Udemezue John
Introduction
If you’re trying to make money online, TikTok might not be the first place you think of. Most people still see it as a place for funny videos, trending dances, and memes.
But TikTok has quietly become one of the most powerful platforms for selling digital products.
It’s fast, it’s visual, and it helps regular people build an audience—even if they don’t have a big following.
I’ve seen creators with fewer than 10,000 followers sell eBooks, templates, courses, digital planners, Lightroom presets, and more. If you can solve a problem or offer something helpful, TikTok can help you reach people who actually want to buy it.
Let me show you exactly how to do it.
What Counts as a Digital Product?
Before I jump into the how, here are some examples of what you can sell:
eBooks and guides (e.g. fitness, business, self-help, recipes)
Online courses or workshops
Digital planners or journals
Notion templates
Resume or cover letter templates
Lightroom presets or photo filters
Canva templates
Printable worksheets
Music or sound packs
Stock photos or videos
AI prompts
If someone can buy it and get it instantly by email or download, it’s a digital product. You only create it once, but you can sell it over and over again without shipping anything. That’s the beauty of it.
How Do I Sell Digital Products On TikTok?
1. Pick a Niche That Solves a Problem
Selling works best when you solve a specific problem. For example:
A college student looking for resume templates
A content creator who needs better video captions
A new business owner needing an invoice template
A busy parent looking for meal planning printables
Start by asking: What problem can I solve with a simple downloadable product? Then build something around that.
2. Create a Product People Can Use Right Away
Your product doesn’t need to be perfect, but it should be useful. Use tools like:
Canva – for templates and guides
Notion – for productivity templates
Google Docs or PDFs – for eBooks and checklists
Gumroad, Payhip, or Stan Store – to host and sell the product
Make sure it looks clean and is easy to understand. You can even test it with a friend first to get feedback.
3. Set Up a Simple Storefront
You need a place to send people when they’re ready to buy. Use one of these:
Stan Store – Popular with TikTok creators, lets you add links, digital products, and email opt-ins all in one
Gumroad – Easy to set up, great for selling digital downloads
Payhip – Similar to Gumroad, simple and free to start
Add your product, write a short description, upload the files, set the price, and publish.
4. Create TikToks That Show the Value of Your Product
This is the most important part.
Don’t just post videos saying, “Buy my eBook.” Instead, give real value. Show how your product helps someone.
Examples of what works:
“I made this Notion template to help me stay productive—here’s how I use it.”
“If you’re tired of messy finances, this printable budget sheet might help.”
“Here’s how I organize my client work using my own planner template.”
“I sold 100 copies of my resume template—this is what buyers love about it.”
Use storytelling, screen recordings, and real-life situations. Focus on helping, not just selling.
5. Use a Strong Call to Action
At the end of your video, say something like:
“Link in bio if you want this template too.”
“You can grab this in my shop—it’s in my profile.”
“Download it from the link in my bio—super easy.”
Keep it casual and clear. Don’t overthink it.
6. Post Consistently (But Smartly)
You don’t need to post 5 times a day. 3–4 solid videos per week is fine, especially if each one offers real help.
Mix it up:
One video showing how the product works
One video sharing a tip related to your niche
One video replying to a comment or answering a question
One video with a personal story about how you built the product
Use trending audio if it fits naturally. Add captions. Make the first 3 seconds count.
7. Use TikTok Shop (Optional)
If you qualify, you can use TikTok Shop to sell digital products. However, TikTok Shop is still more focused on physical items in many regions. For now, using an external store like Stan Store or Gumroad is more reliable for digital goods.
8. Build Trust Over Time
People buy from people they trust. Share your journey. Talk about how you created your product. Show behind the scenes. Share reviews and feedback.
If someone says, “This helped me so much,” screenshot it and post it. Let your audience feel involved.
Real TikTok Creator Examples
@abbey.woollard – Sells Notion templates and shares how they help students stay organized
@thelazyceo – Offers downloadable planners and content templates, often showing behind the scenes
@learnwithhasan – Shares AI prompts and digital resources, and uses his Stan Store to make it easy for people to buy
They keep it simple, helpful, and honest. You can do the same.
Quick Tips to Sell More
Use simple language—pretend you’re explaining to a friend
Keep your videos short (15–30 seconds is great)
Pin your best product video to your profile
Add a clear link in your TikTok bio
Use keywords in your video captions (e.g. “notion template,” “digital planner,” “downloadable resume”)
FAQs
Do I need a lot of followers to sell on TikTok?
No. Some creators make sales with under 1,000 followers. The key is having a helpful product and making videos that solve a problem.
What should I price my product at?
Start between $5–$20 for simple products. If it’s a course or bundle, you can charge more. The value should match the price.
How do I deliver the product after someone buys?
Platforms like Gumroad and Payhip handle the download automatically. You don’t need to email anything yourself.
Can I use a free tool to create my digital product?
Yes. Canva, Google Docs, and Notion are all free and work well for making clean, useful digital products.
Conclusion
Selling digital products on TikTok doesn’t mean becoming a viral star overnight. You just need something useful, a simple way to deliver it, and short videos that show why it matters.
If you stay consistent and keep learning what your audience needs, sales will come.
So, what kind of digital product could you create and sell on TikTok?
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