How To Find Trending Digital Products On Etsy

Introduction.

If you’ve ever scrolled through Etsy and thought, “How do these sellers know what’s going to be popular?”, you’re not alone.

Selling digital products on Etsy is a smart way to make passive income—but figuring out what to sell is where most people get stuck.

Let’s face it: the Etsy marketplace is packed. Every day, new shops pop up offering everything from printable planners to digital art, Canva templates, and Lightroom presets.

It can be overwhelming. But here’s the thing—there are clear signs of what’s trending. You just need to know where to look.

That’s what this guide is all about: helping you spot what’s hot before it’s saturated.

I’ll walk you through how I do trend research, what tools I use (some are free), how to read Etsy’s clues, and how to make sure the product you choose has real demand. I’ll also share some common mistakes people make when chasing trends—and how to avoid them.

Ready?

Let’s get into it.

What are Digital Products on Etsy?

Digital products are items customers can download instantly after purchase. No shipping, no inventory, no physical handling. Examples include:

Printable wall art
Planners and journals
Budget trackers
Social media templates
Wedding invitation templates
Lightroom presets
Digital stickers for GoodNotes
Resume templates
Clip art and SVG files

They’re popular because they offer quick solutions—and sellers love them because they’re scalable and require little overhead once made.

Why Selling Digital Products on Etsy Makes Sense

According to Etsy’s Q1 2024 earnings report, digital downloads continue to be one of the platform’s most consistent growth categories.

With over 90 million active buyers, there’s a constant demand for fresh, creative content—especially with the rise of work-from-home and DIY culture.

Plus, digital products often appeal to a global audience. No worrying about shipping zones or customs. You upload it once, and it can be sold 1,000 times.

How I Find Trending Digital Products on Etsy?

Here’s the exact process I use when I’m researching what digital products are trending—and what might be worth creating next.

1. Use Etsy’s Search Bar (It’s a Goldmine)

Start typing keywords like “printable,” “template,” or “digital download” into Etsy’s search bar. Etsy will autocomplete your search based on what people are actively looking for.

For example, if you type:

“Printable pl…” → you might see “printable planner,” “printable playroom art,” or “printable place cards.”

Those autocomplete suggestions? That’s search demand. Etsy only shows what people are actually searching.

2. Filter By “Top Customer Reviews”

After searching, apply Etsy’s “Top Customer Reviews” or “Best Selling” filter (if visible). This helps you see which listings are already doing well.

Pro tip: Look for listings that have hundreds or thousands of reviews—and check when the shop started. If a listing is only a few months old and already has tons of reviews, that’s a strong signal.

3. Browse Etsy’s “Editor’s Picks” and “Trending Now” Sections

Etsy’s homepage and category pages often highlight trends. You’ll find curated collections like:

Trending Digital Planners
Graduation Season Templates
Summer Wall Art

Use this to see what Etsy itself is promoting. They do internal trend research, so take advantage of their data.

4. Use Tools Like eRank or EverBee

Two Etsy-focused tools that I personally like:

eRank

eRank gives you keyword stats like search volume, competition, and trend graphs. You can plug in terms like “wedding template” or “budget planner” and see how they’re performing.

EverBee

This Chrome extension shows estimated monthly sales for Etsy listings. It’s super helpful for gauging how well a digital product is actually selling.

If you’re serious about research, both of these tools are worth trying. They both offer free plans too.

5. Look at Seasonal Trends

Think about the time of year. Holidays, school calendars, wedding season, tax season—they all affect what people search for.

Examples:

January: Budget planners, fitness trackers, goal-setting templates
May–June: Graduation invites, summer planners, wedding printables
October–December: Holiday gift tags, Christmas wall art, New Year’s planners

Planning ahead by 1–2 months gives you a huge advantage.

6. Study Pinterest for Trend Signals

Pinterest and Etsy go hand-in-hand. Many Etsy shoppers start their journey on Pinterest.

Try typing “digital products” or “printable templates” into Pinterest’s search bar. It’s easy to spot repeating trends based on repins, likes, and how often the same content pops up.

You can also use Pinterest Trends to check seasonal interest.

7. Read Reviews and Comments

Open a listing and scroll to the reviews. What are people saying? Are they asking for additional versions? Different formats?

Customer feedback is free product development insight. If someone’s asking for a matching calendar with the planner they bought… that’s your next idea.

8. Reverse Engineer What’s Working

Pick a best-selling shop. Click on their listings. What themes keep coming up? Are they focusing on minimal design? Are their products niche-specific (like for teachers or moms)?

No need to copy—but patterns tell you what’s working. Look at how they present their mockups, their pricing, even their keywords.

Common Mistakes to Avoid

Here are some things I’ve learned the hard way:

Chasing every trend at once: It’s better to niche down than go wide. One specific audience = better results.
Ignoring keywords: No matter how pretty your product is, if you don’t use the right search terms, people won’t find it.
Overpricing or underpricing: Do market research. A Canva template for $45 probably won’t sell if the average is $9.
Using copyrighted material: Don’t use logos or licensed characters. It’s a fast way to get your shop flagged or shut down.

FAQs

Can I just copy what’s already selling?

Short answer: no. Long answer: take inspiration, but don’t copy. Not only is it unethical—it won’t help you stand out. Put your own spin on it.

How do I know if a niche is too saturated?

If every listing looks the same and they all have thousands of reviews, it might be too late to enter that exact trend. But you can still stand out with better design, niche targeting, or bundling.

Do I need to be a designer?

Not really. Tools like Canva make it easy for anyone to create digital products. There are also tons of pre-made elements you can use legally (just make sure they allow for commercial use).

How often should I add new products?

Consistency beats volume. One high-quality new product a week is better than uploading 20 rushed ones in a day.

Helpful Tools and Resources

Etsy Seller Handbook – Tips straight from Etsy
eRank – Etsy keyword and trend research
EverBee – Sales estimation and product analysis
Canva – Design tool for non-designers
Creative Market – Fonts, templates, and assets for your digital products
Pinterest Trends – What’s gaining traction visually

Final Thoughts

Selling digital products on Etsy isn’t just about being creative—it’s about being strategic. With the right research, timing, and product positioning, you can absolutely find success.

Trends come and go, but smart sellers know how to catch them early and make them their own.

So, I’ll leave you with this:

What’s the last product you bought or searched for online—and could that be your next digital product idea?