Being online has moved from being a child’s play to being a serious business.
Many people are being impersonated online, thus calling for a unique way to identify genuine persons or brands.
The internet is a copy machine, making it easy for anything to be cloned and redistributed.
We have one “Will Smith” in real life. Still, when you go on to social media platforms like Facebook and Twitter, you discover that many accounts pose as Will Smith, some even going illegal businesses behind his back.
Do you want to get verified on Instagram? This article has been created to help you go the easy route.
What Is Instagram Verification?
Verification means authenticity and Notability; as mentioned in the previous paragraphs, it’s a way to curb fraudulent imposters online.
Having the blue verification checkmark badge added to your Instagram account means that you’re considered someone of interest on the social platform.
Therefore, such an account is the only accurate account of you that should be followed, ignoring other clones.
When you see the blue check, Instagram wants you to know you’re following an authentic account. Not a fan account or a fake one.
You should also have it that being verified doesn’t equal an endorsement from Instagram or any social media platform.
Your content will show up more than any other account; it only assures you of authenticity.
Why Should You Get Verified On Instagram?
You dont have to stress over getting a simple Instagram verification; even if you do not get verified, your business or brand will in as much as they follow top-notch Instagram marketing strategies.
1. It serves as Social proof.
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behaviour.
Marketers use social proof as a tactic for conversion rate optimisation by easing the minds of worried customers.
In other words, consumers want proof from their peers and unbiased 3rd parties, not the brands selling the products.
Instagram enables your brand to build enough social proof by allowing you to network with an influencer to recommend your product to their audience.
As a result, more people become aware of your product and are willing to trust it.
Apart from networking with influencers, you can also share reviews and testimonials of your customers on your Instagram to validate your product or service.
2. Strong brand.
Being verified on Instagram shields you against duplicate accounts, which in the long run helps build a strong brand on Instagram.
3. Helps grow your brand.
Being verified allows you to stand out when people do searches for your profile on Instagram, allowing your brand to grow extensively.
How can You Get verified On Instagram?
Nevertheless, I recommend severe brands and businesses get verified on Instagram to help position their business for success online.
A February 2020 study revealed that 73.4% of Instagram accounts with over one million followers had a verification badge.
As a business on Instagram, you may ask yourself, “How do I get my account verified?” Most social media services have some “verification” process for getting the almighty blue checkmark on your profile.
This section will elaborate on how businesses and brands can lobby for verification.
1. Complete Your Instagram Profile.
The first step to verification is to fill out your Instagram profile completely; this involves putting the correct name, as written on your official documents, Bio, Interests websites and many more.
Writing a good Instagram bio should be a significant priority because, according to researchers, within the first 7 seconds of meeting you, people will have a solid impression of who you are either as a person or a brand.
Ensuring your profile is complete and authentic can also help you build credibility with your audience, which is a great way to get more followers, engagement and media attention.
You should also ensure that your Instagram profile is configured as a business account.
2. Build Following on Other platforms.
The next thing you want to have in place is to make sure you have an online presence outside of Instagram because it would help you fast track your verification process.
For example, let’s say you have a massive following on YouTube, Podcast or a blog. This can help you with mentions online, which can set the verification process at a fast pace.
Having a massive following on other platforms can send followers to engage your Instagram profile which can emerge.
3. Post engaging content.
The next step is to create more engaging content to set up your Instagram account for verification.
However, If you don’t have the time or the resources to take your photos for Instagram, dont feel bad because it is not the end of the world.
There are various ways to create an engaging feed with excellent content that you did not make.
You can leverage other Instagram accounts that are already doing a great job producing content your audience is interested in.
There’s nothing wrong with reposting Instagram content from similar brands aligned with your Instagram strategy. However, make sure You ask permission and give proper credit; Instagram will not ban you.
It would help if you did not forget to follow them more to keep constant updates when such accounts make a post.
As of December 2017, you can follow hashtags on Instagram like you follow accounts to discover great content to repost! Just search the hashtag on Instagram and click the follow button.
There are plenty of tools to help you create great Instagram posts without being a savvy Photoshop user.
Online design tools such as Canva and Venngage are handy for crafting attractive visuals for social media without hassle.
I wrote a comprehensive guide to help you get started with the best social media marketing tools; check out the article to get started.
4. Stay Active on the platform.
Staying active on Instagram does not mean you become an Instagram Police trying to refresh your activity feed to see what’s happening on Instagram.
You can stay active on Instagram by making your account public because people are more likely to follow you because they liked some random photo. Conversely, if your profile is private, you might miss an opportunity for a potential follow.
Another way to keep active on Instagram is to follow other users. But, of course, if you want to get people to follow you, you have to do the same thing for them.
The best idea is to follow users with fewer followers since they tend to follow you more often.
You should also Post photos at the right time to get engagement because Instagram feeds live for about three hours and then goes away. So posting at the right time will get you maximum exposure and attention.
5. Collaborate With Influencers.
Next in line is to become verified to collaborate with influencers. Influencers are trusted by their followers immensely. They can help you convert people into your loyal customers.
Did you know that 63% of marketers today work with ten or more influencers on every campaign? Why do you think brands and marketers rely heavily on influencers for marketing?
Customers trust social proof and recommendations from real people way more than advertisements from brands.
The first step is to find the right influencers to succeed with influencer marketing. It’s a good idea to collaborate with an influencer who believes in the same values as your brand. That way, the collaboration seems authentic.
An influencer creates and posts content to promote your brand on their social media accounts.
Instagram already has an inbuilt feature that allows two people to collaborate, so you can take advantage of this when working with influencers.
It would help if you remembered that some influencers might also ask for monetary compensation to promote the products you have gifted.