How To Promote Digital Products On Pinterest

Introduction

Let’s talk about Pinterest. It’s not just for planning weddings or saving recipes. It’s a powerful marketing tool that can help you grow your business, especially if you’re selling digital products.

Pinterest is more than just a social media platform—it’s a visual search engine. People go there looking for inspiration, ideas, and yes, products.

Now, if you’re wondering how to get your digital products in front of the right people on Pinterest, you’re in the right place.

I’m going to walk you through everything from setting up your profile to creating pins that convert into sales. And don’t worry, I’ll keep it simple and easy to follow.

Why Use Pinterest to Promote Digital Products?

You might be asking, Why Pinterest? Well, here’s the thing:

It’s huge. Pinterest has over 465 million active users every month. That’s a lot of eyeballs on your products.
People are ready to buy. Unlike other platforms where people scroll for entertainment, Pinterest users are often in a buying mindset. They’re searching for solutions, and your product could be the answer.
It drives traffic. Pinterest can send a steady stream of visitors to your website or online store. According to a study by Statista, around 85% of Pinterest users say they use the platform to plan purchases.

If you’re selling digital products like eBooks, courses, printables, or design templates, Pinterest is a great place to promote them.

How Do I Promote Digital Products On Pinterest?

Step 1: Set Up a Business Account

Before you start pinning, make sure you have a Pinterest business account. It’s free, and it gives you access to analytics, ads, and other tools that a regular account doesn’t have.

How to Set It Up:

Go to Pinterest for Business.
Click on “Join as a Business.”
Fill out the details, like your business name, email, and website.
Once it’s set up, claim your website. This helps build trust and shows Pinterest that you’re a legit business.

Step 2: Optimize Your Profile

Your profile is the first thing people will see, so it needs to look professional and clearly explain what you offer.

Tips for a Great Profile:

Use a clear profile picture. If you’re a solo entrepreneur, a nice photo of yourself works well. For brands, use a logo.
Write a solid bio. Tell people what you do and how you can help them. Include keywords related to your digital product. For example: “Helping small businesses grow with easy-to-use social media templates.”
Add a link to your website. Make sure it points directly to a landing page where people can learn more about your product.

Step 3: Create Boards That Make Sense

Pinterest is organized by boards, so think of them like categories for your content. Each board should focus on a specific topic related to your product.

Board Ideas:

If you sell online courses about social media, you could create boards like:
- Social Media Tips for Beginners
- Instagram Growth Strategies
- Content Creation Tools

Make sure your boards are well-organized and have clear titles. It helps with SEO (search engine optimization) on Pinterest.

Step 4: Design Eye-Catching Pins

Your pins are what attract people to your content, so they need to look good. Pinterest is a visual platform, and the better your pins look, the more likely people will click.

Pin Design Tips:

Use vertical images. Pinterest prefers vertical pins with a 2:3 aspect ratio (think 1000 x 1500 pixels).
Include text overlays. Add a short, catchy headline that explains what the pin is about. For example: “Free Instagram Template” or “5 Ways to Grow Your Email List.”
Use bright colours and clear fonts. Make sure your text is easy to read, even on a small screen.
Add your logo or website URL. It helps with branding and builds trust.

If design isn’t your thing, tools like Canva can make it super easy to create professional-looking pins.

Step 5: Write Pin Descriptions That Sell

Your pin’s description is just as important as the image. It helps Pinterest understand what your pin is about and shows it to the right audience.

How to Write a Good Description:

Use keywords related to your product and audience. If you’re selling meal-planning printables, use keywords like “meal prep,” “easy recipes,” and “weekly meal plan.”
Include a call to action (CTA). Tell people what to do next. For example: “Click to download your free meal planner!”
Keep it natural. You’re writing for people, not just a search engine.

Step 6: Use Rich Pins

Rich Pins pull extra information from your website and display it on Pinterest. They make your pins look more professional and help drive more traffic to your site.

There are different types of rich pins, but for digital products, product pins are usually the best option. They show the price, product description, and a direct link to buy.

Step 7: Schedule Pins for Consistency

Consistency is key on Pinterest. Instead of pinning everything at once, spread your content out over time. This keeps your profile active and increases your chances of reaching more people.

You can use tools like Tailwind to schedule your pins in advance. It saves time and ensures you’re posting regularly.

Step 8: Engage with Your Audience

Pinterest isn’t just about posting and hoping for the best. Engaging with your audience can help you build a community and increase your reach.

Ways to Engage:

Follow similar accounts. This helps you get noticed by others in your niche.
Comment on pins. Share helpful tips or insights to start conversations.
Join group boards. These are collaborative boards where multiple people pin content. They can help you reach a larger audience.

Step 9: Track Your Results

Finally, keep an eye on your analytics. Pinterest’s built-in analytics tool shows you which pins are performing well, how much traffic you’re getting, and more.

Metrics to Watch:

Impressions: How many people saw your pins.
Clicks: How many people clicked on your pins to visit your website.
Saves: How many people saved your pins to their boards.

Use this data to figure out what’s working and adjust your strategy as needed.

Conclusion

Pinterest can be a game-changer for promoting digital products. It’s all about creating beautiful, helpful content that speaks to your audience and encourages them to take action.

So, what are you waiting for? Start using Pinterest to showcase your digital products and grow your business.

What strategies have you tried to promote your products on Pinterest? Let me know!