How To Name Your Airbnb LLC

Introduction.

Starting an Airbnb LLC is an exciting step, but figuring out the perfect name can feel overwhelming.

This name represents your business to guests, banks, platforms, and even the IRS, so getting it right is key.

In this guide, I’ll walk you through all you need to know to pick the right name for your Airbnb LLC—one that captures your unique identity, is legally sound, and works well for marketing too.

By the end, you’ll feel more confident about what goes into choosing a name that works for both business and legal needs.

Why Your Airbnb LLC Name Matters

First Impressions Count: Your name is often the first thing potential guests see. A memorable name can set you apart from other hosts and give you a professional look, even if you’re managing just one property.
Brand Identity: If you have multiple properties or plan to expand, the name you choose can help build a recognizable brand. Guests are more likely to remember and recommend your business if it has a catchy, relevant name.
Legal Protection: Establishing an LLC with a unique name provides legal protection, separating your assets from your business. It also helps with liability protection, which is essential in the hospitality industry.
Marketing Potential: A strong name can make marketing efforts smoother. When it aligns with your target audience, the name helps with online visibility, brand recall, and SEO.

How Do I Name My Airbnb LLC?

1. Understand Legal Requirements.

When creating an LLC, you’ll need to check your state’s requirements for naming LLCs, as there are often restrictions. For example, most states prohibit names that include words like “bank” or “insurance” without special permission. Additionally:

Ensure Uniqueness: The name must be unique to your state, so no other registered LLCs can have the same or too-similar a name.
Add LLC or Limited Liability Company: This shows that you operate under an LLC, so make sure to include either “LLC” or “Limited Liability Company” in your official name.
Avoid Misleading Words: Avoid words that could confuse people about the type of business you’re running.

To check availability, visit your state’s LLC database or a platform like the U.S. Small Business Administration website.

2. Use Keywords That Speak to Your Brand.

Consider words that resonate with the hospitality industry. Words like “stays,” “suites,” “homes,” “villas,” or “retreat” can signal that you’re offering accommodations.

Adding the location (like “Nashville” or “Lake Tahoe”) in the name can also appeal to guests looking for rentals in specific areas.

3. Think About Branding and SEO.

When people search for properties, they often use keywords like “cozy,” “luxury,” or the name of a specific city.

Including these words in your LLC name can help your business show up in searches. Short, memorable names are usually better for branding and can help you stand out on platforms like Airbnb, Vrbo, or even on Google.

4. Use Tools to Help Generate Ideas.

If brainstorming is tough, business name generators can be surprisingly helpful. Websites like Shopify’s Business Name Generator or Namelix allow you to put in keywords, and they’ll generate dozens of suggestions for you. Even if you don’t find the perfect name there, it’s a great starting point.

5. Do a Domain and Social Media Check.

Before finalizing your name, make sure the domain name and social media handles are available. Most guests book online, so having a matching website can enhance your business’s credibility.

Use a tool like Namecheckr to see if your LLC name is available across multiple platforms.

Pros and Cons of Naming Your Airbnb LLC

Pros:

Professionalism: An LLC name can give your rental a professional edge and help establish trust with guests.
Legal Protection: Forming an LLC separates personal assets from business liabilities.
Brand Building: A unique, catchy name can make marketing easier and improve guest recall.
Tax Benefits: Operating as an LLC may offer certain tax advantages, depending on your state and income.

Cons:

Cost: Registering an LLC has costs, which vary by state. You might also face ongoing maintenance fees.
Paperwork: Managing an LLC requires extra paperwork and possibly an annual report.
Restrictions: There are legal requirements, like including “LLC” in the name, which might limit creativity.
Complexity: Managing multiple properties under one LLC name might require additional steps to avoid potential legal issues.

FAQs

1. Do I need to include “LLC” in my Airbnb listing name?

No, you don’t need to put “LLC” in your Airbnb listing title. It’s mainly used for legal documents, contracts, and official business transactions. However, keep it part of the official registered name to comply with state requirements.

2. Can I use “Airbnb” in my LLC name?

No, Airbnb doesn’t allow hosts to use their trademarked name as part of any business name, website, or listing unless given explicit permission. Instead, opt for words that relate to your property style or location without using Airbnb’s name.

3. Should my LLC name match my Airbnb listing name?

It doesn’t have to, though consistency can help with branding. Your LLC name is used for legal and business purposes, while your listing name should appeal to guests.

4. How much does it cost to register an LLC?

Fees vary by state, but it typically ranges between $50 and $500. Some states also charge an annual maintenance fee to keep your LLC in good standing.

5. Do I need a domain name for my LLC?

While not mandatory, having a website for your Airbnb LLC can give you an edge, especially if you plan to expand your listings. It offers a professional touch and gives guests a direct way to connect with you outside booking platforms.

Conclusion

Naming your Airbnb LLC is more than just picking words that sound good together. The right name will help you legally protect your assets, attract guests, and even create a brand identity if you plan to expand. Take your time with this process, ensuring it fits your property style and business vision.

What do you want your Airbnb LLC name to say about your business?