How To Start Managing a Music Artist

How To Start Managing a Music Artist

Music Artist


Behind every successful music artist, there often stands a dedicated and skilled manager who plays a pivotal role in shaping careers, making crucial decisions, and navigating the complex world of the music industry.

If you’ve ever considered stepping into the role of a music artist manager, you’re about to embark on a journey that involves much more than just booking gigs and handling logistics.

Managing a music artist is a multifaceted role that requires a deep understanding of the music business, a passion for nurturing talent, and a commitment to helping artists achieve their creative and career goals.

In this comprehensive guide, we’ll explore the fundamental steps and strategies for aspiring artist managers looking to embark on this exciting and challenging path.

From understanding the artist-manager relationship to building a solid foundation, negotiating contracts, and promoting an artist’s work effectively, we’ll provide you with the knowledge and tools necessary to start managing a music artist and contribute to their growth and success in the industry.

So, if you’re ready to immerse yourself in the world of artist management, let’s begin the journey of nurturing musical talent and guiding artists toward their dreams.

How Do I Start Managing a Music Artist?

Behind every successful music artist, there’s often a dedicated and visionary manager working tirelessly to navigate the complex world of the music industry, shape careers, and help artists reach their full potential.

If you’re passionate about music and know about organization, strategy, and connecting with artists, a career in artist management could be your calling.

This guide will walk you through the essential steps and strategies to embark on your journey as a music artist manager.

1. Understand the Role of an Artist Manager.

Before diving into artist management, it’s crucial to grasp the multifaceted nature of the role. Artist managers act as mentors, advisors, negotiators, and strategists, working closely with artists to develop their careers.

They handle everything from booking gigs to overseeing promotional campaigns, contract negotiations, and long-term planning.

2. Build Industry Knowledge.

To succeed as an artist manager, you must become well-versed in the music business. Learn about music publishing, copyright, royalties, distribution, and marketing. Familiarize yourself with the roles of record labels, booking agents, and other industry professionals.

3. Develop Relationships.

Relationships are the cornerstone of the music industry. Connect with artists, industry insiders, promoters, and other managers. Attend industry events, conferences, and networking functions to build your professional network.

4. Choose Your Artists Wisely.

Selecting the right artists to manage is crucial. Look for talent, dedication, and a shared vision.

Ensure your personal and professional values align with the artist’s goals and expectations. Successful artist-manager relationships are built on trust and mutual respect.

5. Build a Solid Team.

You can’t do it all alone. As you take on more artists, consider assembling a team that may include a lawyer, accountant, booking agent, publicist, and other professionals. A well-rounded team can provide valuable expertise and support.

6. Create a Business Entity.

Establish a legal entity for your management business, such as an LLC or corporation. This step helps protect your personal assets and provides a formal structure for your operations.

7. Learn Contract Negotiation.

Contract negotiation is a critical skill for an artist manager. Familiarize yourself with industry contracts, including recording agreements, publishing deals, and live performance contracts. Be prepared to negotiate favourable terms for your artists.

8. Develop a Strategic Plan.

Work with your artists to create a comprehensive career plan. This should include short-term and long-term goals, marketing strategies, and a timeline for releases, tours, and promotions.

9. Promote Your Artists.

Effective promotion is key to an artist’s success. Develop a strong online presence for your artists through social media, websites, and streaming platforms. Create press releases, secure media coverage, and engage with fans to build a loyal following.

10. Handle Finances Responsibly.

Financial management is crucial. Keep detailed records of income and expenses, establish budgets, and ensure your artists receive fair compensation. Stay up-to-date on tax regulations related to the music industry.

11. Stay Informed and Adaptable.

The music industry is constantly evolving. Stay informed about industry trends, streaming platforms, and emerging technologies. Be ready to adapt your strategies and tactics to stay ahead of the curve.

12. Be Patient and Persistent.

Success in artist management doesn’t happen overnight. Be patient and persistent in pursuing opportunities for your artists. Celebrate small victories along the way and learn from setbacks.


Starting a career in artist management is a rewarding endeavour that requires dedication, industry knowledge, and a passion for music.

By understanding the role, building relationships, and developing essential skills, you can help talented artists realize their dreams while navigating the complexities of the music industry.

Remember that each artist you manage will have unique needs and challenges, so adaptability and a commitment to their success are paramount. With dedication and a strategic approach, you can play a vital role in nurturing talent and building successful music careers.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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