Are you seeking alternative ways to start making passive income off your existing knowledge? Then starting an online course business might be the turning point for you.
The global trends already point in this direction; you don’t need to be sceptical about this business idea just because you are trying it for the first time.
The online course market has a vast market, and so is the profitability. So you can create a passive income right now from your online course business.
Innovation always happens at every point; so many advancements have taken over significant industries globally; the education section is not one to be left alone, as technological innovations are taken over so quickly.
Do you have the following Questions;
- how to create an online course in moodle
- how to set up online training
- teachable how to create a course
- how to create an online course in Canvas
- how to create a course on teachable
- how to create a mooc
- how to create a skillshare course
- how to make money creating online courses
- how to create your own course on udemy
- how to create an online course in WordPress
- how to create a website for online courses
- how to create an online course curriculum
- how to create and sell online courses
- how to create a course in LinkedIn Learning
- how to create a course on udemy
This article has been created to help answer the above questions with clarity. Make sure to stick to the end to get a comprehensive understanding.
What is an online course?
An online course is conducted over the internet; they are usually in videos, text and audio.
In most cases, they are not usually free, as a price tag is attached to enable you to access them. Course creators make money when anonymous or referred students pay to access them.
Why Should You Create Online Courses?
Online are one of the fast ways to make money on the internet; this business model allows you to sell your knowledge for money.
1. To make Money.
Do you want to make money online? Then, creating online courses can help you make perfect money.
I know of a lady who creates and sell online courses on digital marketing, and she makes roughly over 3000 dollars every month.
2. To create Passive income.
Creating and selling online courses is another passive income means if you seek one. There are over 7 billion people on the internet, all seeking information knowledge; you never can tell the size of your audience. So if you are good at online marketing, you can make an excellent passive income for the rest of your life.
3. You have access to a broader range of audiences.
As stated in the point above, there are over 7 billion internet users, and this vast range of audiences can be yours for the taking by just creating an online course; all you need is to put effort into making these courses, and the world is yours for the taking.
How To Create Online Course and Make Money
Creating an online course requires a lot of planning and strategy, here are very few things to get started with.
1. Choose a Niche/Topic.
Before going further to create your first online course, you have to choose a topic of interest; apart from being a topic of interest, you also have to be deeply rooted in such a selected topic and also make sure that you do deep research to know what kind of courses are needed on the internet.
Passion for a particular topic is not enough; you also have to know that the course you intend to create is needed. Unfortunately, some of these highly sought-after classes on the internet are.
1. Web Development.
2. Machine Learning.
3. Digital Marketing.
4. Business Courses.
5. Health and Wellness
2. Get Equipped.
After deciding the topic to create courses on, the next step would be to equip yourself with the right tools to start creating systems. With a few significant ones.
A computer is one of the very tools to start with; you can get started with any computer of your choice and make sure it has a perfect graphic card and substantial RAM.
2. Internet Access.
Internet access is the next thing to watch out for when starting as an online course creator. But, of course, you can always get access to an internet service provider in your country.
3. Online Video Recording Tools.
Online Video recording tools are one of the essential software to make sure you have; there are so many online software tools, and most of which come at a considerable price; there is one I recommend any day and time, and it is called OBS studio, you can click the link to get started.
Having a camera is not a must, but in most cases, you might want to have a stand-alone record of yourself before actually recording your screen; then, you might need a camera. If you can’t lay your hands on one, you can stick to your computer’s webcam.
3. Choose an Online Course platform.
An online course platform is a website, mobile or desktop application designed for the sole purpose of education.
Most of the website components are usually designed around teachers and students. For example, an instructor is assigned to record classes on a particular topic. The video is then uploaded to the website so that relevant students can access them for learning purposes.
After taking so much time to create these courses, the next step would be to seek a platform where those courses would be uploaded; you can sell them on your own if you own your platform, which is not a bad idea.
See the online course platform as an engine that houses all your courses with the needed tools to facilitate ease of process for your online courses.
Various online course platforms allow you to manage all your online courses from creation to sales; here are very few of them.
Thinkific is one platform with a robust set of user-friendly features to enhance your online course creation experience; email marketing tools and membership site integration are built to help you scale your online course creation business.
With the inbuilt drag-and-drop feature, you can quickly create all the needed tools for your online course business.
Pricing with Thinkfic is relatively cheap and affordable; you can start with a limited trial and upgrade to a paid plan for as low as $39.
Here is an image below to assess their pricing.
TRY IT NOW – Thinkfic.com
Payhip is an e-commerce platform that allows anyone to sell digital products, courses or memberships directly to their fans and followers.
Anyone can embed Payhip directly into your website, or you can use the inbuilt storefront to sell your work.
Payhip is designed to take care of everything because it is an all-in-one eCommerce solution for creators.
Payhip is just one of the leading solutions for digital downloads today; it also supports courses and physical product sales.
Payhip offers support for selling downloads, memberships, and an EU Vat calculation built-in, so you have less to think about when generating your income.
The good news is that Payhip is trusted by over 130,000 people worldwide while it keeps growing.
Payhip is particularly compelling because you can sign up for free and access all the features, unlimited products, and unlimited revenue opportunities within this package.
TRY IT NOW – Payhip.com
Learnworlds is another great online course builder; It’s best for course creators seeking to create an interactive course section with questionnaires, tests, and engaging elements.
Learnworlds also offers a high-end experience to online course creation approaches such as social media integration, a custom mobile app, a solid knowledge base, coupons, 24/7 support and the ability to create a membership site.
Learnworlds does not offer any free plan; it starts at $29; you can see their pricing here.
TRY IT NOW – Learnworlds.com
Teachable is third on the list of e-learning platforms; you are also allowed to effortlessly upload your content, edit the feel of your online courses and upload them on a separate web hosting platform.
As the name implies, Teachable provides you with the needed infrastructure to create your online courses.
Pricing starts from as low as $29
TRY IT NOW – Teachable.com
Kajabi is a high-powered course builder that I can recommend to any online tutor. It has fantastic, powerful course site themes, email marketing automation, customisable checkout, and blogging functionality.
Their plans are a bit more expensive than the rest, starting at $119/month.
Their services are a bit expensive and do not make them an option; they are trusted by over 16,000-course creators worldwide.
Kajabi rewards course creators with prizes and any milestone they reach in their business; you even stand a chance to win a brand new Tesla when your business hits a particular milestone.
Here are details of their pricing.
TRY IT NOW – Kajabi.com
Podia currently hosts over 11,000 users to create, host, and sell their lessons with a very easy-to-use platform.
Podia is free to use, but its payment processors have transaction fees of 2.9% + 30¢. Podia also lets you host webinars – either live or on-demand. You can sell these webinars or provide them for free to build your customer email list.
Another excellent feature is the ability to run your affiliate program inside of Podia. You can view all of your affiliates in one place, view helpful reporting, and make payouts based on your customised commission structure.
Suppose you also intend to develop a robust membership functionality and the ability to increase your sales with the help of affiliates. In that case, Podia is a unique and worthwhile course builder to try out.
TRY IT NOW – Podia.com
4. Promote Your Courses.
Now that you have created and hosted all your online courses, the next step would be to divert tons of internet traffic to them.
Marketing is an essential aspect of any business and should be taken very seriously; There are many ways to market your online courses.
Do you have a well-established blog with a massive readership, then you can use it as a medium to promote your online courses.
On the other hand, it can be pretty tough if your blog is new and you intend to promote your online system; nothing is impossible if you have a traffic strategy that can be used. Therefore, I wrote an article on how you can start a blog; click the link below to get started.
2. Make Use Of YouTube.
YouTube is another fantastic place to start selling your courses, there are so many people selling courses on YouTube, and you can do this Via your channel or run a paid YouTube Ads campaign.
Here is a link to an article I recommend you read to help you get started with YouTube marketing.
3. Use Facebook.
Facebook is one global marketing platform that can be utilised to sell your online course; there are so many ways to promote your course business on Facebook; you can do this via a Facebook group or even by running paid advertising on Facebook.
Here is an article I recommend you read to help you grow your business on Facebook.
4. Use Pinterest.
Pinterest is another platform that can help you promote your online course business; one way to do this is by adding a pin of your online course creation cover, you can cross-promote using Tailwinds Tribe, or even leverage the power of Pinterest SEO and lastly, you are free to create a paid Ads on Pinterest.
Here is an article I recommend you read to help you grow your business on Pinterest.
5. Leverage The Power of LinkedIn.
LinkedIn is a social network for professionals, and this is one of the significant reasons it converts so well to any other social media. LinkedIn might be smaller, but it has potential leads embedded in its network.
There are so many ways to promote your business on LinkedIn, and this is why I recommend you read this article on how you can grow your business on LinkedIn.
6. Email Marketing Still works.
Email marketing is one of the marketing channels that supersedes all other marketing channels.
Email marketing as a marketing medium has been proven to be more accurate and precise when targeting the right audience.
It takes a lot to build an email marketing list, but when you do, there is a lot of profit to be made, and this is why I recommend you read this article on email marketing.
One thing about making selling a seamless process is the ability to establish an audience; this would lead to trust being built.
Blogging and SEO are ways to build a trusted audience that will eventually become your first-hand customers once you decide to create your first online courses.
One major factor that facilitates sales is the ability to build trust with an existing audience; most people trying to sell their courses Via Facebook and Google paid ads will find it harder to generate sales than those who spend most of their time blogging around the topic that they intend to sell, over the years, they would have built loyal followers that would lead to a ready audience, when the course is eventually created.
I have said this times without numbers, selling online requires you to build trust, and one way to achieve this is by blogging about what you already know.
I wrote a comprehensive guide on starting a money-making blog and making money; click the link below to get started.
A quick way to gauge the value of your course idea is to ask yourself: how often do people ask you for this information? If you’ve ever given a talk on a subject, pay attention to the audience’s interest levels.
And if you have an email marketing list, you can decide to break the news to your audience and see how they respond.
Another method is to make use of an online keyword research tool to see how many monthly searches that term you intend to write about is getting each month.
Test the waters if you’re still not convinced that you can make money selling courses online. Then, give it away for free. See how people respond, and you may discover you have a real-money maker on your hands.
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