One of the first steps and decision to be made by any aspiring and new bloggers who are to start a career in blogging and make money is the selection of a blogging niche.
As little and unserious as choosing a blogging niche might seem to appear to a new blogger it has a lot to do with how successful you will become as a blogger.
Choosing a blogging niche has a lot to do with how successful your blogging career will be in the end.
The quicker you understand the process of selecting a blogging niche the faster your success becomes.
What is A Blogging Niche ?.
A blogging niche is what your blog is all about. That particular thing you intend to blog about is called a blogging niche.
For example, let’s say your blog intends to write about a broader topic like sports, entertainment and tech or you intend to grow slimmer by blogging about a single topic.
All the above mentioned are regarded as a blogging niche.
My personal experience.
Alright, I am going to narrate my personal experience in this section and I hope you are going to learn a lot and even correct yourself if you are about to make that mistake.
I started my first blog in late 2014, I was intentionally motivated to blog because I loved tech, and I was also seeking other legit ways of making money.
I learnt the basics information needed to start a blog and I was up and running finally on a free Blogspot platform by Google.
I know you think I must be crazy, well you can’t blame me, I never had money to even buy a domain talk less of starting a blog.
So I had no option but to make use of the quickly available content management platform available at that time and unfortunately, it was Google Blogger.
Here is an article where I wrote an article for Blogger and WordPress.
I had my blog set up in my little way and I was ready to blog.
Now was a time to decide on what to blog about and this was where the blogging niche thing came in place.
To correct my self and not to confuse those of your reading this blog post, I did not follow the right procedure to blogging.
Choosing a niche was supposed to be the first step to be taken, I spent a lot of time lamenting in what blogging platform to make use of.
Well, it was not my fault anyway, I had no one to guide me properly and so I did things radically hoping I would make money in no time.
Deciding a niche for my blog was the first mistake I ever made.
I had my decision influence by a popular blogger in my country at that time.
I still admire her passion and also the fact that she is very successful enough to be earning close to $50,000 monthly from blogging. Her name is Linda Ikeji you can check out her blog to see what her contents look like.
So going back to where I started I was influenced by her and decided to blog on something that was not my passion, and was not even good at.
At the beginning of this section, I mentioned the fact that I had a sole interest in Tech, web development, Entrepreneurship and digital marketing as a post right now on this blog.
Going back in time then, I choose a niche in gossips and entertainment.
To cut the long story short it was not up to a year that I eventually fizzled out.
I am not saying that entertainment and Gossips is not a good blogging niche but it had nothing to do with my passion or interest.
To buttress more on this, I will explain further in the next section.
You can check out my article on my blogging mistakes.
How To Choose A Blogging Niche.
Now we dive into the real deal, and the million-dollar question is How do I choose a Blogging niche ?.
1. Passion, Interest.
You probably would be writing consistently on a singular topic for a very long time and sometimes forever.
Your blog visitors would think of you as an authority and an expert, they would throw questions and contribute to a post via the comment section.
You need more than just a blog to be able to be successful, your blogging content and topics should be fueled by Your passion and interest on a particular topic.
you don’t have to get a PHD in a particular topic or a blogging nice to be qualified to talk about a particular topic because nobody cares or wants to know about that.
All you just need is Interest and the undying passion to help you forge through storms of discouragement and downtimes.
You can start a blog on a topic you want to learn about.
That is the beauty in blogging because it helps you do proper and well-orchestrated research to deliver excellently in all your blog posts.
It could be an interest, a hobby, your work, or it could even be.
You don’t have to be an expert on this topic.
It just has to be a topic that gets you excited when talking about it.
Here is an exercise to carry out to help you pick a blogging niche.
Pick a pen and write down 10 topics off hands without making any reference then you are ready to start blogging on that topic.
I’ll take myself as a perfect example I started this blog without proper knowledge of Search engine optimization, all I just know is web development and digital marketing with paid advertising using Facebook and Google.
I learnt and practised paid advertising for over 4 years and I decided that I needed to do something more predictable and reliable so I started to start blogging on what I wanted to learn about and that was Search engine optimization, growing without paid Ads and earning online via multiple income streams.
And I must tell you that I have learnt a lot just by reading a lot from top SEO experts in the industry.
So lesson number one is that you should choose a blogging niche based on Interest and Passion.
2. Use Keyword Research Tools.
The first reliable step to choosing a blog niche is based on passion and interest but in most scenario, You might find very few persons interested in this particular topic and this might affect your blog readership and inflow of traffic.
So many bloggers complain that they don’t get enough traffic and give up but very few care less about the major cause of their failure.
In most cases, their failure is usually in their blogging niche.
Imagine blogging about Jazz music or some sort of very irrelevant niche only relevant to your language then you should forget about ever-growing big.
Because we have very few people who love Jazz music or care to know about your cultural beliefs.
Doing Keyword research would help you understand the rate at which your audience is searching for that topic you intend to write about beforehand.
So you get an idea if it is worth writing about.
I am not saying that most blogging topics are foolish and not advisable to blog about, in fact, you have to blog based on your interest and passion as earlier mentioned in this article.
But in cases when you discover that your selected or preferred blogging niche would likely not do well then you need to choose a shoulder blog niche.
A shoulder niche is a topic that is closely related to your blog’s main topic.
So for example, if you blog about some boring Jazz stuff then you can choose a shoulder niche on the use and definition of musical instruments.
People are more likely to search for that than any of those boring singular Jazz stuff.
This is why I recommend this next section in these articles which deals with keyword research tools that would help you find a relevant blogging niche.
Keyword Research Tools You Should Know.
Coming from the previous paragraphs I told you about the need for doing proper research blogging.
Here are keyword research tools that can assist you in choosing the best blog niche.
1. Google Keyword Planner.
Google keyword planner is a keyword research tool owned and managed by Google Inc.
It was designed alongside the Google Ads platform to help advertisers decide relevant keyword for their search engine advertising.
Google keyword planner is so sophisticated to the extent that it allows you to choose proper keywords based on various locations and suggestions.
Google Keyword Planner is free to use.
Website – Google keyword planner
Ubbersuggest is a free keyword planner owned by online Search Engine Optimization expert Neil Patel.
Neil Patel has been in the industry as far back as the late ’90s and has built a very huge reputation in Blogging and search engine optimization.
I have learnt a lot from his blog post’s and his YouTube channel.
I have used Ubbersuggest briefly and I must confess that it is a great tool.
Ubbersuggest allows you to do.
- Website Audit
- Generate content ideas.
- See Backlinks.
- Get details of high converting pages on your website.
The drawback encountered while using the Ubbersuggest platform is the lateness to respond to the request and the inadequacy in data fetched most times.
But I recommend the use of Ubbersuggest any day.
Website – Ubbersuggest
3. SEM Rush.
SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions.
The software can provide intelligence data including website traffic information, keywords, projected AdWords spend, site audits, topic research, lead generation, and other SEO-related data
SEM Rush is not free and it comes with a cost based on subscription.
You can get started with as low as $99 every month – $399 per month depending on your choice of package
Website – SEMrush.com.
Just like any other Keyword research Tool.
Ahref is another wonderful tool that allows you do amazing SEO hacks and most importantly to perform keyword research.
Ahref is not a free tool though they offer their uses a trial version.
Website – Ahrefs.com
5. Google Trends.
Unlike other keyword research tools, Google trends is not a keyword research tool because it does not tell help you hack SEO in details.
It is just responsible for understanding how a particular term or keyword is being on the search engine based on various location around the world.
Google Trends can also be utilized as a keyword research tool on a minimum level but not to be fully relied upon.
If you need more details on keyword Research then the above mentioned four is to be subscribed to.
Most Profitable Blog Niches You Should know.
There is various blogging niche out there but not all are capable of making money as expected.
So for you to start a blog and not achieve fruitless efforts you have to choose a niche that is very trendy and is likely to get a lot of queries from the search engine.
Here are some very few that I would like to recommend based on search engine performance.
Healthcare is just as important as anything.
There are so many people seeking guidance on their health and one of the first things they do before and after going to the doctor is to do quick research on the internet to find natural remedies.
2. Love & relationships.
This niche is very popular because of newlyweds and young people who are in a relationship.
They simply waste no time in seeking relationship advice.
If you have a gift in relationship tips and advice then you can start a blog related to that niche.
Accompanied by a blog you should make sure you leverage on social media effectively.
You would like to build bonds with audiences that would last.
3. Makeup & skincare
There are more women than men in the world and this has made the makeup and skincare industry a very lucrative one.
Starting a blog on this particular topic would not be a bad idea at all.
Who doesn’t love sport? maybe you should search for Christiano Ronaldo on Google and see how many search queries are made in his name every single day.
Or better still go to the U.K or Nigeria where I come from or try to visit the U.S then you see the amazing number of sports lovers all over the world.
I am not saying you should create a hosted cloud and begin to upload movies, you might be arrested for doing that in the very long run.
I mean movie review websites can be a very profitable niche.
Anytime a new movie is released, so many people go online to search for that movie to get deep insights before even going to watch it.
Just like movies, games are also becoming a very huge industry with the overpopulation of young people, the need and importance of gaming is becoming very big
Just look, before companies and small business owners consult a marketing expert, they always try to look up online.
As a marketing expert, apart from tutorials and courses, you bought online you can also need to keep up to date and marketing trends.
8. Food and Drinks.
As a caterer or a chef, one way to get reputable clients is to start writing more about your profession.
So many ladies learn new recipe’s from major blogs online.
Are you a Chef? then you should start a food blog now.
Both men and women’s fashion is a great deal in the blogging industry.
There are a series of search queries going online to make inquiries about a fashion trend or simply buy it.
If not tech, then what ?, Tech is one of the biggest niches in blogging. Blogging things related to Gadgets, Tech startups and all things related to Tech. Most of the richest bloggers majorly blog on the tech niche.
With various keyword tools everywhere it’s very hard to choose which one because all serve the same purposes.
But I am going to be making recommendations depending on what level we are in the SEO industry.
If You know you are starting very new and have very little money then I recommend that you stick with Google keyword planner.
It belongs to the owners of the search engine itself, so they have the best algorithm and keyword analysis that can help your website rank on Google.
I use Google keyword planner every time and I must confess that it’s very accurate and it works very well.
Keyword insights are provided accurately.
If you are an expert and you want to rank on pretty much all search engines all over the world such as Yahoo, Bing and all other Chinese and Russian search engines like Baidu then you can subscribe to the remaining rest.
But anyway what’s the point, Google rules the search engine world.
Just in case you need to build your blogging income on other means here are articles I recommend you read.
- How To Make Money With Google Adsense In 2020
- Learn How To Do SEO The Right Way In 2020
- How To Start A Blog And Make Money In 2020
- How To Boost Your Email Marketing List In 2020
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