How To Promote Your Blog on Medium

Introduction.

If you’ve put effort into creating a blog, you’re probably hoping it reaches as many readers as possible. Medium is one of the best places to do just that.

With millions of active readers and a supportive, engaged community, Medium offers great exposure for writers.

But simply publishing your posts on Medium isn’t enough. Like any other platform, Medium requires some effort and strategy to get your work seen.

In this guide, I’ll go over how to effectively promote your blog on Medium and boost your visibility. I’ll cover practical tips, from crafting clickable headlines to leveraging Medium’s partner program and more.

By the end, you’ll have a clear roadmap to help you grow your audience on Medium and make the most of what this platform has to offer.

Why Use Medium to Promote Your Blog?

Medium has over 100 million monthly readers and a unique recommendation system that pushes quality content to people who are likely to enjoy it.

With its broad readership and simple interface, Medium is designed to help writers reach new audiences.

Here’s why Medium is ideal for promoting your blog:

Built-in Audience: Medium’s reader base is already huge, which means you can skip the challenge of building a following from scratch.
Boosted Exposure: With Medium’s algorithm, posts that resonate with readers can quickly go viral, regardless of whether the author has a large following.
Monetization Options: Through the Medium Partner Program, writers can earn money based on the time members spend reading their content.

So, how can you take advantage of these benefits? Here’s a step-by-step guide on how to promote your blog on Medium effectively.

How Do I promote My Blog on Medium?

Step 1: Set Up a Quality Profile.

Before diving into publishing, make sure your profile reflects your blog’s brand and style. Your profile acts as your “first impression” on Medium, so treat it like a mini-bio for your blog.

Profile Picture: Use a clear, professional photo that represents your brand or blog. A personal photo works better than logos because Medium is all about building connections with readers.
Bio: Keep your bio short, catchy, and relevant. Tell people what you write about and include a link to your main blog if possible.
Social Links: Add links to your social profiles, as they make it easier for readers to connect with you outside Medium.

Step 2: Write High-Quality Content.

Content quality is crucial on Medium, just like on your blog. Readers and editors on Medium value originality, depth, and readability. Here are a few tips to create engaging content:

Value-Driven Topics: Choose topics that genuinely interest and benefit your readers. People come to Medium to learn or get inspired, so focus on “how-to” guides, personal experiences, or lessons learned.
Clear Structure: Use headers, bullet points, and short paragraphs. Medium’s editor lets you format text easily, so make your posts visually appealing and easy to read.
Editing & Proofreading: Quality goes beyond writing; it’s about editing too. Carefully proofread your posts to avoid errors that could turn readers away.

Step 3: Craft Compelling Titles and Previews.

Titles are the first thing people see, so they need to be intriguing and relevant. A strong title can be the difference between someone clicking on your post or scrolling past.

Use Power Words: Words like “Guide,” “Easy,” “Secrets,” or “Ultimate” can make your title stand out.
Include Numbers: Lists are popular because they’re easy to read. Titles like “5 Steps to…” or “10 Tips for…” are effective.
Tease a Benefit: Readers want to know what they’ll gain from reading your post. Think of what problem you’re solving or what they’ll learn.

Also, don’t overlook the preview text. This short description appears under your title and is your second chance to draw readers in. Make it clear, enticing, and to the point.

Step 4: Publish in the Right Medium Publications.

Medium has hundreds of publications, and some have massive followings. Publishing in popular publications can dramatically increase your article’s visibility. Many publications are open to guest submissions and allow you to reach audiences you might not otherwise reach.

Choose Relevant Publications: Look for publications related to your niche. For instance, if you write about productivity, submit to publications like Better Humans or The Startup.
Follow Submission Guidelines: Each publication has specific rules, so read their guidelines carefully before submitting. Some only accept unpublished drafts, while others may have specific formatting requirements.

Step 5: Leverage Medium’s Partner Program.

Joining Medium’s Partner Program is a great way to earn money from your writing. Once you’re part of the program, you earn based on reading time. Here’s how it works:

Sign Up for the Program: You can sign up for the Partner Program directly through Medium, and you’ll need a Stripe account to receive payments.
Get Paid for Engagement: You’ll earn revenue when Medium members engage with your posts. So, the more engaging your content, the more you’ll likely earn.

While earnings vary, some top writers on Medium report making several thousand dollars a month from their content. However, keep in mind that it’s a long-term process that requires consistency and high-quality writing.

Step 6: Use Tags Wisely.

Tags on Medium act as keywords, helping readers find your content. They’re similar to hashtags on social media, so choose tags that accurately reflect your article’s topics.

Pick Relevant Tags: Medium allows up to five tags per post. Use tags that directly relate to your content, like “Marketing,” “Productivity,” or “Personal Development.”
Use Popular Tags Carefully: Tags like “Writing,” “Entrepreneurship,” or “Self Improvement” are popular but can also be competitive. A mix of popular and niche tags can help your post reach more readers.

Step 7: Engage with the Community.

Engagement is a two-way street on Medium. Taking the time to read, clap for, and comment on other writers’ posts can help you build relationships and make your own profile more visible.

Clap and Comment on Other Articles: Interacting with other writers can increase your visibility and encourage them to return the favor.
Respond to Comments on Your Posts: When readers comment on your post, take a moment to reply. Building a rapport with readers can turn them into regular followers.

Step 8: Share Your Medium Posts on Social Media.

Sharing your Medium posts on other platforms can help bring more readers to your content. Social media platforms like Twitter, LinkedIn, and Facebook are great places to promote your Medium articles.

Twitter: Share a teaser with a link to your Medium article. Tagging relevant accounts or using trending hashtags can also increase visibility.
LinkedIn: If your content is professional or educational, LinkedIn can be a powerful platform for sharing.
Facebook Groups: There are several Medium-focused Facebook groups where writers share and engage with each other’s posts.

Step 9: Analyze Your Performance.

Understanding which posts perform well can help you refine your strategy. Medium provides insights on views, reads, and read ratios for each post.

Focus on Read Ratio: This tells you the percentage of people who read your post after clicking on it. A high read ratio means your title and introduction are doing their job.
Identify Popular Topics: Look at which topics get the most engagement, and consider writing more on those subjects.

FAQs

Q: Can I republish my blog content on Medium?

A: Yes, republishing is allowed, and it can help bring in new readers from Medium’s audience. To avoid SEO issues, consider using Medium’s import tool, which automatically links back to the original post.

Q: How often should I post on Medium?

A: Consistency is more important than frequency. A good target is once or twice a week, but focus on quality over quantity.

Q: What’s the best time to post on Medium?

A: While there isn’t a universal “best time,” many writers find that weekday mornings, especially around 9–10 AM, can boost visibility.

Conclusion

Medium offers an amazing opportunity to share your blog with a broader audience. By building a strong profile, writing engaging content, and taking advantage of Medium’s publications, tags, and Partner Program, you can grow your reach and even make some money along the way.

What are your strategies for promoting your blog on Medium?