In recent years, online courses have become a popular way to share knowledge and make money.
Whether you’re an expert in a particular field, have a unique skill set, or simply want to share your passion with others, creating an online course can be a great way to monetize your knowledge and reach a global audience.
In this article, we will explore the steps involved in creating an online course and share tips for how you can make money from your course.
What is an Online Course?
An online course is a virtual learning experience that is accessible via the Internet. It is a way of sharing knowledge, skills, or expertise with a wide audience by creating an educational program that can be accessed remotely.
Online courses can take various forms, including video lectures, interactive exercises, quizzes, and assignments, and can be self-paced or structured into modules with specific deadlines.
They can cover a wide range of topics, from language learning and personal development to business skills and technical training.
Online courses can be created by individuals or institutions and can be sold to students or offered for free.
Why Should I Create an Online Course?
In this article, we’ll explore the compelling reasons why you should consider taking the plunge into the world of online course creation.
1. Share Your Expertise.
One of the most rewarding aspects of creating an online course is the opportunity to share your expertise with a global audience.
Whether you’re a seasoned professional, an experienced hobbyist, or a subject matter enthusiast, there are people out there eager to learn from your knowledge and experiences.
2. Help Others Learn.
Creating an online course allows you to become an educator, helping others acquire new skills or knowledge in a structured and comprehensive way.
The sense of fulfilment that comes from knowing you’ve empowered others with valuable information is immeasurable.
3. Flexibility and Convenience.
Online courses offer both creators and learners the flexibility to study and teach at their own pace and convenience.
This level of adaptability is especially beneficial for individuals with busy schedules, making education more accessible to a wider audience.
4. Monetize Your Expertise.
Online courses provide a monetization avenue for your expertise. Whether you choose to charge for your courses, offer them for free with upsell opportunities, or adopt a subscription model, creating online courses can generate income and potentially become a source of passive revenue.
5. Build Your Brand.
Developing online courses is an effective way to build your personal or professional brand. Your courses can establish you as an authority in your field, attracting new opportunities, collaborations, and a dedicated following.
6. Reach a Global Audience.
Unlike traditional in-person teaching, online courses have a global reach. You can connect with students from all corners of the world, transcending geographical boundaries and cultural limitations.
7. Leverage Technology.
Utilizing these technologies allows you to deliver engaging and interactive content, enhancing the learning experience.
8. Stay Current and Engaged.
Creating online courses necessitates staying current in your field. This process encourages continuous learning and engagement, as you explore new developments, research, and trends to offer the most relevant content to your students.
9. Receive Valuable Feedback.
Engaging with students through online courses provides an avenue for receiving feedback and insights. This feedback can help you refine your content and teaching methods, ultimately making you a more effective educator.
10. Fulfillment and Impact.
The sense of fulfilment that comes from making a positive impact on the lives of your students is perhaps the most compelling reason to create online courses. Watching your learners grow, succeed, and achieve their goals can be immensely rewarding.
How Do I Create an Online Course and Make Money?
Online courses offer a flexible, accessible, and cost-effective way for learners to acquire new skills and knowledge.
1. Choose your topic.
The first step in creating an online course is to choose a topic that you are passionate and knowledgeable about. It should be something that you are passionate about and that others will find useful and valuable.
Research other courses in your niche and determine how you can make yours unique and more valuable to learners.
Before going further to create your first online course, you have to choose a topic of interest; apart from being a topic of interest, you also have to be deeply rooted in such a selected topic and make sure that you do deep research to know what kind of courses are needed on the internet.
Passion for a particular topic is not enough; you also have to know that the course you intend to create is needed. Unfortunately, some of these highly sought-after classes on the internet are.
- Web Development.
- Machine Learning.
- Digital Marketing.
- Business Courses.
- Health and Wellness
2. Outline your course.
Once you have chosen your topic, it’s time to outline your course. Determine the main topics or modules you want to cover and the subtopics within each module. Create a comprehensive outline that will guide you as you create your course content.
3. Get Equipped.
After deciding the topic to create courses on, the next step would be to equip yourself with the right tools to start creating systems. With a few significant ones.
- Computer/Laptop: A computer is one of the very tools to start with; you can get started with any computer of your choice and make sure it has a perfect graphic card and substantial RAM.
- Internet Access: Internet access is the next thing to watch out for when starting as an online course creator. But, of course, you can always get access to an internet service provider in your country.
- Online Video Recording Tools: Online Video recording tools are one of the essential software to make sure you have; there are so many online software tools, most of which come at a considerable price; there is one I recommend any day and time, and it is called OBS studio, you can click the link to get started.
- Camera: Having a camera is not a must, but in most cases, you might want to have a stand-alone record of yourself before actually recording your screen; then, you might need a camera. If you can’t lay your hands on one, you can stick to your computer’s webcam.
3. Create your content.
Next, it’s time to create your course content. This can include video lessons, written materials, quizzes, assignments, and other resources. Make sure your content is engaging, informative, and easy to understand.
Use examples, case studies, and real-world scenarios to make your content more relatable and practical.
4. Choose a platform.
There are many online platforms that you can use to host and sell your course, such as Udemy, Teachable, and Thinkific.
Choose a platform that best suits your needs and budget. Consider factors such as pricing, features, and customer support.
Thinkific is one platform with a robust set of user-friendly features to enhance your online course creation experience; email marketing tools and membership site integration are built to help you scale your online course creation business.
Pricing with Thinkfic is relatively cheap and affordable; you can start with a limited trial and upgrade to a paid plan for as low as $39.
Here is an image below to assess their pricing.
TRY IT NOW – Thinkfic.com
Payhip is an e-commerce platform that allows anyone to sell digital products, courses or memberships directly to their fans and followers.
Anyone can embed Payhip directly into your website, or you can use the inbuilt storefront to sell your work.
Payhip is designed to take care of everything because it is an all-in-one eCommerce solution for creators.
Payhip is just one of the leading solutions for digital downloads today; it also supports courses and physical product sales.
Payhip offers support for selling downloads, memberships, and an EU VAT calculation built-in, so you have less to think about when generating your income.
The good news is that Payhip is trusted by over 130,000 people worldwide while it keeps growing.
Payhip is particularly compelling because you can sign up for free and access all the features, unlimited products, and unlimited revenue opportunities within this package.
TRY IT NOW – Payhip.com
Learnworlds is another great online course builder; It’s best for course creators seeking to create an interactive course section with questionnaires, tests, and engaging elements.
Learnworlds also offers a high-end experience to online course creation approaches such as social media integration, a custom mobile app, a solid knowledge base, coupons, 24/7 support and the ability to create a membership site.
Learnworlds does not offer any free plan; it starts at $29; you can see their pricing here.
TRY IT NOW – Learnworlds.com
Teachable is third on the list of e-learning platforms; you are also allowed to effortlessly upload your content, edit the feel of your online courses and upload them on a separate web hosting platform.
As the name implies, Teachable provides you with the needed infrastructure to create your online courses.
Pricing starts from as low as $29
TRY IT NOW – Teachable.com
Kajabi is a high-powered course builder that I can recommend to any online tutor. It has fantastic, powerful course site themes, email marketing automation, customisable checkout, and blogging functionality.
Their plans are a bit more expensive than the rest, starting at $119/month. Their services are a bit expensive and do not make them an option; they are trusted by over 16,000-course creators worldwide.
Here are details of their pricing.
TRY IT NOW – Kajabi.com
Podia currently hosts over 11,000 users to create, host, and sell their lessons with a very easy-to-use platform.
Podia is free to use, but its payment processors have transaction fees of 2.9% + 30¢. Podia also lets you host webinars – either live or on-demand. You can sell these webinars or provide them for free to build your customer email list.
Another excellent feature is the ability to run your affiliate program inside of Podia. You can view all of your affiliates in one place, view helpful reporting, and make payouts based on your customised commission structure.
Suppose you also intend to develop a robust membership functionality and the ability to increase your sales with the help of affiliates. In that case, Podia is a unique and worthwhile course builder to try out.
TRY IT NOW – Podia.com
5. Price your course.
Determine how much you want to charge for your course. Research other courses in your niche to determine a fair and competitive price. Consider offering discounts or promotions to attract new learners.
6. Market your course.
Offer free samples or demos to give learners a taste of what your course has to offer. Collaborate with other influencers or experts in your niche to reach a wider audience.
Now that you have created and hosted all your online courses, the next step would be to divert tons of internet traffic to them.
Do you have a well-established blog with a massive readership, then you can use it as a medium to promote your online courses.
On the other hand, it can be pretty tough if your blog is new and you intend to promote your online system; nothing is impossible if you have a traffic strategy that can be used. Therefore, I wrote an article on how you can start a blog; click the link below to get started.
2. Make Use Of YouTube.
Here is a link to an article I recommend you read to help you get started with YouTube marketing.
3. Use Facebook.
Facebook is one global marketing platform that can be utilised to sell your online course; there are so many ways to promote your course business on Facebook; you can do this via a Facebook group or even by running paid advertising on Facebook.
4. Use Pinterest.
Pinterest is another platform that can help you promote your online course business; one way to do this is by adding a pin of your online course creation cover, you can cross-promote using Tailwinds Tribe, or even leverage the power of Pinterest SEO and lastly, you are free to create a paid Ads on Pinterest.
5. Leverage The Power of LinkedIn.
LinkedIn is a social network for professionals, and this is one of the significant reasons it converts so well to any other social media. LinkedIn might be smaller, but it has potential leads embedded in its network.
6. Email Marketing Still works.
Email marketing is one of the marketing channels that supersedes all other marketing channels. Email marketing as a marketing medium has been proven to be more accurate and precise when targeting the right audience.
It takes a lot to build an email marketing list, but when you do, there is a lot of profit to be made, and this is why I recommend you read this article on email marketing.
One thing about making selling a seamless process is the ability to establish an audience; this would lead to trust being built.
One major factor that facilitates sales is the ability to build trust with an existing audience; most people trying to sell their courses Via Facebook and Google paid ads will find it harder to generate sales than those who spend most of their time blogging around the topic that they intend to sell, over the years, they would have built loyal followers that would lead to a ready audience when the course is eventually created.
I wrote a comprehensive guide on starting a money-making blog and making money; click the link below to get started.
7. Launch your course.
Once you have created your course and marketed it, it’s time to launch it. Set a launch date and create a launch plan that includes email marketing, social media posts, and other promotions. Consider offering a launch discount or bonus to incentivize learners to sign up.
8. Continuously improve your course.
Once your course is launched, it’s important to continuously improve it based on learner feedback. Ask for feedback from learners and use it to improve the course content, structure, and delivery.
9. Provide excellent customer support.
As you launch your course and start getting learners, it’s important to provide excellent customer support.
Respond to learner inquiries and feedback in a timely and professional manner. Offer help and guidance throughout the course, and make sure learners feel supported and valued.
10. Consider offering a certification.
Some learners may be interested in receiving a certification upon completion of your course. Consider offering a certificate or badge that learners can use to demonstrate their newly acquired skills and knowledge.
This can make your course more appealing to learners and increase your revenue.
11. Continuously promote your course.
Finally, it’s important to continuously promote your course even after launch. Use digital marketing strategies such as email marketing, social media, and search engine optimization to reach new learners and keep existing ones engaged.
Consider offering seasonal promotions or creating new content to keep learners interested and coming back for more.
Creating an online course can offer a wide range of benefits, including sharing your knowledge and expertise, monetizing your skills, reaching a global audience, building your brand, offering flexibility and convenience, and more.
With the right strategy and approach, creating an online course can be a profitable and fulfilling endeavour. In summary, creating and selling an online course requires effort, dedication, and persistence.
However, with the right topic, platform, and marketing strategy, you can create a high-quality course that provides value to learners and generates income for you. Remember to continuously improve and promote your course to maximize your revenue and impact.