How To Use Wix For Your eCommerce Business

Introduction.

Starting an online store might seem like a big task, but platforms like Wix make it much easier than you think.

If you’re looking to set up your eCommerce business and aren’t sure where to begin, this guide is for you.

I’ll walk you through how to use Wix to build a professional online store, even if you’ve never built a website before.

Wix is a popular website builder known for its simplicity and flexibility. It’s a great tool for small business owners who want to create an online presence without spending a fortune.

You don’t need any coding skills or experience in design—Wix has drag-and-drop features, ready-made templates, and a host of tools to help you succeed. Let’s dive in and explore how you can use Wix for your eCommerce business.

What Is Wix and Why Use It for eCommerce?

Wix is a platform that allows you to build websites quickly and easily. It offers a dedicated feature for eCommerce, so you can sell products or services directly from your site.

Here’s why Wix is great for eCommerce businesses:

Ease of Use: No technical knowledge needed. If you can click and drag, you can build a site.
Templates: Over 800 free and customizable templates to give your site a professional look.
Affordable Pricing: eCommerce plans start at around $27 per month (as of 2024).
Built-in Features: Payment processing, inventory management, and marketing tools are all included.
Scalability: Whether you’re selling one product or thousands, Wix can grow with your business.

How Do I Use Wix for My Online Store?

1. Sign Up and Choose an eCommerce Plan

Start by creating an account on Wix. Once you’ve signed up, pick one of their eCommerce plans. These plans come with everything you need to sell online, including secure payment processing and no commission fees.

2. Select a Template

Wix offers a variety of templates designed for online stores. Choose one that matches the style of your business. For example:

Fashion and Apparel: Stylish and image-heavy templates.
Electronics: Clean and modern layouts.
Handmade Goods: Warm and inviting designs.

You can customize everything—colors, fonts, images, and layouts.

3. Add Your Products

This step is where your store comes to life. Go to the dashboard and start adding products:

Name and Description: Clear and engaging descriptions sell.
Images: High-quality photos make a huge difference.
Price: Set a fair price, and consider discounts if needed.
Inventory: Add stock levels to avoid overselling.

Pro Tip: Use Wix’s product options feature to add variations like size, colour, or material.

4. Set Up Payment and Shipping

Wix integrates with several payment gateways, including PayPal, Stripe, and Square. Choose the one that works best for your business.

For shipping, Wix lets you:

Offer flat rates.
Use weight-based or location-based shipping.
Provide free shipping as an incentive.

5. Customize Your Site

Make your store unique by personalizing it:

Add your logo.
Use a consistent colour scheme that matches your brand.
Include a professional domain name (e.g., www.yourstore.com).

6. Optimize for Mobile

More than half of online shopping happens on mobile devices. Wix automatically makes your site mobile-friendly, but double-check to make sure it looks great on smaller screens.

7. Add Essential Pages

Don’t forget to include pages like:

About Us: Share your story.
Contact: Make it easy for customers to reach you.
FAQ: Answer common questions about shipping, returns, and more.

8. Launch and Promote Your Store

Once everything is set, publish your website. Wix has built-in marketing tools to help spread the word. These include:

Email Campaigns: Send newsletters or promotions.
SEO Tools: Improve your visibility on Google.
Social Media Integration: Share products directly to your social platforms.

FAQs

Q: Can I sell digital products on Wix?

Yes, you can sell digital downloads like eBooks, music, or design files. Wix lets you set up automatic delivery after purchase.

Q: How does Wix handle taxes?

Wix provides tools to calculate sales tax based on your customer’s location. You can set up automated tax rates to save time.

Q: What payment methods does Wix accept?

Wix supports all major payment methods, including credit cards, PayPal, and offline payments like cash or bank transfers.

Q: Does Wix charge transaction fees?

No, Wix doesn’t take a cut of your sales. You only pay the standard fees for payment processors like PayPal or Stripe.

Q: Is Wix secure for eCommerce?

Yes, all Wix stores include SSL certificates to ensure secure transactions.

Tips to Get the Most Out of Wix for eCommerce

Use Wix App Market: Add apps like live chat, customer reviews, or loyalty programs to enhance your store.
Analyze Performance: Wix Analytics helps you track sales, website traffic, and customer behavior.
Offer Discounts and Coupons: Encourage customers to buy more with promotions.
Test Before Launch: Go through your site like a customer would. Test the checkout process, links, and mobile view.

Conclusion

Wix is a powerful and user-friendly tool for building an eCommerce store. It simplifies everything from design to payment processing, so you can focus on growing your business.

Whether you’re selling handmade crafts, digital products, or anything in between, Wix has the tools to make your online store a success.

What features do you look for in an eCommerce platform? Share your thoughts below!