Udemezue John
Introduction.
Nigeria remains an arrowhead in Africa when it comes to the development of the digital economy but still needs room for improvement.
When we hear of Platforms like Facebook, Twitter and many others, we are quick to identify them as the success of the tech industry in the United States.
No one ever takes about tech in Nigeria till the recent boom in Fintech which has caused a rapid change in Africa.
Before Fintech became a thing in Nigeria, Nairaland was one platform that connected Nigerians both at home and abroad to share ideas.
Nairaland became mainstream in Nigeria, even before Facebook, Twitter and other social media platforms.
Nairaland comes with tons of opportunities that allow anyone to make money utilizing its platform.
Do you want to make money online with Nairaland, Here is how it can be accomplished. The Nigeria Digital Economy Diagnostic says that with improvements in digital connectivity, digital skills, digital financial services and other core areas of digital development, Nigeria can fully unleash new economic opportunities, create jobs and transform people’s lives.
As the biggest economy in Africa with one of the largest populations of young people in the world, Nigeria is well-positioned to develop a strong digital economy, which would have a transformational impact on the country,”
What is Nairaland?
Nairaland is an online community created by an outstanding Nigerian Seun Osewa in March 2005. It is targeted at bringing Nigerians into one platform.
Nairaland currently has over 2 Million registered accounts (September 2017) and is ranked as the 10th most visited site in Nigeria (and the most visited indigenous site) according to Alexa.com.
With Nairaland having a considerable but unconfirmed number of users based in the diaspora, this statistic suggests that a maximum of 3% of Nigerian Internet users are registered on Nairaland.
Why do I need a Nairaland account?
Nairaland reportedly has over 55 million Internet users, corresponding to 32.9% of the entire population.
Nairaland, however, does have a considerable number of unregistered users, as registration is only necessary for posting. Here are some reasons why you need a Nairaland account.
1. Increase brand awareness in Nigeria.
With over half of Nigeria’s population hitting Nairaland, it has become a natural place to reach new and highly targeted potential customers.
2. Establish your brand as a thought leader.
Nairaland is an online forum where people share thoughts and discussions, with millions of eyeballs on your content, sharing useful content relating to your industry is one way to establish your brand on the platform.
3. Get the latest News
Nairaland is also a platform for breaking news in Nigeria. There is no other place to find breaking news in Nigeria than on Nairaland.
With top and recent happenings hitting the front page each minute, its no doubt that Nairaland can act as a new broker when it comes to information in Nigeria.
4. Increase website traffic.
Nairaland has a horde of users hitting its website each month, making it easy to drive traffic if you share useful content and its hits the front page.
Sharing great content from your blog or website to your Nairaland forum is a great way to get readers as soon as you publish a new post.
5. Nairaland can be used to Generate leads.
Nairaland offers an easy and low-commitment way for potential customers to express interest in your business and your products.
All you need do is create content for a niche that your business is built around.
If your business is around business consultation, the Nairaland business forum section can be utilized to share useful content about what your business offers.
6. Boost sales.
Just like Facebook and other ad platforms, Nairaland comes built-in with ad support which allows businesses to place ads on its platform for a token.
As the number of people using Nairaland continues to grow more businesses can take advantage of this opportunity to promote their businesses.
How do I Make Money Online With Nairaland?
Nairaland has evolved from an ordinary platform designed to share ideas in Nigeria to an engine that can be used to drive business growth across all sectors.
Do you want to make money online with Nairaland? Here are quick guides on how it can be done.
1. Become a content creator on Nairaland.
A content creator is anyone who makes and publishes digital content. They use their digital platforms to build an audience and generate revenue from their content.
Nairaland is an online forum that allows you to create content around topics you love, all you need do is choose your favourite topic and post useful content regularly.
Once you become a popular content creator on Nairaland you begin to hit the first page. Nairaland does not support media images, so you would appear with your username as an identifier.
Be mindful that Nairaland does not allows you to spam it’s a platform so you have to post once every ten minutes.
I wrote a comprehensive guide on how to become a content creator. Check out the link to the article to learn more.
2. Start an affiliate marketing business.
Affiliate marketing is an advertising model that enables you to earn money online by collaborating with a business and promoting its products or services.
You will receive a commission for every customer who makes a purchase based on your recommendation.
Once you have built an audience on Nairaland, the next is to have them purchase a product through you, and this can be done using affiliate marketing.
Apart from being flexible and low-risk, this online business model requires little to no costs to start.
I wrote a comprehensive guide on how to start an affiliate marketing business and become successful. Check out the link to the article to learn more.
3. Start a dropshipping business on Nairaland.
Dropshipping is a business model that does not require you to buy expensive inventory, invest in warehousing, or spend time fulfilling orders.
All that is needed to be done is to collect as many orders as you want, buy from a supplier and have them shipped to your customers.
This makes dropshipping a low-cost, low-risk entry into online retail, with profit margins averaging 15%–20% of each item’s selling price.
Dropshipping remains a viable avenue to make money with Nairaland too, you can drop a link to your website or better still subscribe to paid advertising service offered by Nairaland.
I wrote a comprehensive guide on how to start dropshipping business and become successful. Check out the link to the article to learn more.
4. Sell eBooks on Nairaland.
An ebook is a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones.
Ebooks are vital marketing assets with multiple digital ‘pages’ that delivers information to its reader.
In addition, they are often packaged as PDF documents so readers can share them. Ebook remains one profitable venture when it comes to selling an information product.
If you are the type that has something to offer in terms of useful information, Nairaland is one platform that allows you to utilize the audience on its platform to sell whatever eBook you desire.
I wrote a comprehensive guide on how to start selling eBooks and become successful. Check out the link to the article to learn more.
5. Start a YouTube channel.
YouTube has more than a billion of watch hours of YouTube videos and yet only 9% of small businesses have bothered to start their channels.
As YouTube usage continues to soar, the opportunity is getting bigger for businesses and individuals to jump in.
Starting a YouTube channel is one avenue that makes money online, anyone can build an online business by creating useful content on YouTube.
I wrote a comprehensive guide on how to start YouTube and become successful. Check out the link to the article to learn more.
6. Start an eCommerce Business.
An eCommerce business is a business model where buyers and sellers exchange goods and services with consumers over the internet.
eCommerce can be in two forms namely Business to Business (B2B) and Business to Consumer (B2C) eCommerce.
Depending on whatever category your business falls into, Nairaland can be used as an avenue to drive sales to your eCommerce business.
I wrote a comprehensive guide on how to start an eCommerce business and become successful. Check out the link to the article to learn more.
7. Promote Your Business on Nairaland.
There is so much importance attached to marketing your business and products and it does not matter what kind of business you run.
Nairaland offers businesses the opportunity to promote their business on its platform utilizing paid ads.
Marketing your business and products is the leverage and edge you give to your business to create an avenue where potential customers and clients can find you easily and without stress.
It should also involve a constructive and perfect combination of a message to soften and mesmerize your target audience to part with cash for whatever business or service you are marketing.
All kinds of businesses are accepted irrespective of what audience your business seeks, they can be targeted on Nairaland.
GIPHY App Key not set. Please check settings