Udemezue John
Introduction.
The ability to disperse information at a speed of light has caused an information overload, which has also led to an equal amount of distraction. This is known as attention economics.
We have information popping out everywhere, ranging from smartphones, Social Media to physical structures such as Billboards, Banners and Hand printed bills.
However, this has reduced attention to the barest minimum and resulted in low consumption of helpful information.
This has, however, raised the question in the mind of online marketers of how to captivate their prospects effectively.
What Is Lead Generation?
Lead generation is a marketing process that deals with stimulating and capturing people’s interest to develop a sales pipeline for a product or service.
Leads are individuals who have shown an interest in your business. In most cases, they are called prospective customers.
They are called leads in digital marketing because they have declared interest in your business via a digital activity that involves visiting your website, commenting on your sales post and, in general, engaging your social media post or sponsored Ad in one way or the other.
Lead Generation Stats You Should Know.
Over the few years, the Leads generation has seemed more complicated because of the reduction in the audience’s concentration.
Here are a few statistics gathered over the years from the lead generation you should know as an online marketer.
These stats should help you plan your lead generation strategy more effectively.
1. Marketers who prioritise blogging efforts are 13x more likely to see positive ROI.
2. A great headline can boost traffic to an article by as much as 500%.
3. Over 500 million people use Instagram every day.
4. Lead-nurturing emails get as much as ten times the response rate compared to standalone emails.
5. 80% of automation software marketers generate increased leads, and 77% convert more of those leads.
6. Using video on a landing page can increase conversion by 86%.
7. Content marketing generates three times as many prospects as outbound marketing but costs 62% less.
8. Sixty-one per cent of marketers say traffic generation and leads are their biggest challenges.
Judging by the statistics above, it is more evident on the leads generation strategy to improve and embark on as an online marketer.
Lead Generation Strategy Tactics You Should Know.
Based on my analysis of lead generation, here are a few practical ways to boost your lead generation.
1. Social Media.
Social media has been a very effective lead generation channel.
But over the years, with a new social media platform popping up in the online scene, it has been quite hard to tell what social media platform works.
Over 10+ social media in existence as of 2020 and more will still be created soon.
As of writing this post, The founder of the short video platform Vine has already launched another fast video platform called Byte.
With these social media platforms popping out of the blues, the Lead generation strategy becomes hard.
So the question now is choosing the right social media platform to get effective leads.
Here are some social media platforms that we would be choosing from.
1. Facebook – Facebook is the biggest of all the social networks, by far, based on just about every measure.
It has over 2.41 billion monthly active users, with users spending over 45 minutes on the platform each day.
2. Twitter – Twitter has over 400 million users with over 134 million daily million users
3. Instagram – Instagram is next to YouTube, with over 1 billion users with 600 million daily active users on its platform
4. TikTok – Tik Tok overtook Instagram and hit 1.5 Billion users worldwide.
It is estimated that 57% of the TikTok/Douyin user base is in China.
5. YouTube – YouTube is next to Facebook, with over 1.9 Billion users monthly. YouTube has an average of 5 billion video views monthly, making it the official platform for video distribution.
6. WhatsApp – Whatsapp also has an active monthly user of over 1.5 billion users, making it the most consumed instant messaging platform.
There are over 1 billion daily active users on the platform. Judging by the stated Facts above, it becomes significantly clearer that Facebook is the perfect Social media to start engaging Your lead generation prowess.
Facebook has the highest population of millennials than any other platform.
When I say millennial, I mean people from age 30 and upward.
They are primarily wealthy and can pay for any goods or services you are willing to offer, so don’t get it twisted.
The other platform contains more of generation X, most of whom are teenagers between 16 and 20.
They are not likely to buy or subscribe to any service you are willing to offer.
SO it’s a waste of time building a sales funnel from these other platforms.
Facebook has three other children’s companies listed and are among the highest engaged platform. They Are Instagram, Messenger, and Whatsapp.
Now you know where to get started with the use of social media.
Here is how Facebook can be perfectly utilised to generate leads.
1. Organize contests.
Whether a giveaway or an actual contest to compete and win a prize, creating a game is one way to show your online community that you are active. This would lead to several good leads as they have accepted the conditions to enter the contest.
Let Your Customers send you direct messages on Facebook.
lead generation marketing
2. Subscribe To Messenger Bot
Facebook introduced the use of a Bot alongside its platform in 2016.
The Facebook bot allows you to integrate a custom third-party bot software alongside your Facebook profile which will generate leads anytime a user sends you a direct message via your Facebook Business Page.
For Facebook users, you can add a custom Facebook Messenger chatbot on your website to ensure that you are not missing out on quality leads.
Bots can be automated to send broadcast messages to all your subscribers.
3. Use Whatsapp Business App alongside your Facebook Business Page.
Whatsapp Business App is a sister platform built and designed alongside the real WhatsApp itself.
It allows you to customise your business on its platform.
Your WhatsApp business account can be linked alongside your Facebook Business page. This can, in turn, generate leads that can be quickly followed up since people feel more comfortable on WhatsApp than even conversing on social media platforms.
You can download the WhatsApp Business App on Google Play and the Apple store.
4. Use Remarketing In Facebook Ads.
Remarketing is a social media algorithm that allows you to show the advert to a potential customer that has already been in contact with the company or visited the business page.
These features can be found in the Facebook ads manager. It is called Facebook Pixel.
Facebook Pixel allows you to show your ads to people that have already engaged your Ads but did not complete an action on your website.
When you advertise through the re-marketing feature, the customer will continue to see your ads pop up in their profile or search engine results through cookies, reminding them that they have visited your business in the form of an ad.
Re-marketing is an efficient way to get more qualified leads.
2. Email marketing.
Email marketing is sending multiple emails to customers at times for the sole purpose of marketing.
This remains one of the oldest and most potent means to get quality leads. It worked back in the days, and it is still valid even after the modern social network has emerged.
Email marketing remains one of the most potent ways to get leads because you have a well-targeted and segmented audience compared to any social media platform. There are usually mixed reactions coming from different categories of people.
To enable high click-through rates, I recommend you draft a very high-quality and attractive email template. For example, attached to your email marketing is the attachment of a seasoned newsletter publication.
When your e-newsletter offers high-quality, informative material, you will generate considerable new leads when people sign up.
And your newsletter is a great way to nurture the existing leads on your list. To build your subscriber list, offer a free newsletter subscription on your website or in your email signature block. This enables a very high click-through rate.
I have an entire article on email marketing hacks for both newbies and experts. You can click the link to read.
Just before consuming the above-recommended content on email marketing, I usually like to ease my reader’s stress to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.
It is my custom and tradition always to conduct a full forensic investigation on any online program and give my users feedback; this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.
I highly recommend reading this article below to learn more about how you can benefit from this fantastic product and scale your email marketing campaigns to success.
3. Start a blog.
Blogging is another means of lead generation. It has been discovered that Content marketing generates three times as many prospects as outbound marketing but costs 62% less.
Writing content with a bit of sales component can generate tons of sales. Content of over 2,000 words is likely to perform well on the Google search.
Your online store or business website should accompany blogging. You should have a blog section attached to your web platform.
If you own an online beauty store that sells organic products, you can write tons or very few contents to buttress the solution you intend to address.
If your store is built with WordPress, the ability to run a blog alongside your store is enabled by default.
If you built your website using any custom technology, you might have to host a WordPress script alongside your web host, which can be attached to a subdomain.
Then it becomes Blog.custom-domain.com. You can further promote your blog posts on Social media.
I highly recommend my article on starting a blog.
4. Own a Website.
Owning a website can help you boost your lead generation funnel. A website can be utilised as a very effective lead generation tool by adding well-customised call-to-action buttons alongside your website.
Website loading errors, lagging speed, and bad user interface drive the traffic away rather than bringing more in.
Many tools help scan your website for any errors. I recommend you read my article on owning a website.
5. Go On YouTube.
Video plays a vital lead generating and lead nurturing function. Video is everywhere today, and for a good reason. And It remains an ideal marketing medium for professional services firms.
YouTube now is more than an entertainment tool, and people use it for a lot of product reviews or to find answers to questions they can’t anywhere else.
Video marketing can be utilised at little or no cost; you can host your proposed video on YouTube and embed it on your website.
You can add the link to your website in the description box of the video
Here is an article I wrote to help you get started with YouTube.
6. Search Engine Optimization.
One of the first things people do when they have issues regarding any problem is to look up the answer on a search engine, preferably Google. You get only prospective clients who need your service with the proper search engine optimisation.
You can read my article on SEO to understand better how you can start hacking your way around SEO as a newbie or further improving your Search Engine Optimization skills if you have any previous knowledge in search engine optimisation.
7. Use ChatBots On Your Website.
Websites are naturally designed to be static, or else you are building a social media or a chat app.
When visitors come to your website, they might want to interact with you in real-time, and the only way to do this is by integrating a live chat plugin on your website.
A live chat allows a customer service representative to engage with potential customers and help them out.
You can also go through customer emails and live chats to compile all your customers’ questions frequently and try to answer them as elaborately as possible.
A live chat plugin helps you onboard your customers and allows them to drop a message for you if they want information from you in real-time.
Here is an article I recommend you read to get started with Chatbots.
8. Use Webinars
A webinar is the online equivalent of a seminar or other educational event. The lead-generating webinar is typically offered free of charge.
However, you can collect basic information on a session’s attendees because it requires registration.
The key to a successful webinar is to select topics that are of great interest and value to your ideal target client and go deeper in the presentation such that it informs and educates.
Over time, attendees trust your firm and will likely consider you when they have a relevant need.
To start with, you need fantastic webinar software; I wrote a comprehensive guide on how to help you get started with the best few ones.
15+ Best Webinar Software You Should Know
Conclusion.
You should know what lead generation tactics work for your business. Moreover, generating a stream of new leads is not something that will happen overnight or even in a couple of days.
It is a constant process that needs to be constantly improved upon.
Final words.
Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically; I am so glad that we could meet on this platform today.
I want you to know that I value relationships and friendship, and I want to get to know you more, connect and express feelings towards each other.
I am appealing that you drop your email in the email subscription box below; you never can tell we might have solutions to the problem each other and even help ourselves from there.
You never can tell; great relationships start from somewhere, don’t forget to drop your email.
You can as well connect with me on social media platforms like
Twitter.com/_udemezue
See you in the next email.
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