How To Grow Your Pinterest Account With Tailwinds App

Introduction.

Pinterest is a fantastic platform for growing your brand, driving traffic to your website, and connecting with a community that shares your interests.

But growing a Pinterest account isn’t as simple as pinning a few images here and there. Consistency, timing, and strategy are key, and that’s where tools like Tailwind come in.

Tailwind is a scheduling and analytics tool specifically designed for Pinterest (and Instagram, too!). It takes the guesswork out of when and how often to pin, allowing you to focus on creating great content and engaging with your audience.

If you’ve been struggling to make Pinterest work for you or are curious about how Tailwind can help, this guide will walk you through everything you need to know.

Why Growing on Pinterest Matters

Pinterest isn’t just a social media platform; it’s a visual search engine. People come here for ideas, inspiration, and solutions.

Whether you’re a blogger, business owner, or creative professional, Pinterest can help you reach an audience actively searching for what you offer.

Here’s why Pinterest should be part of your growth strategy:

Massive Reach: Over 465 million people use Pinterest monthly, and most of them are looking to take action — buy, create, or try something new.
Longevity of Pins: Unlike other platforms where content disappears in hours or days, Pinterest Pins have a much longer lifespan. A well-optimized Pin can bring traffic to your site for months or even years.
Referral Power: Pinterest drives 33% more referral traffic to websites than Facebook and 71% more than Snapchat. If you want clicks, Pinterest delivers.

What is Tailwind, and How Does it Work?

Tailwind is a tool that helps you automate your Pinterest strategy. Instead of manually pinning multiple times a day, Tailwind lets you schedule Pins ahead of time, track performance, and even join Tailwind Communities to amplify your reach.

Here’s how Tailwind simplifies Pinterest growth:

Smart Schedule: Tailwind analyzes when your audience is most active and creates a custom pinning schedule for you.
Bulk Pinning: Upload and schedule multiple Pins at once, saving hours of manual work.
Tailwind Communities: Collaborate with other Pinterest users in niche-specific groups to share and reshare content.
Analytics: Tailwind provides detailed insights into what’s working and what’s not, so you can adjust your strategy as needed.

How Do I Grow My Pinterest Account with Tailwind?

1. Set Up Your Pinterest for Success

Before jumping into Tailwind, make sure your Pinterest account is optimized:

Switch to a business account (it’s free) for access to analytics and rich Pins.
Create boards that reflect your niche or target audience’s interests.
Use relevant keywords in your profile, board descriptions, and Pin titles.

2. Start Using Tailwind’s Smart Schedule

Tailwind’s Smart Schedule finds the best times to post based on your audience’s activity. This ensures your Pins get maximum visibility. Instead of guessing when to Pin, let Tailwind handle it for you.

Upload your images and Pin descriptions into Tailwind.
Drag and drop your content into the schedule.
Tailwind will automatically post your Pins at the right time.

3. Join Tailwind Communities

Tailwind Communities are like Pinterest-focused mastermind groups. You share your content with others in your niche, and they share it with their followers.

Here’s how to use Communities effectively:

Join groups related to your niche (e.g., home decor, travel, parenting).
Share high-quality, relevant Pins.
Be active and reciprocate by sharing others’ content too.

Communities can drive a ton of engagement, especially if you’re just starting out.

4. Analyze Your Results

Tailwind provides detailed analytics that show which Pins are driving the most clicks, saves, and traffic. Use this data to refine your strategy:

Focus on creating more content similar to your top-performing Pins.
Experiment with different styles, titles, and descriptions to see what resonates.

5. Use Tailwind’s Interval Pinning

Interval Pinning is a feature that lets you schedule the same Pin to multiple boards over time. This keeps your content fresh without spamming your audience.

For example, if you have a recipe blog, you can Pin the same image to your “Healthy Meals” and “Quick Dinners” boards on different days.

6. Don’t Forget Manual Engagement

While Tailwind automates a lot of work, Pinterest still values engagement. Spend a little time each week manually pinning, commenting, and engaging with others on the platform.

Tips for Getting the Most Out of Tailwind

Consistency is Key: Aim to pin at least 15–25 times per day. Tailwind makes this easy by automating the process.
Create Click-Worthy Pins: Use high-quality images, clear text overlays, and compelling descriptions. Canva is a great tool for designing Pins.
Optimize for SEO: Use keywords in your Pin titles, descriptions, and board names to improve discoverability.