How To Write a Blog Post That Ranks On Google

how to write a blog post

How To Write a Blog Post That Ranks On Google


The fuel that runs the engine of every blog on the internet is the search engines. There would not have been a better way to get targeted traffic to your website than the search engine platforms like Google, Yahoo and Bing.

How Do I Get my Blog post to rank higher on Google?

In this article, I will go through these steps on how to actualize these and get the traffic rolling in quick as much as possible.

Properly optimizing your blog post for search engines is the best and most sustainable way to keep your blog running even while you are long gone.

Optimizing your blog posts for search engines keeps the traffic coming for a very long time, and this is not a guaranteed long-term process as you still have the duty to come back and update each of them to keep ranking.

Google is more interested in evergreen content. But, at the same time, social media reacts to trends.

So if you have a viral website, as I mentioned above, I’ll suggest you pretty turn your back around and follow the advice mentioned above, or you can still follow up and get more details if you like.

Now back to where we started; maybe you started a blog on blogging hacks, SEO or entrepreneurship like mine, then this article is for you because your blog’s success is dependent on the search engine.

Many years from now, what you write in your blog post will still be very fresh and valuable, and you can confirm that with blogs like MOZ, Neil Patel and Shoutmeloud.

These Blogs were written a year ago, and I mean like ten years back, and they are still very much relevant. People are still searching for them on the search engine.

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This article has been created to help answer the above questions with clarity. Make sure to stick to the end to get a comprehensive understanding.

What is a Blog Post?

Blog posts enable you and your business to distribute insights, thoughts, and stories on your website about any topic.

They can help you increase traffic, brand awareness, credibility, conversions, and revenue. Blogs are essential tools for people and companies looking to improve their online distinctiveness. They present a platform to show expertise and showcase passion.

To achieve the most significant traffic and maximize visibility, a list of search engine optimization advice must be taken into action before publishing.

The entire goal is to offer knowledge that both users and search engines will enjoy and find useful.

Type Of Blog post.

People write blog posts for many purposes, including distributing analyses, education, reviews, product knowledge, industry verdicts, and more.

There are several popular blog formats, a lot of topical blogs describe more than 5 blog posts, but in all, they all serve two main purposes, Either to inform or to transact.

1. Informational post.

The informational post is not an argumentative article that tries to persuade the reader to one side or the other.

It covers all the pertinent details: who, what, when, where and why. All an information post does is educate the audience on a particular topic without selling anything to them.

Tutorials and How-to guides are the most accessible type of blog posts you can work on. They are easy because they involve talking about things you are already accustomed to, such as your product or service.

The most crucial thing about how-to guides is to break down your tutorial into the humblest steps and the simplest terms. Don’t think your readers know what they’re doing; this is a tutorial, remember?

Have it at the back of your mind that informational blog post tends to rank more on the SERPs because you are likely to answer pressing user questions.

2. Transactional Post.

Transactional blog posts allow you to sell Affiliate products. Transactional Blog posts could be in form of “Reviews, Best 10 Something”.

Transactional blog posts are competitive and require more quality backlinks to rank on the SERPs.

How Do I Create a Blog Post That Ranks On Google?

Now the billion-dollar question for those that care to listen is.  How Do I write a blog post that ranks on Google?

I will take your intense series of practical steps that can help your blog post rank on Google, and trust me when you start applying these hacks, you will begin to experience a boost in your search engine traffic.

Before diving in, I’ll assume you have a blog that is in the business of making people, and I mean, your blog is about valuable content like mine, for example, and you already own a blog. However, if you don’t own a blog yet and intend to own one immediately, I recommend you read this comprehensive guide to help you create your first blog.

1. Determine the Purpose

So, do you have an idea for a blog post? Next, determine the purpose of that blog post. For example, you could be showcasing a new product for your business, explaining how to perform a specific task related to your business—selling an affiliate link or a product.

Ask yourself questions and look at the purpose through the reader’s eyes. What will helpful information be found in this blog article?

How will this knowledge help? Then, find that unique purpose, and keep it in mind when writing.

As stated earlier, it’s either an informational or transactional blog post.

2. Perform Keyword Research

Now that a purpose and audience are set, it’s time to optimize. Unfortunately, the process involved in performing keyword research is often neglected when it comes to SEO; keyword research is the most crucial step in the blog-writing process.

Keyword Research allows you to learn a particular search engine’s popularity of the topic you plan to write about.

To find out what keyword gets the most traffic, explore the search volume of multiple related keywords. Knowing what to write about is essential in blogging and should be taken even more seriously.

So many aspiring bloggers will not eventually start their blogs because they do not know what to write about.

I have gotten so many calls and consultations from aspiring bloggers who told me the major problem that they had was generating content to write about; I said to them that was a straightforward thing to do; some of the ideas I usually suggest to them are what I will be dishing out in this section.

Do you intend to start a blog and keep it running with fresh content rolling in for a long time? Here are very few strategies to help you with content creation.

1. Use Google Search Auto-suggest.

how to write a blog post

One primary key to successful content creation is writing the right kind of article, which is the one sought after by the audience.

In blogging, it is awful to write an article out of thin air; in other words, you don’t write articles just because you think people needs them; you have to verify if a vast number of people are asking a such question and one of the innovative ways to determine this is by using the Google search engine auto-suggest tool.

You can quickly generate content by simply entering the desired topic you want to write about and waiting for the search engine to suggest relevant queries.

2. Use Keyword Research Tools.

how to write a blog post

Another strategy that can be used to generate content is keyword research tools. Keyword research tools such as Google Keyword Planner can help you generate content ideas.

Most SEO tools are not free, but if you are broke and want accuracy, I recommend that you use the Google Keyword Planner Tool.

So many new bloggers get confused with keyword research; you don’t have to worry. I had the same issue also; here is an article I recommend you read to help you master the art of keyword research.

3. Make use of YouTube auto-suggest.

how to write a blog post

After the Google search engine, the next most queried search engine on the internet is YouTube. If you seeking content ideas, then YouTube is another destination to get those content rolling in.

You can leverage the power of the inbuilt search engine or even generate content ideas from videos that are related to the topic you want to write about. Here is an article I recommend you read if you want to get started with YouTube.

3. Craft a catchy title.

The first thing that would appear in search engines is the title of your content; it is what appears on Google when people make a search query related to your article. So you have to jazz it up and spice it up. Make it very attractive and worthy to click on.

My hack and advice for writing a blog post title are to do so using guided keyword research. Let us assume that you want to write a blog post on the best business ideas in 2020.

The next thing you prepare to do is plug that keyword into a keyword research tool. Then, get your data and facts about the inflow of those search queries, and afterwards, pick two or three of those keywords.

I prefer long-tail keywords because they are less competitive and perfect for organic traffic. I will drop a link to my post on keyword research after this section. So now you got those keywords, the first thing to do is include one of those keyword phrases in your blog post title.

Try rephrasing your blog post title to suit that keyword and Boom!!! That’s all. Another thing you can do in cases like this is to add a timestamp to it.

And I mean something like.

10+ Best Lucrative Business Ideas For You In 2020.

The timestamp validates your blog post even if you wrote it many years ago, and you should continue to update as the years go by.

There are so many articles already written on what you intend to write, and it’s best practice to set your paper aside using timestamps.

4. Organize your content in an outline.

Sometimes, blog posts can have terrifying information for the reader and the writer. The trick is to arrange the info so readers aren’t scared by the length or amount of content.

This organization can take multiple forms of sections, lists, tips, whatever’s most relevant. But it must be well-organized!

The next task would be to start your article with an introduction. The first three lines of your articles will appear in the Meta description of your blog post on Google, so you don’t have to joke also with that aspect. This section of your article should summarise what your blog post is about.

You should make sure to nail it in this section. And I mean, the first two to three lines should be point hit. Most people read that section before actually clicking your blog post when it appears on the search engine.

It is what attracts them at first sight; they want to know if it is something they probably read some time ago or something new that they had never seen.

5. Structure Your Content.

Now the main article and punch lines should be embedded in the body of the section of your article.

Things concerning all you intend to write about. In my opinion, the body section of your article should contain sup topics of what you intend to write about.

This can make your blog posts very lengthy and rank for more keywords, and even get more search engine visibility.

Let’s assume you want to write about

10+ Best Lucrative Business Ideas For You In 2020.

Subtopics in this article can contain.

  • What business is?
  • Why do you think they should embark on a business?
  • How they should choose a business, they want to embark on.
  • List of Businesses they could embark on.

This subsection can make your blog post very informative and, in turn, would lead the search engine to rank you higher.

Please also note that this section should be highlighted in an H2 tag; make sure you don’t have them too clustered. Give space and breath for your readers to assimilate the message you are trying to pass across.

One mistake I see most bloggers make is wrapping the content section of their blog article in one whole paragraph; splitting it into more petite H2 tags can help boost your preparation and help you read up more on the topic to do proper justice.

You will eventually get rewarded with top search engine rankings. Therefore, after doing your keyword research, I suggest you read up on similar articles ranked on the search engine.

Study the articles very well and write yours to beat theirs. This can only be done by writing a more prosperous, longer and more detailed report.

Make sure to read up at least three to four reference articles combined with your own words, and mind you make sure that you don’t copy and paste, as this sends a wrong signal to Google about your website and causes you to be relegated down below.

I told you that with the advent of machine learning, it has become more difficult to cheat the Google Spiders responsible for crawling websites worldwide.

Keep your content divided into concise paragraphs. Use headers and subheaders to add topics and layout content straightforwardly to avoid confusing the readers.

Headers add edifice, so content is easily digestible for users and search engine crawlers. To optimize for crawlers, you can add H1 and H2 tags. An H1 tag is a header, usually the title of the post. An H2 is a subheader of the H1.

An H3 is a subheader of the H2, and so on, to H6s. The best tradition for SEO is to use only one H1, with no limits on H2s – H6s. There is usually an option on blog platforms to select specific content as H1s or H2s, just as you change the font.

6. Decide on a Featured Image To Use.

Choose a visually appealing and appropriate image for your post. As social networks treat content with ideas more prominently, visuals are more responsible than ever for the success of your blog content.

You can get samples of these images on photo websites like and many more; most people with graphics skills usually use graphic design software to make sure that their image depicts what they are writing about to optimize the blog post for Search engine image clicks.

7. Optimize Your article for on-page SEO.

After you complete writing, go back and search engine optimize your post. Make sure that you write for search engines first and not sprinkle multiple keywords into your article, it makes you seem like a robot, and you may get a low rank on the search engines.

If you can make your URL shorter and more keyword-friendly, go for it.  Here is a little blog SEO suggestion about what you should review and optimize:

1. Meta Description.

Meta descriptions are the descriptions underneath the post’s page title on Google’s search results pages.

They give searchers a review of the post before clicking on it. They are ideally within 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.”

While meta descriptions are no lingering factor in Google’s keyword ranking algorithm, they give searchers a snap of what information they are looking to get from reading the post and help increase your clickthrough rate from the search engine result page.

2. Page Title and Headers.

Most blogging software uses your post title as your page title, which is crucial for the on-page SEO element in your control.

But if you’ve watched our formula so far, you should already have a working title that will naturally incorporate keywords and phrases your target audience is interested in.

Don’t over-complicate your title by trying to fit in keywords where they don’t naturally belong. If there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them.

Also, keep your headlines brief, ideally, under 65 characters, so they don’t get trimmed in the search engine results.

3. Add Image Alt Text.

Images improve a blog for readers and present a better user experience. However, ideas alone do not enhance the page of search engine crawlers because those crawlers can’t view pictures.

They can only read the text. Image alt text is a brief description of an image. Search engine Crawlers read this text to know that there is a suitable image connected to the blog’s content. Image alt text also helps visually damaged users understand what is on the page.

Use target keywords if they are relevant to the image. Be as detailed as possible while using fewer than 120 characters. Image alt text can be attached whenever you upload an image to a website or blog.

4. Add Internal and External Links

You have your content written; now it’s time to add link equity. Links are seen as the web currency and are a significant ranking factor for Google and all major search engines.

Internal links go to other pages of the website the blog is posted on, and external links are links that go to an outside website.

Add links as hyperlinks around a phrase or word, rather than just placing the page URL on the blog post.

Internal links enhance the user experience and relate to improved ranking. These links help a user pilot to other website pages during or after reading content associated with that following webpage. Internal linking also tells web crawlers that those pages are similar and have value.

If a writer jumps over internal linking, they miss out on a moment to improve user behaviour-based metrics such as bounce rate and average time on site.

External links should give the reader more relevant information they can’t find in the original blog post. As a result, they add value to your content and matter to search engine rankings.

It is essential to link to trusted websites with authority on the blog topic when adding external links. Never link to an unsecured or spammy web page, which could hurt SEO.

5. Anchor Text.

Anchor text is a beautiful on-page SEO technique that allows you to specify a particular word or group of words that links to another page either on your website or another.

Accurately select which keywords you want to link to other pages on your site because search engines acknowledge that when ranking your page for specific keywords.

It is also necessary to analyse which pages you link to. For example, consider linking pages that you want to rank for a particular keyword.

6. Mobile Optimization.

Optimizing your website for mobile is another way to score some SEO points; you can rank well if your web pages are well optimized for mobile search.

In addition to making sure your website is suitable for mobile use, your visitors have the best experience possible.

Another way to optimize your website for mobile search is configuring your website to use AMP(Accelerated mobile pages).

7. Optimize the URL String

The URL structure of your blog post should be both user-friendly, search engine optimizable and related to your content.

The URL structure of your blog post is usually automatically generated from the blog title as soon as it is published, but it needs to be checked to provide the best user experience.

A poor blog post URL presents zero context of what the content is about and might destroy the rankings capability on the search engine results page.

One way to optimize the URL structure of your blog is by adding target keywords to it. Here is how the URL structure of your blog post should look like

Good URL:

Bad URL:

8. Wrapping it all up.

Now you have written an article, made your point and passed on a message, and now you want to wrap it all up. Unfortunately, most bloggers ignore this part with a two-sentence and close their content.

The concluding section of your blog post should be for mainly two primary reasons which are.

  • Render some final pieces of advice
  • Recommend a product or a service that might eventually be of help to them.

If you are writing a post related to a product linked to an affiliate, it would be wise to have a recommendation section before the conclusion.

The recommendation section should state what you are trying to sell. This section should contain many use cases of what you intend to sell, and lastly, it should have your affiliate link or banner attached. As a blogger, you should have more than a source of making money, and one I recommend is the use of affiliate marketing.

Every article you write as a blogger should sell something in the end. If you are writing about a piece of clothing or a shoe brand like Nike or Tesla or an online free tool, make sure you obtain an affiliate link to refer to it in your post.

You never can tell, that post can go viral, and you make a lot of money from your affiliate link, just to understand.

Here is an article I recommend you read to help you get started with affiliate marketing.

9. Publish Long-Form content.

Marketers and search engine optimization experts have proved that long-form and informative contents rank so well on the search engine than their short-form counterparts.

So many things get to happen when you put effort into creating long-form and informative content, and one of these things includes keyword permutation and combinations.

Publishing longer content is beneficial in terms of SEO. Firstly, long-range usually gathers more backlinks.

Secondly, long-form content outperforms short blog posts in terms of shareability. Therefore, when aiming for long-form content, it is advisable to target a minimum of 2300 words and a maximum of unknown to reach the hallmark of SEO success.

how to write a blog post

10. Proofread and edit your post.

Proofreading means carefully reviewing for errors in a text before it is published or shared.

It is the exact last stage of the writing process when you fix minor spelling and punctuation mistakes, typos, formatting issues and inconsistencies.

Proofreading is essential for any text shared with an audience, whether it’s an academic paper, an online article, or a printable flyer.

Proofreading allows you to check your blog post for misinterpretation and grammatical errors; it becomes a bad user experience when it does not convey any meaningful information due to the wrong grammatical order.

A straightforward way to do this is to use Grammarly’s online grammar correction tool. Grammarly allows you to create, edit, and proofread documents based on artificial intelligence and language processing. But, of course, tools like writing also can help make a difference.


How To Write a Blog Post That Ranks On Google

The writer is an AI writing tool like Grammarly that’s just starting in the writing business.

The writer was founded last year, and so far, the company has raised $21 million in a Series A round to keep growing and improving its service.

A writer’s real-time assistant does not write for you but gives you an understanding of your writing copy and converts complex writing into plain language. 

If you’ve ever used Grammarly, you won’t have problems understanding Writer.  The tool is a lot like Grammarly but with much more advanced features. 

The writer will show you a list of suggestions on the right side of your screen, and you can accept them or delete them.


I wrote a comprehensive guide to help you get started with Grammarly; click the link below.

11. Use AI-based Writing tools.

If you have not been told yet, I am telling you now that the future is Artificial Intelligence. Over the next few years, we will see some task being that was once carried out by human become assigned to specifically trained machine for the job.

This will affect every field of work, with blogging not excluded. For example, writing content for a sales page, Landing page, emails, blog posts, and SMS will become automated with tools like Anyword.

1. Anyword.

How To Write a Blog Post That Ranks On Google

Anyword, formerly known as Keywee, uses AI and natural language processing to develop effective, performance-driven marketing language. Hence, marketers communicate to consumers using text that yields the highest-level results and satisfies conversion goals. 

Anyword’s AI-generated text is associated with an automatic scoring system that ranks text, predicting results so marketers can measure performance before launching a campaign and avoid costly and time-consuming A/B tests. 

Are you seeking tools to help make writing crafty blog posts easy for you? I recommend Anyword.

Anyword can be used to craft excellent blog contents that sell and inspire your audience. The good news is that a free trial comes at no cost to you. Click the link below to get started.


12. Promote Your Blog Post.

Now you have written your article to rank on Google; it’s left for you to give it time to attract the right kind of people that needs such an article, or better still, go ahead and speed up the whole process.

Here are other channels that can serve as a source of traffic or visibility to your published article.

1. Social Media.

Social media platforms like Facebook, Twitter, and LinkedIn can serve as a source of traffic and draw a lot of attention to your blog post.

If you have a lot of Facebook friends or a Facebook business page or, better still, huge followership on Instagram and Twitter, then you can go on to share the link to your article on those platforms.

Here is an article I recommend you read to set up a business on Facebook and Instagram.

2. Use Email Marketing.

If you have a massive email marketing list, that is another added advantage. You can share the link to your intended blog post, be sure to get a lot of responses.

Are you new to email marketing or need to brush up on your knowledge? Then, here is an article I recommend that you read.

Just before consuming the above-recommended content on email marketing, I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.

It is my custom and tradition always to conduct a full forensic investigation on any online program and give my users feedback; this is more reason why I am recommending GeResponse as your official email marketing software.

I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.

I highly recommend reading this article below to learn more about how you can benefit from this fantastic product and scale your email marketing campaigns to success.

3. Post On Medium.

Medium is another platform to share your article, the whole idea behind Medium is to replace the idea of owning a personal blog, but you can still make use of it.

All you need do is copy and paste the article on your blog on Medium, and that is it, don’t be afraid of duplicate content because it will not stop your content from ranking. I wrote an article on how you can maximize the use of Medium click below to read.

4. Use Quora.

Quora is a question-and-answer social network where people ask questions and get various replies from anybody worldwide.

You need to search the platform for a similar question that your article answer, then copy and paste the article on it. Make sure you don’t spam it with a link because quora would reject it, seems like they hate spam.

5. YouTube.

This is another very effective way to get your article out there. I don’t have a YouTube channel yet, but I intend to start one, but what I see most people do is create videos based on what their blog post is all about and drop a link to the article.

You might go viral and expect a lot of link clicks from there. Here is an article I recommend you read to get started with YouTube.


Writing great unique content that your audience will eventually love is all tied around keyword research, and here is an article I recommend you read to help you get started with Keyword research.

Now that you are well equipped with the proper knowledge to write your next blog post, I suggest you work with what you already know.

And one way to do this is by starting your blog; with this knowledge, you never have to be afraid of the search engine or getting traffic.

You should also check out the article from one of the top internet marketers alive John Lincoln, where he talks about the art of using SEO and Content Marketing for Rapid Traffic Growth, check out the Link to the article below to learn more.

I decided to drop a dedicated article on how you can own a perfect domain name and a cheap web host with BlueHost, and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.

Here is a link to the recommended article.

Final words.

Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically; I am so glad that we could meet on this platform today.

I want you to know that I value relationships and friendship, and I want to get to know you more, connect and express feelings towards each other.

That is why I request that you drop your email in the email subscription box below; you never can tell we might have solutions to the problem each other and even help ourselves from there.

You never can tell; great relationships start from somewhere, don’t forget to drop your email.

You can as well connect with me on social media platforms like

See you in the following email

What do you think?

Written by Udemezue John

I teach you how to make money online.

You can connect with me on Twitter


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