in

How To Rank in ChatGPT? (And Why It Actually Matters)

CHATGPT

Let’s be honest—if you’ve ever written anything online lately, chances are you’ve wondered how to get it noticed.

Whether you’re a blogger, business owner, freelancer, content creator, or just someone who wants their work to show up, there’s one thing you probably care about: ranking.

Not just on Google anymore, but now also inside AI platforms like ChatGPT.

Yep, this is a real thing now. And it matters more than you might think.

ChatGPT, and other AI tools like it, are becoming go-to sources for millions of people looking for quick answers, trusted recommendations, and summaries of pretty much everything.

So if you’re a writer, creator, or business, ranking in ChatGPT can drive real attention to your work.

It’s kind of like being featured in a magazine—except it’s a magazine read by tens of millions of people every month.

So the big question is: How do you rank in ChatGPT?
Let me walk you through what I’ve learned.

What Does “Ranking in ChatGPT” Even Mean?

Before getting into how to do it, let’s clear up what it actually means.

Ranking in ChatGPT isn’t about being at the top of a list like Google search. Instead, it’s about your content, your name, your brand, or your site being included in the answers ChatGPT gives to users. Think of it like being quoted or recommended in someone else’s conversation.

For example, if someone asks ChatGPT, “What are the best running shoes for flat feet?” and your blog post or review gets referenced in the answer—boom, that’s ranking.

This kind of exposure can mean:

  • More clicks to your site

  • Higher brand visibility

  • More trust from potential readers or customers

And with AI-generated answers growing fast, this kind of visibility could become even more important than Google rankings.

Why Ranking in ChatGPT Is a Big Deal

Here’s the thing: AI tools like ChatGPT are being used by over 180 million users as of early 2025. It’s quickly becoming the go-to place for quick research, decision-making, and even product comparisons.

When ChatGPT answers, people tend to trust it. And if it includes your content in that answer? That’s powerful.

Plus, with OpenAI launching web browsing features and integrating with Bing and other real-time sources, content that ranks well in traditional search engines is now also getting pulled into ChatGPT.

So, if you care about being seen, you can’t afford to ignore ChatGPT.

So, How Do You Rank in ChatGPT?

This is where it gets interesting.

Unlike Google SEO, where you’re optimizing for algorithms, ChatGPT pulls content based on different signals.

Here’s what I’ve found to be effective:

1. Create High-Quality, Helpful Content

No surprise here. ChatGPT is trained to recognize clear, helpful writing. If your content answers real questions, breaks down complex topics, and is easy to read, it has a much higher chance of being included in answers.

Think:

  • Simple explanations

  • Step-by-step guides

  • Real-world examples

Ask yourself: Would someone learn something useful from this in 30 seconds?

That’s the bar.

2. Use Clear Headings and Structured Content

ChatGPT loves structure. Use H2 and H3 headers, bullet points, numbered lists, and short paragraphs.

This helps AI understand what your content is about and pull specific sections that match a user’s question.

A quick format tip:

  • Intro

  • Problem statement

  • Breakdown

  • Examples

  • FAQs

  • Conclusion

Easy to scan, easy to quote.

3. Get Your Content Indexed and Shared

AI tools like ChatGPT and Bing Chat pull from content that’s been indexed by search engines or shared widely online. So make sure:

  • Your blog or site is crawlable (check your robots.txt file)

  • You’re submitting your site to Google Search Console

  • You’re using basic SEO (title tags, meta descriptions, internal linking)

Even better? Share your stuff on platforms like Reddit, X (Twitter), LinkedIn, and Quora. AI often scrapes public content from these platforms too.

4. Be Authoritative (But Not Arrogant)

AI favors content from people who sound like they know what they’re talking about, without sounding like they’re trying too hard. So bring in your expertise:

  • Add personal experience

  • Reference studies or stats

  • Link to trustworthy sources

Example:

“According to a 2023 Statista report, over 90% of users said they trust AI answers as much as human-written articles.”

Want to fact-check that stat? Here’s the link (and yes, ChatGPT pulls data from sites like this too).

5. Use Natural Language (Write Like You Speak)

This is huge. ChatGPT is trained to recognize conversational language, not robotic SEO content. So ditch the stiff writing. Be real. If you wouldn’t say it out loud, don’t write it.

Bad:

“When considering best productivity software 2025, user must look for best options available.”

Better:

“If you’re looking for great productivity tools in 2025, here are a few that save time.”

See the difference?

6. Answer Common Questions Clearly

A lot of ChatGPT queries start with “how,” “what,” or “why”—so make sure you’re answering those in your content. Include an FAQ section, or sprinkle questions throughout your post.

You could even search popular queries using tools like:

  • Answer the Public

  • AlsoAsked

  • Google’s “People also ask”

Create a section like:

FAQs

What’s the best way to rank in ChatGPT?
Write helpful, clear, structured content that answers real questions, and make sure it’s findable online.

7. Use Schema Markup (Optional but Helpful)

If you’re running a blog or site, using structured data (aka schema) can help search engines and AI tools understand your content better.

Example:

  • Article schema

  • FAQ schema

  • Author schema

This isn’t required, but it can make a difference over time—especially as AI pulls more structured content.

Quick Checklist to Rank in ChatGPT

Write clear, helpful, human-sounding content
Use structured headers and lists
Answer real questions
Share your content across platforms
Link to trustworthy sources
Avoid fluff, jargon, and keyword stuffing
Make sure your content is indexed

Bonus Tip: Stay Updated

ChatGPT changes fast. What works today might shift in a few months. Keep your content fresh. Update old posts. Watch how ChatGPT answers questions in your niche.

And one more tip? If you’re mentioned in newsletters, blogs, or forums—that can help too. AI tools love seeing your name or site pop up in different trusted places.

FAQs

Does ChatGPT really “rank” content?

Not like Google, but yes—it pulls from content that’s public, clear, and helpful. So you’re essentially “ranking” when your work gets quoted or referenced in its responses.

Do I need to be a big brand?

Not at all. ChatGPT includes content from independent writers, blogs, Reddit threads, and more. If it’s helpful and public, it’s fair game.

How do I know if my content has been used in ChatGPT?

You can try asking ChatGPT directly: “What are some resources on [your topic]?” and see if it mentions your site. Or check traffic spikes in your analytics.

Is it better to rank in ChatGPT or Google?

Ideally, both. But as AI becomes more common, ranking in ChatGPT can bring a whole new wave of visibility—especially for niche content.

Final Thoughts

Ranking in ChatGPT isn’t magic. It’s just about writing real content for real people—and making sure it’s findable.

The good news? You don’t need fancy tools or a massive following. You just need to focus on being clear, helpful, and consistent.

So now I’ll flip the question back to you:

What’s one step you’ll take today to help your content rank in ChatGPT?

What do you think?

Written by Udemezue John

I specialize in SaaS marketing, SEO, and B2B strategies.

I share growth and marketing insights that help SaaS companies and agency owners accelerate their success.

I also provide valuable information that empowers entrepreneurs to navigate the digital world and achieve financial success.

Schedule a call now.

https://calendly.com/udemezue/30min

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

    Loading…

    0
    ChatGPT

    How To Optimize SEO for Generative AI

    chatGPT

    What’s The Difference Between SEO and GEO?