How To Install Facebook Pixel On

How To Install Facebook Pixel On



Installing Facebook Pixel on your website is a crucial step in leveraging the power of Facebook’s advertising and tracking capabilities.

Facebook Pixel is a tracking code that allows you to monitor user behaviour, track conversions, and optimize your Facebook ads for better performance., a comprehensive online business platform, provides a seamless way to install Facebook Pixel on your website.

By integrating Facebook Pixel with, you can gain valuable insights into your audience’s actions and behaviours, enabling you to optimize your marketing efforts and drive better results.

In this guide, we will walk you through the step-by-step process of installing Facebook Pixel on

Let’s explore how to harness the power of Facebook Pixel and to boost your advertising campaigns and maximize your online business success.

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Should I Install Facebook Pixel on You Bet!

So, you’re rocking for your online business. You’ve built stunning landing pages, crafted compelling email sequences, and maybe even started drumming up an audience.

But how do you measure success? How do you know if your efforts are converting visitors into customers?

This is where the Facebook Pixel comes in, my friend. It’s a game-changer for anyone using Facebook Ads (and really, who isn’t these days?). Here’s why installing the Facebook Pixel on your funnel is a no-brainer:

1. Unlock the Power of Retargeting.

Let’s face it, most visitors won’t convert on the first try. They might get distracted, need more information, or simply forget about your offer. 

The Facebook Pixel helps you reconnect with these potential customers by tracking their behaviour on your pages. Imagine this: someone visits your landing page but doesn’t sign up for your email list. 

With the Pixel in place, you can retarget them with laser-focused Facebook Ads, reminding them about your product or service and enticing them to come back

Studies show that retargeting campaigns can increase conversion rates by a whopping 70% [source:], so it’s worth exploring.

2. Track What Matters Most.

Sure, website traffic is nice, but what actions are visitors taking on your pages? 

The Facebook Pixel dives deep, allowing you to track specific conversions like email signups, product purchases, and even video views. 

This data is gold. It helps you understand what’s working in your marketing funnel and what areas need improvement. 

Imagine tweaking your landing page copy or call to action based on real user behaviour – that’s powerful optimization right there.

3. Optimize Your Facebook Ads for Laser Focus.

The Facebook Pixel doesn’t just track website activity; it feeds that data back into your Facebook Ads Manager. 

This lets you create hyper-targeted ad campaigns that reach the exact audience most likely to convert.

 Want to target people who abandoned their cart on your checkout page? 

The Pixel makes it possible. By showing relevant ads to the right people, you’ll squeeze more juice out of your Facebook advertising budget.

4. Easy Setup, Big Rewards.

The good news? Installing the Facebook Pixel on is a breeze. There’s no coding involved, and most plans include simple integration options. Just follow the platform’s instructions, and you’ll be up and running in no time.

So, there you have it. The Facebook Pixel is a powerful tool that unlocks a treasure trove of data and optimization opportunities for your marketing funnel. 

If you’re serious about growing your online business, consider this a non-negotiable step. Trust me, your future self (and your bottom line) will thank you for it.

How Do I Install Facebook Pixel On

So you’ve built amazing landing pages and sales funnels with – that’s fantastic!  But how do you track what’s happening after visitors click through? Here’s where the Facebook Pixel comes in. 

This powerful tool lets you see how your creations are performing on Facebook Ads, giving you valuable insights to optimize your campaigns.

Intrigued?  Let’s dive into how to install the Facebook Pixel on your funnels.

Step 1: Create Your Facebook Pixel.

First things first, you’ll need a Facebook Pixel. Head over to your Facebook Business Manager and navigate to the “Events Manager” section. 

Here, you can create a new pixel and give it a clear name that reflects your project (e.g., “ Funnel Tracking”).

Step 2: Grab the Pixel Code.

Once your pixel is set up, Facebook will provide a snippet of code. This is the magic that will connect your funnels to the Facebook tracking world. Don’t worry, it’s not scary! Just copy that code for safekeeping – we’ll use it in a sec.

Step 3: Integrate the Pixel into

Here, you have two options depending on how you want to track visitors:

  • For Individual Pages: If you want to track specific actions on a single landing page, like opt-in form submissions, navigate to the page editor in Click on “Settings” on the left-hand side, then scroll down to the “Tracking” section. Look for “Edit Header Code” – this is where you’ll paste your Facebook Pixel code. Save your changes, and you’re good to go!
  • For All Sales Funnels: Want to track visitors across your entire sales funnel? Head to your profile settings, then click on “Sales Funnel.” Here, you’ll find a section for “Facebook Pixel.” Paste your copied code here and enable “Automatic Advanced Matching” for more accurate tracking. Simple!

Bonus Step: Setting Up Events

Once the Pixel is installed, you can take things a step further by setting up specific events to track. 

This could be anything from a button click to a completed purchase. By defining these events, you’ll gain even deeper insights into your funnel’s performance and optimize your Facebook Ads for better conversions.

Pro Tip: Facebook offers a plethora of resources to help you set up events effectively. Check out their Events Manager guide for detailed instructions:

Why Use the Facebook Pixel?

The Facebook Pixel is a game-changer for anyone running Facebook Ads alongside their funnels. Here’s why:

  • Track Conversions: See exactly how many people are taking the desired actions on your landing pages and funnels, allowing you to measure your campaign’s success.
  • Optimize Ads: With conversion data in hand, you can fine-tune your Facebook Ads to target the right audience and boost your return on investment (ROI).
  • Retarget Visitors: The Pixel lets you create retargeting campaigns, reaching out to people who have already interacted with your content and reminding them about your offerings.

By installing the Facebook Pixel on your funnels, you gain a powerful tool to understand your audience and optimize your marketing efforts. So, what are you waiting for? 

Put this guide into action and unlock the full potential of your Facebook Ads and creations!


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How To Install Facebook Pixel On


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Installing Facebook Pixel on your website opens up a world of opportunities for improving your Facebook advertising campaigns.

By following the step-by-step process outlined in this guide, you can seamlessly integrate Facebook Pixel with and harness the power of data-driven marketing.

Gain valuable insights into your audience’s behaviour, track conversions, and optimize your Facebook ads to drive better results.

Leverage the combination of Facebook Pixel and to maximize the effectiveness of your online business and achieve your marketing goals.

Start installing Facebook Pixel on today and unlock the full potential of your Facebook advertising efforts.

Hey there, dear reader! We hope you’re enjoying the content on our blog. Did you know we have a treasure trove of other insightful articles waiting for you?

Check out the link to the articles below to learn how to be productive and scale your digital business on

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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