Udemezue John
Introduction.
Marketers increasingly use videos to promote their products and services in many ways. Videos are used for landing pages, social media, webinars, emails and many other purposes.
Videos can also be used to introduce brands and establish lasting relationships with customers. By now, you already know that Instagram Reels are a gold mine for helping you grow your following.
Short, entertaining videos have a special way of grabbing users’ attention, which can mean lots of engagement for your brand.
What are Instagram Reels?
Instagram Reels are 15, 30, or 60-second videos on Instagram. They come with a suite of creative tools to add text, audio, AR filters, or effects and create seamless transitions between clips.
Why should I Create Instagram Reels?
You should spend less time finding the right hashtags and spend more time creating reels because Instagram is heavily favouring Reels at this point.
Incorporating reels into your Instagram marketing strategy is a must if you’re serious about growing your brand and online presence. Here are some of the reasons you should be creating reels for your business.
1. Reels allow you to create short videos.
Reels are more like Shorts but this time it’s for Instagram. Utilizing reels, creators can upload short videos that last 15 seconds.
Unlike Instagram stories, which last for about 12 seconds, Instagram reels not only allow you to upload a 15 seconds video, but also allow you to add music and filters to your content.
2. Reels come with a range of filters, audio files, and AR effects.
Reels come built-in with a feature that allows users to make use of various kinds of filters, AR, effects and audio files. AR effects that you can apply to your video will enhance the quality of your video content.
3. Reels allow you to get your content on the Explore page.
Instagram explore pages features trending content on its platform at that moment in time.
Like any Instagram feed post, Reels also get pushed to the Explore page. If you get enough interaction – comments, likes, shares – Instagram will push you to the Explore tab where followers and other users can potentially see your content.
This leads to more awareness of your brand and what you are featuring in the video. Getting your video on the Explore page will not only increase your brand awareness but also will help you get more engagement that could convert into leads.
If you have an open Instagram account, you get a brilliant opportunity to get featured on the Explore page.
4. Increased engagement from your followers
Using reels helps promote your content to more of your followers and people outside your followers.
By Uploading using reels, the algorithm will promote its feature by actually promoting your content to more and more of your audience, as this will help you get more engagements. Reels coming into play, Instagram will do all the things to promote its new feature among its users.
5. Spread awareness of your brand in a captivating way.
Social media has created a habit of obtaining information in bite sizes. With the average attention span being about eight seconds long, this form of video content is perfect for keeping the attention of targeted audiences.
The added features of music and text make it even more entertaining, no matter what information you are sharing.
It could be entrepreneur mindset tips, a new product you want to highlight, or even the science behind making purchasing decisions. That’s right! All the things you would normally go to a blog or YouTube video to watch are instantly accessible.
6. Reels help save more time when creating content.
When you create an Instagram feed post – unless it’s a selfie or photograph – you have to design a graphic on a platform like Canva, then transfer the file to Instagram and upload it.
When using Reels, you make the video on the platform and add your text. It’s fewer steps to creating content if you are used to creating graphics.
7. Reels can be repurposed across other social media platforms.
Reels are the same as any other content you create because you can repurpose them. You can re-share it in your story any time you feel like an old reel you made is relevant or share it with someone who can relate to it at the time.
You don’t even have to leave your content on Instagram, you can save the video and post it on your TikTok account or stories across other platforms
How Do I Make Money Online With Instagram Reels?
If you want to grow your brand in 2021 and are looking for an easy opportunity, then Instagram Reels is going to be your new best friend.
It’s also important to note that Instagram has the highest average engagement rate of all the social media platforms out there, so if you ask us, Reels is like a golden opportunity that doesn’t come by often.
The million-dollar question is how do I make money online with Instagram reels? This section has been created to help answer those questions.
1. Choose a topic.
You just dont create content around random topics you know nothing about when people come across your reels they want to know how well you understand such topics you talk about.
Picking your niche is essential, it sends a message to your audience that you can be trusted.
For example, let’s assume you intend to promote a wellness and fitness product, your reels should be related to fitness.
2. Create consistent content around such topics.
Next is to create content consistently, you will likely not do well posting your first few reels, but as you create more content, your content is more likely to hit gold and go viral.
Viewers love video content, it attracts them and helps you engage with them. Especially when you post reels about how your product can be used.
You can do this whether your product is complicated or you just want to show off its less obvious features.
3. Promote Your Blog.
The next way to make money with Instagram Reels is to share a link to your blog. Do you have a blog that is in dire need of traffic? Instagram reels can help drive traffic to it.
All you need do is drop the link to your blog on your Instagram BIO and ask your audience to visit it when they check out your profile.
Make sure to pick a niche that you have well grounded and write well on it. Instagram reels can be a perfect traffic source for your blog.
I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.
4. Promote Your YouTube channel.
Do you have a YouTube channel that is in dire need of traffic? Instagram reels can help drive traffic to it.
All you need do is drop the link to your YouTube channel on your Instagram bio and ask your audience to visit it when they check out your profile.
Instagram reels can be a perfect traffic source for your YouTube channel, as they can also be used to increase the number of subscribers you have which helps you make more money.
I wrote a comprehensive guide on how to start a successful YouTube channel. Check out the link to the article below to learn more.
5. Start an affiliate marketing business.
Affiliate marketing is a business model that allows you to make money selling other people’s products via a unique link assigned to your account.
Instagram reels can be a perfect traffic source for your affiliate marketing business. Links can be placed strategically on your bio which will likely convert when people visit your profile through your Instagram reels.
I wrote a comprehensive guide on how to start a successful affiliate marketing business. Check out the link to the article below to learn more.
6. Get paid via the Instagram Reels Play Bonus.
In an attempt to attract creators, Instagram has rolled out a feature that allows you to make money posting reels on its platform.
Reels Play Bonus on Instagram is a payout that creators receive after their Reels get a certain amount of views within a specified timeframe. Instagram Reels Play Bonus is a way for creators to earn money directly on its platform.
The downside is that it is only available on an invite-only basis to creators based in the U.S., Instagram plans to gradually roll out the program globally.
7. Build an Email list.
Instagram Reels is one way to gain more followers and build your profile. To get to the next level you will have to build an email list that will help you gain loyal customers who will stay in connection with you so you can keep marketing your product or services to them.
Having an email list will help you build an intimate and strong bond so that your follower doesn’t only remain a follower but becomes an actual member of your small community.
Remember, if all else disappears which includes social media, you will still have your email. Hence building an email list should be your priority since it will help you directly market your products with them and create a stronger bond.
I wrote a comprehensive guide on how to build an email list. Check out the link to the article to learn more.
8. Start an e-Commerce Business.
Do you have a physical product to sell, Instagram and Facebook come built with shopping features to help creators and business owners retail their products.
Instagram has made a great move by enabling people to shop through feeds, stories, IGTV, or even live.
I wrote a comprehensive guide on how to start a successful e-Commerce business. Check out the link to the article to learn more.
9. Start a Print-on-demand Business.
Print-on-demand platforms like RedBubble, TeePublic, or TeeSpring give you the ability to create art on products, such as shirts, mugs, phone cases, or stickers, set prices, and sell them right on their marketplaces.
By using Instagram Reels to promote your designs and convince customers to purchase them, you can make money through the differences between your listing prices and product costs.
Promoting your designs through Instagram Reels can help you make money.
The advancements in printing technology and the rise in demand for unique and exclusive products are the main factors contributing to this growth.
I wrote a comprehensive guide on how to start a Print-on-demand business. Check out the link to the article to learn more.
10. Provide Online Freelance Services.
If you are an expert in your niche, offering online services like freelance writing, consulting, coaching, or coding can generate a passive income for your online.
Using Instagram Reels to promote freelance services can help build your portfolio and help make money. The market for freelancing also grows at a relatively fast rate, increasing to 7% compared to only 2% of the non-freelance market.
It’s important to note that your Instagram Reels content should closely relate to your service. Otherwise, it wouldn’t reach the right customers.
I wrote a comprehensive guide for this article on how to become a successful freelancer. Check out the link to the article to learn more.
Conclusion.
Instagram reels have created exciting opportunities for creators to expand their audience base and make more money online.
From publishing sponsored posts, giving shoutouts to others, doing affiliate marketing to selling products, or flipping your account, there’s no shortage of methods to monetize your followers. All that’s left is to be unique, creative, inspiring and determined towards your journey to success.
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