Are you seeking alternative ways to start making passive income off your existing knowledge? then starting an online course business might just be the turning point for you.
The global trends already point in this direction, you don’t need to be sceptical about this business idea just because you are trying it for the first time.
The online course market has a huge market around it, so is the profitability. You can create a passive income right now from your online course business.
Innovation is always something that happens at every point in time, so many advancements have taken over major industries in the world, the education section is not one to be left alone, as technological innovations are taken over so quickly.
In this article, I am going to showing you how to start creating your first online courses and also make money with them.
What is an online course?
An online course is a type of course that is conducted over the internet, they are usually in form of Videos, text and audio.
In most cases, they are not usually free, as a price tag is attached to enable you to access them. Course creators make money when anonymous or referred students pay to access them.
Why You Should Create Online Courses.
Online courses are one of the very quick ways to make money on the internet, this business model allows you to sell your knowledge for money.
1. To make Money.
Do you want to make money online? creating online courses can help you make very good money.
I know of a lady who creates and sell online courses on digital marketing and she makes roughly over 3000 dollars every month.
2. To create Passive income.
Creating and selling online courses is another means of passive income if you seek one. There are over 7 billion people on the internet, all seeking information knowledge, you never can tell the size of your audience. If you are good at online marketing, you can make a very good passive income for the rest of your life.
3. You have access to a wider range of audiences.
As stated in the point above, there are over 7 billion internet users, and this huge range of audience can be yours for the taking with just creating an online course, all you just need is to put the effort in creating these courses and the world is yours for the taking
How To Create Online Course and Make Money
Getting started with an online course requires a lot of planning and strategy, here are very few things to get started with.
1. Choose A Nice/Topic.
Before going further to create your first online course, you have to choose a topic of interest, apart from being a topic of interest you also have to be deeply rooted in such a chosen topic, and also make sure that you do deep research to know what kind of courses are needed on the internet.
Having a passion for a particular topic is not enough, you also have to know that the course you intend to create is needed
some of these highly sought after courses on the internet are.
1. Web Development.
2. Machine Learning.
3. Digital Marketing.
4. Business Courses.
5. Health and Wellness
2. Get Equipped.
The next step after deciding the topic to create courses on, the next step would be to get yourself equipped with the right tools to start creating courses with, a few very important ones are.
A computer is one of the very tools to get started with, you can get started with any computer of your choice, but also make sure it has a very good graphic card and very solid RAM.
2. Internet Access.
Internet access is the next thing to watch out for when starting as an online course creator. You can always get access to an internet service provider in your country.
3. Online Video Recording Tools.
Online Video recording tools is one of the very important software to make sure you have, there are so many online software tools, and most of which comes at a very huge price, there is one I recommend any day and time and it is called OBS studio, you can click the link to get started.
Having a camera is not a must, but in most cases, you might want to have a stand-alone record of yourself before actually recording your screen, then you might just need a camera.
If you can’t lay your hands on one then you can stick to your computer’s webcam.
3. Choose an Online Course platform.
An online course platform is a website, mobile or desktop application that is designed for the sole purpose of education.
Most of the components of the website are usually designed around teachers and students, where an instructor is assigned to record classes on a particular topic and the video is then uploaded to the website so that relevant students can access them for learning purposes.
After taking so much time to create these courses, the next step would be to seek a platform where those courses would be uploaded, you can as well sell them on your own if you own your platform, not a bad idea.
See the online course platform as an engine that houses all your courses with the needed tools to facilitate ease of process for your online courses.
Various online course platforms allow you to manage all your online courses from creation to sales, here are a very few of them.
Thinkific is one platform with a robust set of user-friendly features that would enhance your online course creation experience, tools such as email marketing tools, membership site integration is inbuilt to help you scale your online course creation business.
With the inbuilt drag-and-drop feature, you can easily build create all the needed tools for your online course business.
Pricing with Thinkfic is relatively cheap and affordable, you can start with a limited trial and later on upgrade to a paid plan for as low as $39.
Here is an image below to assess their pricing.
TRY IT NOW – Thinkfic.com
Learnworlds is another great online course builder, It’s best for course creators seeking to create an interactive course section, with questionnaires, tests, and engaging elements.
Learnworlds also offers a high-end experience to online course creation approaches such as social media integration, custom mobile app, strong knowledge base, coupons 24/7 support and the ability to create a membership site.
Learnworlds does not offer any free plan, their plan starts at $29, you can get a glimpse of their pricing here.
TRY IT NOW – Learnworlds.com
Teachable is third on the list for e-learning platforms, you are also allowed to effortlessly upload your content, edit the feel of your online courses and upload them on a separate web hosting platform.
As the name implies, Teachable provides you with the needed infrastructure to create your online courses.
Pricing starts from as low as $29
TRY IT NOW – Teachable.com
Kajabi is a high-powered course builder that I can recommend to any online tutor anytime. It has amazing powerful course site themes, email marketing automation, customizable checkout, and blogging functionality.
Their plans are a bit expensive than the rest, starting at $119/month.
The fact that their services are a bit expensive does not make them an option, they are trusted by over 16,000-course creators worldwide.
One thing about Kajabi is the fact that they reward course creators with prizes and any milestone that they reach in their business, you even stand a chance of winning a brand new Tesla when your business hits a certain milestone.
Here are details of their pricing.
TRY IT NOW – Kajabi.com
Podia currently hosts over 11,000 users to create, host, and sell their lessons with a very easy to use platform.
Podia is free to use, but their payment processors have transaction fees of 2.9% + 30¢. Podia also lets you host webinars – either live or on-demand. You can sell these webinars or provide them for free to build your customer email list.
Another awesome feature is the ability to run your affiliate program inside of Podia. You can view all of your affiliates in one place, view helpful reporting, and make payouts based on your customized commission structure.
If you also intend to develop a strong membership functionality and the ability to increase your sales with the help of affiliates, Podia is a unique and worthwhile course builder to try out.
TRY IT NOW – Podia.com
4. Promote Your Courses.
Now that you have created and hosted all your online courses, the next step would be to divert tons of internet traffic to them. Marketing is a very essential aspect of any business and should be taken very seriously, There are many ways to market your online courses and they are.
Do you have a well-established blog with a massive readership, then you can use it as a medium to promote your online courses. It can be pretty tough if your blog is new and you intend to promote your online course with it, nothing is impossible if you have a traffic strategy that can be used.
I wrote an article on how you can start a blog, click the link below to get started.
2. Make Use Of YouTube.
YouTube is another amazing place to start selling your courses, there are so many people selling courses on YouTube, and you can do this Via your channel or run a paid YouTube Ads campaign.
Here is a link to an article I recommend you read to help you get started with YouTube marketing.
3. Use Facebook.
Facebook is one global marketing platform that can be utilized to sell your online course, there are so many ways to promote your course business on Facebook, you can do this via a Facebook group, or even by running paid advertising on Facebook.
Here is an article I recommend you read to help you get started with growing your business on Facebook.
4. Use Pinterest.
Pinterest is another platform that can help you promote your online course business, one way to do this is by adding a pin of your online course creation cover, you can cross-promote using Tailwinds Tribe, or even leverage the power of Pinterest SEO and lastly, you are free to create a paid Ads on Pinterest.
Here is an article I recommend you read to help you get started with growing your business on Pinterest.
5. Leverage The Power of LinkedIn.
LinkedIn is a social network for professionals, and this is one of the major reasons why it converts so well than any other social media.
LinkedIn might be smaller in size, but it has potential leads embedded in its network.
There are so many ways to promote your business on LinkedIn, and this is why I recommend you read this article on how you can grow your business on LinkedIn.
6. Email Marketing Still works.
Email marketing is one of the marketing channels that supersedes all other marketing channels.
Email marketing as a marketing medium has been proven to be more accurate and precise when it comes to targeting the right audience.
It takes a lot to build an email marketing list, but when you do, there is a lot of profit to be made, and this is why I recommend you read this article on email marketing.
One thing about making selling a seamless process is the ability to establish an audience, this would lead to trust being built.
Blogging and SEO is one method to build a trusted audience that will eventually become your first-hand customers once you decided to create your first online courses.
One major factor that facilitates sales is the ability to build trust with an existing audience, most people trying to sell their courses Via Facebook and Google paid ads will find it harder to generate sales than those who spend most of their time blogging around the topic that they intend to sell, over the years, they would have built loyal followers that would lead to a ready audience, when the course is eventually created.
I have said this times without numbers, selling online requires you to build trust, and one way to achieve this is by blogging about what you already know.
I wrote a comprehensive guide on how to start a money-making blog and make money, click the link below to get started.
A quick way to gauge the value of your course idea is to ask yourself: how often do people ask you for this information? If you’ve ever given a talk on a subject, pay attention to the interest levels of the audience.
And if you have an email marketing list, you can decide to break the news to your audience and see how they respond.
Another method is to make use of an online keyword research tool to see how many monthly searches that term you intend to write about is getting each month.
If you’re still not convinced that you can make money selling courses online, test the waters. Give it away for free. See how people respond, and you may just discover you have a real money maker on your hands.