The ability to disperse information at a speed of light has caused information overload and this has also led to an equal amount of distraction. This is known as attention economics.
We have information popping out of everywhere raging from smartphones, Social Media to physical structures such as Billboards, Banners and Hand printed bills.
This has however reduced attention to the barest minimum and resulting in low consumption of proper information.
This has however raised the question in the mind of online marketers on how to effectively captivate their prospects.
What Is Lead Generation?
Lead generation is a marketing process that deals with stimulating and capturing the interest of people to develop a sales pipeline for a product or service.
Leads are individuals who have shown an interest in your business.
In most cases, they are called prospective customers. They are called leads in digital marketing because they have declared interest in your business via a digital activity that involves visiting your website, commenting on your sales post and in general engaged your social media post or sponsored Ad in one way or the other.
Lead Generation Stats You Should Know.
Over the few years, the Leads generation seems to become harder because of the reduction in the concentration of the audience.
Here are a few statistics gathered over the years from the lead generation you should know as an online marketer.
These stats should help you plan your leads generation strategy more effectively.
1. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
2. A great headline can boost traffic to an article by as much as 500%.
3. Over 500 million people use Instagram every day.
4. Lead-nurturing emails get as much as 10 times the response rate compared to standalone emails.
5. 80% of marketers using automation software generate increased leads and 77% convert more of those leads.
6. Using video on a landing page can increase conversion by as much as 86%.
7. Content marketing generates three times as many prospects as outbound marketing but costs 62% less.
8. Sixty-one per cent of marketers say traffic generation and leads are their biggest challenge.
Judging by the statistics above it is more clearer on the leads generation strategy to improve and embark on as an online marketer.
Lead Generation Strategy Tactics You Should Know.
Based on my analysis of leads generation here are the very few and effective ways to boost your leads generation.
1. Social Media.
Social media has been a very effective leads generation channel.
But over the years with a new social media platform popping up in the online scene it is quite hard to tell what social media platform works.
There are over 10+ social media in existence as of 2020 and more are still going to be created very soon.
As at the time of writing this post, The founder of short video platform Vine has already launched another short video platform called Byte.
You can see that with these social media platforms popping out of the blues, the Lead generations strategy becomes hard.
So the question now is choosing the right social media platform to get effective leads.
Here are some social media platforms that we would be choosing from.
1. Facebook – Facebook is the biggest of all the social networks, by far, based on just about every measure.
It has over 2.41 billion monthly active users with users spending over 45 minutes on the platform each day
2. Twitter – Twitter has over 400 million users with over 134 million daily million users
3. Instagram – Instagram is next to YouTube with over 1 billion users with 600 million daily active users on its platform
4. TikTok – Tik Tok overtook Instagram and hit 1.5 Billion users worldwide.
It is estimated that 57% of the TikTok/Douyin user base is based in China
5. YouTube – YouTube is next to Facebook with over 1.9 Billion users monthly. YouTube has an average of 5 billion video views monthly making it the official platform for video distribution.
6. WhatsApp – Whatsapp also has an active monthly user of over 1.5 billion users making it the most consumed instant messaging platform.
there are over 1 billion daily active users on the platform. Judging by the stated Facts above, it becomes very clearer that Facebook is the perfect Social media to start engaging Your leads generation prowess from.
Facebook has the highest population of millennials than any other platform.
When I say millennial I mean people from age 30 and upward.
They are mostly wealthy and able to pay for any goods or service you are willing to offer so don’t get it twisted.
The other platform contains more of generation X most of which are teenagers between the age of 16 and 20.
They are not likely to buy or subscribe to any service you are willing to offer.
SO it’s a waste of time trying to build a sales funnel from these other platforms.
Facebook has three other children companies which are also listed and are among the highest engaged platform And they Are Instagram, Messenger, and Whatsapp.
Now you know where to get started with the use of social media.
Here is how Facebook can be perfectly utilized to generate leads.
1. Organize contests.
Whether it be a giveaway or an actual contest to compete and win a prize, creating a contest is one way to show your online community that you are active and this would lead to several good leads as they have accepted the conditions to enter the contest.
Let Your Customers send you direct messages on Facebook.
lead generation marketing
2. Subscribe To Messenger Bot
Facebook introduced the use of a Bot alongside its platform in 2016.
The Facebook bot simply allows you to integrate a custom third party bot software alongside your Facebook profile which will generate leads anytime a user sends you a direct message via your Facebook Business Page.
For Facebook users, you can add a custom Facebook Messenger chatbot on your website to make sure that you are not missing out on quality leads.
Bots can be automated to send broadcast messages to all your subscribers.
3. Use Whatsapp Business App alongside your Facebook Business Page.
Whatsapp Business App is a sister platform built and designed alongside the real WhatsApp itself.
It allows you to customize your business on its platform.
Your WhatsApp business account can be linked alongside your Facebook Business page and this can, in turn, generate leads that can be easily followed up since people feel comfortable on WhatsApp than even conversing on social media platforms.
you can download the WhatsApp Business App on Google Play and Apple store respectively.
4. Use Remarketing In Facebook Ads.
Remarketing is a social media algorithm that allows you to show the advert to a potential customer, that has already been in contact with the company or visited the business page.
These features can be found in the Facebook ads manager It is called Facebook Pixel.
Facebook Pixel allows you to show your ads to people that have already engage your Ads but did not complete an action on your website.
When you advertise through the re-marketing feature, the customer will continue to see your ads pop up in their profile or search engine results through cookies, reminding them that they have visited your business in the form of an ad.
Re-marketing is an efficient way to get more qualified leads.
2. Email marketing.
Email marketing is the process of sending multiple emails to customers at times for the sole purpose of marketing.
This remains one of the oldest and potent means to get quality leads.
It worked back in the days and it is still very much useful even after modern-day contemporary social network has emerged.
I have an article on email marketing and I recommend you read it.
One reason Email marketing remains one of the most potent ways to get leads lies in the fact that you have a well-targeted and segmented audience as compared to any social media platforms where there are usually mixed reactions coming from different categories of people.
To enable high click-through rates I recommend you draft a very high quality and attractive email template.
Attached to your email marketing is the attachment of a seasoned newsletter publication.
When your e-newsletter offers high-quality, informative material, you will generate considerable new leads when people sign up.
And your newsletter is a great way to nurture the existing leads on your list. To build your subscriber list, offer a free newsletter subscription on your website or in your email signature block. This enables a very high click-through rate.
I have a full article on email marketing hacks for both newbies and experts you can click the link to read.
Just before going to consume the above-recommended content on email marketing I usually like to ease the stress of my reader to allow them to benefit as quickly as possible, and one way that I usually make this happen is by introducing the best way of doing things to them.
It is my custom and tradition to always conduct a full forensic investigation on any online program and give my users feedback, this is more reason why I am recommending GeResponse as your official email marketing software.
I have used GetResponse and I must tell you that it is indeed an amazing company that is constantly innovating and building great products.
I highly recommend that you read this article below to learn more about how you can also benefit from this amazing product and scale your email marketing campaigns to success.
Blogging is another means of leads generation. It has been discovered that Content marketing generates three times as many prospects as outbound marketing but costs 62% less.
Writing content with a little sales component in it can generated tons of sales.
A content of over 2,000 words is likely to perform well on the Google search. Blogging should be accompanied by your online store or business website. You should have a blog section attached to your web platform
If you own an online beauty store where you sell organic products you can write tons or very few contents to buttress on the solution you intend to address.
If your store is built with WordPress the ability to run a blog alongside your store is enabled by default.
If you built your website using any custom technology then you might have to host a WordPress script alongside your web host and this can be attached to a subdomain.
Then it becomes Blog.custom-domain.com. You can further promote your blog posts on Social media.
I highly recommend my article on starting a blog.
Owning a website can help you boost your leads generation funnel.
One way a website can be utilized as a very effective leads generation tool is by adding well customized and placed a call to action buttons alongside your website.
Website loading errors, lagging speed, and bad user interface drive the traffic away rather than bringing more in. Many tools help scan your website for any errors.
I recommend you read my article on owning a website.
5. Go On YouTube.
video plays an important lead generating and lead nurturing function. Video is everywhere today, and for good reason. and It remains an ideal marketing medium for professional services firms.
YouTube now is more than an entertainment tool and people use it for a lot of product reviews or to find answers to questions they can’t anywhere else.
Video marketing can be utilized at little or no cost, you can host your proposed video on YouTube and embed it on your website.
You can add the link to your website in the description box of the video
Here is an article I wrote to help you get started with YouTube.
6. Search Engine Optimization.
One of the first things people do when they have issues regarding any problem is to look up the answer on the search engine preferably Google.
You get only prospective clients that need your service with the proper use of search engine optimization.
You can read my article on SEO to get a better understanding of How you can start hacking your way around SEO as a newbie or further improving your Search Engine Optimization skills in case you have any previous knowledge in search engine optimization.
7. Use ChatBots On Your Website.
Websites are naturally designed to be static or else you are building a social media or a chat app.
When visitors come to your website they might want to interact with you in real-time and the only way to do this is by integrating a live chat plugin on your website.
A live chat allows a customer service representative to engage with potential customers and help them out.
You can also go through customer emails and live chats to compile all the questions your customers have asked frequently and try to answer them as elaborately as you can.
A live chat plugin helps you onboard your customers and helps them drop a message for you if they want information from you in real-time.
Here is an article I recommend you read to get started with Chatbots.
8. Use Webinars
A webinar is the online equivalent of a seminar or other educational event. The lead generating webinar is typically offered free of charge. Because it requires registration, you can collect basic information on a session’s attendees.
The key to a successful webinar is to select topics that are of great interest and value to your ideal target client and go deeper in the presentation such that it informs and educates.
Over time, attendees come to trust your firm and will be likely to consider you when they have a relevant need.
To start with, you need amazing webinar software, I wrote a comprehensive guide on how to help you get started with the best few ones.
You should know what lead generation tactics work for your business. Moreover, generating a stream of new leads is not something that will happen overnight or even in a couple of days.
It is a constant process that needs to be always improved upon.
Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically, I am so glad that we could meet on this platform today.
I want you to know that I value relationships and friendship and I want to get to know you more, connect and express feelings towards each other.
That is why I am appealing that you drop your email in the email subscription box below, you never can tell we might have solutions to the problem of each other and even help ourselves from there.
You never can tell, great relationships start from somewhere, don’t forget to drop your email.
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See you in the next email