Not too long after Facebook became successful globally, it decided to decouple messaging from its initial app and launch a different app called Messenger.
Facebook Messenger has 1.3 billion users making it the second most popular free messaging service in the world, beaten only by WhatsApp.
Apart from the fact that this decoupling brought scaleability to individuals, businesses can also take advantage of this to build a passive income online.
Anyone can build a passive income on the Messenger platform with the right technical know-how. Do you want to make money online with Messenger? Here is how it can be done the right way.
What is Messenger?
Facebook Messenger is an instant messaging feature built into Facebook. It was launched in 2011 and was officially merged with Facebook in 2014.
Messenger allows Facebook users to connect and send instant messages, photos, and videos, and perform other tasks.
Why do I need a Messenger account?
If you’re using Facebook to stay in touch with friends and family, then you’re already familiar with Facebook Messenger.
Facebook Messenger is a great tool to communicate with people in real-time. As such, it can make a difference for your business.
Many of your customers are probably already looking for ways to contact you directly with the least hassle – and Messenger is one of their preferred tools. Here are a few reasons why you need Messenger
1. Messenger can be used to Generate More Leads.
Every successful online business requires leads to survive and make money. Facebook Messenger comes built-in with a functionality that allows you to generate leads easily called Messenger Bots.
Also, With Facebook Messenger, the potential customer who’s on the verge of ordering from you can reach out and clarify their concerns. All they have to do is click a button. You can respond instantly using just your phone.
2. Messenger is a Fast Communication Tool
Messenger is an awesome tool required for communication, and whether you like it or not, the world is moving at a faster pace than ever.
With Messenger, prospective customers can have instant access to you and immediately read your responses – just like a live chat.
Finally, Your business must not be an exception when it comes to communication. The faster you can communicate, the more people will trust you and rely on you.
3. Messenger is free.
Facebook messaging is free, and all you need is Internet access, and away you go. Your customers can use Wi-Fi or their data plan from their phone to utilize Facebook Messenger for communicating with you. But for most of them, it won’t cost anything extra – and it’s free for your business, too.
4. Messenger allows you to Send Files & Images
Messenger can be helpful to send images or other files back and forth. With Facebook Messenger, you can send images and files as much as you want, and your customers can do the same. It’s the perfect communication tool.
5. You can Make a Phone Call on Messenger.
Utilizing Facebook Messenger allows you You call your customers through Facebook Messenger even though you don’t have their phone numbers.
It requires a microphone and speakers, but most electronic devices are equipped with both. If you get tired of texting or messaging back and forth, you can try the old-fashioned approach and make the call using the same tool.
6. Messenger can be integrated with your website.
Messenger can be an added plug to your business, and with over 2 billion active Facebook users, it’s important to get your business plugged in.
Most of these active users are logged into Facebook on their mobile devices all day long. Therefore, adding this feature to your website is a must, because it makes it easy for potential customers to reach out to you.
How do I Make Money Online With Messenger?
Making money on Messenger is not as simple as running ads and watching thousands of dollars come in.
If you want to make money on Messenger, you need to build and scale your brand with intention. Only then will you have the solid foundation required to reach new audiences, win new customers, and retain existing ones.
Messenger make it easy to make money because it allows you to contact customers directly. Do you want to make money online with Messenger? Here is how it can be done.
1. Choose a Messenger Bot.
Facebook Messenger bots live within the Facebook Messenger app and can converse with some of the 1.3 billion people who use Facebook Messenger every month.
It was introduced to messenger to make conversations and brand relations a lot easier. Customers expect 24/7 availability, and they hate waiting on hold. They also ask many of the same questions over and over again.
With a Facebook messenger bot, Customers will be able to access the information they need, even if they’re unavailable. Chatbots are like virtual assistants. They can be programmed to understand questions, provide answers, and execute tasks.
They can provide a customized online shopping experience and even make sales. The point is that your audience is already using Facebook Messenger, and they expect to be able to interact with your brand there when visiting your Facebook page.
Chatbots can increase your rate of response, making it easier for people to get the information they expect in real-time, on a channel they already use.
2. Build an audience.
Next is to begin building an audience for your messenger bot. A Messenger bot will use the Messenger app from Facebook to communicate in live artificial intelligence-driven conversations, which you can set up for any part of your business and marketing.
Another unique feature of a Facebook messenger bot is that it allows you to capture the contact of people who engage with it, thereby providing you with the privilege of reaching out to them once more.
This means anyone who starts a conversation with your bot has been captured into a funnel. Once this is understood, you can begin building your audience however you like. Most of all you can utilize both free and paid channels to capture people into your funnel.
I wrote a comprehensive guide on this blog on how to build an audience online. Check out the link to the article to learn more.
3. Promote your Blog.
The next way to make money with Messenger is to share a link to your blog. Do you have a blog that is in dire need of traffic? Messenger can help drive traffic to it.
All you need do is drop the link to your blog when sending out a broadcast to your audience. Make sure to pick a niche that you have well grounded and write well on it.
I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.
4. Promote Your YouTube channel.
Do you have a YouTube channel that is in dire need of traffic? Messenger can help drive traffic to it.
All you need to do is send a link to your YouTube channel when sending out a broadcast via Messenger.
Messenger can be a perfect traffic source for your YouTube channel, as it can also be used to increase the number of subscribers you have which helps you make more money.
I wrote a comprehensive guide on how to start a successful YouTube channel. Check out the link to the article below to learn more.
5. Start an affiliate marketing business.
Affiliate marketing is a business model that allows you to make money selling other people’s products via a unique link assigned to your account.
Messenger can be a perfect traffic source for your affiliate marketing business. Links can be placed strategically when sending out a broadcast to your audience at any given time. Make sure this is not a habit as it may cause people to eject from your funnel.
I wrote a comprehensive guide on how to start a successful affiliate marketing business. Check out the link to the article below to learn more.
6. Build an Email list.
Messenger is one way to gain more followers and build your profile. To get to the next level you will have to build an email list that will help you gain loyal customers who will stay in connection with you so you can keep marketing your product or services to them.
Having an email list will help you build an intimate and strong bond so that your follower doesn’t only remain a follower but becomes an actual member of your small community.
Remember, if all else disappears which includes social media, you will still have your email.
Hence building an email list should be your priority since it will help you directly market your products with them and create a stronger bond.
I wrote a comprehensive guide on how to build an email list. Check out the link to the article to learn more.
8. Start an e-Commerce Business.
Do you have a physical product to sell, Messenger comes built with shopping features to help creators and business owners retail their products. Facebook Marketplace is a great place for individuals and businesses to sell products online.
You can use it to display your wares and run Facebook ads to connect with shoppers. I wrote a comprehensive guide on how to start a successful e-Commerce business. Check out the link to the article to learn more.