YouTube is an American social video sharing platform owned and managed by Google.
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe and follow favourite users.
Available content on YouTube includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
Most content on YouTube are uploaded by individuals, and giant media companies including The BBC, Marvel and Universal Unregistered users are only allowed to watch videos on YouTube, while registered users are permitted to upload an unlimited number of videos, create playlist and engage their audiences.
YouTube allows a few selected creators to earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience.
Ads are displayed on an eligible YouTube creators video and depending on the number of views generated over time such a creator is entitled to payment. This brings us to a conclusion that says that the more views You get on YouTube the more you earn.
Why You Should Own a YouTube Channel.
As of August 2018, YouTube is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google.
1. YouTube Videos Rank Higher on Search Engines (Google).
Google has held the rank as the number one search engine putting behinds the likes of Yahoo and Bing and this has however made it the Gateway to the internet.
Google, however, gives YouTube a distinct advantage on its search engine, and the logic behind the advantage makes sense.
Google owns YouTube. A big chunk of Google’s revenue comes from YouTube.
So you get a higher search engine visibility by owning a YouTube Channel.
Search queries made on the Google search engine can lead to your YouTube Channel.
2. YouTube Videos Can Bring You More Revenue.
YouTube allows its creators to make money via the Google Adsense program.
Google pays its approved publishers by displaying video Ads from its advertisers on their Videos.
The more Videos and the more views you get the more money you make.
You just need to get an approved Google Adsense to account to get started with monetizing Your YouTube channel.
3. You Get To Promote Your Product or Brand.
Do you have a product or offer a service. YouTube allows you to express yourself to your audience and this can be a tool to connect with your prospective customers.
4. YouTube Allows You To Put Videos On The Web.
Hosting Video on the web can cause you a lot of money, resources and technical know-how.
YouTube allows you to do the heavy lifting by giving helping you host your files for free on YouTube and gives you an HTML embed code or an absolute link that can be shared anywhere in the world for others to see.
The link can be shared on social media platforms like Facebook, WhatsApp, Twitter and all others. You can also use the embed code generated from your YouTube Channel and display it entirely across every web page you desire.
5. YouTube Allows You To Influence.
Another opportunity for Influencers to take advantage of the internet is the use of YouTube.
Owning a YouTube channel allows you to connect with thousands and millions of persons in your specific niche of operation.
YouTube Stats you Should know.
Just in case you don’t know, here are some amazing stats you should know about YouTube.
1. YouTube has over 1.9bn logged-in monthly users.
2. By 2025, half of the viewers under 32 will not subscribe to a pay-TV service because it all coming to internet service like YouTube.
3. YouTube can be streamed in over 80 different languages.
4. YouTube is the world’s second-largest search engine and second most visited site after Google.
5. YouTube is the 2nd most popular social media platform with 1.9bn users.
6. 70% of YouTube views come from mobile devices.
7. It has been discovered that users watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook videos combined.
How To Start A Youtube Channel and Be Successful.
Becoming a successful Youtuber requires planning and strategy, this is one of the major reasons why newbie Youtubers do not succeed at their first attempt because they simply get a Youtube account and begin to upload whatsoever they find worthy.
In this section, I am going to be showing you how to go about making your Youtube business successful right from the start.
1. Choose a Niche.
Before uploading your first video on Youtube, one of the very first things to deliberate about is the kind of video you want to upload, you can’t just go straight up and upload any random video you find, this is where choosing a niche comes to play.
Everything on the internet is tied around niches and interests, you choose the kind of audience you want by your desired niche.
There are various niches on Youtube and it is left for you to be able to identify what works for you.
You should also choose a niche that you are comfortable and knowledgeable with.
Just in case you are not as clear as to where to get started, here are very money-making Youtube niches to choose from.
1. Entertainment/ celebrity.
Entertainment/ celebrity is one of the highly consumed niches on Youtube, almost everyone wants more information about their favourite celebrities and this has made it one of the highly consumed niches on the internet.
Youtube channels like Pop Sugar, E!, Marvel, DC, universal studios and so many others are channels that attract a lot of viewers in just a twinkle of an eye.
If you have a showbiz business or are interested in starting one, then starting a Youtube channel would be appropriate for you.
Gaming is another niche that sells like crazy, one thing about this niche is that you don’t need to be skilled at video editing to be able to utilize this niche.
Another reason why the gaming niche remains a hot-cake is the fact that so many gamers all over the world need walkthroughs on how to advance a specific game, most of them go to the internet and seek out information and this leads them to a YouTube channel.
Travel is another amazing niche that sells well on Youtube, we can see this in popular channels like Travelxpedia and many more.
When a tourist is about to visit a country for the first time, all he does is make quick research about that particular country, most of the time they end up watching a Youtube video.
If you have very vast experience, then starting a Youtube channel can be a profitable niche for you.
Programming is one of the highest-selling niches on Youtube with the highest number of views and engagements.
So many newbies in tech are more likely to consult a Youtube channel for advice and walkthroughs.
I started learning programming from a Youtube channel, and one that was very popular back then was The New Boston by Bucky Roberts.
There are so many programming Youtube channels now and most of them are quickly attracting views on every single basis.
Technology is another niche that sells well on Youtube, attracting one of the highest subscribers from various parts of the world.
Anything from a tech-product review to an unboxing video is sure to sell on YouTube.
Over the past few years, journalism has evolved because of the internet and thing such as Blogs and online video streaming has become a game-changer.
Most news publication usually publishes previous and live episodes of their news on Youtube to enable people who missed out on such important footage to be able to watch it again.
Food is another profitable Youtube niche with one of the highest subscribers, everyone likes the idea of cooking and will waste no time in trying to get the right knowledge on how to get better with their cookings.
If you are a chef and you have experience in cooking, then starting a Youtube channel would no be a bad idea at all.
Just like Food, Fashion is another great niche to explore if you want to make money on Youtube, there are so many people seeking Ideas on clothing and styling, you can start a Youtube channel for that purpose and start attracting a huge audience.
There are so many people seeking spiritual and religious mentorship all over the world, almost everyone on the face of the earth belongs to a certain religion, even if most claim that they are atheist, even people most times are born into one religion or the other, the essence of what I am trying to say is that religion is a money-making Youtube niche that anyone can start and succeed at.
Are you an expert in religious topics like Christianity, Buddhism or even Islam, then you are on your way to starting making very good money?
The bottom line in choosing a niche is that you must be certain that you have an interest in such an area, and must be ready to give it your very possible best to make it work.
This YouTube niche has become one of the most views niches on YouTube, spanning over billions in views; one of the first things that drew my attention to streaming YouTube was channels that taught coding via YouTube, some of these channels are; The New Boston, Coding For Entrepreneurs, Net Ninja and Transversy Media.
Do you have a specific skill set, and you intend to monetize it, then you can decide to teach it as a skill on YouTube and start getting billions in views from it.
One thing I love about this specific niche is that even after you posted the video for a very long time, those videos continue to make money for you.
12. Behind The Scenes.
So many people are inquisitive about what happens backstage in every movie, you can make this an avenue to carve a niche for yourself on YouTube, Behind-The-scenes can be in form of movies or an event.
A skit is a form of short comedy that is loved by the audience of all types. Social media influencers are known to create skit videos on social media; this can be a profitable niche for any YouTube creator who wants to grow his/her influence and generate lots of views.
Interviews is another YouTube niche that attracts lots of views and attention, most especially when you are interviewing a known celebrity or public figure; views and engagement can be generated from posting such Videos on YouTube.
15. Gaming Videos.
A popular gaming social network is called Twitch, and it is owned by Amazon; however before Twitch, YouTube served a lot of audiences when it comes to gaming, there is still a lot of gaming activities going on YouTube, and they still attract lots of views and engagement.
You are likely to get more views and engagement on YouTube as a gamer than on any other social media, the reason is that people tend to search for walkthroughs on Google and the first solution that they get is on YouTube.
16. Music Videos.
Whenever a new music video is out of a very big music artist, they usually attract lots of views and engagements.
YouTube channels Like Vevo, are known for music videos; however music artists all over the world have taken over this opportunity to share music videos on YouTube.
A Vlog is a type of YouTube niche that involves sharing your personal life with the audience.
Vlogs have been around for so many years now and it seems to be one of the hottest YouTube niches.
Creating a YouTube channel to talk about your personal life can fetch you a lot of views and engagements; most times you don’t have to become a celebrity to be able to start a blog, all you need is a cool apartment and nice scenery, that settles it all.
18. Lyric Videos.
Lyric videos are usually informed of illustration, singing along a music track with a rhyming display of such a track.
So many people go an extra length to get lyrics of a particular song and it would be nice if you can create a video for that song.
Lyric Videos are usually a big hit when it comes to getting views and engagements, most especially when the song is coming from a popular face.
19. Unboxing Videos.
When a new product comes out, the majority wants to see how that product looks before actually purchasing it on an online store and this is where unboxing videos comes to playing major roles.
Unboxing videos are usually done by eCommerce companies to convince their customers about the authenticity of a product; however, if you happen to be one of the very first customers in line to purchase a product, then an unboxing video would not be a bad idea at all.
2. Create a Youtube Channel.
All you need to get started with your entire YouTube journey is a Google account. Don’t fret now, A google account is your Gmail account.
I can see it! Aha moment now glowing all over your Face knowing that a Google account is something that you already have. And if you are still living in past by making use of Yahoo Mail those awkward email clients then you should consider taking a U-Turn.
1. Log on to YouTube.com.
Owning a Google account allows you to Sign In and use all Google products down from Gmail, Drive, Blogger and whatever products are owned by Google. YouTube is not left behind.
After creating a Google account you are at liberty to access the YouTube platform by Desktop or the Mobile App that can be downloaded via the Google Play Store or the Apple store.
2. Navigate To Your profile section of the YouTube platform.
3. Customize your YouTube Channel.
This section allows you to be able to customize the look and feel of your Youtube channel, such as adding a cover art and a custom name if you like.
3. Understand Youtube SEO
To be honest with you, there is a lot of competition on YouTube and I know that you know that, you see similar videos on YouTube and most of them even carry the same title, but you wonder how one of those videos are getting more views than the other ?, the answer is YouTube search engine optimization.
YouTube is the second most queries search engine after Google, and this has made it very competitive to rank your videos.
But never mind, I am here to walk you through the whole process.
1. Keyword research.
The use of keywords is not only limited to bloggers alone but is also a proper practice while using any Google product.
The keyword is key, It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic.
Make sure to place those keywords in your
Make sure to use keywords while writing your title.
Google crawlers are initially designed to read text files and not stream videos because they are machines and also make sure the title is not too long at least 70 words.
Another place where you have your only chance to give your channel visibility is in your video description.
Long-tail keywords that are generated can be sprinkled in the description section of your videos.
Also, make sure to give your audience an insightful description as to what the video will be about.
In cases like this, the use of long-tail keywords are most advised and are better effective.
Here is an article I recommend you read to master keyword research.
3. Publish high retention video.
The time a viewer spends on your video is a key factor in ranking on YouTube.
If you want to rank your videos you need to keep watching people. The amount of your video people watch is referred to as Audience Retention. And YouTube went on record saying: “Audience Retention” is a huge factor in the ranking.
Another factor that would entice users to subscribe to your YouTube channel is your branding. Branding your channel will also help users recognize your content instantly. Branding has to do with the name of your channel, your cover photo.
4. Design Great Thumbnails.
A thumbnail allows people to see what your video would talk about. Designing a better thumbnail would attract users to your videos on YouTube.
You can use graphics meeting tools like photoshop or even any mobile-based editing tools to do that.
5. Show Up.
One way to easily build trust and subscribers via YouTube is to allows your audience to know who you are. You can do this by constantly showing up in your videos.
Let’s take a minute to review the most popular YouTube channel that grew very fast, you will realize that the owners of these channels are people who regularly show up in their videos.
To get the best out of YouTube, you need to create videos that show your face, it might not be your full body per se, just a glimpse of how you look is enough to get you started.
6. Upload Regularly.
Content is key to growing your niche on YouTube Let’s say you start a series on your YouTube channel, it would be very wise not to give a lot of gap before dropping new content.
7. Promote Your YouTube Channel
I guess you must have put in much time and effort to publish those videos on YouTube and the next thing you want to see is an inflow of viewers right ?, this can depend on so many factors and so many new YouTubers tends to give up when they do not get views and quick as possible.
I am going to be doing an expository right and practical guide on how you can get your videos to get very high videos on YouTube.
1. Search engine Optimization.
Google owns YouTube and you should know that it favours YouTube when it comes to ranking on search.
When you search any popular term via Google, one of the first results you get is from YouTube then followed down to the top ranking blogs.
One thing about SEO is that it takes time, but when it comes into effect you will get views like crazy.
Imagine getting your videos to show up whenever a search query is being made.
Here is an in-depth article that would help you with mastering keyword research.
You can also read this article to learn how search engine optimization works.
2. Social Media.
Social media platforms like Facebook, Twitter, LinkedIn can serve as a source of traffic and draw a lot of attention to your blog post.
Another effective way to get more subscribers is to start sharing. Social media provides you with a larger audience and community to get your YouTube to the right audience.
Links to your hosted YouTube channel can be shared on Facebook, What’s App, Twitter.
If you have a lot of Facebook friends or a Facebook business page or better still huge followership on Instagram and Twitter then you can go on to share the link to your article on those platforms.
Here is an article I recommend you read to get started with setting up a business on Facebook and Instagram.
3. Use Email Marketing.
If you have a huge email marketing list then that is another added advantage to you. You can share the link to your intended blog post, be sure to get a lot of responses.
The act of using email marketing to promote your YouTube channel is very potent that you can generate so many views in just a very few seconds after your emails might have been delivered to your users.
Are you new to email marketing or need to brush up your knowledge here is an article I recommend that you read.
Just before going to consume the above-recommended content on email marketing I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I usually make this happen is by introducing the best way of doing things to them.
It is my custom and tradition to always conduct a full forensic investigation on any online program and give my users feedback, this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse and I must tell you that it is indeed an amazing company that is constantly innovating and building great products.
I highly recommend that you read this article below to learn more about how you can also benefit from this amazing product and scale your email marketing campaigns to success.
4. Share It On Your Blog.
One highly effective way to promote your YouTube Channel is to include it alongside your blog.
If you have very huge traffic then you don’t have to worry about going viral on YouTube because it will come very easily.
Here is an article I recommend you read to help you start a blog.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
Here is a link to the recommended article.
8. Monetize Your YouTube Channel.
Now you have followed the above-mentioned steps and you are ready to get started with your YouTube channel. One of the first things you should have in mind is making money.
Here are the few and legit ways to turn your YouTube Channel into a money-making machine.
1. Google Adsense.
Google Adsense is an Ad sharing platform that allows Google to pay it, publishers, for displaying Ads on their platform.
In an actual sense, Google pays you on every ad that displays on your YouTube channel.
You might be wondering how Google gets the money it intends to pay you with?
The answer is the Advertisers.
Google has so many advertisers, showing Ads via the Google Ad platform.
Google splits profits with you on every impression and clicks that are generated from your YouTube channel. So the more views you get, the more you earn.
Here is an article I wrote on Google Adsense to help you through the process.
2. Sell Your Product.
This is a manual way of making money on YouTube and it has to do a lot with individuals that own a brand or a product. So let’s say you retail skincare products online, YouTube can help you generate leads which may eventually lead to sales.
I also wrote an article on how you can scale your e-Commerce business, click the link below to get started.
3. Become an Influencer.
You have millions of subscribers on your YouTube channel, you tend to attract brand that wants to advertise on your YouTube channel.
You can strike a deal with them and you can be paid for promoting or referring their product on your YouTube channel.
Here is an article to help you get started as an influencer, click the link below to get started,
4. Affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts
Affiliates can help you make a lot of money most especially when your video goes viral.
I wrote an in-depth article on how you can get started with affiliate marketing and begin to make money.
9. Make Use of YouTube Shorts.
YouTube Shorts is the platform’s attempt to develop something similar to TikTok, the bright side of this is that it can be monetized and it also allows creators to leverage their mobile phones to make money with smartphones.
The good news is that YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play, it has been integrated with the YouTube platform making it for users to generate views and join the YouTube monetization program.
YouTube Shorts creator allows users to add music from 250 music labels and publishers. That way, they can make lip-sync and dance videos just like some of the viral clips on TikTok. However, videos that use third-party music can only be up to 15 seconds in length.
The tool also allows creators to use audio from other YouTube videos in their YouTube Shorts clip, making Users can also take inspiration from the music used in other Shorts videos.
Now you are ready to get started, let me tell you that it’s not going to be easy at all, but the only virtue you need is patience.
The maximum time to take a hit on YouTube most times is usually between 3 – 6 months depending on the category or niche of your channel.
I will advise that you make very good use of the first 90 says to upload as many videos as you can just before Google takes it to hold on to your content and begin to distribute it to viewers when any of your videos goes viral, more people want to see what else you’ve got, but if they find nothing there then obviously they might not return or even subscribe.