How To Sell Digital Products On Instagram

Introduction.

If you’re trying to figure out how to sell digital products on Instagram, you’re not alone. It’s one of the best platforms out there to grow a following, build trust, and sell.

With over 2 billion monthly active users, Instagram is way more than just a place for selfies and memes. It’s a sales machine—if you know how to use it right.

I’ve worked with small creators, digital product sellers, and even coaches who had zero clue where to start. Many of them now bring in consistent monthly income using just Instagram.

And no, you don’t need a huge following or paid ads to make this work. What you do need is a smart setup, a strong message, and the right kind of content.

Let’s break it down so you can start turning your ideas into income—without sounding pushy or salesy.

What are Digital Products?

Before we jump in, let me clear up what digital products are. These are items you can sell online without ever having to ship anything. Think:

Ebooks or guides
Templates (Canva, Notion, Excel, etc.)
Courses or workshops
Presets or filters
Stock photos or graphics
Printables (like planners or checklists)
Audio files (like meditations or music)
Memberships or gated content

Once they’re made, they’re super scalable. You don’t need to remake the product every time someone buys it.

Why Instagram Works So Well for Digital Products

Instagram isn’t just a visual platform—it’s a trust-building machine. People follow you because they want to learn from you, laugh with you, or be inspired by what you share.

Here’s why it works so well:

You can show the value of your product in real-time with Reels, Stories, and Carousels
You build a community—people buy from people they like and trust
You can sell without sounding like a salesperson
Your posts don’t expire quickly, so people can discover you weeks later

Plus, the Instagram algorithm favors creators who interact with their audience, which is perfect if you’re selling something personal like a template or guide.

How Do I Sell Digital Products on Instagram?

1. Pick the Right Digital Product

You don’t need to create a 10-module course right off the bat. Start with something simple:

Are you good at organizing? Create a Notion planner.
Are you a designer? Sell social media templates.
Know your way around finance? Build a budget spreadsheet.

Start with a problem your followers have and make a quick solution. That’s your product.

Hot tip: Check your DMs or comments. People are probably already asking for something you could sell.

2. Set Up a Simple Online Shop

You’ll need a way for people to pay and download the product. Here are some options:

Gumroad – super beginner-friendly
Payhip – clean layout and has EU tax handled
Stan Store – designed for creators on IG/TikTok
Shopify – great if you’re planning to scale

These platforms let you add your digital product, price it, and handle delivery. Just paste your shop link into your Instagram bio.

3. Create a “Link in Bio” Page

Don’t leave people guessing. Make your link in bio clear:

“Download My Instagram Planner”
“Shop My Canva Templates”
“Get My Free Ebook + Paid Courses”

You can use tools like Linktree or just make your own simple page using Notion or Carrd. Keep it clean and to the point.

4. Post Content That Actually Sells

This is where most people go wrong. They post pretty pictures but forget to explain why someone should buy.

Here’s a basic content formula:

Problem → Solution
Before → After
Mistake → Fix
Struggle → Shortcut

For example:

Struggling to stay focused? My Notion planner has helped 400+ creatives stay on track (without burning out).

Show your product in action. Use Reels to demo, Stories to walk through features, and Carousels to break down the value.

Also: don’t be afraid to repeat yourself. People need to see a message 6–8 times before they act.

5. Use Highlights and Pinned Posts

Your Instagram bio is your homepage. So make it count:

Pin 3 posts: one about you, one explaining your product, and one showing social proof
Use Highlights for FAQs, testimonials, and tutorials

Make it super easy for a new follower to land on your page and say, “Oh yep, I know exactly what they sell.”

6. Talk About Your Product in Stories Daily

Yep, daily.

Here’s how you can do it without sounding annoying:

Show a customer review
Share a quick tip related to your product
Answer a DM or question about your product
Talk about a feature or update
Show behind-the-scenes of how you made it

The goal: stay top of mind. Don’t let people forget what you offer.

7. Collect Testimonials and Share Them Often

Social proof is everything. If someone used your digital product and loved it, ask them for a quick line or video. Repost those everywhere.

Even if you only have 5 buyers, that’s still 5 people saying, “Yes, this works.”

If you’re just starting and don’t have buyers yet, offer it free or discounted to a few testers in exchange for honest feedback.

8. Make Buying Super Simple

Here’s what I always tell creators:

Don’t make people scroll.
Don’t send them to three links.
Don’t hide your price.

One clear call-to-action works best:

“Grab the planner here — link’s in my bio.”
“DM me the word BUDGET and I’ll send the link.”

Simple wins.

9. Use Instagram SEO + Hashtags

You can actually show up in Instagram search if you optimize your profile and captions:

Use keywords in your name: “Maya | Instagram Templates”
Add keywords in your bio: “Canva templates for coaches”
Add hashtags people search: #digitalproducts #canvatemplates #printableshop

Instagram is slowly becoming a mini search engine—take advantage of it.

Bonus: Use Email to Support Your Sales

Even if you’re all-in on Instagram, having an email list helps you:

Launch products
Offer exclusive discounts
Stay connected during algorithm dips

Tools like MailerLite or Flodesk are great for beginners.

Offer a freebie like a mini guide or checklist to get people on your list, then introduce them to your paid product after.

FAQs

Do I need a business account to sell on Instagram?

Yes, it helps. You get access to analytics, insights, and more features like adding links to Stories once you have over 10 followers and a business account.

How much should I charge for my digital product?

There’s no one-size-fits-all, but here’s a guide:

$5–$15: templates, simple printables
$20–$50: ebooks, detailed guides
$50–$150+: courses, bundles, memberships

Start small, get feedback, and raise your price as you grow.

What if I only have 300 followers?

That’s fine. Sales aren’t just about numbers—they’re about trust. Focus on helping the followers you do have. I’ve seen creators with 300 followers make their first $500+ week.

Final Thoughts

Selling digital products on Instagram doesn’t need to be overwhelming. Start small. Make it easy to buy. Share your product like you’d recommend something to a friend. Keep showing up.

So many people are sitting on ideas that could help others—and bring in money every month. You don’t need to go viral to start seeing results.

What’s stopping you from launching your first digital product on Instagram?