s the truth: email marketing remains incredibly effective for e-commerce, and statistics back this up.

Did you know that email marketing delivers an average return on investment (ROI) of $42 for every $1 spent? Yes, you read that right. That’s a massive opportunity to engage and convert potential customers.

Now, let’s break down why you should consider email marketing if you haven’t already and how you can do it successfully on Shopify.

Why Email Marketing Is a Must for Shopify Store Owners

Email marketing gives you a direct line to your audience’s inbox. While platforms like Instagram and TikTok are important for visibility, an email list is an asset you own and control.

Social media algorithms change constantly, but you still have full control over your email communications.

Plus, with tools and apps specifically designed for Shopify, it’s easier than ever to set up and run email campaigns.

But how do you actually make email marketing work on Shopify? Let’s walk through some key concepts and strategies.

How Can I  Do Email Marketing On Shopify?

The Basics of Email Marketing on Shopify

Before we dive into the nitty-gritty, make sure you have a few essentials sorted out. First, you’ll need an email marketing app that integrates well with Shopify.

Some popular choices are Klaviyo, Mailchimp, and Shopify Email. Each of these platforms has its strengths, so it’s about finding what suits your needs.

• Klaviyo: Known for advanced segmentation and automation features.
• Mailchimp: Great for beginners and businesses looking for easy-to-use tools.
• Shopify Email: Built into Shopify and is great for simple campaigns.

Step 1: Build Your Email List.

To start with email marketing, you need an email list. Here are some ways you can grow your list:

1. Offer a discount or freebie: People love getting something for signing up. Offer a 10% discount or free shipping in exchange for their email.
2. Exit-intent pop-ups: These appear when a visitor is about to leave your site, reminding them to sign up and possibly get a special deal.
3. Interactive forms and landing pages: Engaging content encourages visitors to subscribe.

Step 2: Set Up Automated Email Flows.

Automation is where email marketing shines. You can set up flows that work behind the scenes, sending the right messages to the right people at the right time.

• Welcome Series: When someone subscribes to your email list, a welcome series introduces your brand and shows them what to expect.
• Abandoned Cart Emails: Nearly 70% of online shopping carts are abandoned. These emails remind customers about the products they left behind, often nudging them to complete their purchase.
• Post-Purchase Follow-Ups: Send thank-you emails after someone buys from you. You can also include product recommendations based on what they purchased.

Step 3: Segment Your Audience.

Don’t treat your email list as one-size-fits-all. Segmenting your audience helps ensure that your content is relevant. For example:

• New vs. Returning Customers: New customers may appreciate a welcome discount, while returning customers might be interested in a loyalty program.
• Geographic Location: Tailor offers and content based on where your audience is located.
• Purchase History: Recommend products based on what they’ve already bought.

Pros and Cons of Email Marketing on Shopify

Pros

1. High ROI: Email marketing is cost-effective, with one of the highest ROI rates compared to other marketing channels.
2. Personalization: You can create personalized experiences for your audience, which increases engagement and conversion rates.
3. Automation: Setting up automated flows saves time and keeps your marketing consistent.
4. Analytics and Insights: You get detailed reports that show how your campaigns are performing, allowing for continuous improvement.

Cons

1. Deliverability Issues: If emails end up in spam folders, your efforts might be wasted. It takes time to build a good sender reputation.
2. List Maintenance: Keeping your email list clean and engaged requires effort.
3. Content Creation: Crafting engaging emails consistently can be time-consuming.

Best Practices for Effective Email Campaigns

1. Use a Clear Call to Action (CTA): Each email should have a clear purpose and a strong CTA.
2. Mobile Optimization: Over 60% of emails are opened on mobile devices. Make sure your emails look good on both desktop and mobile.
3. A/B Testing: Experiment with different subject lines, content, and CTAs to see what works best.
4. Engaging Subject Lines: A great subject line can make or break your open rates. Aim to be intriguing but clear.
5. Include Product Reviews and Testimonials: Social proof can be very effective in email campaigns.

FAQ

1. Is email marketing effective for small Shopify stores?

Absolutely. Email marketing is one of the most cost-effective ways to drive sales, even for small businesses. Start small and scale up as you see results.

2. How often should I send marketing emails?

It depends on your audience and the type of products you sell. Typically, once a week is a good starting point. Watch your engagement metrics and adjust as needed.

3. Do I need to hire a professional for email marketing?

Not necessarily. Many tools are user-friendly, and there are plenty of free resources to guide you. However, as your business grows, you might consider professional help to fine-tune your strategy.

4. What are some ways to prevent my emails from going to spam?

Use a reputable email service provider, avoid using spammy language, and make sure your emails are relevant to your audience. Also, make it easy for people to unsubscribe.

Conclusion

Email marketing is a crucial part of a successful Shopify strategy. From automation to segmentation, there are plenty of ways to engage and convert your audience.

Plus, with the right tools and a bit of effort, it doesn’t have to be complicated. Now that you have a solid foundation, what’s stopping you from taking your email marketing to the next level?

So, are you ready to boost your sales with email marketing on Shopify? Or do you have any more questions about getting started? Feel free to share!