How To Create a Digital Products Store Using Wix

Digital Product


Wix, a user-friendly website builder, empowers individuals with the tools to create a compelling digital products store without the need for extensive technical knowledge.

Whether you’re a seasoned digital entrepreneur or just starting, this introduction will guide you through the essential steps on how to harness the capabilities of Wix to establish a dynamic and visually appealing digital products store.

Let’s embark on the journey of transforming your vision into a thriving online storefront.

How Do I Create a Digital Products Store Using Wix?

Wix, a versatile website builder, provides an accessible platform for individuals to bring their digital products to a global audience.

Whether you’re an artist selling digital art, an author marketing e-books, or a teacher offering online courses, Wix offers a user-friendly solution to create a captivating digital products store.

In this comprehensive guide, we’ll walk you through the essential steps on how to harness the power of Wix to build a successful digital products store and turn your creative endeavours into a thriving online business.

Step 1: Sign Up and Choose a Template.

Visit the Wix website and sign up for a free account. Once registered, explore the array of templates specifically designed for digital product stores.

Choose a template that aligns with your brand and the type of digital products you’re offering. Wix offers a variety of sleek and customizable designs to make your store visually appealing.

Step 2: Customize Your Website.

Personalize your chosen template to make it uniquely yours. Wix’s drag-and-drop editor allows you to easily modify text, images, colours, and layout.

Ensure that your website reflects your brand identity, including your logo, brand colours, and any other elements that make your digital products store stand out.

Step 3: Set Up Your Product Pages.

Create dedicated product pages for each of your digital products. Include high-quality images or graphics, detailed product descriptions, and pricing information.

Wix allows you to add multimedia elements, such as videos or interactive previews, to enhance the presentation of your digital products.

Step 4: Configure Payment Options.

Integrate secure and convenient payment options for your customers. Wix supports various payment gateways, including PayPal, Stripe, and more. Configure your preferred payment methods to ensure a smooth and trustworthy transaction process for your customers.

Step 5: Enable Digital Product Downloads.

For digital products like e-books, music, or software, enable the download feature. Wix allows you to attach digital files to your products so that customers can access their purchases immediately after completing the purchase. Ensure that the download process is seamless and user-friendly.

Step 6: Implement a User-Friendly Shopping Cart.

Optimize the shopping cart experience for your customers. Wix provides customizable and intuitive shopping cart features that allow users to easily review and adjust their orders before completing the purchase. A seamless checkout process contributes to a positive customer experience.

Step 7: Set Up Secure Checkout and SSL Certification.

Prioritize the security of your customers’ information by ensuring that your website has SSL certification.

Wix provides SSL for all its websites, securing data transmitted between the user and the website. A secure checkout process is essential for building trust with your customers.

Step 8: Optimize for Mobile Responsiveness.

Given the prevalence of mobile users, it’s crucial to optimize your digital products store for mobile responsiveness.

Wix automatically provides mobile optimization for your website, but it’s essential to review and adjust the layout to ensure a seamless experience for users on various devices.

Step 9: Implement SEO Strategies.

Enhance the discoverability of your digital products store by implementing SEO strategies. Customize meta titles, descriptions, and alt tags for images to improve your website’s search engine ranking. Wix offers SEO tools and guides to help you optimize your website for better visibility.

Step 10: Launch Your Digital Products Store.

Once you’ve customized, configured, and optimized your digital products store, it’s time to launch. Publish your website to make it accessible to your audience.

Share your store on social media, through email newsletters, or any other channels relevant to your target audience to drive traffic to your newly created digital products store.


Creating a digital products store using Wix is a user-friendly and empowering process that opens doors to a global audience for your creative endeavours.

By following these steps and utilizing Wix’s robust features, you can transform your vision into a captivating online store.

Embrace the potential of Wix to showcase and sell your digital products, and embark on a journey to establish a thriving online business.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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