How To Promote Your E-Commerce Store On Pinterest

Introduction.

If you’re running an e-commerce store and looking for new ways to boost your sales and get more eyeballs on your products, Pinterest is one platform you don’t want to overlook.

With over 450 million active users and a user base that’s filled with people actively searching for inspiration and products to buy, Pinterest is a goldmine for online businesses.

But how do you stand out in such a busy space? How do you get your products in front of the right people, without feeling lost in the shuffle?

That’s exactly what I’m going to talk about today. We’ll walk through easy, effective, and proven ways to promote your e-commerce store on Pinterest, from creating the perfect pins to leveraging Pinterest’s tools to drive traffic and boost your sales.

It’s not as complicated as it might sound, and once you get the hang of it, Pinterest can become one of your most powerful marketing tools.

Let’s dive in!

Why Pinterest Should Be Part of Your Marketing Strategy

First things first—let’s talk about why Pinterest is such a big deal for e-commerce businesses. For starters, Pinterest isn’t just a social network. It’s a visual search engine, which means users come to Pinterest with specific intentions.

Whether they’re looking for a new recipe, style tips, or the perfect pair of shoes, people are using Pinterest to discover ideas and products they want to buy.

And the numbers speak for themselves. In 2023, 83% of weekly Pinners made a purchase based on the content they saw on Pinterest.

That’s a big deal when you consider how much harder it is to get people to buy something on other platforms. People are actively looking for products to purchase on Pinterest—they just need to find yours.

Pinterest has its own unique features, such as rich pins (which include extra details about a product, like price and availability), and shopping features, that make it easier for users to purchase directly from your pins. The platform also has an algorithm that rewards consistency, creativity, and engagement.

But just being on Pinterest isn’t enough. If you really want to take advantage of its full potential, you need to understand how to properly promote your store, reach your target audience, and make your pins stand out.

How Do I  Promote My E-Commerce Store On Pinterest?

1. Optimize Your Pinterest Profile.

Before you start creating pins and promoting your products, let’s make sure your Pinterest profile is set up for success.

Start by ensuring you have a business account—this will give you access to Pinterest Analytics and other features like Promoted Pins, which can really help you get your content in front of the right people.

When you’re setting up your business profile, make sure your store name is clear, and your profile picture is professional and recognizable. Ideally, this should be your logo, or something that reflects your brand.

Next, add a bio that tells users exactly who you are and what your business offers. Use relevant keywords here to make your profile more discoverable.

For example, if you sell handmade jewelry, you might use keywords like “unique jewelry,” “handmade earrings,” and “gifts for her.”

Don’t forget to link your website or store to your profile so that people can easily click through to your products.

2. Create High-Quality Pins That Stand Out

When it comes to promoting your e-commerce store on Pinterest, your pins are everything. Think of them as your shop windows. If they don’t catch people’s attention, they won’t get clicked on, and your products won’t get seen.

Here are some tips to help your pins stand out:

• Use high-quality images: People are visual creatures, and Pinterest is all about visuals. Make sure the photos you use are sharp, well-lit, and show your product in the best possible light.
• Include text overlays: Adding text to your pin images can help clarify what your product is, and make it more likely to be clicked. Keep the text short, simple, and to the point—think catchy phrases like “Perfect Holiday Gift” or “Shop Now.”
• Use vertical images: Pins that are taller tend to perform better on Pinterest. Aim for an aspect ratio of 2:3 or 1000px by 1500px.
• Create a consistent style: People should be able to recognize your pins instantly. Use the same color palette, fonts, and design elements across all your pins to create a cohesive look for your brand.
• Show your products in action: People love to see how products work in real life. If possible, try to showcase your products being used in lifestyle settings, so users can imagine themselves owning them.

3. Utilize Pinterest’s Shopping Features

Pinterest is more than just a place to get inspiration; it’s also a shopping hub. That’s why it’s crucial to set up your Pinterest Shop to make it as easy as possible for users to purchase directly from your pins.

Here’s how it works: Pinterest allows you to upload your product catalog (either manually or through a feed) so that users can browse your products directly on the platform.

When you upload your product feed, Pinterest can automatically match your products to relevant searches and interest groups, making it easier for your pins to show up in front of the right audience.

4. Leverage Pinterest Ads

If you’re serious about promoting your e-commerce store on Pinterest, you might want to consider Promoted Pins. These are paid ads that show up in users’ feeds and search results, helping you reach a larger audience than organic posts alone.

You can set your target audience based on interests, keywords, demographics, and even behaviors, so your ads will only show to people who are likely to be interested in your products.

Pinterest also allows you to promote individual pins, so you can give extra visibility to the products that you want to push the most.

One of the biggest benefits of Pinterest ads is the low cost per click (CPC) compared to other platforms, which can help you drive more traffic to your site without breaking the bank.

5. Optimize for Search with Keywords

Pinterest is a search engine, so keywords are key. The better you are at optimizing your pins with the right keywords, the more likely your products will show up in search results.

Start by researching keywords related to your product. You can use Pinterest’s search bar to see what terms come up when you type in your product or industry.

For example, if you sell eco-friendly home decor, try searching for terms like “sustainable home decor” or “eco-friendly living room ideas.” These are the keywords you want to use in your pin descriptions, board names, and profile.

Pinterest also uses hashtags—but don’t go overboard. Aim for around 3 to 5 hashtags per pin. This helps your pin get categorized, and increases its chances of appearing in relevant searches.

6. Engage with Your Audience

One of the best ways to grow on Pinterest is to build a community. Respond to comments, repin other people’s content (especially if it’s related to your products), and make sure you’re engaging with your followers. The more active you are, the more likely your pins will be shown to a wider audience.

You can also run contests or giveaways to get people more excited about your brand. People love free stuff, and running a giveaway can help you reach a whole new audience.

7. Track Your Results and Adjust Your Strategy

Finally, you need to keep track of what’s working and what isn’t. Pinterest has a built-in analytics tool that shows you the performance of your pins, boards, and ads. You can see things like how many people are clicking your pins, how many people are saving them, and how much traffic they’re driving to your store.

Use this data to refine your strategy and focus on what works. Maybe one type of pin performs better than another, or a certain product is getting a lot of attention. Adjust your content accordingly to maximize your success.

Conclusion

Promoting your e-commerce store on Pinterest doesn’t have to be complicated. With a little effort and the right approach, Pinterest can become a valuable tool in driving traffic and increasing sales for your business.

Start with optimizing your profile, creating high-quality pins, and taking advantage of Pinterest’s shopping features.

Add in some Pinterest ads, keyword optimization, and consistent engagement, and you’re on your way to success!

Have you started promoting your e-commerce store on Pinterest yet? What’s your experience so far?