There are so many entities and factors when that must come together to build a successful blog.
Some of these factors include.
- Building A responsive website.
- The use of Social Media.
- Paid search Engine Promotion and
- Writing amazing content.
However, as useful and highly prioritized as the above-mentioned step may be, keyword research supersedes all and must come into play if any blogger wants to build a successful blog or any other online business whatsoever.
Now you are probably wondering how the use of keyword research plays a very vital role in the success of any blog and I will tell explain my point in the next line.
No matter how nice and interesting your content might be, it is not valid without keyword research.
If you ever have it in mind to rank the search engines then you must understand how keyword research works.
Blogging without keyword research makes your content ghost to the internet and only visible to you.
Let me explain how keyword research work with facts.
Search engines are designed to display related information based on queries made via the search engine which then become keywords over time.
Search engines such as Google are designed to index keywords based on repeated queries over a while.
To make it plainer and better assimilated by you I will give an example.
A search query is made on Google like
How to cure COVID 19.
As at the time of writing this blog the deadly virus called COVID 19 has got the world-shaking and standing on its feet.
Now the search query COVID 19 was not a recognized keyword by Google about six months ago from the time of writing this blog.
But because it is frequently entered into the search engine for a consecutive period then it automatically becomes a keyword and then indexed on Google.
Google now sees it as relevant and begin to rank a post that is similar to such a query.
Now that you know how a search engine works I think it’s high time you know what keyword research is.
What Is Keyword Research ?.
Keyword research is the process by which you research popular search terms people type into search engines like Google Yahoo and Bing, and include them strategically in your content so that your content appears higher on a search engine results page (SERP) when those words are eventually typed again as a query.
According to the Moz Blog, Keyword research is a process that provides you with specific search data that can help you answer questions like:
- What are people searching for?
- How many people are searching for it?
- What is the number of queries is that keyword receiving per period?
Forms Of keyword Research.
Keyword on a surface level is a very simple term, but it has a deeper meaning when it fully comes to marketing for the right audience.
According to Search Engine Optimization experts and leader in the industry, there are two forms of keyword research.
1. Short Tail keywords or Head Terms.
Short-tail keywords are usually short phrased words with usually very high search volumes
These are single or double word phrased keywords, they are very popular and are commonly used to search general and very broad terms like.
Marketing, Social media, Advertising, Instagram.
Short tail keywords usually don’t convert very well because they are usually very competitive.
2. Long Tail Keywords.
Long-tail keywords are three to four phrases and are very specific.
Examples of long-tail keywords are.
How to start a blog.
these keywords are very intent and these terms don’t get a lot of search volume individually But when you add them together, long tails make up the majority of searches online.
long-tail terms usually aren’t very competitive because they don’t get so much attention a lot.
If you are starting a new blog or a website then Long tail keywords might just be the best for you at that time.
Long-tail keywords do not require Domain authority or any other strict competitive search engine optimization requirements all you just need do is to write your content filled with it and Boom!!! the traffic comes.
Most SEO experts usually include the medium-tailed keyword alongside the above mentioned two forms of keywords but I would rather keep it simple to avoid the confusion. Just bear in mind that there are two major forms of keywords.
Understanding Search Intent.
There are so many reasons why people look up the internet, and failure to understand this can make your keyword research a fruitless effort. In this section, I am going to be digressing a little bit on search intent.
Search intent is the term used to explain the reason behind an online search. The major reason why somebody visits Google to conduct a specific search is called search intent.
There are numerous reasons why people search online, and some of these reasons include; Having a question and want an answer to that question? Are they looking to visit a specific website? Or, are they searching because they want to purchase something? Many of these different types of searches constitute parts of the user journey.
This leads me to talk about the four types of search intent.
There are a few distinct types of search intent, these four are most commonly used:
1. Informational intent.
Informational intent is a type of search term that is done by people seeking out information about a particular subject, event whatsoever online.
That could be information about the weather, information about tutoring children, and even the present news around them,
2. Navigational intent.
The second type of search intent is called navigational intent. People with this intent are usually on their way to a specific website.
Someone going to Google to search for the Keyword “Gmail” is usually on their way to the official website of Google mail.
The same applies when someone searches for keywords like Facebook, Nike and so on.
3. Transactional Search.
The third type of search intent is transactional intent. Lots of people purchase stuff on the internet and browse the web to find the best purchase.
People are searching with transactional intent are doing so because they want to buy something online.
4. Commercial investigation.
This type of search intent is made by people who want to review a particular product or better still make comparisons.
They make conventional search queries such as; What washing machine would be best? What Email marketing software is the best? These people also have transactional intent but need some more time and convincing.
These types of search intents are usually called commercial investigating intents.
Why You Should Do Keyword Research.
Most bloggers just ignore keyword research and do content the way they like, they write from inspiration and what the thing they feel is right for their kind of audience.
As mentioned before, writing content without keyword research would hinder your content from doing well on the search engines.
If you want to rank on Google I suggest you start doing keyword research before writing your content to properly validate each of them.
Here are some very few reasons why you should start doing keyword research as a blogger or a Search Engine Optimization expert.
1. Keyword research helps you get organic traffic.
Taking advantage of long tails can help you boost your blog traffic by %200.
2. Connect you to your desired audience.
Your audience is searching via queries on the search engines and
The proper use of the right keyword can help them locate you.
3. Helps you rank on Google search engine result page.
Keyword research helps you write guided content which can, in turn, become a very good signal for the search engines and can, in turn, help you rank on Google.
How To Find Keyword Ideas.
The Million dollar question now is how do I find keywords ideas ?, What is the best place to start doing my keyword research.
Here are very legitimate processes to take to get or acquire keyword ideas for your blog.
1. Google Auto Suggest.
Google auto-suggest features keyword ideas that are currently trending all over the globe.
You can do a quick search on the article you intend to write about and get similar ideas on what to include as keywords.
The above-illustrated image shows the related search for a query I made on how to start a blog and a business.
One thing you should know about using the Google search autosuggest feature it is better you are not logged in why you are doing your queries because you are bound to get the result based on what you have previously searched for.
2. Google search Related to.
Another very potent source of getting keyword ideas is by using the Google related search.
This usually appears below the search engine result page (SERP) and can serve as a rich pool of ideas for keywords.
Just like with Google auto Suggest, these are keyword ideas that come straight from Google. Google is simply telling you that these keyword ideas are trending.
3. YouTube suggests.
I decided to do this separately because YouTube is an entire platform on its own and is next to the Google search engine in search queries.
The YouTube search engine is the most queried search engine after Google search Engine though it is owned by Google.
You can get tons of keyword ideas using the YouTube auto Suggest.
YouTube suggests is very great for YouTube creators and those that want to optimize their content for YouTube search.
4. Bing Autosuggest.
Bing is a search engine owned by Microsoft, Just like Google, Bing has awesome features that allow it, user, to seek whatever they intend to find.
If you want to optimize your content for Bing search then you can repeat the same process on Google for Bing.
5. Online Forums (Quora, Nairaland, Reddit).
Long before the advent of search engines, online forums were channels where people polled questions and answers.
Till today online forums are still a top destination for search.
Websites Like Quora, Reddit and Nairaland are destinations where you can find answers to questions.
Keywords can be generated from questions that are frequently asked on these channels.
You can follow up trending topic or topics related to your blog to get keyword ideas.
6. Keyword Research Tools.
Keyword Tool is a free SaaS product that uses Google Autocomplete and other search engines to generate relevant keywords and related keywords for any topic you intend to rank and optimize for.
I decided to savour the main idea till the last so that I can talk well on it.
To be honest, the above-mentioned method of doing keyword research is very valid and very good.
But it can only be very useful if you are doing lightweight Search engine optimization.
If you ever want to get deeper in Search engine optimization then you probably want to get more insights into what every keyword you intend to rank for then you need to start making use of keyword research tool.
I must tell you, Keyword research tools are one of the most boring online tools but if you ever think of beating your competitors on the search engine then you have to start making use of them.
When I initially started this blog, Keyword research tools were very boring to me and I had no idea how to start making use of them.
It cost me a lot and I never really understood but I had to learn how to use them at all cost.
Keyword Research Tools You Should know.
Getting more deeper in the world of SEO, you need to get familiar with keyword research tools.
Having defined keyword research tools and their uses then you need to start getting your hands dirty with one.
There are tons of keyword research tools out there all you need to know is which one suits you the best.
1. Google Keyword Planner.
Google Keyword Planner is a Keyword research tool owned by Google Inc.
It is linked alongside the Google Ad platform.
Google Keyword planner gives you insight and analytics on keyword trend on The Google search engine only.
If your plans are tied around trending on Google then the Google keyword planner tool is for you.
The Google keyword planner tool is free and comes at no extra cost whatsoever.
2. SEM Rush.
SEM Rush is another Keyword research tool that allows you to discover new keywords to rank for
SEMrush works a little differently than the other tools I’ve shown you so far.
Rather than entering a seed keyword and getting a long list of keyword ideas, SEMrush shows you keywords that your competition now ranks for and this helps you to stay ahead of your competitors.
You can also get keyword ideas using the SEM rush platform.
SEm rush also allows you to do a technical SEO audit on your website and also keyword that your competitors rank for.
SEM Rush is not free to use, it comes with pricing starting with $99 a month for a basic plan.
To get started with SEM rush you can follow the banner below.
Ahref is an online keyword research tools that allow you to find a relevant keyword to rank on all search engines such as Google, Yahoo and Bing.
Ahref has other tools embedded in it platform such as Site Audit, Keyword finder, Rank Tracker and a smart SEO toolbar that can be embedded alongside you prefered browser.
Ahref comes with a free 7 days trial and a paid plan starting from $99 a month.
Website – Ahref.com
Ubberggest is another keyword research tool owned by a top blogger and online marketer called Neil Patel.
When I initially started this blog, I made use of Ubbersuggest and I must tell you that it is a great tool.
Ubbersuggest allows you to do a great thing in SEO such as Site Audit, Content suggestions, backlink data and keyword generator based on search engines like Google, Bing, Yahoo, Baidu and even countless more.
As at the time of writing this Blog post, Ubbersuggest is free, but in an open blog post, founder Neil Patel told his readers about his intention to make it a paid software.
You can use Ubbersuggest for free for 7 days and afterwards, you pay a certain amount.
Website – Ubbersuggest.com
How To Make Use of Keyword.
Now that you have a better idea of keyword research is not enough, you need to know how to properly make use of them to get search engine and organic traffic.
The million-dollar question to be answered in this section is how to start hacking your way to getting search engine traffic with keyword research.
1. The Title of your content.
The title of your content is what shows up in search engines and is a very quick way to get started with your keyword research.
When you have found the appropriate long-tailed keyword the best thing is just to do a perfect blend with your desired content title.
2. The URL of your Content
The URL or the slug of your content is another important section of your content and I highly recommend that you make use of it when using keyword research.
The individual URL’s of your content is what is displayed on the search engines and is submitted via the Google search console.
You should implement your desired keyword research in the URL section of your content.
If you use a CMS like WordPress then it very easy to do.
There are still other tons of Seo tools out there and I must tell you that they are all great tools.
But permit me to offer a recommendation based on my experience.
If you ever want to get started on a free note without restriction you can try out the Google Keyword planner.
It is a great tool if you ever want to rank and get data insight on Google only.
Let assume you want something more advanced and deeper than the Google Keyword planner then you need to try something more advanced and this is why I recommend SEm Rush Tool.
As stated above, SEM rush is not only a keyword research tool but an in-depth SEO tool that allows you to do.
- Market analysis.
- see your search engine position.
- Site Audit.
- Social media Tracker.
- Social media Poster.
- on Page Seo.
- Backlink Audit Tool.
- Content Analyzer.
- Ad builder.
You can click the banner below to get started with SEMRush.
Now that you know how to do keyword research, here are other articles I recommend that you read.
- How To Write A Blog Post That Ranks On Google In 2020
- Learn How To Do SEO The Right Way In 2020
- How To Choose A Profitable Blogging Niche In 2020