How To Start a Blog In Kenya and Make Money

How To Start a Blog In Kenya and Make Money

How To Start a Blogging Business In Nigeria


Blogging has become a popular means of self-expression and income generation in Kenya.  Whether you have a passion for writing or want to share your expertise with the world, starting a blog can be a great way to reach your goals.

However, creating a blog and making money from it can seem daunting, especially for beginners.  In this guide, we will walk you through the steps to start a blog in Kenya and turn it into a profitable venture. 

From choosing your niche to creating content, promoting your blog, and monetizing it, we will provide you with practical tips and advice to help you achieve success as a blogger in Kenya. 

So, if you are ready to start your blogging journey, let’s get started!

What is a Blog?

A blog is a type of website that features regularly updated content in the form of posts or articles written by one or more authors. 

It typically includes a chronological list of entries, with the most recent one appearing first. 

Blogs can cover a wide range of topics, from personal experiences and opinions to news, entertainment, lifestyle, business, and more. 

They allow individuals and businesses to share their knowledge, expertise, and perspectives with a global audience, and engage with readers through comments and social media.

Blogging has become a popular form of online communication and self-expression, with millions of blogs existing on the internet today.

Why Should I Start a Blog In Kenya?

Blogging has become increasingly popular in Kenya over the years, with more and more people turning to it as a means of self-expression, sharing knowledge, and making money.  If you are wondering why you should start a blog in Kenya, here are some compelling reasons:

1. Reach a wider audience.

Blogging provides a platform to share your thoughts, ideas, and expertise with a global audience.  With the power of the internet, your content can reach people from different parts of the world, which can be a great way to expand your network and influence.

2. Share your passions.

If you have a passion for a particular subject, be it food, travel, fashion, politics, or anything else, blogging provides an outlet to share your interests with others who share the same passions.  You can create a community around your blog and engage with like-minded people.

3. Establish yourself as an authority.

Blogging is an excellent way to establish yourself as an expert in your field.  By creating quality content that is informative, insightful, and engaging, you can build your reputation as a thought leader and influencer, which can open up new opportunities for you.

4. Make money.

Blogging can also be a lucrative business opportunity. By creating a popular blog, you can monetize it through various means, such as affiliate marketing, sponsored posts, advertising, and selling products or services.

5. Improve your writing and communication skills.

Blogging can help you improve your writing and communication skills, as you work to craft compelling content that resonates with your audience. 

This can also translate into other areas of your life, such as your career, where effective communication is essential.

6. Personal growth.

Finally, blogging can be a fulfilling personal growth experience.  It can help you explore your thoughts and emotions, gain a deeper understanding of yourself, and overcome challenges such as writer’s block, fear of criticism, and self-doubt.

How do I Start a Blog In Kenya and Make Money?

Blogging has become a popular means of income generation in Kenya, and it is no wonder why.  With millions of internet users in the country, there is a large audience waiting to be reached. 

In this article, we will walk you through the steps to start a blog in Kenya and turn it into a profitable venture.

1. Choose Your Niche.

The first step to starting a successful blog in Kenya is to choose your niche.  This is the subject or topic that your blog will focus on.

It is important to choose a niche that you are passionate about and have expertise in.  This will help you create quality content that adds value to your readers.

2. Choose Your Platform.

There are several blogging platforms to choose from, such as WordPress, Blogger, and Wix. WordPress is the most popular and widely used platform, and it offers a wide range of customization options. Choose a platform that suits your needs and is easy to use.

3. Set Up Your Blog.

Once you have chosen your platform, it’s time to set up your blog. This involves choosing a domain name, selecting a theme, and customizing your blog’s design.  Your domain name should be unique, easy to remember, and relevant to your niche.

4. Create Quality Content.

Creating quality content is key to the success of your blog. Your content should be well-researched, informative, engaging, and relevant to your target audience.  Focus on creating content that adds value to your readers and keeps them coming back for more.

5. Promote Your Blog.

Promoting your blog is crucial to its success. Use social media, email marketing, guest blogging, and other tactics to drive traffic to your blog. 

Build relationships with other bloggers in your niche and collaborate with them to reach a wider audience.

6. Monetize Your Blog.

There are several ways to monetize your blog, such as affiliate marketing, sponsored posts, advertising, and selling products or services.  Choose the monetization strategy that best suits your niche and target audience.

7. Engage With Your Readers.

Engage with your readers by responding to comments, emails, and social media messages.  Build a community around your blog and create a sense of belonging for your readers. This will help you build a loyal following and increase your chances of success.

Here are some additional tips to help you make money from your blog in Kenya:

  • Affiliate Marketing: Affiliate marketing involves promoting products or services and earning a commission for each sale made through your unique affiliate link. Choose products or services that are relevant to your niche and have a high conversion rate.
  • Sponsored Posts: You can earn money by writing sponsored posts for brands or companies. These posts promote a product or service and are usually accompanied by a disclosure that the post is sponsored.
  • Advertising: You can earn money by displaying ads on your blog. Google AdSense is a popular advertising network that pays you based on the number of clicks or impressions your ads receive.
  • Sell Products or Services: If you have a product or service to sell, you can use your blog to promote it. This could be anything from e-books to physical products or consulting services.
  • Membership or Subscription: You can offer exclusive content or services to your readers for a fee. This could include access to a private community, premium content, or courses.


Starting a blog in Kenya can be a rewarding and fulfilling experience.  It can help you reach a wider audience, share your passions, establish yourself as an authority, make money, improve your writing and communication skills, and experience personal growth. 

So, if you are considering starting a blog, there is no better time to begin than now. Finally, starting a blog in Kenya can be a great way to make money and achieve financial independence. 

By following these tips and staying committed to creating quality content, promoting your blog, and engaging with your readers, you can turn your blog into a profitable venture. 

Remember, success does not happen overnight, so keep at it and never give up. With hard work and perseverance, you can achieve your goals and turn your blog into a successful business.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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