How To Advertise Digital Products On Pinterest

Introduction.

Pinterest has become one of the most popular platforms for sharing ideas, inspiration, and products. With its visually-driven interface and millions of active users, it’s no surprise that it’s an excellent place to advertise digital products.

If you’re trying to figure out how to get your digital products in front of people who might buy them, you’re in the right place.

Pinterest is a unique social media platform compared to others. It acts more like a search engine than a social network.

People use it to search for inspiration, solutions, and things they want to buy. This makes it an ideal platform for promoting digital products.

The visual nature of Pinterest allows you to show off your products in a way that can capture attention quickly.

But how do you get started with advertising your digital products on Pinterest? What makes a good ad?

How do you optimize your posts so they can get the most visibility? In this post, I’ll walk you through everything you need to know.

From setting up your Pinterest business account to creating eye-catching pins and using Pinterest ads effectively, I’ll cover all the steps to help you promote your digital products with ease.

Why Pinterest is a Great Platform for Advertising Digital Products

Before diving into the nitty-gritty of how to advertise on Pinterest, let’s quickly go over why it’s such an amazing platform for digital products in the first place.

Pinterest has a massive, engaged audience – Pinterest has over 450 million active users each month, with 80% of those users being women. That’s a huge potential audience for any digital product, especially if your target demographic is women. Many users browse Pinterest with the intent of finding things they want to buy, so there’s already a buying mindset present.
Visual nature of the platform – Pinterest is all about visuals. People are on the platform to discover beautiful images, ideas, and inspiration. This is fantastic for selling digital products because you can create eye-catching, visually appealing pins that grab people’s attention.
Longevity of Pins – Unlike posts on other social media platforms like Instagram or Facebook, pins on Pinterest can last much longer. A well-designed pin can be found months, even years after it’s posted. This extended lifespan means your pins can work for you over a long period, continuously driving traffic to your website.
Targeted Advertising Options – Pinterest offers powerful ad targeting tools that can help you reach the right audience. With options to target by interests, keywords, and demographics, you can ensure your digital products are seen by the people who are most likely to buy.

How Do I Advertise Digital Products on Pinterest?

Now that you know why Pinterest is such a great platform for your digital products, let’s dive into how to effectively advertise them.

1. Set Up a Pinterest Business Account

The first thing you’ll need is a Pinterest Business Account. This is essential for accessing the platform’s advertising features, as well as analytics tools to track your progress.

It’s easy to set up a business account—just go to Pinterest’s sign-up page and choose “Create a Business Account.”

Once you’ve created your account, make sure to complete your profile. This includes a clear description of your business, a link to your website, and your logo as the profile picture.

A complete profile gives your account a more professional look and builds trust with potential customers.

2. Create High-Quality, Eye-Catching Pins

Your pins need to stand out in a crowded feed. Make sure your images are clear, bright, and visually compelling.

Use a tool like Canva to design your pins if you don’t have advanced graphic design skills. Focus on the following key elements:

Clear product images – Make sure the digital product you’re advertising is easy to see and looks appealing. If you’re selling an eBook, for example, show a mockup of the book cover in a visually appealing way.
Text overlays – Adding text to your pins can help explain what your digital product is and give users more context. Make sure the text is readable even on mobile devices (a lot of Pinterest traffic comes from mobile!).
Vertical orientation – Pinterest favours vertical pins because they take up more space on the feed, which means they’re more likely to get noticed. The ideal pin size is 1000 x 1500 pixels.
Consistency – Make sure your pins align with your branding and offer a cohesive look. Consistency helps people remember your business and your products.

3. Write Compelling Pin Descriptions

The description that accompanies your pin is just as important as the image. It’s your chance to convince users why they should click on your pin and check out your digital product.

Use relevant keywords – Just like any other search engine, Pinterest relies on keywords to surface the most relevant content to users. Include keywords that your audience might use when searching for products like yours. For example, if you’re selling a digital planner, use keywords like “digital planner,” “organization,” and “productivity.”
Call-to-action – Always include a call-to-action (CTA) in your pin descriptions. Phrases like “Download now,” “Shop today,” or “Get started” can encourage people to click and make a purchase.
Be clear and concise – Pinterest users tend to scan through pins quickly, so make sure your descriptions are clear and to the point.

4. Promote Your Pins with Pinterest Ads

While organic reach on Pinterest is great, using Pinterest Ads can boost your visibility even further. Pinterest Ads are similar to ads on other platforms like Facebook or Instagram, but they are designed specifically for Pinterest’s unique layout and audience.

There are different types of Pinterest Ads to choose from, but for promoting digital products, the following might be most effective:

Promoted Pins – These are regular pins that you pay to promote so they appear more widely in users’ feeds. You can promote your best-performing organic pins or create new ones specifically for paid promotion.
Video Pins – If your digital product has a video component (like a tutorial or demo), using video pins can help grab more attention. Video pins tend to perform well because they stand out from static images.
Shopping Ads – These are designed to drive product sales directly. You’ll need to link your product to an online store or landing page where people can make a purchase.

When setting up Pinterest Ads, be sure to define your target audience clearly. You can target by interests, keywords, and even demographics like age, location, or device. The more specific you are, the more likely you are to reach people who are interested in buying your digital products.

5. Use Rich Pins for Better Visibility

Rich Pins are a special type of pin that includes extra information directly on the pin. This feature is particularly useful for digital products because it allows you to include details like the price, availability, or a direct link to purchase. There are different types of Rich Pins, such as:

Product Rich Pins – These are ideal for digital products because they can show pricing and availability information.
Article Rich Pins – If you write blog posts or articles related to your digital products, these pins can help people learn more about what you offer.

Setting up Rich Pins is simple, and once they’re enabled, they can make your pins look more professional and trustworthy.

6. Measure Your Success

Once you’ve set up your ads and started posting pins, it’s important to track how well they’re performing.

Pinterest offers built-in analytics tools that show how your pins are performing in terms of impressions, clicks, and engagement.

Look at which pins are getting the most engagement and adjust your strategy based on the results. If a certain type of pin design or keyword is working well, use it more often. Don’t be afraid to experiment and see what resonates with your audience.

FAQs

Q: How much should I spend on Pinterest Ads?

A: It depends on your budget and goals. Pinterest Ads operate on a bidding system, so you can set a daily or lifetime budget for your campaign. Start small and test different ad formats to see what works best for your digital products.

Q: Can I target a specific audience on Pinterest?

A: Yes, Pinterest offers detailed targeting options, including interests, demographics, and keywords. You can also upload your customer list for more tailored targeting.

Q: How often should I post on Pinterest?

A: Consistency is key on Pinterest. Aim to post at least a few times a week, but the more often you can post high-quality pins, the better.

Conclusion

Pinterest is one of the best platforms for advertising digital products. With its huge audience, visual format, and powerful ad targeting tools, you can easily drive traffic and sales for your digital goods.

By setting up a business account, creating high-quality pins, using Pinterest ads, and tracking your performance, you can maximize your visibility and sales.

So, are you ready to start promoting your digital products on Pinterest? What’s the first product you’re planning to feature?