What To Sell on Shopify: 17 Creative Ideas for 2025 and Beyond

Starting an online store is easier than ever—but knowing what to sell? That’s the real challenge. In 2025, e-commerce isn’t just about finding any product. It’s about offering something people want right now.

Trends move quickly, and customers are pickier than ever. They want fresh, useful, exciting products—and they want them fast.

Shopify is one of the top platforms for launching an online store. It’s simple to use, super flexible, and gives you the tools to grow. But none of that matters if you’re stuck on the most important question: What do I sell?

I’ve pulled together 17 creative, high-potential product ideas for 2025 that are backed by trends, numbers, and what people are really buying. No fluff, just real ideas you can actually build a business around.

Let’s dive in.

1. Sustainable Home Products

Eco-friendly living is still growing, and shoppers are paying attention. Reusable kitchen towels, biodegradable trash bags, and beeswax wraps are strong sellers. More people want sustainable swaps for everyday items.

Shopify tip: Highlight how your product reduces waste. People love seeing stats like “replaces 300 paper towels per year.”

2. AI Tools & Digital Templates

AI is changing everything—from resumes to social media planning. Selling Notion templates, ChatGPT prompts, or resume builders is a smart move. These digital goods are cheap to make and scale well.

According to Statista, the global AI software market will hit $305 billion by 2025.

3. Niche Apparel

Instead of selling general fashion, go niche. Think pickleball shirts, dog-lover hoodies, or gear for ultra-specific hobbies. People love repping their interests.

Bonus: Use print-on-demand to avoid inventory risks.

4. Pet Accessories With Personality

Pet spending keeps going up. Customized collars, funny dog bandanas, and pet birthday kits are fun sellers that also make great gifts.

U.S. pet industry spending is expected to hit $150 billion in 2025. (APPA)

5. Digital Art & Prints

Selling downloadable prints, planners, or wall art is perfect if you’re creative. You only design it once and sell it forever.

Use Shopify’s digital products feature or apps like SendOwl to automate delivery.

6. Remote Work Essentials

As remote work becomes the norm, home office gear is a big market. Think ergonomic footrests, standing desk mats, or stylish organizers.

People want to feel good while working from home—and they’ll spend on products that help.

7. Fitness Accessories for Small Spaces

Not everyone has room for a home gym. Compact fitness gear like resistance bands, ankle weights, or foldable yoga mats is in high demand.

Google searches for “home workout equipment” are still higher than pre-2020 levels.

8. Smart Health Tech

Personal health is a big deal. Think sleep-tracking rings, portable massagers, or posture correctors. You don’t have to invent new tech—just source trending products and build a brand around them.

9. Custom Phone Accessories

Phone grips, magnetic chargers, or custom cases can be big hits, especially with good branding. It’s a saturated space, but niche targeting helps—like K-pop themed cases or ones designed for parents.

Shopify stores like Casetify have turned this niche into a massive business.

10. Subscription Boxes

Think snacks from around the world, monthly book clubs, or candle-of-the-month boxes. Recurring revenue + loyal customers = a dream combo.

Tip: Use Shopify’s built-in subscription features or apps like Recharge.

11. Digital Courses or Mini-Workshops

If you’re an expert in anything—cooking, design, budgeting—turn it into a product. People love learning online when it’s quick, practical, and affordable.

You can use Shopify Learn to sharpen your store-building skills too.

12. Unique Kitchen Gadgets

TikTok and Instagram constantly push new tools—avocado slicers, mini waffle makers, etc. These products go viral fast and usually sell out quickly.

Consider running ads using short videos to demo the product in action.

13. Mental Wellness Products

Journals, affirmation cards, and calming teas are huge with Gen Z and Millennials. Add a personal story to your brand to build trust.

According to Grand View Research, the mental wellness market is projected to grow at 4.1% annually through 2030.

14. Upcycled or Recycled Fashion

Thrift-flipping and upcycling are huge on social platforms. Selling one-of-a-kind upcycled pieces or remade vintage fits both the eco-friendly and “cool” trends.

15. Children’s Educational Toys

Parents want screen-free ways to entertain and educate their kids. STEM toys, craft kits, and activity boxes are top picks.

Pro tip: Use bright visuals and age guides to make shopping easier.

16. DIY Beauty Kits

Lip balm kits, at-home spa kits, or natural face mask sets offer both fun and self-care. Great for gifting and repeat purchases.

Beauty shoppers often spend more when it feels “luxurious” and hands-on—even if it’s DIY.

17. Minimalist Home Decor

Think neutral-toned vases, LED candles, or sleek planters. It’s a vibe that stays in style and attracts people who love calm, uncluttered spaces.

Make sure your product photos feel cozy and Instagram-ready.

FAQs

What’s the best product to start with if I’m on a budget?

Start with digital products or print-on-demand items. They cost little to launch and don’t need inventory.

Do I need to make these products myself?

Not at all. You can work with suppliers on platforms like Spocket or Printful, or create digital products from templates.

How do I find out if people want the product?

Use tools like Google Trends, Etsy, or TikTok to see what’s hot. You can also test products with small ads or pre-orders.

What’s the fastest way to get traffic to my store?

Leverage social media, influencer shoutouts, and SEO-focused blogs. Start small and grow as you learn what works for your niche.

Final Thoughts

There’s no “perfect” product to sell, but 2025 is full of opportunity if you’re creative and pay attention to what people want.

Don’t wait to feel ready—just start testing and learning. The best product is the one you can bring to life and grow with.

So, if you were to open a Shopify store this year… which of these 17 ideas would you try first?