What Is The Fastest Selling Digital Product?

Introduction.

There’s something kind of magical about digital products. You create them once, put them online, and people can buy them again and again—no shipping, no warehouses, no stock to refill. That’s the beauty of selling digital goods.

But one question keeps popping up over and over again: What’s the fastest selling digital product out there?

That’s what I’m going to dig into here. I’ll break down the top-selling categories, what’s working right now, and what you need to know if you’re thinking about jumping into this space.

So, What Exactly Is a Digital Product?

Before I jump into which ones are selling fast, let’s just be clear on what we’re talking about.

A digital product is anything you can sell online that doesn’t exist in a physical form. No packaging, no delivery truck, just something that people download, stream, or access online. This includes:

Ebooks
Online courses
Stock photos or videos
Website templates
Music
Software
Printables
Memberships
Digital art

These products don’t run out of stock, and they usually come with super high profit margins because, after that first bit of work, you’re not spending money making more copies.

What Makes a Digital Product Sell Fast?

A fast-selling digital product usually has three things going for it:

Solves a problem fast

People are willing to pay for things that give them a quick win. Whether it’s learning how to design a website, get more Instagram followers, or meal plan for the week—if your product gets people results, it sells.

Easy to deliver

The best products are simple to access. Think downloadable PDFs, instant access to an online course, or templates that drop right into a user’s favorite app.

Backed by a hungry audience

If the product lines up with something people already want (or need), it’s much easier to make sales quickly.

So… What’s the Fastest Selling Digital Product?

Right now, online courses take the top spot. Hands down.

They’re growing fast—the online learning industry is expected to hit $457 billion by 2026 according to Statista.

That’s not a typo. And what’s wild is that anyone with knowledge in a specific topic can build and sell a course.

Platforms like Teachable, Thinkific, Gumroad, and Podia make this super easy. Even simpler tools like Canva and Google Slides are being used to build course content that sells like crazy.

Here’s why online courses are winning:

People are used to learning online now (thanks to Zoom and pandemic-era education shifts)
They solve real problems—fast
They’re scalable. You build once, and sell forever
Many creators are making 5 to 6 figures a year (or more) from one well-made course

Other Top-Selling Digital Products

Okay, courses are clearly winning right now, but they’re not the only game in town. Here are a few other digital products selling fast:

1. Canva Templates

Everyone wants good design, but not everyone knows how to make it. Canva templates for social media posts, presentations, resumes, and planners are flying off digital shelves.

People sell these on Etsy, Creative Market, or directly through their own sites. You don’t need to be a designer—just know what looks good and what people are searching for.

2. Ebooks

Still a strong contender. Especially for niche topics or personal storytelling. You can write about your journey, give advice, or teach a very specific thing. Platforms like Amazon KDP, Gumroad, and Payhip are easy places to start.

The key? Keep it specific and short. A 30-page ebook that helps people get a quick win is often more valuable than a 300-page deep dive.

3. Printables and Planners

Think habit trackers, budget sheets, wedding planners, workout logs, or digital journals. These are super popular on Etsy. According to EtsyHunt, printable planners and productivity tools are among the top searched items in the digital category.

4. Digital Art and NFTs

This trend has cooled a bit since the 2021 spike, but digital art still sells fast—especially if it taps into fandoms, pop culture, or aesthetics. If you’re an artist, platforms like Gumroad or Ko-fi let you sell directly to fans.

5. Music and Sound Effects

If you’re a musician, sound designer, or beatmaker, you already know—royalty-free music, loops, and effects are still in demand for YouTubers, filmmakers, and content creators.

Real Numbers: How Fast Are These Products Selling?

It’s hard to pin down exact numbers since a lot of platforms don’t share sales publicly, but here’s what’s out there:

Gumroad’s top creators make over $100,000/month, and most of them sell digital goods—courses, ebooks, templates
On Etsy, the top 1% of digital sellers are pulling in $10,000–$50,000/month, according to real seller breakdowns shared in online communities
Teachable reports that over 100,000 creators have earned over $1 billion in total through online courses
According to Shopify’s own data, digital downloads are among the top 5 fastest-growing product types in their store ecosystem

What Sells Fastest First?

If you’re starting out and wondering what you should create first, here’s what I’d suggest:

If you’re good at explaining things, start with a mini-course. Even a $19 course can get sales quickly.
If you’re creative and know how to make things look good, start with templates or printables.
If you like writing, launch an ebook or a small guide.

And keep it simple. You don’t need a massive, polished product to start selling. In fact, a lot of creators build “beta” versions, launch fast, and improve it over time based on feedback.

FAQs

Do I need a website to sell a digital product?

Not at first. Platforms like Gumroad, Etsy, and Payhip let you sell without your own site. But having one later gives you more control and brand presence.

How do I protect my product from being copied?

Nothing is 100% copy-proof. But tools like PDF watermarks, license keys, and limited access links help. What really protects you is building trust with your audience.

How much should I charge?

That depends. Ebooks usually go for $7–$29. Templates can be $5–$50. Courses range from $19 to $499 or more. The more value and transformation you provide, the higher the price you can charge.

What platform is best for beginners?

Gumroad is the easiest. Etsy is great for design products. Teachable is solid for courses. Canva is great for making everything.

A Final Thought

Digital products aren’t a trend—they’re a long-term shift. People want fast, flexible, and useful tools, and they’re happy to pay for digital solutions that make life easier, better, or more fun.

So if you’ve got a skill, a talent, or just a good idea, now’s the best time to test it. You don’t need to go big. You just need to start.

Now I’m curious—what digital product would you want to create (or already are)? And what do you think is the fastest selling digital product today?