How To Add Social Media Links Google My Business Profile

How To Add Social Media Links Google My Business Profile



Your Google My Business profile acts as a central hub where potential customers learn about your business. But why limit your engagement to one platform when you can seamlessly integrate your social media presence?

By adding your social media links to your Google My Business profile, you create a unified experience that allows customers to explore more facets of your brand.

This guide is designed to navigate you through the process, empowering you to enhance your online footprint and connect with your audience on multiple levels.

In a landscape where cross-platform connectivity is crucial, the ability to integrate your social media links into your Google My Business profile is a strategic move.

Join us as we delve into the steps, benefits, and best practices of this integration, helping you create a dynamic online presence that engages, informs, and resonates with your target audience.

Understanding The Value of Integrating Social Media Links

Linking your social media profiles to your GMB profile offers a range of benefits that can contribute to your brand’s online success:

  • Enhanced Engagement: Encourage visitors to explore your social media channels, fostering deeper engagement and connection.
  • Comprehensive Branding: Showcase different facets of your brand, from products and services to behind-the-scenes content.
  • Increased Visibility: Leverage your social media presence to draw attention to your GMB profile and vice versa.
  • Streamlined Experience: Offer customers an integrated journey, enabling them to seamlessly transition from GMB to your social platforms.

How Do I Add Social Media Links Google My Business Profile?

Social media platforms have become integral in engaging with customers and showcasing the multifaceted aspects of your brand. 

To harness the full potential of your online identity, consider integrating your social media links directly into your GMB profile. 

This comprehensive guide will walk you through the process of adding social media links to your Google My Business profile, enabling you to create a cohesive and engaging online experience for your audience.

Step 1: Access Google My Business.

Log in to your Google My Business account (

Step 2: Navigate to the “Info” Section.

From the GMB dashboard, click on “Info” in the left-hand menu.

Step 3: Edit Your Profile.

Locate the “Links” section and click on the pencil icon to edit.

Step 4: Add Your Social Media Links.

Choose the type of social media platform you want to link to (e.g., Facebook, Twitter, Instagram). Enter the URL of your social media profile.

Step 5: Save Changes.

Click “Apply” or “Save” to confirm your changes.

Best Practices for Adding Social Media Links.

  • Choose Relevant Platforms: Link to social media platforms where you maintain an active and engaging presence.
  • Use Custom URLs: If available, use custom short URLs or vanity URLs to make your links more memorable.
  • Test Links: After adding the links, ensure they are working correctly by clicking on them.
  • Prioritize Quality: Opt for high-quality, visually appealing images and content for your social media platforms.
  • Update Regularly: Keep your social media links up-to-date to reflect any changes or new profiles.


Integrating your social media links into your Google My Business profile is a strategic move that enhances your brand’s digital presence and offers a cohesive online experience to your audience. 

By following this step-by-step guide and adhering to best practices, you’re well on your way to creating a unified brand image that resonates across platforms. 

Embrace the power of cross-platform connectivity, and let your customers explore the various dimensions of your brand effortlessly. 

With a seamlessly integrated online identity, you’re positioned to forge stronger connections and drive engagement in today’s interconnected digital world.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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