How To Sell Digital Products On My Website

Introduction.

If you’re thinking of selling digital products on your website, you’re in the right place. I’ve been around online businesses long enough to tell you this—selling digital products is one of the easiest ways to start making money online.

You don’t need to hold inventory, ship anything, or deal with storage. Plus, once you create the product, you can sell it over and over again without doing more work.

And the best part? You keep most of the profits.

But here’s where many people get stuck: how do you actually sell your digital product on your own website?

What tools should you use?

How do you accept payments?

How do you deliver the product after someone buys? It might sound overwhelming, but I promise—it’s not as complicated as it seems.

Let me walk you through everything you need to know. I’ll break it down step-by-step so you can start selling with confidence, even if you’ve never done this before.

What Counts as a Digital Product?

Before we dive into the how, let’s quickly go over what digital products actually are.

Digital products are things you can sell and deliver online without shipping anything physically. Examples include:

• Ebooks

• Online courses

• Design templates

• Music or sound files

• Stock photos

• Software or code

• Printables (like planners or journals)

• Memberships to exclusive content

• Webinars or training videos

If it can be downloaded or accessed online, it’s a digital product.

Why Selling Digital Products Makes Sense

Here’s why more people are switching to digital products:

• Low cost to start — You don’t need a warehouse or a bunch of cash.

• No shipping required — Everything happens online.

• You can earn passively — Create once, sell forever.

• Higher profit margins — Since there are no physical costs, more money stays in your pocket.

• Scalable — Sell to 10 people or 10,000 with no extra effort.

According to Statista, the global digital media market is expected to hit over $500 billion by 2027. That’s a huge market—and there’s space for everyone, including you.

How do I Sell Digital Products On My Website?

Let’s break this down into simple, actionable steps:

1. Choose What You Want to Sell

Start with one product. It’s easy to get distracted and try to create five things at once, but focus is your best friend here. Ask yourself:

• What do I know well?

• What can I help people with?

• What have people asked me for?

Let’s say you’re a graphic designer—you could sell Canva templates. If you’re a writer, maybe an ebook or a guide. Start simple.

2. Set Up Your Website (If You Don’t Have One Yet)

If you already have a website, great. If not, don’t panic. You can set one up easily using tools like:

• WordPress + WooCommerce

• Shopify

• Squarespace

• Wix

• Sellfy (for people who just want to sell and not worry about the tech side)

Choose the one that feels easiest for you. If you already use WordPress, WooCommerce is a solid choice. If you want something easier and more visual, Shopify or Sellfy might be better.

3. Create a Product Page

This is where people learn about what you’re selling. Make sure to include:

• A clear headline

• What your product is

• Who it’s for

• What problem it solves

• Screenshots or previews

• A simple call-to-action (like “Buy now”)

Keep the page clean and easy to read. You want someone to land on it and know right away if the product is for them.

4. Choose a Payment Processor

You need a way to collect money. Most website builders make this simple. You can use:

• PayPal

• Stripe

• Paystack (popular in Nigeria and other African countries)

• Flutterwave

• Razorpay (popular in India)

Just make sure it’s secure and easy for your audience to use. Stripe and PayPal are widely used around the world, but local payment options can help if you’re targeting a specific country or region.

5. Automate Delivery

Once someone pays, how do they get the product?

There are a few ways to do this automatically:

• Use digital download plugins (like Easy Digital Downloads for WordPress)

• Shopify Digital Downloads app

• Gumroad or Payhip integration

• Email automation (send a download link after purchase)

You don’t want to be sending files manually every time someone buys. Set it up once, and it runs itself.

6. Add Legal Pages

It’s boring, but important.

• Privacy Policy – how you handle user data

• Terms & Conditions – what people agree to when they buy

• Refund Policy – will you allow refunds? If yes, under what conditions?

There are free generators online to help you create these pages, like TermsFeed.

7. Promote Your Product

Now that your product is live, people need to know it exists. Try:

• Email marketing – Send it to your list if you have one

• Social media – Instagram, TikTok, Twitter, Pinterest

• Blogging – Write helpful content related to your product

• Paid ads – Facebook or Google Ads if you have a small budget

• Partnerships – Collaborate with people who already have your audience

It doesn’t have to be complicated. Just talk about it. Share how it helps people.

Pro Tips That Help You Sell More

• Use testimonials — Ask early buyers to share honest feedback.

• Offer a discount at launch — It helps build momentum.

• Bundle your products — Selling multiple items together increases value.

• Use scarcity — Limited-time offers can drive action.

• Focus on benefits, not features — Tell people what your product does for them.

Tools That Make Life Easier

Here are a few tools I recommend if you want to keep things simple:

• Canva – For creating ebooks, templates, mockups

• ThriveCart – Great for selling courses and downloads

• ConvertKit or MailerLite – For email automation

• Gumroad – Easy all-in-one option

• Payhip – Similar to Gumroad, very beginner-friendly

• Lemon Squeezy – Clean interface and built-in tax handling

FAQs

Can I sell digital products without registering a business?

In many countries, yes. But as you grow, it’s a good idea to register as a sole proprietor or small business. It helps with taxes and gives your customers more confidence.

How do I protect my product from being stolen?

Nothing is 100% theft-proof online, but you can add license keys, watermarks, or limit downloads. Most people just want to buy—not steal. Focus on building trust and delivering value.

What if I don’t have an audience?

Start building one! Use platforms like Instagram, TikTok, or a blog. Or try marketplaces like Etsy, Gumroad, or Creative Market to get early traction before moving fully to your own site.

Final Thoughts

Selling digital products on your own website is a powerful way to earn income, build a brand, and help people—all without needing a warehouse or team. Once it’s set up, the system mostly runs on its own. You just need to keep promoting and improving over time.

There are people out there right now who need exactly what you can offer. All you have to do is make it available.

So, what digital product are you going to sell on your website first?