The use of mobile apps has exploded all around the world. By the end of 2020, there were about 3.5 billion smartphone users worldwide, and an estimated 1.4 billion smartphones were sold in that year alone.
As a result, the increase for mobile apps continues to skyrocket to an all-time high. Beyond delivering services and goods to their customers, business owners also make use of mobile apps in various ways to boost their Return on Investment (ROI) in multiple ways.
Advertising also comes a long way when it comes to the mobile application, anyone can decide to build an application that adds value to an audience and monetize it using advertising.
What is Google Admob?
AdMob is a mobile advertising platform created by Google built for mobile app developers to generate revenue from their mobile applications.
AdMob delivers matching ads to the users as per the criteria set. It works for both Android and iOS apps.
So, in case you have a mobile app and want to monetize it, Google Admob is the best tool designed to help you achieve that.
Why do I need a Google Admob Account?
Mobile apps can leverage the features of native devices seamlessly. It opens a great opportunity to engage with the users productively. Anyone can leverage this to build a product that can be monetized using Google Admob.
Here are some of the reasons why you need a Google Admob account.
1. Google Admob comes with Actionable Reporting.
Mobile app developers need to track users, measure generated revenue, and check the CTR (click-through rate) and other metrics to analyze the ROI of their business.
Google AdMob creates meticulous reports with its advanced features which helps business stay in touch with their revenue.
2. Google Admob is the World’s Largest Global Ad Network.
Google Admob draws its inventory from Google Adsense which is the world’s largest internet advertising company.
From the most well-known brands to regular businesses which aim at paying and getting the best ad position.
This translates to higher demand for relevant ads that generate higher revenue for you as an app owner or publisher.
3. You get the chance to earn The Highest CPM.
Google AdMob makes use of third-party networks such as Google Adsense and displays ads from the highest-paying network.
This means you can earn the best cost for your ad units and earn the highest cost per thousand impressions (CPM).
4. Google Admob can be Integrated With Google Analytics.
Business needs actionable insight to make informed decisions, and this is where Admob shines.
Google AdMob can be integrated with Google Analytics and offer metrics related to engagement, revenue, screen views, sessions, app version, screen size, and more.
You can use these analytics to generate actionable insights that improve your app vitals and further boost your ad revenue.
5. Google Admob helps you gain Complete Control.
Google AdMob offers the best advertising policies and complete control to mobile app developers.
This helps app owners like you control the types of ads you would like to display to your users so that you can protect your brand as well as ensure authenticity.
How do I Make Money Online With Google Admob?
1. Understand how Google Admob works.
Just as Google Adsense is to web developers, so is Google Admob to mobile developers. Google Admob is designed to display relevant ads to users who downloaded your mobile application so that you can make the most of it.
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