So many industries have continued to experience rapid revolution due to the advent of the internet: the broadcasting industry. Gone are the days when governments and large investors owned broadcasting houses. We now live in a time when anybody can start broadcasting and make fantastic money from their room.
What Is an Internet Radio?
Internet radio is an online version of the native radio we used to know instead of video streaming. Internet radio platforms are also referred to as audio streaming platforms. An Internet radio station, a net radio or a web radio is an audio stream that can be accessed over the Web.
There are generalist Internet radio stations and thematic Internet radio stations like the classic radios that we listen to mainly in our cars.
Internet radio is streamed online, while the local or Terrestrial radio networks work via a frequency broadcaster and are streamed live on a radio device.
Setting and running a Terrestrial radio station can be pretty stressful and expensive and, in most cases, carries too many expenses and, in the long run, is restricted to a specific geographical location.
If you have a personal vision of starting your own online company, then look no further because here is the post to take advantage of.
Before going further, let’s take a few more lines to talk further on,
Why You Should Start an Online Radio Business.
You probably have plans to start your online radio station; permit me to ask, why would you ever want to do that.
1. To Have a voice.
Broadcasting is as old as technology itself, ever since its inception; broadcasting has generated more influence even before the time of the internet to the creation of social media.
Apart from using Social media platforms like Facebook, Twitter and Instagram, one way to become an influence is owning an online radio.
Wait till you have a vast listening audience and discover endless possibilities.
2. To make money.
Money is the sole aim of every business but should not be put ahead of value.
Owning an online radio can help you build multiple streams of income from various channels, including advertising, recommendations and many more.
No matter how much money may be tempting and seem important, make sure you set goals and targets and always attain them. Dish out quality, and the money will come looking for you.
3. To promote artists or songs.
You might have a passion for young and upcoming singers, and then you are very suitable to create an online radio station.
Many new and talented artists are willing to feature on your platforms. Online Radio knows no limit; Unlike regular terrestrial radio stations, online radio can be streamed worldwide.
Imagine how fast and great you can become if your radio station hits the landmark. You can get listeners across borders of various nations.
How To Start Your Online Radio Station
This post will guide you on starting your online radio station. Below are guidelines to put you through creating your online radio station.
1. Choose a Niche.
Before taking this fantastic journey, you need to ask yourself a critical question, and this question is about the niche you intend to dominate.
A niche is simply all your broadcast is all about; place varies depending on what you choose and what you think will work for you based on your personality.
the various niche you can choose from are –
Sports, Entrepreneurship, News, Music, Social and lifestyle and so on.
2. Brand Your Station.
Branding involves many things right from Name, Logo and advertising materials, social media pages, YouTube channels and all that represents your platform in the eyes of the general public is branding. Therefore, branding your venue is very vital to the success of your radio station.
I’ll suggest you choose the right name, logo and all other necessary tools needed. There is no rule or law guiding branding; just determine what is best for you.
If you need help choosing a brand name, AI platforms like NameLix can help you do that for free.
3. Get equipped.
Though the internet might have made everything very easy, just a few pieces of equipment are needed to start your online radio platform. But, of course, the most important of them all is.
Starting an online radio is not as hectic and expensive as FM radio stations. Just a very few pieces of equipment are needed and tiny seeds capital. However, starting an online radio project depends on your ambitions and goals To create an Internet radio station, you need:
1. A computer.
A computer, I mean a full-blown PC, either Windows os, MAC os or any favourable operating system. Just make sure you own one to yourself, and it is going to be dedicated to the Radio project.
2. Internet connection.
You heard right, it is an internet radio, and all you need to drive it successfully is the use of the internet. But, first, make sure you get a powerful internet service provider. So you won’t encounter glitches while broadcasting.
3. Radio host.
A radio host will provide you with a listening link alongside broadcasting software with an automation system. Thanks to the internet, starting your own broadcasting company is now easier and faster.
4. Own a Website.
I did not mention this in branding because I feel it should be clearly stated in plain words.
A website is highly essential to the success of your platform. Your website would cover detailed information on your platform, provide necessary contacts and calls to action for business and partnership purposes, and serve as a pointer to your online radio link. So it would be best if you got on as you start.
Here are links that can help you get started with your website
- How To Host A Website With Bluehost
- How To Choose A Domain Name For Your Website
- 13+ Best Website Builder For Business
5. Choose a Radio Host.
You need a custom online platform to host all of your podcasts and live broadcasts. This is because so many online platforms offer services to host your podcast; while some are free, some require you to subscribe.
There are a few platforms that let you do this, and some of them are
SHOUTcast is an established software platform that allows you to create your radio station and broadcast online. You need a web host that can provide bandwidth sufficient for Livestream internet radio.
Unlike stations on most internet radio sites, almost all SHOUTcast stations and programs are streamed live instead of being queued up for broadcasting ahead of time by either a person or a computer.
Shoutcast is a broadcasting software that provides a suite of broadcasting tools and services that newcomers or publishers can use.
Shoutcast’s server software allows self-hosting a radio station, compatible with any encoder.
The features include falling back to stream or file, a backup URL for a stream, and a unique listener capacity of up to 12000, while Shoutcast for Business enables unlimited listeners.
Analytics tools provide reports, statistics, charts and graphics with insights on listener types and growth potential. In addition, Shoutcast comes with various plans, which include.
1. Shoutcast for Business.
Shoutcast for Business enables the creation of multiple radio stations compatible with any encoder that comes with an integrated automation system.
2. Shoutcast for Enterprise.
Shoutcast for Enterprise is designed for large publishing companies, media groups and brands with large audience radio stations. Here Stream URLs are customisable to make them easy to remember or reuse.
A secure connection is enabled with a personal and customisable SSL certificate. High-performance infrastructure with a backup server ensures high-quality streaming in any format. In addition, it is compatible with the Targetspot monetisation program.
3. Shoutcast for Freemium.
This plan comes with no price and allows you to host unlimited radio stations, live broadcasts, unlimited simultaneous listeners, and many more.
TRY IT NOW – Shoutcast.com
2. Radio King.
Radio King is a free online radio host that allows you to get started with your radio station.
Radio King gives you seven day free trial with a monthly charge of how many listeners you can get.
Radiojar is an affordable and complete online radio management and streaming solution.
They also come at low and affordable subscription prices.
Other platforms to check out are.
4. Radio. co
5. Airtime. pro
6. Promote Your Online Radio Station.
Most times, starting an online radio is not the problem per see, but the most crucial part of it is getting listeners and when I mean say listeners, I mean constant listeners.
Let’s assume you started your online radio station, coupled with great content in any niche of your choice.
If you have issues with getting listeners, these tips will help you get started.
1. Social media.
When you seek a Fan base or customers so quickly, social media is one of the first places you should look out for.
Do you want to catch them fast and quick? Then you can build a social media funnel from your social media campaign to your platform.
If you use an app, you can send them over to download your app.
Here is a link to help you get started with social media.
2. Content Marketing.
Blogging is another way to retain and get users to visit and subscribe to your online radio station.
Blogging can help you with your search engine optimisation and help you rank on Google. Therefore, you should set up a blog alongside your website and optimise it for search engines.
Here are articles that can help you get started with blogging.
- How To Write A Blog Post That Ranks On Google
- How To Start A Blog And Make Money
- 10+ Blogging Mistakes Every Blogger Should Avoid
Before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a complete website or a blog should run, so it’s time to stop talking start doing.
I decided to drop a dedicated article on how you can own a great domain name and a cheap web host with BlueHost, and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
Here is a link to the recommended article.
3. Leverage the use of Email marketing.
Email marketing seems very old and looks as if it is no longer relevant, but I can boldly tell you that it converts more than even social media itself.
Subscribers of your mailing list are not usually ghosted to your business like Social media.
They stumbled upon your business somehow, understood it, and chose to be part of it.
What more can you ask? Your email marketing list is a pool of targeted listeners for your internet radio station.
Here is an article that I think would help you develop your email marketing strategy.
Just before consuming the above-recommended content on email marketing, I usually like to ease my reader’s stress to allow them to benefit as quickly as possible, and one way that I typically make this happen is by introducing the best way of doing things to them.
It is my custom and tradition to conduct a full forensic investigation on any online program and give my users feedback. This is why I am recommending GeResponse as your official email marketing software.
I have used GetResponse, and I must tell you that it is indeed a fantastic company that constantly innovates and builds great products.
4. Word of Mouth.
This is very slow, and I don’t recommend it in the information age!!! Even though we have computers and information flying with the speed of light, most people prefer being told things to their faces. When you are starting a new business, Your first customers are people closer to you, So try not to ignore them.
5. Use YouTube.
Another important place to influence is via YouTube. YouTube allows you to share videos, right ?. I know you are wondering how video can help boost your internet radio station, which is majorly in Audio format.
I am going to tell you shortly. You can do a live stream of your radio station on YouTube, and this can go a long way even to allow people to get to know who you are. Don’t stay behind the mic; get up and show up; people want to see who you are. Here is an article I recommend that you read; it will boost your basic knowledge of the use of YouTube.
7. Monetize Your Internet Radio Station.
The ultimate goal behind starting your online radio station should be to make money. If a business is not making money, it is no longer a business; even charity makes money. So alright, how do you start monetising your internet radio station and make money as soon as possible?
1. Use Radio Ads and Banner Ads.
Radio ads will usually come between your broadcast, while banner ads live alongside your website.
These are great ways of making money via your online radio, but you need to put in a lot of hard work. However, if you are getting decent traffic and listeners, this method would work for you.
You can talk to a local organisation near you to get started with. As another example, if you run a religious radio station that plays gospel music, you could try emailing companies or groups you know would be sympathetic to a spiritual message asking them if they would be willing to promote the company via your station.
During your programming, you could also make announcements explaining that you are looking for sponsors to help keep the station going.
2. Make use of Google Adsense And Google Admob
If you could not lay your hands very quick on native advertising from brands near you, you can get started with the Google Adsense program by Google.
What Google Adsense does is help you sell ads and split the profit with you. Google Admob is for mobile app users; If your business has a mobile app model integrated alongside it, you need to use the Google Admob.
I have an entire article on Google Adsense. You can click it to learn more.
3. Use Affiliate Marketing.
Affiliate marketing is a pretty unique way to get started. First, you need to promote another person’s product and get paid. Then, if you sign up to be an affiliate partner of an organisation, they will likely send you a URL to share with your listeners, which will direct them to their service.
The commission is paid whenever one of your listeners signs up for the service. Brainstorm brands that are relevant to your show, whether because of their content or the demographic of your listeners. Once you’ve made a list, please research whether they offer affiliate programmes.
Sign up, and get an affiliate link or banner ad if they do. There are thousands of Affiliate marketing services to get started with.
Here is an article I recommend that you read to get started with affiliate marketing.
4. Sell your product.
This does not work for every industry or niche. For example, if you are into health care or beauty, you can sell off your product. If you have nothing to sell off then, You could make t-shirts, mugs, hats, pens, notebooks and other cool stuff with your radio station’s logo.
If your fans like your station and you have excellent merchandise to give them, they’ll almost certainly be willing to wear it. Make sure you have some exciting designs and try them; here is an article on mini importation I recommend you read.
One thing is sure in every business, and that is competition. Of course, you are likely to experience competition when you get started in any lucrative business, but you will stand out with steadfast concentration, belief, and passion.
I am writing this section because small business owners are just starting to build a business like you.
Here is an article I recommend that you read before you exit this blog page.
Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically; I am so glad that we could meet on this platform today.
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