In recent years, YouTube has become one of the most popular platforms on the internet, with millions of users tuning in to watch videos daily.
If you’re interested in creating content and sharing it with the world, starting a YouTube channel can be a great way to do so.
Not only can you express yourself creatively, but you can also make money from your videos. However, starting a successful YouTube channel requires more than just filming and uploading videos.
In this guide, we’ll walk you through the process of starting a YouTube channel and provide tips on how to monetize your content and turn your passion into a profitable career.
Whether you’re a beginner or an experienced content creator, this guide will provide you with the information you need to get started on your YouTube journey.
What is a YouTube Channel?
A YouTube channel is a user account on the video-sharing platform YouTube. It’s a dedicated space where you can upload and share your videos, as well as view, like, comment, and subscribe to other users’ content.
When you create a YouTube channel, you can customize it with your profile picture, cover photo, and description.
You can also organize your videos into playlists, which can help your viewers find the content they’re most interested in.
Your YouTube channel is essentially your brand on the platform, and it’s where you’ll build your audience and grow your following.
Whether you’re creating content for entertainment, education, or anything in between, your YouTube channel is the key to sharing your message with the world.
Why Should I Start a YouTube Channel?
YouTube has become one of the most popular platforms on the internet, with millions of users tuning in to watch videos daily.
If you’re considering starting a YouTube channel but are unsure if it’s worth the effort, here are some reasons why you should take the plunge:
1. Reach a Global Audience.
One of the biggest benefits of starting a YouTube channel is that it allows you to reach a global audience.
With over 2 billion monthly active users, YouTube is the second-largest search engine after Google, and it’s available in more than 100 countries.
By creating videos that appeal to people all around the world, you can grow your audience and connect with people from different cultures and backgrounds.
2. Express Your Creativity.
Starting a YouTube channel is also a great way to express your creativity. Whether you’re interested in making vlogs, tutorials, music videos, or something else entirely, YouTube gives you the freedom to create content on your terms.
You can experiment with different formats, styles, and themes until you find the ones that resonate with your audience and make you feel fulfilled.
3. Build Your Brand.
In today’s digital age, building a personal brand is more important than ever. A strong personal brand can help you stand out from the crowd, establish yourself as an expert in your field, and attract new opportunities.
By starting a YouTube channel, you can showcase your skills, share your knowledge, and build a loyal following of fans who value your content.
4. Monetize Your Content.
If you’re looking to make money online, starting a YouTube channel can be a great way to do so. YouTube offers a variety of ways to monetize your content, including advertising revenue, sponsored content, merchandise sales, and more.
While it takes time and effort to build a large enough audience to make a significant income, many successful YouTubers have been able to turn their channels into full-time careers.
5. Have Fun!
Finally, starting a YouTube channel should be a fun and rewarding experience. While there will be challenges along the way, the process of creating content, engaging with your audience, and growing your channel can be incredibly fulfilling.
Whether you’re looking to start a hobby or build a business, starting a YouTube channel is a great way to have fun and pursue your passions.
How Do I Start a Youtube Channel and Be Successful?
Becoming a successful Youtuber requires planning and strategy; this is one of the significant reasons newbie YouTubers do not succeed on their first attempt.
If you’re interested in creating a YouTube channel and making money from your content, here are some steps you can follow:
1. Find Your Niche.
The first step in starting a successful YouTube channel is to find your niche. What are you passionate about, and what kind of content do you want to create?
Do some research to see what’s popular in your area of interest, and think about how you can put your unique spin on it.
Everything on the internet is tied around niches and interests; you choose the kind of audience you want by your desired place. There are various niches on Youtube, and it is left to you to identify what works for you.
It would help if you also chose a niche that you are comfortable and knowledgeable with. If you are not as straightforward as to where to get started, here are very money-making Youtube niches.
1. Entertainment/ celebrity.
Entertainment/ celebrity is one of the highly consumed niches on Youtube. Almost everyone wants more information about their favourite stars, which has made it one of the most highly finished niches on the internet.
Youtube channels like Pop Sugar, E!, Marvel, DC, universal studios, and so many others are channels that attract a lot of viewers in just a twinkle of an eye.
Creating a Youtube channel would be appropriate if you have a showbiz business or are interested in starting one.
Gaming is another niche that sells like crazy; one thing about this niche is that you don’t need to be skilled at video editing to utilise this niche.
Another reason why the gaming niche remains a hot cake is that so many gamers worldwide need walkthroughs on how to advance a specific game. Most of them go to the internet and seek out information, which leads them to a YouTube channel.
Travel is another excellent niche that sells well on Youtube; we can see this in popular channels like Travelxpedia.
When a tourist is about to visit a country for the first time, all he does is do a quick research about that particular country; most of the time, they watch a Youtube video. If you have very vast experience, starting a Youtube channel can be a profitable niche.
Programming is one of the highest-selling niches on Youtube, with the highest number of views and engagements. This is because so many newbies in tech are more likely to consult a Youtube channel for advice and walkthroughs.
I started learning programming from a Youtube channel, and one that was very popular back then was The New Boston by Bucky Roberts.
There are so many programming Youtube channels now, and most of them are quickly attracting views on every basis.
Technology is another niche that sells well on Youtube, attracting one of the highest subscribers from various parts of the world. Anything from a tech-product review to an unboxing video will sell on YouTube.
Over the past few years, journalism has evolved because of the internet and thing such as Blogs and online video streaming has become game-changer.
Most news publications usually publish previous and live episodes of their news on Youtube to enable people who missed out on such vital footage to watch it again.
Food is another profitable Youtube niche with one of the highest subscribers; everyone likes the idea of cooking and will waste no time trying to get the proper knowledge on how to get better with their cooking.
If you are a chef and have experience in cooking, then starting a Youtube channel would not be a bad idea.
Like Food, Fashion is another great niche to explore if you want to make money on Youtube; there are so many people seeking Ideas on clothing and styling. So you can start a Youtube channel for that purpose and begin attracting a vast audience.
There are so many people seeking spiritual and religious mentorship all over the world; almost everyone on the face of the earth belongs to a particular religion.
Are you an expert in religious topics like Christianity, Buddhism or even Islam, then you are on your way to starting to make perfect money.
The bottom line in choosing a niche is that you must be sure that you have an interest in such an area and must be ready to give it your very possible best to make it work.
This YouTube niche has become one of the most viewed niches on YouTube, spanning billions in views; one of the first things that drew my attention to streaming YouTube was channels that taught coding via YouTube.
Some of these channels are; The New Boston, Coding For Entrepreneurs, Net Ninja and Transverse Media.
If you have a specific skill set and intend to monetise it, you can decide to teach it as a skill on YouTube and start getting billions in views from it.
I love this specific niche because even after you posted the video for a very long time, those videos continue to make money for you.
12. Behind The Scenes.
So many people are curious about what happens backstage in every movie; you can make this an avenue to carve a niche for yourself on YouTube; Behind-The-scenes can be in the form of a film or an event.
A skit is a form of short comedy loved by audiences of all types. Social media influencers are known to create skit videos on social media. This can be a profitable niche for any YouTube creator who wants to grow their influence and generate lots of views.
Interviews are another YouTube niche that attracts lots of views and attention, especially when interviewing a known celebrity or public figure; views and engagement can be generated from posting such Videos on YouTube.
15. Gaming Videos.
A popular gaming social network is Twitch, and Amazon owns it; however, before Twitch, YouTube served a lot of audiences when it came to gaming, but there are still a lot of gaming activities going on on YouTube. So they still attract lots of views and engagement.
You are likely to get more views and engagement on YouTube as a gamer than on any other social media; the reason is that people tend to search for walkthroughs on Google and the first solution that they get is on YouTube.
16. Music Videos.
Whenever a new music video is out by a vast music artist, they usually attract many views and engagements.
YouTube channels Like Vevo are known for music videos; however, music artists worldwide have taken over this opportunity to share music videos on YouTube.
A Vlog is a type of YouTube niche that involves sharing your personal life with the audience.
Vlogs have been around for so many years now, and it seems to be one of the hottest YouTube niches.
Creating a YouTube channel to talk about your personal life can fetch you a lot of views and engagements; most times, you don’t have to become a celebrity to be able to start a blog; all you need is a fantastic apartment and lovely scenery, that settles it all.
18. Lyric Videos.
Lyric videos are usually informed of illustration, singing along to a music track with a rhyming display of such a track.
So many people go an extra length to get the lyrics of a particular song, and it would be nice if you could create a video for that song.
Lyric Videos are usually a big hit for getting views and engagements, especially when the song is coming from a famous face.
19. Unboxing Videos.
When a new product comes out, most want to see how it looks before purchasing it in an online store, where unboxing videos play a significant role.
ECommerce companies usually do unboxing videos to convince their customers about the authenticity of a product; however, if you happen to be one of the first customers to purchase a product, then an unboxing video would not be a bad idea at all.
2. Create High-Quality Content.
Once you’ve found your niche, it’s time to start creating content. Make sure your videos are high-quality, engaging, and informative. Use good lighting and sound equipment, and consider investing in a good camera.
Keep your videos concise and to the point, and make sure your viewers come away with something valuable.
3. Optimize Your Videos for SEO.
Search engine optimization (SEO) is an important part of making money on YouTube. Use relevant keywords in your video titles, descriptions, and tags, and make sure your videos are properly categorized.
Use eye-catching thumbnails to grab viewers’ attention, and consider using closed captions or subtitles to make your videos more accessible.
There is a lot of competition on YouTube, and I know that you see similar videos on YouTube, and most of them even carry the same title. Still, you wonder how one of those videos is getting more views than the other? The answer is YouTube search engine optimisation.
YouTube is the second most queried search engine after Google, making it very competitive to rank your videos. But never mind, I am here to walk you through the whole process.
1. Keyword research.
The use of keywords is not only limited to bloggers alone but is also a proper practice while using any Google product.
The keyword is vital; It’s essential to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic.
Make sure to place those keywords in your
Make sure to use keywords while writing your title. Google crawlers are initially designed to read text files and not stream videos because they are machines and make sure the title is not too long, at least 70 words.
Another place where you have your only chance to give your channel visibility is in your video description. Long-tail keywords that are generated can be sprinkled in the description section of your videos.
Also, give your audience an insightful description of what the video will be about. In cases like this, long-tail keywords are most advised and are better effective.
Here is an article I recommend you read to master keyword research.
3. Publish a high-retention video.
The time a viewer spends on your video is a critical factor in ranking on YouTube. If you want to rank your videos, you need to keep watching people.
The amount of video people watch is referred to as Audience Retention. And YouTube said: “Audience Retention” is a massive factor in the ranking.
4. Build Your Audience.
To make money on YouTube, you’ll need a large and engaged audience. Promote your videos on social media and other platforms, and encourage your viewers to like, comment, and subscribe.
Respond to comments and engage with your viewers to build a sense of community around your channel.
I guess you must have put in much time and effort to publish those videos on YouTube, and the next thing you want to see is an inflow of viewers, proper?
But unfortunately, this can depend on many factors, and so many new YouTubers tend to give up when they do not get views as quickly as possible.
I will be doing an expository right and practical guide on how you can get your videos to get very high videos on YouTube.
1. Search engine Optimization.
Google owns YouTube, and you should know that it favours YouTube when it comes to ranking on searches.
When you search any popular term via Google, one of the first results is from YouTube, followed by the top-ranking blogs.
One thing about SEO is that it takes time, but when it comes into effect, you will get views like crazy. Imagine getting your videos to show up whenever a search query is made.
Here is an in-depth article that would help you with master keyword research.
2. Social Media.
Social media platforms like Facebook, Twitter, and LinkedIn can serve as a source of traffic and draw a lot of attention to your blog post.
Another effective way to get more subscribers is to start sharing. But, again, social media provides a larger audience and community to get your YouTube to the right audience.
Links to your hosted YouTube channel can be shared on Facebook, What’s App, and Twitter.
If you have a lot of Facebook friends or a Facebook business page or, better still, huge followership on Instagram and Twitter, then you can go on to share the link to your article on those platforms.
Here is an article I recommend you read to set up a business on Facebook and Instagram.
3. Use Email Marketing.
If you have a massive email marketing list, that is another added advantage. You can share the link to your intended blog post, and be sure to get a lot of responses.
Using email marketing to promote your YouTube channel is very potent in that you can generate so many views in just a very few seconds after your emails might have been delivered to your users.
Are you new to email marketing or need to brush up on your knowledge? Then, here is an article I recommend that you read.
Just before consuming the above-recommended content on email marketing, I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.
It is my custom and tradition always to conduct a full forensic investigation on any online program and give my users feedback; this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.
I highly recommend reading this article below to learn more about how you can benefit from this fantastic product and scale your email marketing campaigns to success.
4. Share It On Your Blog.
One highly effective way to promote your YouTube Channel is to include it alongside your blog. If you have massive traffic, you don’t have to worry about going viral on YouTube because it will come very quickly. Here is an article I recommend you read to help you start a blog.
Before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how an entire website or a blog should run, so it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own a perfect domain name and a cheap web host with BlueHost, and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game. Here is a link to the recommended article.
5. Join the YouTube Partner Program.
Once you’ve built up a following, you can join the YouTube Partner Program (YPP). This program allows you to monetize your content through advertising revenue, sponsorships, and other opportunities.
To join the YPP, your channel must meet certain eligibility requirements, including having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
6. Explore Other Monetization Opportunities.
In addition to advertising revenue, there are other ways to make money on YouTube. Consider selling merchandise related to your channel, or partnering with brands to create sponsored content.
I explained each of them in the following sections. Here are a few legit ways to turn your YouTube Channel into a money-making machine.
1. Google Adsense.
Google Adsense is an Ad sharing platform that allows Google to pay publishers to display Ads on their platform.
In a real sense, Google pays you for every ad displayed on your YouTube channel. You might be wondering how Google gets the money it intends to deliver to you.
The answer is the Advertisers. Google has so many advertisers showing Ads via the Google Ad platform.
Google splits profits with you on every impression and clicks generated from your YouTube channel. So the more views you get, the more you earn. Here is an article I wrote on Google Adsense to help you through the process.
2. Sell Your Product.
This is a manual way of making money on YouTube, and it has to do a lot with individuals that own a brand or a product.
So let’s say you retail skincare products online; YouTube can help you generate leads which may eventually lead to sales.
I also wrote an article on how you can scale your e-Commerce business; click the link below.
3. Become an Influencer.
You have millions of subscribers on your YouTube channel; you tend to attract brand that wants to advertise on your YouTube channel.
You can strike a deal with them, and you can be paid for promoting or referring to their product on your YouTube channel. Here is an article to help you get started as an influencer; click the link below to get started,
4. Affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Affiliates can help you make a lot of money, especially when your video goes viral. I wrote an in-depth article on how you can get started with affiliate marketing and begin to make money.
7. Stay Consistent and Engaged.
Finally, to make money on YouTube, you’ll need to stay consistent and engaged with your audience. Post new videos on a regular schedule, and keep your viewers updated on your latest projects and developments.
Engage with your community and listen to their feedback, and always strive to improve your content and grow your channel.
8. Make Use of YouTube Shorts.
YouTube Shorts is the platform’s attempt to develop something similar to TikTok; the bright side of this is that it can be monetised, and it also allows creators to leverage their mobile phones to make money with smartphones.
The good news is that YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play; it has been integrated with the YouTube platform, making users generate views and join the YouTube monetisation program.
YouTube Shorts’ creator allows users to add music from 250 music labels and publishers. That way, they can make lip-sync and dance videos just like some of the viral clips on TikTok. However, videos that use third-party music can only be up to 15 seconds in length.
The tool also allows creators to use audio from other YouTube videos in their YouTube Shorts clip, allowing users to take inspiration from the music used in other Shorts videos.
9. Go Live on YouTube.
Livestream is becoming mainstream now, and so many creators are taking advantage of this trend to build a stronger and more connected community.
We can see the trend across all social media platforms like Instagram, Facebook, Twitch and likes; YouTube has also joined the movement by integrating a Livestream functionality into their YouTube Live platform.
Creators can live stream on YouTube via webcam, mobile, and encoder streaming. Webcam and mobile are considered great options for beginners and allow Creators to go live quickly.
Most times, we may decide to share our screen with our audience while going live or, better still, bring more than one person on stage; this can be achieved with a third-party app called StreamYard.
1. Use StreamYard.
Streamyard is an online service that lets you create professional-looking live streams. To date, they support Facebook, LinkedIn, YouTube and other platforms. In addition, you can interview guests and connect with your audience via comments and questions.
Streamyard is incredibly easy to use and does everything I want. I use it regularly for live streams with near-zero tech issues. It’s intuitive, clean, and simple, and the price is excellent.
It records well; it broadcasts quickly to YouTube and Facebook. You can customise backgrounds and logos. The “backstage” is super easy to manage. You can decide to bring in as many connected people on stage to come to have discussions while you are Life.
And finally, Whether you’re looking for Livestream software for Facebook Live, LinkedIn Live or YouTube Live – StreamYard has got you covered.
With a ton of options, including multiple guests, screen shares and custom overlays, it’s got an incredibly long feature list built into an easy-to-use interface.
Need to try out-stream yard? Click the link below to get started.
TRY IT NOW – StreamYard.com
Starting a YouTube channel can be a fantastic way to express your creativity, reach a global audience, build your brand, monetize your content, and have fun.
With the right approach, dedication, and patience, you can create a successful channel that brings joy to both you and your viewers.
Finally, starting a YouTube channel and making money from your content requires hard work, dedication, and a willingness to experiment and try new things.
By finding your niche, creating high-quality content, optimizing your videos for SEO, building your audience, and exploring different monetization opportunities, you can turn your passion for YouTube into a profitable career.
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