With more than 1.62 billion active users: that’s right, around 35% of the entire global population is a Facebook user.
What is a Facebook Group?
A Facebook Group is a place for group communication, letting people share their common interests and express their opinions.
Groups let people come together around a common cause, issue, or activity to organize, express objectives, discuss issues, post photos, and share related content.
Anybody can create and manage a Facebook Group, which in turn generates massive membership running into millions of people.
Why do I Need a Facebook Group?
One way to make money online is to build an online audience on any platform of your choice. Facebook Groups can be a great way to extend the reach of your customer base, get new customers and build relationships for business.
1. Facebook groups allow you to engage with your followers.
Facebook Groups are designed for commenting, likes, and overall engagement, which is one way to build and nurture an audience online. Creating a Facebook group and nurturing it can enable you to engage with your followers.
2. Facebook provides you with an opportunity to teach your audience.
Having a Facebook group makes it easy for you to explain, motivate, inspire, and teach the content that you love. It’s where you serve your followers and can have a real influence on people’s lives.
3. Facebook groups allow you to utilize online pills.
Polls are one feature that was introduced into social media platforms with Facebook inclusive. One of the amazing and ultra-valuable features of Facebook Groups is that you can poll your members. Ask them absolutely anything and your followers will respond.
Polls can be used to learn about what your community needs or wants from you, and find out what are they struggling with.
Get opinions on business or ideas you desire to experiment with. Ever had an idea, but you weren’t sure if people would like it or want it? Use your Group as a testing ground.
4. Facebook groups can be used to Build Trust.
Your Facebook Group is a collection of private conversations and no one, other than Group members, can see the discussion.
This presents an opportunity for you to nurture your members so they begin to know, like, and trust you.
5. Build your Email list.
An email list is yours for life, irrespective of whatever you decide to do with it. Your Facebook group can be deleted if you are found violating the community guidelines. You can build your list with your Group.
If you have a free opt-in or free giveaway that you give in exchange for a person’s email why not offer this to your Group? Create a welcome post and pin it to the top with the offer.
How do I Make Money Online With a Facebook Group?
1. Understand how Facebook group Works.
The first thing you need to understand is how Facebook groups are designed to work. While Facebook Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small-group communication and for people to share their common interests and express their opinion.
Facebook Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”
Facebook groups tend to be used by groups of people to discuss certain topics.
Each group has a different topic that forms the basis of all conversations. You simply join the groups that are of interest to you and engage people in that group.
Facebook groups also come with their own set of rules which are determined by the creator of such groups.
Sometimes people may or may not be allowed to post on the group, and many more restrictions can be set by the admin of such group. The rules that apply to a certain group are set by the admin of the such group.
2. Choose a topic.
Facebook groups are different because they are tailored to a specific purpose, niche or topic. Having a Facebook group is a viable way of building a highly engaged community of individuals who are likely to be interested in your business.
Groups are a great source of immediate feedback, and if you build a niche group from the beginning, the feedback you receive will be extremely valuable.
3. Promote Your Blog.
All you need do is drop the link to your blog when posting to your group audience. Make sure to pick a niche that you have well grounded and write well on it. Facebook groups can be a perfect traffic source for your blog.
I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.
4. Promote Your YouTube channel.
All you need do is drop the link to your YouTube channel when posting to the audience on your group.
I wrote a comprehensive guide on how to start a successful YouTube channel. Check out the link to the article below to learn more.
5. Start an affiliate marketing business.
Links can be placed strategically when posting to the group, driving in traffic and ultimately becoming conversions.
6. Build an Email list.
Facebook groups are one way to gain more followers and build your profile. To get to the next level you will have to build an email list that will help you gain loyal customers who will stay in connection with you so you can keep marketing your product or services to them.
Having an email list will help you build an intimate and strong bond so that your follower doesn’t only remain a follower but becomes an actual member of your small community.
Remember, if all else disappears which includes social media, you will still have your email.
Hence building an email list should be your priority since it will help you directly market your products with them and create a stronger bond.
I wrote a comprehensive guide on how to build an email list. Check out the link to the article to learn more.
8. Start an e-Commerce Business.
I wrote a comprehensive guide on how to start a successful e-Commerce business. Check out the link to the article to learn more.
9. Start a Print-on-demand Business.
Print-on-demand platforms like RedBubble, TeePublic, or TeeSpring give you the ability to create art on products, such as shirts, mugs, phone cases, or stickers, set prices, and sell them right on their marketplaces.
By using Facebook groups to promote your designs and convince customers to purchase them, you can make money through the differences between your listing prices and product costs.
Promoting your designs through Facebook groups can help you make money. The advancements in printing technology and the rise in demand for unique and exclusive products are the main factors contributing to this growth.
10. Provide Online Freelance Services.
Using Facebook groups to promote freelance services can help build your portfolio and help make money.
The market for freelancing also grows at a relatively fast rate, increasing to 7% compared to only 2% of the non-freelance market.
It’s important to note that your Facebook group’s content should closely relate to your service. Otherwise, it wouldn’t reach the right customers.
I wrote a comprehensive guide for this article on how to become a successful freelancer. Check out the link to the article to learn more.
11. Make Money Via sponsored content.
Advertisers typically want to see your group membership above 10,000. If you meet this threshold, then you can create an avenue to advertise to both small and large businesses.
You can also include specifics about your desired rates and what they include. This can weed out any advertisers looking to lowball you.
On the flip side, if your posted rates are lower than what advertisers are willing to spend, you’ll miss out on extra cash.
12. Offer Coaching and Workshop Services
Your Facebook group members stay in your community because they see its value and trust you.
Offering to coach them personally can save them from costly blunders and also help you make money in return.
Your members will feel closer to you, and their success will be tied to your service. Coaching can make money with a Facebook group in pretty much any niche. Even topics thought to be in-person activities can translate into the virtual world.
The student can be located halfway around the world from their coach and still benefit from the coach’s instruction.
I wrote a comprehensive article on this blog on how to make money online as a coach. Check out the link to the article to learn more.
13. Offer Paid Courses.
But a successful course requires more than just great content. Once you complete your course, you’ll need a place to host it.
If your content is text-based, any basic hosting platform will probably get the job done. If your content relies on video lessons, you’ll need a platform that specializes in video hosting such as Udemy and many more.