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YouTube is an American social video sharing platform created by Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim in February 2005.
It was later acquired by Google, Inc in November 2006 for US$1.65 billion and has become one of It’s subsidiaries.
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe and follow favorite users.
Available content on YouTube includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
Most content on YouTube are uploaded by individuals, and giant media companies including The BBC, Marvel and Universal
Unregistered users are only allowed watch videos on YouTube, while registered users are permitted to upload an unlimited number of videos, create playlist and engage their audiences.
YouTube allows a few selected creators to earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience.
Ads are displayed on an eligible YouTube creators video and depending on the number of views generated over time such a creator is entitled to payment.
This brings us to a conclusion that says that the more views You get on YouTube the more you earn.
How YouTube started.
YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim, who were all early employees of PayPal.
According to YouTubes CO founder Karim, The inspiration for YouTube first came from Janet Jackson’s role in the 2004 Super Bowl incident, when her breast was exposed during her performance, and later from the 2004 Indian Ocean tsunami
Karim could not easily find video clips of either event online, which led to the idea of a video sharing site.
Co Founder Hurley and Chen said that the original idea for YouTube was a video version of an online dating service, and had been influenced by the website Hot or Not.
Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any type of video.
contrary to other a stories that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco.
Karim did not attend the party and denied that it had occurred, but Chen commented that the idea that YouTube was founded after a dinner party “was probably very strengthened by marketing ideas around creating a story that was very digestible”.
As of August 2018, YouTube is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google.
Why You Should Own a YouTube Channel.
1. YouTube Videos Rank Higher on Search Engines (Google).
Google has held the rank as the number one search engine putting behinds the likes of Yahoo and Bing and this has however made it the Gateway to the internet.
Google however gives YouTube a distinct advantage on its search engine, and the logic behind the advantage makes sense.
Google owns YouTube. A big chunk of Google’s revenue comes from YouTube.
So you get a higher search engine visibility by owning a YouTube Channel.
Search queries made on the Google search engine can lead to your YouTube Channel.
2. YouTube Videos Can Bring You More Revenue.
YouTube allows it creators make money via the Google Adsense program.
Google pays its approved publishers by displaying video Ads from its advertisers on their Videos.
The more Videos and the more views you get the more money you make.
You just need to get an approved Google Adsense account in order to get started with monetizing Your YouTube channel.
3. You Get To Promote Your product or Brand.
Are you a brand or a company ?, Do you have a product or offer a service.
YouTube allows you express yourself to your audience and this can be a tool to connect with your prospective customers.
4. YouTube Allows You To Put Videos On The Web.
Hosting Video on the web can cause you a lot of money, resources and technical know how.
YouTube allows you does the heavy lifting by giving helping you host your files for free on the YouTube and gives you an HTML embed code or a absolute link that can be share anywhere in the world for others to see.
Link can be shared on social media platforms like Facebook, WhatsApp, Twitter and all others.
You can also use the embed code generated from your YouTube Channel and display it entirely across every web page you desire.
5. YouTube Allows You To Influence.
Another opportunity for Influencers to take advantage of the internet is the use of YouTube.
Owning YouTube channel allows you to connect with thousands and millions of persons in your specific niche of operation.
YouTube Stats you Should know.
Just in case you dont know, here are some amazing stats you should know about YouTube.
1. YouTube has over 1.9bn logged in monthly users.
2. By 2025, half of viewers under 32 will not subscribe to a pay-TV service because it all coming to internet service like YouTube.
3. YouTube can be streamed in over 80 different Languages.
4. YouTube is the world’s second largest search engine and second most visited site after Google.
5. YouTube is the 2nd most popular social media platform with 1.9bn users.
6. 70% of YouTube views come from mobile devices.
7. It has been discovered that users watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.
8. When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos.
9. The number of channels earning six figures each year on YouTube has increased by 40% year on year.
10. The average mobile viewing session lasts more than 40 minutes.
Top YouTube Earners In The World.
YouTubers also make money in case you don’t know and they make very good money just to let you know.
Just to show you how quick and viable owning a YouTube channel can be here are the present YouTube highest earners.
1. Ryan Kaji
Ryan Kaji is an eight years old YouTube who own the YouTube Channel called Ryans World.
His YouTube channel has over 20 million subscribers and his estimated earning stands at over $26 million
2. Dude Perfect .
Dude Perfect is an American sports entertainment group from Frisco, Texas which routinely uploads videos to YouTube. The group consists of twins Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney, all of whom are former college roommates at Texas A&M University.
Their estimated YouTube earning is at $20 million.
3. Anastasia Radzinskaya
Nastya, Like Nastya, and Stacy, is a Russian-American YouTuber She runs a YouTube Channel for Kids just like her male counterpart Ryan Kaji.
She is was born in 2014.
According to Forbes, Anastasia “has become one of the world’s fastest-growing creators, thanks to videos in seven languages.
Anastasia’s channels have more than 117 million subscribers and over 48 billion views in total as of 2020.
Her estimated YouTube earning stands at $18 million
4. Rhett and Link
Rhett & Link are an American comedy duo consisting of Rhett McLaughlin and Link Neal.
The duo run a number of YouTube channels which has 5.3 billion views and over 15.5 million subscribers as of June 2019.
Their estimated net worth stands at $17.5 million.
5. Jeffree Star – $17 million.
Jeffree Star is an American makeup artist, entrepreneur, singer-songwriter, DJ, beauty YouTuber, model, and Internet celebrity. He is the founder and owner of Jeffree Star Cosmetics.
The Star earned $18 million from his YouTube endeavors alone, according to Forbes.
That was enough to make him the fifth-highest-paid YouTube.
How To Create A YouTube Channel.
1. Create A Google Account.
All you need to get started with your entire YouTube journey is a Google account.
Don’t fret now, A google account is your Gmail account.
I can see the !Aha moment now glowing all over your Face knowing that a Google account is something that you already have.
And if you are still living in past by making use Yahoo Mail those awkward email clients then you should consider taking a U-Turn.
2. Log on to YouTube.com.
Owning a Google account allows you to Sign In and use all Google products all the way down from Gmail, Drive, Blogger and whatever products owned by Google.
YouTube is not left behind.
After creating a Google account you are at liberty to access the YouTube platform by Desktop or the Mobile App that can be downloaded vie the Google play Store or the Apple store.
3. Navigate To Your profile section of the YouTube platform.
4. Customize your YouTube Channel.
You can customize your channel here,
add your cover photo and clip art
How To Rank Your Videos On YouTube
To be honest with you, there are a lot of competition on YouTube and i know that you know that, you see similar videos on YouTube and most of them even carry the same title, but you wonder how one of those videos are getting more views than the other ?, the answer is YouTube search engine optimization.
YouTube is the second most queries search engine after Google, and this has made it very competitive to rank your videos.
But never mind, i am here to walk you through the whole process.
1. Keyword research.
The use of keywords is not only limited to blogger alone but is also a proper practice while using any Google product.
Keyword is key, It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic.
It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added.
Make sure to place those keywords in your your
Make sure to use keywords while writing your title.
Google crawlers don’t watch videos the way they read blog posts, so putting the keyword in the title will let Google bots know what your video is all about and this can help you rank better.
Make sure the title is not too long at least 70 words.
Another place where you have your only chance to give your channel visibility is in your video description.
Long tail Keywords that are generated can be sprinkled in the description section of your videos.
Also make sure to give your audience an insightful description as to what the video will be about.
In cases like this, the use of long tail keywords are most advised and are better effective.
Here is an article i recommend you read in order to master keyword research.
2. Publish high retention video.
The time a viewer spends on your video is key factor to ranking on YouTube.
If you want your videos to rank, you need to keep people watching.
The amount of your video that people watch is known as Audience Retention.
And YouTube has gone on the record saying: “Audience Retention” is a huge ranking factor.
The bottom line is to upload videos that are interesting and adds value.
Another factor that would entices users to subscribe to your YouTube channel is your branding.
Branding your channel will also help users immediately recognize your content.
Branding has to do with the name of your channel, your cover photo.
4. Design Great Thumbnails.
A thumbnail is an image with a reduced file size that is used as a placeholder for full sized multimedia content.
A thumbnail allows people see what your video would talk about.
Designing a better thumbnail would attract users to your videos on YouTube.
5. Show Up.
One way to easily build trust and subscribers via YouTube is to allows your audience know who you are. You can do this by constantly showing up in your videos.
6. Upload Regularly.
Content is key to growing your niche on YouTube Lets say you start a series on your YouTube channel, it would be very wise not to give a lot of gap before dropping new contents.
How To Promote Your YouTube Channel.
I guess you must have put in much time and effort to publish those videos on YouTube and the next thing you want to see is an inflow of viewers right ?, this can depend on so many factors and so many new YouTubers tends to give up when they do not get views and quick as possible.
I am going to be doing an expository right and practical guide on how you can get your videos to get very high videos on YouTube.
1. Search engine Optimization.
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Google owns YouTube and you should know that it favors YouTube when it comes to ranking on search.
One thing about SEO is that it takes time, but when it comes into effect you will get views like crazy.
Imagine getting your videos to show up whenever a search query is being made.
Here is an indepth article that would help you with mastering keyword research.
2. Social Media.
Social media platforms like Facebook, Twitter, Linkedn can serve as a source of traffic and draw a lot of attention to your blog post.
Another effective way to get more get more subscribers is to start sharing.
Social media provides you with larger audience and community to get your YouTube to the right audience.
Links to your hosted YouTube channel can be shared on Facebook, Whats App, Twitter.
If you have a lot of Facebook friends or a Facebook business page or better still huge followership on Instagram and Twitter then you can go on to share the link to your article on those platforms.
Here is an article i recommend you read in order to get started with setting up a business on Facebook and Instagram.
3. Use Email Marketing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
If you have a huge email marketing list then that is another added advantage to you.
You can share the link to your intended blog post, be sure to get lot of responses.
Are you new to email marketing or need to brush up your knowledge here is an article i recommend that you read.
Just before going to consume the above recommended content on email marketing i usually like to ease the stress of my reader to allow them benefit as quick as possible, and one way that i usually make this happen is by introducing the best way of doing things to them.
It is my personal custom and tradition to always conduct a full forensic investigation on any online progam and give my users feedback, this is more reason why i am recommending GeResponse as your official email marketing software.
Personally i have used GetResponse and i must tell you that it is indeed an amazing company that is constantly innovating and building great products.
I highly recommend that you read this article below to learn more on how you can also benefit from this amazing product and scale you email marketing campaigns to success.
4. Share It On Your Blog.
One highly effective way to promote you YouTube Channel is to include it alongside your blog.
If you have very huge traffic then you don’t have to worry going viral on YouTube because it will come very easily.
Here is an article i recommend you read to help you start a blog.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and i recommend that you study and do what is advised in the article below.
Afterward you may return to fully digest the part you really need to get started and stay on top of your game.
Here is a link to the recommended article.
How to make money on YouTube.
Now you have followed the above mentioned steps and you are ready to get started with your YouTube channel.
One of the first things you should have in mind is making money.
Here are the few and legit ways to turn your YouTube Channel into a money making machine.
1. Google Adsense.
Google adsense is an Ad sharing platform that allows Google pay it publishers for displaying Ad on their platform.
In actual sense Google pays you on every Ads that displays on your YouTube channel.
You might be wondering how Google gets the money it intends to pay you with ?
The answer is Advertisers.
Google have so many advertisers, showing Ads via the Google Ad platform.
Google splits profits with you on every impression and clicks that are generated from your YouTube channel.
So the more views you get, the more you earn.
Here is an article i wrote on Google Adsense to help you through the process.
2. Sell Your Own product.
This is a manual way of making money on YouTube and it has to do a lot with individuals that own a brand or a product.
So lets say you retail skin care products online, YouTube can help you generate leads which may eventually leads to sales.
3. Become an Influencer.
You have millions of subscribers on your YouTube channel , you tend to attract brand that wants to advertise on your YouTube channel.
You can strike a deal with them and you can be paid for promoting or referring their product on your YouTube channel.
4. Sell Courses.
Lets say you are a tutor, you can leverage on the YouTube platform to gain momentum and send them over to a tutor platform like Udemy and Udacity where they can be paid for.
Remember, driving engagement with quality content is what develops engaged followers and subsequently.
Advocates of your brand! Be true to yourself and your brand, and communicate with your audience along the way.
5. Affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts
Affiliate can help you make a lot of money most especially when your video goes viral.
I wrote an indepth article on how you can get started with affiliate marketing and begin to make money.
Now you are ready to get started, let me tell you that it’s not going to be easy at all, but the only virtue you need is patience.
The maximum time to make a hit on YouTube most times is usually between 3 – 6 months depending on the category or niche of your channel.
I will advice that you make very good use of the first 90 says to upload as many videos as you can just before the Google takes it hold on your content and begin to distribute it to viewers, when any of your video goes viral , more people want to see what else you’ve got, but if they find nothing there then obviously they might not return or even subscribe.
Dear reader, I want you to know that we are predestined to meet in this world but may be not physically, I am so glad that we could meet on this platform today.
I want you to know that i value relationship and friendship and i want to get to know you more, connect and express feelings towards each other.
That is why i am appealing that you drop your email in the email subcription box below, you never can tell we might have solutions to the problem of each other and even help ourselves from there.
You never can tell, great relationships starts from somewhere, don’t forget to drop your email.
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