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How To Become A Social Media Influencer And Make Money In 2020

how to become a social media influencer

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Introduction.

Social media platforms like Facebook, Twitter, Instagram e.t.c came alongside innovations for businesses and also job creation for those who care to know how it works.

Social media has the power to give every individual a voice, every individual is allowed to contribute and influence without restrictions without hurting anybody’s feelings.

By the year 2020, social media influencer marketing will be a 10 billion dollar industry, according to Adweek Magazine.

Who Is A Social Media Influencer ?

A social media Influencer is someone who has established trust in a certain industry or content type that has access to a very wide audience on any social media platform.

Social media platforms  to exploit as an influencer are Facebook, Tik- Tok, Instagram and Twitter.

An influencer should have a large Followers and the power to be able to spark  conversation and inspire an action or change in behavior on any desired social media platform.

Companies hire social media influencers to help expand their social reach, and build more business trust among  potential customers.

Social media influencing ranged from sharing useful contents with specific niches in Entertainment, Lifestyle, Education e.t.c.

Social Media Stats You Should know.

Just before you begin to question yourself on how viable the social media industry is.

Lets digress a little the viability on the use of social media all around the world.

Here are very few stats.

1. There are 3.5 billion social media users worldwide, and this equates to about 45% of the current population.

2. With over 2.32 billion active monthly users, Facebook remains the most widely consumed social media platform.

3. An average of 3 hours are spent per day per person on social networks and messaging.

4. 73% of marketers believe that their efforts through social media marketing have been very effective on their businesses.

5. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

6. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision.

This means that the consumers feels confident in the recommendation of a product or a service from an influencer.

Now you see that Social media influencers are here to stay.

They are outperforming traditional ads in terms of effectiveness and reach

Why You Should become a Social media influencer.

As earlier stated in this article about the viability of the social media influencing industry.

By the year 2020, social media influencer marketing will be a 10 billion dollar industry.

So if you are seeking a career change or new income stream then becoming a social media influencer can be a very good starting point.

Here are a few reasons why you should choose social media influencing as a new career.

1. To Have A voice.

As a social media influencer you are going to have tons of followers and engagement is likely going to spark from time to time.

People tends to see you as a source of inspiration and would want to seek your opinion on their decisions.

This can in turn lend you a voice both on the online and offline community

2. Make money.

The current estimated value for the social media influencing industry is over 10 Billion dollars and this value is expected to increase over the years.

consumers feels confident in the recommendation of a product or a service from an influencer.

This means that more companies and brands are likely to partner with you as a social media influencer.

Requirements for becoming a social media influencer.

Now You decided to start your journey as a social media or you are presently a social media influencer.

You are going to need some very few tools to get you up and running and here are a few of them.

1. Social media account.

Hello, the word is social media influencing.

You need to select one or two or use all of the social media platforms you can get to get started as a social media influencer.

There are numerous social media platforms to select from and they are.

1. Facebook.

Facebook allows you Connect with friends, family and other people you know. Share photos and videos, send messages and get updates.

2. Twitter.

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets” which are basically in form of text which is a maximum of 140 characters, Images and videos.

Registered users can post, like, and retweet tweets.

Engagements can be sparked via the use of Hashtags and mentions feature.

3. YouTube.

YouTube is an American video-sharing platform.

YouTube allows you to Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world.

YouTube enables you to earn money by displaying Ads via the Google Adsense platform.

You can learn all you need to know to get started with YouTube from the article below.

4. Tik Tok.

TikTok is a video-sharing social networking service owned by ByteDance.

TikTok remains a destination for short-form mobile videos.

Social media features like hashtags can be used alongside it platform.

5. Instagram.

Instagram is an American photo and video-sharing social networking service owned by Facebook.

Instagram allows each user A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.

Each social media has it own area of expertise so it is your duty to analyse which social media platform would work for you.

For me if i would recommend on your behalf. YouTube would probably work for every social media influencer if you need steady income.

2. Smartphone.

The above mentioned social media platform provides an interface to interact with their platform and this is possible via the web, and on smartphone devices such as Android and IOs.

You need a very good smartphone to start with as a social media influencer.

One with a very strong processor and huge memory.

You can choose any operating system either IOS, Android or Windows Os for mobile.

I recommend sticking with the android OS.

There are billions of tools to work with as a social media influencer and they are usually found in the Google Play Store.

Pretty much every app developer, develops first for Android than any other OS. Just saying, I love the Android By Google

3. Camera.

You can say that a smartphone does the heavy lifting of a native camera.

But i tell you A smartphone does not replace a camera no matter how sophisticated that smartphone might me.

You tend to need A camera when working with YouTube because of the resolution.

Or else you would shoot crap videos.

A camera helps you generate the perfect resolution and pixel needed to create an appropriate content.

4. Computer.

After successfully shooting with you camera, You need to do some sort of video editing in order to cut and add the needed effect and this can be done by the use of a computer.

Video editing software like Photoshop, Adobe premier pro are needed in this case.

I mentioned the need for a computer because Video editing is a skill necessary for media and You never can tell you can develop start your career into film making from there.

5. Internet Connection.

As a social media influencer the internet is your life blood because it is needed to facilitate your day to day activities on social media so you cannot do without it.

You should make sure you choose a very good internet service provider.

Just in case you need something stable and limitless, You should subscribe to the use of an Optic fibre service in your country.

How to get started as a Social media Influencer.

Now you are fully equipped with the technical and physical tools to begin your social media career.

Here are very useful tips to help you build your social media influencing career

1. Discover your Niche.

As an aspiring social Media influencer seeking to make impact, you should choose a niche or topic you are comfortable with.

As an influencer, you will have to research and post content in your chosen interest area. So, it is important to choose something you’re passionate about and will enjoy spending your time on.

Whether you love cooking and trying new recipes or are interested in DIY crafts, you need to find your calling. You could also select a combination of 2-3 interests, but don’t make it too broad.

2. Build your brand knowledge.

So many people now Look up to you for guidance unconsciously, it is therefore high time you develop and strengthen your knowledge in whatever topic you desire to take up.

3. Choose your social media platform.

There are so many Social media platforms out there, it is left for you to decide which one works for you. Deciding on your most preferable social media platform is determined by the kind of content you intend to drop on per times basis,

we all know that video contents should stay on YouTube while text contents can stay on Twitter of Facebook.

Select your preferred social media platforms and create/optimize your profiles. Most influencers are popular on only one or two social media platforms. So, it is best to focus your efforts on only 1-2 channels.

Once you have selected your channels, you need to either create new profiles or optimize your existing ones.

4. Post Relevant Content.

Content is King so you should make sure you try as much to engage your followers with relevant and useful contents.

The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.

That’s the most important requirement for being an influencer, the fact that your followers actually listen to you.

You need to formulate a content strategy and use a mix of content types, preferably the ones that your audience will most like.

Some influencers keep their feeds all about their chosen field of interest like food, travel, fashion, beauty, etc. Such influencers don’t mix posts about their personal lives in with their niche posts and keep their content focused only on their niche.

Which means that a food influencer might post recipes, photos of restaurant visits, reviews, and even brand promotions.

Some influencers prefer to mix in a bit of content from their personal lives, to connect with their audiences better.

Adding posts about their day-to-day lives helps influencers seem more authentic and relatable. This strengthens their connections with their audiences.

4. Be Consistent,

To be honest with you, Rome was not built in a day so dont expect to reach your peak to fast.

There are so many people on social media most of which are doing what you are doing.

After you have decided what types of content you will post, you need to finalize a posting frequency and schedule. Most social media platforms’ algorithms give preference to accounts that post regularly.

This is especially true for Instagram, which requires a regular posting frequency for increased visibility. It is also the biggest influencer marketing platform.

You can choose to post daily, weekly, or at any frequency that you’re comfortable with. You should also consider the platform before deciding on that.

Some platforms, like Twitter, are more dynamic in nature and require a higher posting frequency if you want to become an influencer on that platform.

On other social media platforms like Instagram, YouTube, and Facebook, you can get away with posting once or twice a week.

However, select the days and times that you will post and be consistent.

For Instagram it is advisable to post at the cool of the evening because engagement is more active at that point in time.

Here is an image that clarifies this according to Sprout Social

5. Connect and engage.

As a new and upcoming influencer it is very wise and important to connect with your audience.

Learn and engage them by replying to their comments, taking and generating live feedback via reactions and feedback forms.

Once you start posting content on social media, you will often get likes and comments on your posts.

For an influencer, it is important to connect with their followers, therefore, you cannot ignore these comments.

6. Follow Other Influencers.

There are no online tutorials or certification on social media influencing which makes learning and mastering it a bit complicated.

Therefore your source of inspiration and tactics should be from other influencers you follow.

You can learn and analyse from them what process works and what does not

7. Declare Openness to Collaborations.

As an Influencer you need to come out and declare yourself as an influencer who is interested in brand collaborations.

You can do this by writing in your bio that you’re an influencer and are interested in collaborations.

You can also provide contact details for potential clients, giving them an easy way to connect with you.

How to make money as a Social Media Influencer.

I am going to be breaking down this post into pieces by highlighting various ways you can make money on your favorite social network  because monetization on various social network platform differs from each other so i would be talking about a few which are.

Facebook, Twitter, Instagram, TikTok and YouTube.

How To Make Money On Instagram.

Instagram does not have any program for influencer or any form of monetization structure built into its platform .

So you have to seek ways to earn money yourself and a few of them are

1. Affiliate marketing/ Promotion.

Affiliate marketing/ promotion involves selling a particular product or service in order to get a commission attached to it.

This can be as easy as sharing a blog post that has an affiliate mentioned in it, in most cases you would be given a custom link and a back end dashboard which would enable you track all sales and withdraw earnings.

Though Instagram does not support link but it can be included in your bio.

2. Sponsored Partnerships.

Sponsored partnerships are a popular way to get paid from social media. If you have a large following, companies may offer to pay you to post about them.

This is popular among celebrities. it does not mean an average social media influencer cannot get a sponsored partnership deal with a reputable company. If you are in Nigeria, you can use an online service like Hype.Buzz.

Hype.Buzz is a platform that connects influencers with third-party companies that want to advertise

3. Sell Your Products.

Social media can definitely be used as a platform to sell your products. Whether you sell t-shirts or digital courses, you can integrate social media into your marketing plan. Consider running Facebook and Instagram ads to market your products.

you can make use of social media features like stories to feature your products, an external link to your online shop can be added via your social media profile.

4. Promote Your Services.

I most cases you might be popular for a special kind of services you offer on social media, you can promote your services to your audience.

In conclusion, growing you social media community can be a daunting task and requires time and effort, make sure to create contents that connects with your audience.

How To Make Money On Facebook.

Facebook also does not come alongside any inbuilt monetization platform but there are various ways to make money on Facebook.

Unlike any other social network you need to have a Facebook business page in order to do business on Facebook.

You can create as many business pages as possible.

One thing about owning a Facebook business page is that it allows you place paid advertising on its network.

Perhaps here are a few other ways you can make money on Facebook.

1. Affiliate marketing/ Promotion.

Affiliate marketing/ promotion involves selling a particular product or service in order to get a commission attached to it.

This can be as easy as sharing a blog post that has an affiliate mentioned in it, in most cases you would be given a custom link and a back end dashboard which would enable you track all sales and withdraw earnings.

Links can be shared as many times as possible.

Facebook is opened to all forms of links

2. Sponsored Partnerships.

Sponsored partnerships are a popular way to get paid from social media. If you have a large following on your Facebook business page, companies may offer to pay you to post about them.

This is popular among celebrities. it does not mean an average social media influencer cannot get a sponsored partnership deal with a reputable company. If you are in Nigeria, you can use an online service like Hype.Buzz.

Hype.Buzz is a platform that connects influencers with third-party companies that want to advertise

3. Sell Your Products.

Social media can definitely be used as a platform to sell your products. Whether you sell t-shirts or digital courses, you can integrate social media into your marketing plan. Consider running Facebook and Instagram ads to market your products.

you can make use of social media features like stories to feature your products, an external link to your online shop can be added via your social media profile.

You don’t need to have a very huge followership if you are new.

because you can use the Facebook Paid advertising feature to reach out to many people on a single day.

How To Make Money On Twitter.

Twitter is quite similar to Facebook just that you don’t need a business page or any form of priority to operate successfully.

Here are ways that can be used to make money on Twitter.

1. Affiliate marketing/ Promotion.

You can share links of any affiliated business as many times as possible.

2. Sponsored Partnerships.

most companies pay you to tweet about them all you need is a very large audience.

3. Sell Your Products.

Twitter has been long used strictly by companies who manufacture or sell on or two products.

You can choose to sell your product on twitter. and also promote them via twitter Ads

4. Promote Your Services.

Portfolio companies usually use Twitter as a mouthpiece to showcase their companies.

Twitter ads can be fully utilized to make money.

How To Make Money On YouTube.

I am going to bring everything to a close here .

YouTube is a video streaming platform owned by Google, Inc. It allows you to share unlimited video contents on it’s platform.

YouTube is the only platform that has a structure that pays its publishers.

Do You know that if you are a signed up YouTube publisher you can earn close to $2k dollars per month on views your uploaded videos get.

 

Here is an in depth article on YouTube.

You ask how. YouTube collects Ads from end users and displays it across it network some of which might be distributed into your personally uploaded videos and in turn YouTube splits profits with you by how many times that ad was engaged from people who streamed you video at that particular point in time.

Here are legit ways to make money on YouTube.

1. Google Adsense.

Google have a policy of collecting from advertisers and splitting profit across it’s network of publishers signed up in the Google Adsense program.

The Google Adsense program allows you to monitor and cash out all earning every month,

2. Sponsored Partnerships.

Sponsored partnerships are a popular way to get paid from social media. If you have a large subscribers on your YouTube Channel you can be paid to feature their product on your channel

Hype.Buzz is a platform that connects influencers with third-party companies that want to advertise

3. Sell Your Products.

Depending on what niche you decide to flaunt on YouTube then you can sell products related to that niche.

Conclusion.

Social media influencers are more important to the world of digital marketing than ever before and this will continue to thrive.

It’s the perfect time to start your journey as a social media influencer, because more brands are utilising their services.

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur.

I love sharing great things

You can connect with me on twitter @_udemezue

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