How To Integrate Zoominfo With HubSpot

How To Integrate Zoominfo With HubSpot



ZoomInfo, a leading B2B contact database, and HubSpot, a powerful customer relationship management (CRM) platform, are two tools that businesses often rely on to streamline their sales and marketing efforts.

By integrating ZoomInfo with HubSpot, businesses can enhance their lead generation and management processes, ensuring that they have the most relevant and reliable data at their fingertips.

In this article, we will explore the process of integrating ZoomInfo with HubSpot, allowing you to harness the power of both platforms seamlessly and efficiently.

So, let’s dive into the world of integration and discover how connecting ZoomInfo with HubSpot can transform the way you engage with your prospects and customers.

How Do I Integrate ZoomInfo with HubSpot?

By integrating ZoomInfo with HubSpot, businesses can leverage the comprehensive data provided by ZoomInfo to enhance lead generation, improve lead quality, and streamline sales and marketing processes.

In this article, we will guide you through the process of integrating ZoomInfo with HubSpot, helping you unlock the full potential of this powerful synergy.

Step 1: Assessing Your Business Needs.

Before diving into the integration process, it’s important to evaluate your business requirements.

Determine how ZoomInfo’s vast database of B2B contacts can benefit your sales and marketing efforts, and identify the specific data points you need to import into HubSpot.

Whether it’s enriching your existing leads with additional contact information or sourcing new leads from ZoomInfo, understanding your goals will guide you through the integration process.

Step 2: Authenticating Your ZoomInfo and HubSpot Accounts.

To establish the connection between ZoomInfo and HubSpot, you need to authenticate both accounts.

Start by logging into your ZoomInfo and HubSpot accounts. In ZoomInfo, locate the integration settings and generate an API key.

In HubSpot, navigate to the App Marketplace, search for ZoomInfo, and install the ZoomInfo integration. Follow the prompts to authenticate your ZoomInfo account using the API key generated earlier.

Step 3: Importing and Syncing Data.

Once the authentication is complete, it’s time to import and sync the data between ZoomInfo and HubSpot.

Determine the specific lists or segments from ZoomInfo that you want to import into HubSpot. This could include contact lists, company profiles, or even technographic information.

Map the fields in ZoomInfo to the corresponding fields in HubSpot, ensuring that the data is imported accurately.

Set up the syncing frequency to keep the data in HubSpot updated with the latest information from ZoomInfo.

Step 4: Leveraging ZoomInfo Data in HubSpot.

With the integration in place, you can now leverage the power of ZoomInfo data within HubSpot to enhance your sales and marketing efforts.

For example, when nurturing leads in HubSpot, you can use ZoomInfo’s firmographic data to personalize your communication and tailor your marketing messages based on industry, company size, or location.

The enriched contact information from ZoomInfo can also provide valuable insights for your sales team, helping them engage with prospects more effectively and close deals faster.

Step 5: Automating Workflows and Segmentation.

The integration between ZoomInfo and HubSpot enables you to automate workflows and segment your leads more effectively.

With the combined capabilities of both platforms, you can create dynamic lead-scoring models based on ZoomInfo data, automate lead qualification processes, and trigger personalized communications based on specific actions or attributes.

This automation and segmentation allow you to prioritize your efforts and focus on the leads that are most likely to convert, increasing your sales efficiency.

Step 6: Monitoring and Optimization.

Once the integration is up and running, it’s crucial to monitor the performance and optimize your processes.

Track the effectiveness of the ZoomInfo data integration in terms of lead quality, conversion rates, and sales velocity.

Use the insights gained to refine your strategies, adjust your lead scoring models, and improve your targeting.

Continuously monitor and optimize your workflows to ensure that the integration between ZoomInfo and HubSpot is driving the desired results.


Integrating ZoomInfo with HubSpot can supercharge your sales and marketing efforts by providing accurate and comprehensive B2B contact data.

By following the steps outlined in this article, you can establish a seamless connection between these two powerful platforms and leverage the data-driven insights to fuel your growth.

So, take advantage of this integration and unlock the potential of ZoomInfo and HubSpot to elevate your sales and marketing strategies to new heights.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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