Digital marketing objectives typically include driving sales or leads, creating brand awareness, or developing customer loyalty.
Content creators remain a vital aspect of the digital economy as various YouTube stars who are self-made celebrities have earned an audience by creating video content geared toward teaching, entertaining, reviewing, and being awesome on the web.
Why do I need a YouTube channel?
YouTube has over 2.3 billion active users worldwide, and many brands are using it as a hub to connect with their target market.
People love to watch videos, and a great number of people prefer watching videos to reading text, also there is a lot of reward for creators who spend their time creating awesome videos on YouTube for their audience.
1. YouTube is fast becoming the largest social network.
YouTube receives over a billion people visiting the video-sharing site, and every minute over 100 hours of video are uploaded onto the platform.
With the right strategy, you will be able to tap into the website’s huge traffic and build a business out of it.
All you have to do is focus on educating, entertaining, and providing solutions to the problems faced by your target audience.
2. You get Ranked on Google.
Having a YouTube channel is one criterion needed to rank on Google. Google’s Universal Search blends all the results, including videos, images, books, news, local searches, etc. to provide users with the most relevant and useful answers to their queries.
YouTube videos have been appearing more often in search results, which is a pointer that video consumption is on the rise.
3. Build Trust with Your Followers.
Having a YouTube channel for your brand can help to increase trust with your followers, which is important as it helps build trust with your audience.
One of the main benefits of having a YouTube channel relates to your brand’s credibility. You can begin to build trust by adding a personal touch to your video content and showing the “human” side of your brand, which means appearing on videos yourself.
Viewers are smart, and they can tell from a mile away whether or not you’ve put the effort into creating your channel.
4. Showcase Your Company’s Personality.
Another good reason to start building your brand’s YouTube channel is to showcase the personality of your company.
Video marketing remains a valid means when it comes to building a brand’s trust. Remember, people buy from those they know, like, and trust. So, injecting a personality into your brand stories helps to make it easier for your audience to relate to you.
5. Connect With Influencers in Your Industry.
YouTube is one platform that has built more self-made influencers than any social media in the world and it remains an excellent platform for influencer marketing, and your Youtube channel can be a great place to connect with influencers in the industry through interviews.
Over 70% of brands state that they find YouTube videos to be the most effective content format for influencer marketing.
6. You get to build passive income with YouTube.
All you have to do is sign up for a Google AdSense account and enable the video monetization features to start earning money from your video content.
7. Drive traffic to your blog.
One of the best things about creating a YouTube channel for your brand is that your videos are not limited to just that platform.
Your YouTube channel can be utilized to drive traffic to your blog. This also serves as a great way to reduce bounce rate, boost engagement, and increase page dwell time.
When ranking your website on its search engine, Google takes into consideration the duration of your visitors’ stay on your website.
The longer visitors spend on your page, the better, and more engaging videos that play for a few minutes can help you encourage visitors to stay a little longer on your blog.
Adding a link to your blog in your YouTube videos can help increase traffic and build an income stream for you.
8. Grow Your Email Subscriber List.
Maybe you dont have a blog or any third-party platform to drive traffic to. You can use YouTube to increase the size of your email list with calls to action on your video content.
Owning an email list plays an important role in increasing your conversions. When you consistently create high-quality, useful, and engaging video content, it not only opens the door to brand-new visitors but allows you to establish a connection and develop stronger relationships with those visitors.
This is an effective approach that makes it a lot easier for you to build your email list while providing your audience with engaging content that they love.
How do I Make Money Online With YouTube?
Making money from YouTube used to be as simple as uploading great content, garnering millions of views, and earning a share of advertising revenue.
But with the right strategy, content creators now have access to multiple ways to monetize their content.
1. Become a YouTube Partner.
Google comes with its built-in partner programme that allows creators to share revenue with its advertisers.
This works via the Google Adsense program, created and owned by Google. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is a vital step.
Then you can apply for monetization once you’ve hit 1,000 subscribers and 4,000 watch hours over the past year.
I wrote a comprehensive guide on how to make money with Google Adsense. Check out the link to the article to learn more.
2. Start an Affiliate Marketing Business.
You can become an affiliate marketer for brands and include product placements, endorsements, or other types of content. However, you must disclose the partnerships to viewers in your videos.
All you need do is reach out to an affiliate program, obtain unique referral links and drive traffic to them via YouTube.
Popular affiliate programs include ClickBank pay from 1% to 75% commission, depending on what the vendor sets.
3. Become a YouTube Influencer.
Influence marketing is mainstream when it comes to digital marketing because of its ability to convert sales quickly.
Brands are investing more and more in influencer marketing and sponsorships, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.
This creates a massive opportunity for you as a creator if you can negotiate the right deals.
Depending on your leverage your audience demographics, content quality, and how unique and profitable your niche is you might be able to negotiate a better deal if the brand is a good fit.
I wrote a comprehensive guide on how to become an influencer and become successful. Check out the link to the article to learn more.
4. Get Paid Subscribers.
Over the years, YouTube has come up with innovative ways for creators on its platform to generate more revenue.
Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience. So, if you’re offering good content, your audience might be inclined to support you on an ongoing basis.
Many fan-funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.