How To Sell Digital Products Online In Nigeria

Selling digital products online is one of the easiest ways to earn money in Nigeria—no need for a warehouse, shipping, or huge capital to start.

All you really need is something valuable that others want (like an ebook, online course, photo preset, design template, or software), and a way to deliver it online. That’s it.

But here’s the thing: while selling digital products sounds easy, getting people to actually buy from you takes a little bit of strategy.

I’ve seen many people launch their ebooks or courses, post it once on WhatsApp, then get discouraged when no one buys. The truth? There’s a better way.

If you’ve got knowledge, skills, or creativity you can package into a digital format, this guide will walk you through exactly how to start selling, which tools to use, how to reach customers, and how to make it sustainable—without sounding salesy or wasting time on things that don’t work.

What Are Digital Products?

Digital products are items you sell online that don’t have a physical form. You don’t ship them. People download, stream, or access them online. These could be:

Ebooks
Online courses
Design templates (Canva, Photoshop, etc.)
Music or beats
Stock photos
Software or mobile apps
Notion templates
Printables (planners, journals, etc.)
Membership content (exclusive videos, PDFs, etc.)

If you’re good at something, chances are you can turn it into a digital product.

Why Digital Products Are a Smart Choice in Nigeria

Selling digital products in Nigeria comes with a bunch of advantages:

Low startup cost: You don’t need stock, rent, or delivery fees.
Global reach: You can sell to people in Nigeria and around the world.
Passive income: Once you create it, you can keep selling it over and over again.
Scalability: You don’t need to do more work for each new customer.
Flexibility: You can work from home with just your phone or laptop.

In 2023, Nigeria had over 122 million internet users (Statista). That’s a huge potential audience—especially if your product solves a real problem or teaches something useful.

How Do I Sell Digital Products in Nigeria?

1. Choose the Right Product to Sell

Before anything, figure out what you’re offering. Think about your skills or interests. What do people already ask you about? What do you enjoy teaching or creating?

Examples:

If you’re a teacher: create lesson plans or online classes.
A designer: sell editable templates or branding kits.
A music producer: sell beat packs or mixing guides.
A photographer: offer Lightroom presets or tutorials.

Tip: Your product should either solve a problem, save time, teach something valuable, or bring joy.

2. Create Your Product

You don’t need fancy tools to start. Use what you have.

Ebooks: Write it in Google Docs or MS Word, export to PDF.
Courses: Record using your phone or laptop camera, edit with apps like InShot or CapCut.
Designs/Templates: Use Canva, Photoshop, Figma, or whatever you’re good at.
Audio/Music: Use tools like Audacity, FL Studio, or GarageBand.

Make sure the quality is good. Poor audio or messy design will turn people off.

3. Set Up a Way to Sell (Platforms That Work in Nigeria)

This is where a lot of people get stuck, but it’s easier than you think. Here are platforms that work well in Nigeria:

Paystack Storefront

Free to use. You can upload digital products, set prices, and get paid in Naira. Check it out here.

Selar

One of the most popular options in Nigeria. Lets you sell ebooks, courses, templates, etc. Accepts Naira and even USD. Visit Selar.co.

Gumroad

Great for global customers, accepts PayPal and cards. Easy to use but charges fees. gumroad.com

Kongapay, Flutterwave Store, SendOwl

Also good, depending on your needs.

If you want more control, you can create a simple website using platforms like Carrd, WordPress, or Shopify, but those take more time and effort.

4. Set a Fair Price

This part is tricky. If you price too high, you scare people off. Too low, and you make it feel less valuable.

Things to consider:

How much value does your product give?
What do similar products cost?
Is it one-time access or ongoing?

In Nigeria, I’ve seen ebooks go from ₦1,000 to ₦10,000 depending on the topic. Online courses? Anywhere from ₦5,000 to ₦100,000+ if it delivers strong value.

5. Promote Like a Human Being

Don’t just post “I’ve launched my ebook, please buy.” That won’t work.

Instead, create helpful content around your product:

Share tips from your ebook on Instagram.
Post behind-the-scenes of your course recording.
Tweet advice and link your product.
Use WhatsApp Stories to share feedback and sneak peeks.
Start a small email list with Mailchimp or Substack.

Let people trust you first. Then buying feels natural.

6. Deliver a Smooth Customer Experience

People should be able to buy and access your product in minutes. No delays. No WhatsApp messages begging for payment proof.

That’s why platforms like Selar and Paystack Storefront are useful—they automate the whole thing. Set it up once, and every new customer gets instant access after payment.

Also, follow up with a thank-you email or message. Good customer service builds loyalty.

7. Collect Feedback & Improve

Once people start buying, ask for feedback. What did they like? What confused them? Use that to improve.

Also, don’t stop with just one product. If people love your ebook, maybe they want a workbook or video course too. Selling digital products can grow into a full business.

FAQs

Do I need to register a business before I start?

No, you can start as an individual. But if you’re earning regularly, it’s smart to register with CAC and open a business bank account. It builds trust and helps with taxes.

Can I sell to people outside Nigeria?

Yes. Platforms like Selar and Gumroad let you accept USD or other currencies. Just make sure your content is easy to understand and not too Nigeria-specific if you’re targeting international buyers.

What’s the best digital product to sell?

There’s no one answer. It depends on your skills and what your audience needs. But ebooks, courses, and templates are a great place to start.

What if I’m not tech-savvy?

Start simple. You don’t need to code or design a fancy website. Use platforms that handle the tech for you. Focus more on creating good content.

Final Thoughts

Selling digital products online in Nigeria isn’t just a trend—it’s one of the most realistic ways to make consistent income, even with just your smartphone. But like any real business, it works best when you treat it seriously.

Start small, improve as you go, and focus on helping people. That’s the real secret.

So, what digital product are you thinking of creating first?