How To Create a Thank You Page In WordPress

Introduction.

Creating a thank you page on your WordPress website might seem like a small detail, but it’s one of the most important parts of your customer or user journey.

A well-designed thank you page not only shows appreciation but also opens the door to more engagement with your site.

It’s a perfect opportunity to continue building a relationship with your audience, promote additional products or services, and even gather more feedback. So, if you’re wondering how to set one up, you’re in the right place.

In this guide, I’ll walk you through how to create a thank you page on WordPress from scratch. Don’t worry if you’re not a tech expert — I’ll keep things simple and easy to follow, step by step.

Why Should You Have a Thank You Page?

First things first, why should you even bother with a thank you page? Here are a few solid reasons why you should:

1. Show Appreciation: A thank you page shows your users that you value their actions. Whether it’s a purchase, subscription, or any other interaction, a little appreciation goes a long way.
2. Enhance User Experience: After completing an action, users are often left wondering what’s next. A thank you page gives them clarity and can guide them toward their next steps.
3. Boost Engagement: You can use this page to encourage further actions — maybe inviting them to follow you on social media, check out other products, or read some of your best blog posts.
4. Track Conversions: A thank you page is a great place to track conversions. It can be connected with Google Analytics or other tracking tools to monitor how well your website is performing.
5. Build Trust: A professionally designed thank you page can help build trust with your audience. It reassures them that everything went smoothly and that you’re there to provide support if needed.

How Do I Create a Thank You Page in WordPress?

Now, let’s get into the actual process. Creating a thank you page in WordPress is straightforward. Here’s how you can do it.

1. Create a New Page

• Log in to your WordPress dashboard.
• From the left sidebar, click on Pages and then click Add New.
• Give your page a title — something like “Thank You” or “Thanks for Your Order,” depending on the action that prompted the thank you message.

2. Design Your Page

This is where you can get creative and customize your thank you page. Here are a few design tips:

• Keep It Simple: The thank you page doesn’t need to be overloaded with information. Keep the message clear and concise. Use a simple “Thank you for your purchase!” or “Thanks for subscribing to our newsletter!”
• Use a Friendly Tone: This is your chance to connect with your visitors, so make sure the tone of your message is friendly and warm. No need to sound stiff or formal.
• Add Visuals: Depending on your brand, adding visuals like images or icons can make the page feel more engaging. For example, if someone buys something from your store, you could show an image of the product or a happy customer enjoying it.
• Call to Action: You don’t want your visitors to just leave after saying thank you. Add a call to action (CTA) — whether it’s suggesting they check out related products, read a blog post, or follow you on social media.
• Offer Discounts or Promotions: A great way to turn a thank you page into a marketing tool is by offering a special promotion, like a discount code for their next purchase. This can encourage future transactions.

3. Add Your Message

The content of your page is crucial. Here’s what you might include:

• A Simple Thank You Message: Start with a friendly thank you message that acknowledges the visitor’s action. Keep it genuine and personal.
• Next Steps: Let them know what will happen next. For example, “You’ll receive a confirmation email shortly,” or “Your download link is on its way!”
• Additional Resources: Point them to other pages they might be interested in. For example, “While you wait, check out our latest blog post on [topic].”

4. Publish the Page

Once you’re happy with the design and content, hit the Publish button to make your page live.

5. Redirect Users to the Thank You Page

Once the page is published, you’ll want to make sure your visitors end up on this page after completing an action. Here’s how to set up a redirect for different situations:

• For a form submission (like a newsletter sign-up): Most form plugins in WordPress, like WPForms or Gravity Forms, allow you to set a custom thank you page URL after a successful submission. Simply enter the URL of your thank you page in the form settings.
• For WooCommerce purchases: If you’re running an online store, WooCommerce automatically has a “Thank You” page set up after a purchase. But if you want to customize it, you can do so by editing the thank you page template in the theme files.

6. Test the Page

Before you call it a day, make sure to test everything. Complete the action (whether it’s a test purchase or sign-up) and make sure that users are being directed to the thank you page without any issues.

Additional Features You Can Add to Your Thank You Page

If you’re looking to get a little fancier, here are a few extra features you can add to your thank you page:

• Social Proof: Add testimonials or customer reviews. This can build trust and encourage future purchases or engagement.
• Referral Program: Encourage your customers to refer their friends in exchange for a reward. This can help boost your reach.
• Video Message: If you want to take it up a notch, you could add a short video thanking them personally or explaining what’s next.
• Survey or Feedback Form: After your visitor has completed an action, it might be a good time to gather some feedback. A short survey can help you improve your products or services.

FAQs

Q: Do I need a thank you page if I’m not running an e-commerce site?

A: No, you don’t need to be running an online store to benefit from a thank you page. Even simple actions like signing up for a newsletter, downloading a freebie, or registering for a webinar can benefit from a thank you page. It’s about showing appreciation and guiding the user to their next step.

Q: Can I customize my thank you page without knowing how to code?

A: Yes! WordPress makes it easy to customize your thank you page using the built-in block editor or page builders like Elementor or WPBakery. You don’t need any coding knowledge to create an effective thank you page.

Q: Can I track the success of my thank you page?

A: Absolutely! You can use Google Analytics or any other tracking tools to monitor how many people visit your thank you page and track conversions. This can help you understand your audience better and improve your marketing strategies.

Conclusion

A thank you page in WordPress is more than just a polite gesture; it’s an essential part of creating a positive user experience and driving further engagement.

By setting up a page that acknowledges your visitors’ actions, you’re setting the foundation for long-term relationships and even future sales.

Now that you know how to create a thank you page, the next step is to consider what additional actions or resources you want to offer your visitors.

Will you encourage them to follow you on social media, take advantage of a limited-time offer, or share your content with others? What kind of action will you take on your thank you page to keep the relationship growing?