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The ability to disperse information at a speed of light has caused information overload and this has also led to the equal amount of distraction.
This is known as attention economics.
Social scientist Herbert Simon was the first person to discuss this concept when he wrote
in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes.
What information consumes is rather obvious: it consumes the attention of its recipients.”
In the new era of information overload it is quite difficult to get the attention of prospects because of the noisy scene.
We have information popping out of everywhere raging from smartphones, Social Media to physical structure such as Billboards, Banners and Hand printed bills.
This has however reduced attention to the barest minimum and resulting in low consumption of proper information.
This has however raised the question in the mind of online marketers on how to effectively captivate their prospects.
Whats Is Lead Generation?
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Leads, are individuals who have shown an interest in your business.
In most cases, they are called prospective customers.
They are called leads in digital marketing because they have declared interest in your business via a digital activity which involves visiting your website, commenting on your sales post and in general engaged your social media post or sponsored Ad in one way or the other.
Lead Generation Stats You Should Know.
Over the few years Leads generation seems to become harder because of the reduction in concentration of the audience.
Here are some few statistics gathered over the years from lead generation you should know as an online marketer.
This stats should help you plan your leads generation strategy in a more effective way.
1. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
2. A great headline can boost traffic to an article by as much as 500%.
3. Over 500 million people use Instagram Everyday.
4. Lead-nurturing emails get as much as 10 times the response rate compared to standalone emails.
5. 80% of marketers using automation software generate increased leads and 77% convert more of those leads.
6. Using video on a landing page can increase conversion by as much as 86%.
7. Content marketing generates three times as many prospects as outbound marketing, but costs 62% less.
8. 61% of marketers say generating traffic and leads is their top challenge.
Judging by the statistics above it is more clearer on the leads generation strategy to improve and embark on as an online marketer.
Lead Generation Strategy Tactics You Should Know.
Bases on my analysis on leads generation here are the very few and effective ways to boost your leads generation.
1. Social Media.
Social media has been a very effective leads generation channel.
But over the years with new social media platform popping up in the onlince scene it is quite hard to tell what social media platform actually works.
There are over 10+ social media in existence as of 2020 and more are still going to be created very soon.
As at the time of writing this post, The founder of short video platform Vine has already launched another short video platform called Byte.
You can see that with these social media platform popping out of the blues, Lead generations strategy becomes hard.
So the question now is choosing the right social media platform to get effective leads.
Here are some social media platforms that we would be choosing from.
1. Facebook – Facebook is the biggest of all the social networks, by far, based on just about every measure.
It has over 2.41 billion monthly active users with users spending over 45 minutes on the platform each day
2. Twitter – Twitter has over 400 million user with over 134 million daily million users
3. Instagram – Instagram is next to YouTube with over 1 billion users with 600 million daily active users on it’s platform
4. TikTok – Tik Tok over took Instagram and hit 1.5 Billion user worldwide.
It is estimated that 57% of the TikTok/Douyin user base is based in China
5. YouTube – YouTube is next to Facebook with over 1.9 Billion user monthly. YouTube has an average of 5 billion video views monthly making it the official platform for video distribution.
6. WhatsApp – Whatsapp also have an active monthly user of over 1.5 billion user making it the most consumed instant messaging platform.
there are over 1 billion daily active users on the platform.
I recommend you read my article on social media marketing.
Judging by the stated Facts above, it becomes very clearer that Facebook is the perfect Social media to start engaging Your leads generation prowess from.
Facebook has the highest population of millennial than any other platform.
When i say millennial i mean people from age 30 and upward.
They are mostly wealthy and able to pay for any goods or service you are willing to offer so dont get it twisted.
The other platform contains more of generation X most of which are teenagers between the age of 16 and 20.
They are not likely to buy or subscribe to any service you are willing to offer.
SO its a waste of time trying to build a sales funnel from these other platforms.
Facebook has three other children companies which are also listed and are among the highest engaged platform And they Are Instagram, Messenger, and Whatsapp.
Now you know where to get started with the use of social media.
Here is how Facebook can be perfectly utilized to generate leads.
1. Organize contests.
Whether it be a give away or a an actual contest to compete and win a prize, creating contest is one way to show your online community that you are active and this would leads to several good leads as they have accepted the conditions to enter contest.
Let Your Customers send you direct messages on Facebook.
lead generation marketing
2. Subscribe To Messenger Bot
Facebook introduced the use of a Bot alongside it platform in 2016.
Facebook bot simply allows you integrate a custom a third party bot software alongside your Facebook profile which will generate leads anytime a user send your a direct message on via your Facebook Business Page.
For Facebook users you can add a custom Facebook Messenger chat bot on your website to make sure that you are not missing out on quality leads.
Bots can be automated to send broadcast messages to all your subscribers.
I have a full article on the setup and use of the Facebook messenger Bot.
3. Use Whatsapp Business App alongside your Facebook Business Page.
Whatsapp Business App is a sister platforms built and designed alongside the real WhatsApp itself.
It allows you to customize your business on it platform.
Your WhatsApp business account can be linked alongside your Facebook Business page and this can in turn generate leads that can be easily followed up since people feel comfortable on WhatsApp than even conversing on social media platforms.
you can download the WhatsApp Business App on Google Play and Apple store respectively.
4. Use Re marketing In Facebook Ads.
Re marketing is a social media algorithm that allows you to show advert to potential customer, that has already been in contact with the company or visited the business page.
These features can be found in Facebook ads manager
It is called Facebook Pixel.
Facebook Pixel allows you Show your ads to people that have already engage your Ads but did not complete an action on your website.
When you advertise through the re-marketing feature, the customer will continues to see your ads pop up in their profile or search engine results through cookies, reminding them that they have visited your business in the form of an ad.
Re-marketing is an efficient way to get more qualified leads.
2. Email marketing.
Email marketing is the process of sending multiple emails to customers at a times for the sole purpose of marketing.
This remains one of the oldest and potent means to get quality leads.
It worked back in the days and it is still very much useful even after modern day contemporary social network have emerged.
I have an article on email marketing and i recommend you read it.
One reason Email marketing remains one of the most potent way to get leads lies in the fact that you actually have a well targeted and segmented audience as compared to any social media platforms where there are usually mixed reaction coming from different categories of people.
To enable high click through rates i recommend you draft a very high quality and attractive email template.
Attached to you email marketing is the attachment of a seasoned newsletter publication.
If your e-newsletter offers high-quality, educational content, you can generate a significant number of new leads when people sign up.
And your newsletter is a great way to nurture the existing leads on your list.
Many firms also use e-newsletters to announce new services and make specific offers.
To build your subscriber list, offer a free newsletter subscription on your website or in your email signature block.
b2b lead generation strategies
This enables a very high click through rate.
I have a full article on email marketing hack for both newbies and experts you can click the link to read .
Blogging is another means of leads generation.
It has been discovered that Content marketing generates three times as many prospects as outbound marketing, but costs 62% less.
Writing contents with a little sales component in it can generated tons of sales.
A blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website
A content of over 2,000 worlds is likely to perform well on the Google search.
Blogging should be accompanied alongside your online store or business website.
You should have a blog section attached to your web platform
If you own an online beauty store where you sell organic products you can write tons or very few contents to buttress on the solution you intend to address.
If your store is built with WordPress the ability to run a blog alongside you store is enabled by default.
If you built your website using any custom technology then you might have to host a WordPress script alongside your web host and this can be attached to a subdomain.
Then it becomes Blog.custom-domain.com.
You can further promote your blog posts on Social media.
Without a blog, your SEO efforts will be handicapped.
I highly recommend my article on starting a blog.
Owning a website can help you boost your leads generation funnel.
One way a website can be utilized a very effective leads generation tools is by adding well customized and placed call to action buttons alongside your website.
Website loading errors, lagging speed, and bad user interface drive the traffic away rather than bringing more in. There are many tools that help scan your website for any errors.
I recommend you read my article on owning a website.
5. Online Videos.
video plays an important lead generating and lead nurturing function.
Nothing builds credibility like a flagship client explaining how your firm solved their problem.
Video is everywhere today, and for good reason. and It remains an ideal marketing medium for professional services firms.
YouTube now is more than an entertainment tool and people use it for a lot of product reviews or to find answers to questions they can’t anywhere else.
Video marketing can be utilized at little or no cost, you can host your proposed video on YouTube and embed it on your website.
You can add the link to your website in the description box of the video
6. Search Engine Optimization.
one of the first things people do when they have issues regarding any problem is to look up the answer on the search engine preferably Google.
seo lead generation
Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content.
You get only prospective clients that really needs your service with the proper use of search engine optimization.
You can read my article on SEO to get a better understanding on How you can start hacking your way around SEO as a newbie or further improving your Search Engine Optimization skills in case you have any previous knowledge in search engine optimization.
7. Live Chat.
Websites are naturally designed to be static or else you are building a social media or a chat app.
When visitors comes to your website they might want to interact with you in real time and the only way to do this is by integrating a live chat plugin in your website.
A live chat allows a customer service representative to engage with potential customers and help them out.
You can also go through customer emails and live chats to compile all the questions your customers have asked frequently and try to answer them as elaborately as you can.
A live chat plugin helps you unboard your customers and helps them drop a message for you if they want information from you in real time.
There are so many live chat plugins and a few of them are .
- Tildio Chat
Kindly look into the recommendation segment of this article to learn more on the tildio Affiliate program.
You can also watch this short vide click to better uinderstand the use of ChatBots.
lead generation tactics
Building leads can be a very hard task for newbies in marketing that is why i wrote this comprehensive guides on Facebook Advertising.
Build Your Facebook Empire Today.
This Book contains the following.
1. Choosing the right Facebook Ads objective for your business (Whats app Business + Facebook Ads).
2. Proper budgeting for your Facebook Ads.
3. Choosing the right age bracket for your business category.
4. Understanding targeting and Interest.
5. How to design high converting creatives( Text, Images).
6. How to pay for your Facebook Ads.
5. 4 Practical examples of successful Ads i have created.
Click the link to Buy Now
Other potent lead generation strategy as mentioned in the section above is the use of a website accompanied with blogging.
online lead generation
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And lastly using chatBots can go as far as retaining almost %90 of your website visitor.
Successful lead generation strategies differ for each business. Moreover, generating a stream of new leads is not something that will happen overnight or even in a couple of days.
It is a constant process that needs to be always improved upon.