YouTube is an American social video-sharing platform owned and managed by Google. It allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe and follow favourite users.
Available content on YouTube includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
Most content on YouTube is uploaded by individuals and giant media companies, including The BBC, Marvel, and Universal.
Unregistered users are only allowed to watch videos on YouTube, while registered users are permitted to upload an unlimited number of videos, create playlists and engage their audiences.
YouTube allows a few selected creators to earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience.
Ads are displayed on an eligible YouTube creator’s video, and depending on the number of views generated over time, such a creator is entitled to payment.
This brings us to a conclusion that says that the more ideas You get on YouTube, the more you earn.
Do you have the following Questions;
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This article has been created to help answer the above questions with clarity. Make sure to stick to the end to get a comprehensive understanding.
Why Should You Own a YouTube Channel?
According to Alexa Internet, as of August 2018, YouTube is ranked as the second-most popular site globally, just behind Google.
1. YouTube Videos Rank Higher on Search Engines (Google).
Google has held the rank as the number one search engine putting behind the likes of Yahoo and Bing, and this has made it the Gateway to the internet.
Google, however, gives YouTube a distinct advantage on its search engine, and the logic behind the gift makes sense.
Google owns YouTube. A big chunk of Google’s revenue comes from YouTube. So you get a higher search engine visibility by owning a YouTube Channel. Search queries made on the Google search engine can lead to your YouTube Channel.
2. YouTube Videos Can Bring You More Revenue.
YouTube allows its creators to make money via the Google Adsense program. Google pays its approved publishers by displaying video Ads from its advertisers on their Videos.
The more Videos and views you get, the more money you make. It would help if you got an approved Google Adsense account to monetise your YouTube channel.
3. You Get To Promote Your Product or Brand.
Do you have a product or offer a service. YouTube allows you to express yourself to your audience, which can be a tool to connect with your prospective customers.
4. YouTube Allows You To Put Videos On The Web.
Hosting Video on the web can cause you a lot of money, resources and technical know-how. YouTube allows you to do the heavy lifting by giving helping you host your files for free on YouTube and gives you an HTML embed code or an absolute link that can be shared anywhere in the world for others to see.
The link can be shared on social media platforms like Facebook, WhatsApp, Twitter, etc. You can also use the embed code generated from your YouTube Channel and display it entirely across every web page you desire.
5. YouTube Allows You To Influence.
Another opportunity for Influencers to take advantage of the internet is the use of YouTube. Owning a YouTube channel allows you to connect with thousands and millions of persons in your specific niche of operation.
YouTube Stats you Should know.
Here are some fantastic stats you should know about YouTube if you don’t know.
1. YouTube has over 1.9bn logged-in monthly users.
2. By 2025, half of the viewers under 32 will not subscribe to a pay-TV service because it all comes to internet services like YouTube.
3. YouTube can be streamed in over 80 different languages.
4. YouTube is the world’s second-largest search engine and second most visited site after Google.
5. YouTube is the 2nd most popular social media platform with 1.9bn users.
6. 70% of YouTube views come from mobile devices.
7. It has been discovered that users watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook videos combined.
How Should you Start a Youtube Channel and Be Successful?
Becoming a successful Youtuber requires planning and strategy; this is one of the significant reasons newbie Youtubers do not succeed at their first attempt.
They get a Youtube account and begin to upload whatever they find worthy. In this section, I will show you how to make your Youtube business successful right from the start.
1. Choose a Niche.
Before uploading your first video on Youtube, one of the first things to deliberate about is the kind of video you want to upload; you can’t just go straight up and upload any random video you find; this is where choosing a niche comes to play.
Everything on the internet is tied around niches and interests; you choose the kind of audience you want by your desired place. There are various niches on Youtube, and it is left to you to identify what works for you.
It would help if you also chose a niche that you are comfortable and knowledgeable with. If you are not as straightforward as to where to get started, here are very money-making Youtube niches.
1. Entertainment/ celebrity.
Entertainment/ celebrity is one of the highly consumed niches on Youtube. Almost everyone wants more information about their favourite stars, which has made it one of the highly finished niches on the internet.
Youtube channels like Pop Sugar, E!, Marvel, DC, universal studios, and so many others are channels that attract a lot of viewers in just a twinkle of an eye.
Creating a Youtube channel would be appropriate if you have a showbiz business or are interested in starting one.
Gaming is another niche that sells like crazy; one thing about this niche is that you don’t need to be skilled at video editing to utilise this niche.
Another reason why the gaming niche remains a hot cake is that so many gamers worldwide need walkthroughs on how to advance a specific game; most of them go to the internet and seek out information, which leads them to a YouTube channel.
Travel is another excellent niche that sells well on Youtube; we can see this in popular channels like Travelxpedia.
When a tourist is about to visit a country for the first time, all he does is do quick research about that particular country; most of the time, they watch a Youtube video.
If you have very vast experience, starting a Youtube channel can be a profitable niche.
Programming is one of the highest-selling niches on Youtube, with the highest number of views and engagements. This is because so many newbies in tech are more likely to consult a Youtube channel for advice and walkthroughs.
I started learning programming from a Youtube channel, and one that was very popular back then was The New Boston by Bucky Roberts.
There are so many programming Youtube channels now, and most of them are quickly attracting views on every basis.
Technology is another niche that sells well on Youtube, attracting one of the highest subscribers from various parts of the world.
Anything from a tech-product review to an unboxing video will sell on YouTube.
Over the past few years, journalism has evolved because of the internet and thing such as Blogs and online video streaming has become game-changer.
Most news publications usually publish previous and live episodes of their news on Youtube to enable people who missed out on such vital footage to watch it again.
Food is another profitable Youtube niche with one of the highest subscribers; everyone likes the idea of cooking and will waste no time trying to get the proper knowledge on how to get better with their cooking.
If you are a chef and have experience in cooking, then starting a Youtube channel would not be a bad idea.
Like Food, Fashion is another great niche to explore if you want to make money on Youtube; there are so many people seeking Ideas on clothing and styling. So you can start a Youtube channel for that purpose and begin attracting a vast audience.
There are so many people seeking spiritual and religious mentorship all over the world; almost everyone on the face of the earth belongs to a particular religion; even if most claim that they are atheist, even people most times are born into one religion or the other, the essence of what I am trying to say is that religion is a money-making Youtube niche that anyone can start and succeed at.
Are you an expert in religious topics like Christianity, Buddhism or even Islam, then you are on your way to starting making perfect money.
The bottom line in choosing a niche is that you must be sure that you have an interest in such an area and must be ready to give it your very possible best to make it work.
This YouTube niche has become one of the most views niches on YouTube, spanning over billions in views; one of the first things that drew my attention to streaming YouTube was channels that taught coding via YouTube; some of these channels are; The New Boston, Coding For Entrepreneurs, Net Ninja and Transverse Media.
If you have a specific skill set and intend to monetise it, you can decide to teach it as a skill on YouTube and start getting billions in views from it.
I love this specific niche because even after you posted the video for a very long time, those videos continue to make money for you.
12. Behind The Scenes.
So many people are curious about what happens backstage in every movie; you can make this an avenue to carve a niche for yourself on YouTube; Behind-The-scenes can be in the form of film or an event.
A skit is a form of short comedy loved by audiences of all types. Social media influencers are known to create skit videos on social media; this can be a profitable niche for any YouTube creator who wants to grow their influence and generate lots of views.
Interviews are another YouTube niche that attracts lots of views and attention, especially when interviewing a known celebrity or public figure; views and engagement can be generated from posting such Videos on YouTube.
15. Gaming Videos.
A popular gaming social network is Twitch, and Amazon owns it; however, before Twitch, YouTube served a lot of audiences when it came to gaming, but there are still a lot of gaming activities going on on YouTube. So they still attract lots of views and engagement.
You are likely to get more views and engagement on YouTube as a gamer than on any other social media; the reason is that people tend to search for walkthroughs on Google and the first solution that they get is on YouTube.
16. Music Videos.
Whenever a new music video is out by a vast music artist, they usually attract many views and engagements.
YouTube channels Like Vevo are known for music videos; however, music artists worldwide have taken over this opportunity to share music videos on YouTube.
A Vlog is a type of YouTube niche that involves sharing your personal life with the audience.
Vlogs have been around for so many years now, and it seems to be one of the hottest YouTube niches.
Creating a YouTube channel to talk about your personal life can fetch you a lot of views and engagements; most times, you don’t have to become a celebrity to be able to start a blog; all you need is a fantastic apartment and lovely scenery, that settles it all.
18. Lyric Videos.
Lyric videos are usually informed of illustration, singing along to a music track with a rhyming display of such a track.
So many people go an extra length to get the lyrics of a particular song, and it would be nice if you could create a video for that song.
Lyric Videos are usually a big hit for getting views and engagements, especially when the song is coming from a famous face.
19. Unboxing Videos.
When a new product comes out, most want to see how it looks before purchasing it in an online store, where unboxing videos play a significant role.
ECommerce companies usually do unboxing videos to convince their customers about the authenticity of a product; however, if you happen to be one of the first customers to purchase a product, then an unboxing video would not be a bad idea at all.
2. Create a Youtube Channel.
All you need to start your entire YouTube journey is a Google account. Don’t fret now; A google account is your Gmail account.
I can see it. Aha!! The moment is now glowing all over your Face knowing that a Google account is something you already have. And if you are still living in the past by using Yahoo Mail, those awkward email clients, you should consider taking a U-Turn.
1. Log on to YouTube.com.
Owning a Google account allows you to Sign In and use all Google products down from Gmail, Drive, Blogger and whatever products are owned by Google. So YouTube is not left behind.
After creating a Google account, you are at liberty to access the YouTube platform by Desktop or the Mobile App that can be downloaded via the Google Play Store or the Apple store.
2. Navigate To Your profile section of the YouTube platform.
3. Customize your YouTube Channel.
This section allows you to customise the look and feel of your Youtube channel, such as adding a cover art and a custom name if you like.
3. Understand Youtube SEO
There is a lot of competition on YouTube, and I know that you see similar videos on YouTube, and most of them even carry the same title. Still, you wonder how one of those videos is getting more views than the other? The answer is YouTube search engine optimisation.
YouTube is the second most queried search engine after Google, making it very competitive to rank your videos.
But never mind, I am here to walk you through the whole process.
1. Keyword research.
The use of keywords is not only limited to bloggers alone but is also a proper practice while using any Google product.
The keyword is vital; It’s essential to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic.
Make sure to place those keywords in your
Make sure to use keywords while writing your title.
Google crawlers are initially designed to read text files and not stream videos because they are machines and make sure the title is not too long, at least 70 words.
Another place where you have your only chance to give your channel visibility is in your video description.
Long-tail keywords that are generated can be sprinkled in the description section of your videos.
Also, give your audience an insightful description of what the video will be about.
In cases like this, long-tail keywords are most advised and are better effective.
Here is an article I recommend you read to master keyword research.
3. Publish a high retention video.
The time a viewer spends on your video is a critical factor in ranking on YouTube.
If you want to rank your videos, you need to keep watching people. The amount of your video people watch is referred to as Audience Retention. And YouTube said: “Audience Retention” is a massive factor in the ranking.
Another factor that would entice users to subscribe to your YouTube channel is your branding. Branding your channel will also help users recognise your content instantly. Branding has to do with the name of your channel and your cover photo.
4. Design Great Thumbnails.
A thumbnail allows people to see what your video would talk about. Designing a better thumbnail would attract users to your videos on YouTube.
You can use graphics meeting tools like photoshop or even any mobile-based editing tools.
5. Show Up.
One way to quickly build trust and subscribers via YouTube is to let your audience know who you are. You can do this by constantly showing up in your videos.
Let’s take a minute to review the most popular YouTube channel that grew very fast; you will realise that the owners of these channels are people who regularly show up in their videos.
To get the best out of YouTube, you need to create videos that show your face; it might not be your entire body per se, but just a glimpse of how you look is enough to get you started.
6. Upload Regularly.
Content is key to growing your niche on YouTube. So if you start a series on your YouTube channel, it would be wise not to give a lot of gaps before dropping new content.
7. Promote Your YouTube Channel
I guess you must have put in much time and effort to publish those videos on YouTube, and the next thing you want to see is an inflow of viewers, proper? But unfortunately, this can depend on many factors, and so many new YouTubers tend to give up when they do not get views as quickly as possible.
I will be doing an expository right and practical guide on how you can get your videos to get very high videos on YouTube.
1. Search engine Optimization.
Google owns YouTube, and you should know that it favours YouTube when it comes to ranking on searches.
When you search any popular term via Google, one of the first results is from YouTube, followed down to the top ranking blogs. One thing about SEO is that it takes time, but when it comes into effect, you will get views like crazy. Imagine getting your videos to show up whenever a search query is made.
Here is an in-depth article that would help you with mastering keyword research.
You can also read this article to learn how search engine optimisation works.
2. Social Media.
Social media platforms like Facebook, Twitter, and LinkedIn can serve as a source of traffic and draw a lot of attention to your blog post.
Another effective way to get more subscribers is to start sharing. But, again, social media provides a larger audience and community to get your YouTube to the right audience.
Links to your hosted YouTube channel can be shared on Facebook, What’s App, and Twitter.
If you have a lot of Facebook friends or a Facebook business page or, better still, huge followership on Instagram and Twitter, then you can go on to share the link to your article on those platforms.
Here is an article I recommend you read to set up a business on Facebook and Instagram.
3. Use Email Marketing.
If you have a massive email marketing list, that is another added advantage. You can share the link to your intended blog post, be sure to get a lot of responses.
Using email marketing to promote your YouTube channel is very potent that you can generate so many views in just a very few seconds after your emails might have been delivered to your users.
Are you new to email marketing or need to brush up on your knowledge? Then, here is an article I recommend that you read.
Just before consuming the above-recommended content on email marketing, I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.
It is my custom and tradition always to conduct a full forensic investigation on any online program and give my users feedback; this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.
I highly recommend reading this article below to learn more about how you can benefit from this fantastic product and scale your email marketing campaigns to success.
4. Share It On Your Blog.
One highly effective way to promote your YouTube Channel is to include it alongside your blog.
If you have massive traffic, you don’t have to worry about going viral on YouTube because it will come very quickly. Here is an article I recommend you read to help you start a blog.
Before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how an entire website or a blog should run, so it’s time to stop talking start doing.
I decided to drop a dedicated article on how you can own a perfect domain name and a cheap web host with BlueHost, and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
Here is a link to the recommended article.
8. Monetize Your YouTube Channel.
You have followed the steps mentioned above and are ready to start your YouTube channel. But, of course, one of the first things you should have in mind is making money.
Here are a few legit ways to turn your YouTube Channel into a money-making machine.
1. Google Adsense.
Google Adsense is an Ad sharing platform that allows Google to pay publishers for displaying Ads on their platform.
In a real sense, Google pays you for every ad displayed on your YouTube channel. You might be wondering how Google gets the money it intends to deliver to you?
The answer is the Advertisers. Google has so many advertisers showing Ads via the Google Ad platform.
Google splits profits with you on every impression and click generated from your YouTube channel. So the more views you get, the more you earn. Here is an article I wrote on Google Adsense to help you through the process.
2. Sell Your Product.
This is a manual way of making money on YouTube, and it has to do a lot with individuals that own a brand or a product. So let’s say you retail skincare products online; YouTube can help you generate leads which may eventually lead to sales.
I also wrote an article on how you can scale your e-Commerce business; click the link below.
3. Become an Influencer.
You have millions of subscribers on your YouTube channel; you tend to attract brand that wants to advertise on your YouTube channel.
You can strike a deal with them, and you can be paid for promoting or referring to their product on your YouTube channel.
Here is an article to help you get started as an influencer; click the link below to get started,
4. Affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Affiliates can help you make a lot of money, especially when your video goes viral.
I wrote an in-depth article on how you can get started with affiliate marketing and begin to make money.
9. Make Use of YouTube Shorts.
YouTube Shorts is the platform’s attempt to develop something similar to TikTok; the bright side of this is that it can be monetised, and it also allows creators to leverage their mobile phones to make money with smartphones.
The good news is that YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play; it has been integrated with the YouTube platform, making users generate views and join the YouTube monetisation program.
YouTube Shorts’ creator allows users to add music from 250 music labels and publishers. That way, they can make lip-sync and dance videos just like some of the viral clips on TikTok. However, videos that use third-party music can only be up to 15 seconds in length.
The tool also allows creators to use audio from other YouTube videos in their YouTube Shorts clip, allowing users to take inspiration from the music used in other Shorts videos.
10. Go Live on YouTube.
Livestream is becoming mainstream now, and so many creators are taking advantage of this trend to build a stronger and more connected community.
We can see the trend across all social media platforms like Instagram, Facebook, Twitch and likes; YouTube has also joined the movement by integrating a Livestream functionality into their YouTube Live platform.
YouTube Live makes it easy for Creators to reach their community in real-time. Whether streaming an event, teaching a class, or hosting a workshop, YouTube has tools that will help manage live streams and interact with viewers in real-time.
Creators can live stream on YouTube via webcam, mobile, and encoder streaming. Webcam and mobile are considered great options for beginners and allow Creators to go live quickly.
YouTube comes with its traditional live functionality, which is fantastic; you can also choose not to use the YouTube live button if it does not solve your immediate problem; most times, you want to interview more than one person while going live.
Most times, we may decide to share your screen with your audience while going live or, better still, bring more than one person on stage; this can be achieved with a third-party app called StreamYard.
1. Use StreamYard.
Streamyard is an online service that lets you create professional-looking live streams. To date, they support Facebook, LinkedIn, YouTube and other platforms. In addition, you can interview guests and connect with your audience via comments and questions.
Streamyard is incredibly easy to use and does everything I want. I use it regularly for live streams with near-zero tech issues. It’s intuitive, clean, and simple, and the price is excellent.
It records well; it broadcasts quickly to YouTube and Facebook. You can customise backgrounds and logos. The “backstage” is super easy to manage. You can decide to bring in as many connected people on stage to come to have discussions while you are Life.
The features of the Streamyard service depend on which plan you opt for. The free one allows you to share your screen, use banners, and get on-screen comments, which is something that everyone seems to enjoy.
You also get brand colours, a green screen, and the ability to stream anywhere. Still, there will always be a Streamyard logo displayed on your videos, and certain streaming limits need to be considered.
And finally, Whether you’re looking for Livestream software for Facebook Live, LinkedIn Live or YouTube Live – StreamYard has got you covered.
With a ton of options, including multiple guests, screen shares and custom overlays, it’s got an incredibly long feature list built into an easy-to-use interface.
Need to try out-stream yard? Click the link below to get started.
TRY IT NOW – StreamYard.com
Now that you are ready to get started, let me tell you that it will not be accessible, but the only virtue you need is patience.
The maximum time to take a hit on YouTube is usually between 3 – 6 months, depending on the category or niche of your channel.
I will advise that you make excellent use of the first 90 days to upload as many videos as you can just before Google takes it to hold on to your content and distribute it to viewers.
When any of your videos goes viral, more people want to see what else you’ve got, but if they find nothing there, they might not return or even subscribe.