Email Marketing vs SMS Marketing: Which Marketing Medium is Effective?

Introduction.

Marketing is the life of every business, it doesn’t matter what form it may be. Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries.

It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing and via SMS with SMS marketing.

Digital marketing is considerably less expensive than other marketing methods. Do you know that 77 per cent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and other activities?.

Digital marketing helps you reach them while they’re doing this. Digital Marketing can be utilized in various forms such as Email marketing, social media marketing, Search engine marketing and SMS Marketing.

SMS marketing has been underutilized for a while and in this article, I am going to point out the differences between SMS marketing and Email marketing.