How to Add Affiliate Links to Gumroad Products

If you sell digital products on Gumroad — like ebooks, templates, music, or online courses — you already know how powerful the platform is for creators. But there’s another layer of opportunity you might not be fully using yet: affiliate marketing.

Adding affiliate links to your Gumroad products can turn your listings into income-generating tools not just for you, but for others who promote your work.

It’s a way to expand your reach, increase sales, and reward the people who help you spread the word — all without having to run complex software or deal with confusing systems.

Let’s walk through how it works, why it matters, and the exact steps to add affiliate links to your Gumroad products.

Why Add Affiliate Links to Gumroad Products?

Affiliate marketing is one of those things that sounds complicated until you actually start doing it. At its core, it’s pretty simple:

You let other people promote your Gumroad product, and when they make a sale through their unique link, they earn a small commission.

Here’s why that’s a win for you as a creator:

• More reach, without extra ad spend: Affiliates become your marketers. They promote your work to their own audiences, bringing in customers you might never reach on your own.

• Stronger credibility: When trusted creators or influencers recommend your product, it carries more weight than any ad could.

• Hands-free growth: Once you set it up, Gumroad tracks everything automatically — clicks, referrals, and commissions. You focus on creating, while the system handles payouts.

If you’ve ever wished your products could “sell themselves,” affiliate links are the closest thing to that.

How do I Add Affiliate Links to my Gumroad Products?

Now let’s get practical. Setting up affiliate links on Gumroad doesn’t require any coding or extra plugins — everything happens right inside your dashboard.

Here’s how to do it step by step:

Step 1: Go to Your Gumroad Dashboard

Start by logging into your Gumroad account. Once you’re in, click on Products in the sidebar and select the specific product you want to enable affiliates for.

You can do this for any type of product — digital downloads, courses, memberships, or even physical items.

Step 2: Open the “Affiliates” Tab

Inside your product settings, look for a section called Affiliates (you’ll find it on the left-hand side of your product editing menu).

This is where all your affiliate-related options live. If you’ve never used it before, it might look empty, but that’s okay — you’ll be adding affiliates here.

Step 3: Add an Affiliate

Click the “Add affiliate” button. A small form will pop up where you can enter the affiliate’s email address and set their commission rate.

For example:

• You might give influencers or partners a 20% commission.

• For close collaborators or top performers, you could go as high as 30–40%.

Once you save, Gumroad will automatically generate a unique affiliate link for that person. Whenever someone buys through that link, Gumroad records it and calculates their commission.

Step 4: Share the Affiliate Link

After adding the affiliate, Gumroad emails them their unique tracking link. They can then share it anywhere — on their website, social media, email newsletters, or YouTube videos.

Every sale made through that link will show up in your analytics as an affiliate sale. You can view performance data right inside your Gumroad dashboard under Analytics → Affiliates.

Step 5: Manage and Track Performance

One of my favorite parts about Gumroad’s affiliate system is how simple it is to manage.

You can see:

• Which affiliates are driving the most sales

• How much each affiliate has earned

• The total revenue generated through affiliate marketing

You can adjust commission rates or remove affiliates anytime.

This helps you reward top performers and fine-tune your strategy — for example, offering temporary bonus commissions during product launches.

How do I Promote my Affiliate Program?

If you want more people to promote your Gumroad product, you can open your affiliate program to the public or to a select group.

Here’s how you can do that effectively:

Create a dedicated affiliate info page.

Use a simple landing page (you can even make one with Gumroad or Notion) explaining what your product is, who it’s for, and how affiliates can join.

Include your affiliate terms.

Clearly state the commission rate, payment schedule, and any rules (for example, “no paid ads using my brand name”).

Invite your community.

Mention your affiliate program in your newsletters, social media posts, or inside your product files. Many of your happiest customers are the best people to become affiliates.

Provide promo materials.

Make it easy for affiliates by offering them ready-to-use banners, images, email copy, or social captions. The easier you make it, the more they’ll promote you.

Bonus Tip: Adding Affiliate Links to Other Platforms

If you want to include your Gumroad affiliate link somewhere else — like your blog, YouTube description, or social media bio — you can do that too.

Just copy the unique affiliate link Gumroad provides and paste it wherever you want to promote the product.

When someone clicks that link and makes a purchase, Gumroad automatically attributes the sale and pays out the commission to the affiliate.

If you’re an affiliate yourself (not the product creator), you can:

• Shorten the link with tools like Bitly for a cleaner look.

• Add a disclosure like “I may earn a small commission if you purchase through this link” to stay compliant with affiliate marketing regulations.

Common Questions About Gumroad Affiliate Links

Can I use my own affiliate link on my Gumroad product?

If you’re the creator, you don’t need to use an affiliate link to promote your own product — you’ll earn the full amount either way. The affiliate system is mainly for partners or collaborators who help you promote it.

Does Gumroad handle affiliate payouts automatically?

Yes. Gumroad automatically tracks and pays out commissions to affiliates when you get paid. You don’t need to manage payments manually.

Can I change affiliate commission rates later?

Absolutely. You can adjust the percentage anytime in your product’s Affiliates tab. Just note that new rates will only apply to future sales, not past ones.

Can I remove an affiliate if I need to?

Yes. You can remove affiliates at any time from your dashboard if they’re no longer active or not following your guidelines.

Is there a limit to how many affiliates I can have on Gumroad?

No, there’s no fixed limit. You can have as many affiliates as you want promoting your product, which is great if you’re running a large launch or growing a community-based marketing campaign.

Final Thoughts

Adding affiliate links to your Gumroad products is one of those small steps that can lead to big growth. It helps you expand your reach, build a loyal network of promoters, and scale your income — all while Gumroad takes care of the tech side.

The key is to start small. Invite a few people you trust to promote your product, test how the system works, and refine your commission structure as you go. Over time, you’ll have a community of partners who are just as invested in your success as you are.

So here’s a thought to leave you with:

If your products could speak, who would they ask to share their story for you?

Maybe it’s time to find those people — and give them their own affiliate links.