How To Use Pinterest Marketing For Print-On-Demand Business

Introduction.

Pinterest is often overlooked when it comes to marketing, especially in the world of print-on-demand (POD) businesses.

But if you’re not tapping into this powerful platform, you’re missing out on a huge opportunity to get your designs in front of potential customers.

In this post, I’ll walk you through why Pinterest is such an incredible tool for growing your POD business and how you can use it to your advantage.

Pinterest is more than just a place to pin your favorite recipes or home décor ideas. It’s one of the largest search engines out there, with over 450 million active users every month.

That means there are millions of people looking for inspiration—and they could be looking for your products. Whether you’re selling custom t-shirts, mugs, phone cases, or anything else, Pinterest could be the key to getting your products seen and shared by the right people.

So, why should you care about Pinterest for your print-on-demand business? First, Pinterest is highly visual, which makes it a great match for a business like yours that sells products designed to catch the eye.

People use Pinterest to get ideas for what to buy, plan their future purchases, and discover new brands. If you use the platform correctly, you can get in front of people who are ready to buy your products.

But, it’s not enough just to create an account and start pinning randomly. There’s a strategy behind using Pinterest effectively.

That’s what I’ll break down here: how you can start using Pinterest marketing to boost your POD business, create attention-grabbing pins, and ultimately drive traffic and sales to your store.

How Do I Use Pinterest Marketing For Print-On-Demand Business?

1. Set Up Your Pinterest Business Account.

Before you dive into creating content for Pinterest, make sure you have a business account. Why? A business account gives you access to Pinterest Analytics, where you can track how your pins are performing, see how many people are engaging with your content, and tweak your strategy accordingly.

Once you’ve created your business account, take the time to fill out your profile completely. This includes a clear profile picture, a keyword-rich bio (describing what your business is about), and a link to your print-on-demand store. You want people to understand exactly what you offer when they land on your profile.

2. Research Your Niche and Audience.

The next step is to figure out who you’re trying to reach and what they want. Do a little research on Pinterest to see what other businesses in your niche are doing.

Look at what types of pins are getting the most engagement, and start to identify trends that you can tap into.

If you’re selling custom t-shirts, for example, check out the kinds of designs that get shared a lot, or what keywords people are using when they search for shirts.

You’ll want to use those keywords in your pin descriptions to make sure people can find your content when they search for specific items.

Don’t forget to think about your audience’s interests outside of your product. Are they into fitness, self-care, pets, or travel?

The more you can connect your designs with their broader interests, the more likely they are to engage with your pins and check out your store.

3. Create High-Quality, Eye-Catching Pins.

Pinterest is all about visuals, so if your pins aren’t grabbing attention, you’re not going to get the results you’re hoping for. But don’t stress—it’s not as complicated as it sounds!

Here are a few things to keep in mind:

• Use vertical images: Pinterest favors vertical pins (2:3 ratio), so make sure your images are sized accordingly.
• Bright, bold colors: Make sure your pins are easy to spot in someone’s feed. Use bold colors, clear fonts, and high-quality images.
• Incorporate your branding: Keep your brand consistent. This means using the same color scheme and fonts across your pins so that your content looks cohesive and professional.
• Showcase your products in action: Don’t just show a photo of the product itself. Try lifestyle images, mockups, or even people using your products to help your potential customers envision how it will fit into their lives.
• Add text overlays: Text on your pins is key. Use clear, catchy phrases to grab attention and explain what your product is about. It’s important to make your pins easy to understand at a glance.

4. Use Pinterest SEO to Get Found.

Just like Google, Pinterest relies on search engine optimization (SEO) to surface the most relevant content to users. If you want your pins to show up in people’s feeds, you’ll need to make sure you’re using the right keywords.

For example, if you’re selling custom t-shirts with funny quotes, include keywords like “funny t-shirts,” “custom shirts,” “funny quote tees,” and “gift ideas for friends.”

Add these keywords to your pin titles, descriptions, and even image file names. But don’t go overboard—just like any other SEO, it’s important to be natural with your keyword use.

5. Create Pinterest Boards to Organize Your Content.

You want to make it easy for your followers to browse through your content. That’s where boards come in. Boards are a great way to organize your pins into categories that make sense to your audience.

For example, if you’re selling t-shirts, you could create boards for “Funny T-Shirts,” “Personalized Gifts,” or “Best Gifts for Dog Lovers.”

Having multiple boards also helps improve your visibility on the platform. Pinterest’s algorithm looks at the variety and quality of the pins you’re sharing. So, creating multiple boards that cover different aspects of your niche is a smart move.

6. Leverage Pinterest Ads for Even More Exposure.

Once you’ve got your content dialed in, consider running Pinterest Ads to get even more exposure. Promoted Pins are an excellent way to boost the visibility of your products and target the right audience. You can target people based on interests, demographics, and even keywords that they’re searching for.

Even if you’re just starting, don’t let the idea of running ads intimidate you. Pinterest’s advertising platform is pretty user-friendly, and it allows you to control your budget. It’s an affordable way to get your products in front of a larger audience.

7. Pin Consistently and Monitor Your Analytics

The key to success on Pinterest is consistency. It’s not enough to pin a few things and call it a day. The more frequently you pin, the more likely you are to show up in people’s feeds.

Aim to pin at least once a day, but you can start with 3-5 times a week if that feels more manageable.

Also, keep an eye on your Pinterest Analytics to see how your pins are performing. Check which pins are getting the most saves and clicks, and try to understand what’s working so you can refine your strategy over time.

8. Engage with Your Followers

Pinterest is a social platform, so don’t just post and disappear. Take time to engage with your followers by responding to comments, repinning relevant content from others, and following accounts that share your interests.

Engaging with the Pinterest community helps build a loyal following, and your pins will have a better chance of being shared.

Conclusion.

Pinterest is an incredibly effective tool for marketing your print-on-demand business. With the right strategy, you can use it to drive traffic to your store, boost brand awareness, and increase sales.

By understanding the platform’s SEO, creating beautiful, clickable pins, and engaging with your audience, you can set your business up for success.

So, now that you know how to use Pinterest for your print-on-demand business, the big question is: Are you ready to take the next step and start pinning your way to success?