(Opera Marketing) How To Grow Your Business on Opera

Introduction.

When it comes to growing a business, finding new ways to reach your audience is key. With so many platforms out there, Opera might not be the first one that comes to mind—but it should be! Opera isn’t just a browser; it’s a thriving ecosystem with millions of users worldwide.

I’m here to walk you through how you can use Opera to grow your business. From advertising on Opera’s built-in ad platform to optimizing your website for Opera Mini, there’s a lot to explore.

And don’t worry if this feels new—by the end of this guide, you’ll feel confident about diving in.

Let’s get started!

Why Opera?

Opera might not be as big as Google Chrome or Safari, but it has over 300 million active users globally.

What’s more, it has a particularly strong presence in regions like Africa, Southeast Asia, and Eastern Europe. These areas are full of emerging markets with massive growth potential.

One of Opera’s standout features is Opera Mini, a lightweight browser designed for fast, data-efficient browsing. It’s incredibly popular in places where internet access can be expensive or unreliable.

If your business is looking to expand into new regions, Opera Mini can help you connect with people in a way that feels seamless and natural for them.

How Do I Get Started?

1. Optimize Your Website for Opera Browsers

Opera users are all about speed and efficiency. If your website is slow or clunky, they’re likely to bounce. Here’s how you can make sure your site works perfectly:

• Compress Images: Opera Mini compresses web pages to save data. Use tools like TinyPNG or ShortPixel to optimize your images.
• Test on Opera Mini: Always check how your site looks and performs on Opera Mini. A free tool like BrowserStack can help.
• Prioritize Mobile: Most Opera users browse on their phones, so responsive design is a must.

2. Leverage Opera Ads

Opera Ads is the company’s native advertising platform. It allows you to place ads directly within the Opera ecosystem, including the browser’s start page, news feeds, and Opera Mini. This is a great way to reach users who might not be on traditional platforms.

• Targeted Campaigns: Opera Ads offers precise targeting, including location, interests, and device type.
• Budget-Friendly: Opera’s ad platform can be more cost-effective than bigger players like Google Ads, making it ideal for small businesses.
• Global Reach: With its large user base in emerging markets, Opera Ads helps you tap into audiences you might not reach otherwise.

3. Create Content for Opera News

Opera News is a built-in feature of the browser where users can read personalized news and stories. If you’re a content creator or publisher, getting featured here can drive massive traffic.

• Sign Up as a Publisher: Opera has a portal for content creators to submit their work.
• Focus on Local Content: Opera News prioritizes region-specific stories, so tailor your content to the audience you’re targeting.

Advanced Tips for Success

Build Trust Through Localization

Opera’s audience loves content and products that feel relevant to their culture and needs. Translate your website and ads into local languages and include pricing in local currencies.

Highlight Data-Saving Features

If your product or service is designed to save data or work offline, make it a big selling point. Opera users often choose the browser because it helps them browse affordably.

Collaborate with Influencers

In regions where Opera is popular, local influencers can help you build trust and visibility. Partner with bloggers, YouTubers, or social media personalities who already have an audience in your target area.

FAQs

1. What types of businesses benefit most from Opera?

Any business that wants to reach an international audience, especially in emerging markets, can benefit. E-commerce, digital products, and content-driven platforms tend to see the best results.

2. Is advertising on Opera expensive?

Not at all. Opera Ads is known for being budget-friendly while offering a solid ROI.

3. Do I need a separate website for Opera Mini users?

Not necessarily, but you should optimize your existing website for speed and mobile usability.

4. How do I measure success on Opera?

Opera Ads provides analytics tools to track impressions, clicks, and conversions. For your website, use tools like Google Analytics to monitor Opera-specific traffic.

Conclusion

Opera might not have the same name recognition as some other platforms, but that’s exactly why it’s such an exciting opportunity. It offers access to a global audience that’s often overlooked, especially in fast-growing regions.

What’s your next step to explore Opera’s potential for your business?