How To Promote Your Blog On Pinterest

Introduction.

Starting a blog is exciting. But once you’ve got your content, the real question is: how do you get people to actually read it?

While social media giants like Instagram, Facebook, and Twitter are popular options, Pinterest is a surprisingly powerful tool for blog promotion.

Unlike most social media platforms, Pinterest is actually more of a visual search engine, with a high focus on discovery and user engagement.

People go to Pinterest to find ideas, products, and solutions, making it a perfect match for blog content.

If you’re wondering why Pinterest deserves your time and attention, consider this: Pinterest has over 460 million monthly active users, and nearly 85% of them are using it to plan purchases. What does this mean for your blog?

People actively look for information, inspiration, and products—and your blog could be exactly what they’re searching for. If you can get your content on Pinterest in the right way, it can lead to a steady stream of engaged readers to your blog.

In this guide, I’ll show you some practical ways to promote your blog on Pinterest, along with tips on creating eye-catching pins, optimizing your Pinterest profile, and understanding how the Pinterest algorithm works. Let’s dive in!

How Do I Promote My Blog On Pinterest?

1. Set Up a Pinterest Business Account

First things first: if you’re serious about promoting your blog, switch to a Pinterest Business account. A Business account unlocks useful features like Pinterest Analytics, which lets you track which of your pins are performing best, who your audience is, and other valuable insights.

Plus, it gives you access to promoted pins, which can help expand your reach if you decide to invest in advertising later.

Setting up a Business account is free. If you already have a personal account, Pinterest lets you easily switch to a Business account under the “Settings” menu.

2. Optimize Your Profile and Boards

Your Pinterest profile and boards are the foundation of your Pinterest presence. Start by choosing a clear and relevant profile picture, ideally a logo if you’re representing a blog brand, or a high-quality headshot if it’s a personal blog.

Then, write a short bio with keywords related to your niche, like “Travel blogger sharing budget-friendly tips” or “DIY craft ideas for creative minds.”

Creating boards is just as important. Each board should be tailored to a specific topic you cover on your blog, using searchable titles like “Easy Recipes for Busy Parents” or “Beginner Yoga Tips.”

3. Create Beautiful, Click-Worthy Pins.

Your pins are what users see first, so they need to look good and grab attention. The good news is, you don’t need to be a graphic designer to create beautiful pins—tools like Canva offer free, easy-to-use templates designed specifically for Pinterest.

Here are some tips for creating pins that stand out:

Use high-quality images: Blurry or pixelated images won’t perform well. Aim for bright, high-resolution images.
Add descriptive text overlay: A text overlay (like “Top 10 Travel Destinations for 2024”) lets users know exactly what they’ll get if they click your pin.
Stick to Pinterest’s recommended size: Pinterest favors vertical pins (1000 x 1500 pixels is ideal).
Choose colors carefully: Bright, contrasting colors tend to perform best on Pinterest because they stand out against the platform’s neutral background.

4. Use Keywords Wisely.

Just like a search engine, Pinterest relies on keywords to serve relevant content to users. Adding keywords in the right places helps your pins reach the right audience. Here’s where to add keywords:

Pin titles and descriptions: Include your main keywords naturally, like “Budget Travel Tips” or “Healthy Dinner Recipes.” Be specific to attract people who are genuinely interested in your content.
Board titles and descriptions: If you have a board called “Fitness Tips,” make sure the description includes related keywords like “workout routines,” “beginner fitness,” or “home exercises.”
Profile bio: A few keywords about your niche help Pinterest understand who you are and what your content is about.

5. Pin Consistently.

Pinterest rewards consistency. Instead of pinning all at once, try to pin daily, even if it’s just a few pins.

Some bloggers use tools like Tailwind to schedule pins, making it easier to stay consistent without having to be on Pinterest every day.

According to experts, pinning around 10-15 pins per day (including a mix of your own content and repins from others) can boost your visibility.

Experiment and track what works best for you, but avoid pinning all at once, as Pinterest can see this as spammy behavior.

6. Engage with Others.

Engagement on Pinterest goes beyond just pinning your own content. Follow other creators, repin relevant content to your boards, and occasionally comment on popular pins in your niche.

Engaging with others shows Pinterest that you’re an active user, which can positively impact your reach.

7. Use Rich Pins for Better Visibility.

Rich Pins add extra information to your pins directly from your blog, such as the title, description, and even the website URL.

There are a few types of Rich Pins—article pins, recipe pins, and product pins. Article pins are the most relevant for bloggers, as they automatically display your blog post title, description, and website, making it clear where the content is coming from.

Setting up Rich Pins does require a bit of technical setup on your blog, but once they’re enabled, all future pins from your blog will automatically display this extra information.

8. Promote Your Top-Performing Pins.

Once you have a few pins that are driving traffic to your blog, you can take them even further by promoting them. Promoted pins are a paid option on Pinterest, allowing you to reach more people by targeting specific keywords, interests, and demographics.

Pinterest ads can be very cost-effective, especially when compared to other social media platforms. Even a small budget can make a noticeable difference in traffic. Plus, since Pinterest users are already in a “discovery” mindset, they’re often more receptive to promoted content than on other platforms.

FAQs

Q: How often should I create new pins for my blog content?

A: It’s best to create multiple pins for each blog post, especially if it’s evergreen content. You can create a new pin every few weeks to keep things fresh and test different designs to see what resonates best.

Q: How long does it take to see results from Pinterest?

A: Pinterest is a long-term strategy. While you might see some immediate engagement, it often takes several months to build momentum. The payoff is worth it because successful pins can drive traffic for years.

Q: Do I need a lot of followers to succeed on Pinterest?

A: Not really! Unlike Instagram or Twitter, Pinterest doesn’t rely heavily on followers. Your pins can still go viral and reach thousands of people even with a small follower count, as Pinterest focuses on content relevance rather than follower count.