How To Create Social Media Marketing Gig On Fiverr

Introduction.

Social media marketing is one of the most in-demand skills right now. Businesses of all sizes are looking for ways to stand out online, and they need experts who can help them do that.

If you’re someone who knows the ins and outs of social media platforms like Instagram, Facebook, Twitter, LinkedIn, or TikTok, offering your services on Fiverr can be a game-changer.

Fiverr is a marketplace where people come to buy services from freelancers, and it’s an excellent platform to launch your career as a social media marketer. But how do you get started? How do you create a gig that stands out from the thousands of others?

This guide will walk you through everything you need to know to create a successful social media marketing gig on Fiverr.

From setting up your profile to crafting the perfect gig description, I’ll cover all the basics so you can start attracting clients and getting paid for your skills.

Why Fiverr for Social Media Marketing?

Before diving into the “how,” let’s first take a look at why Fiverr is such a great platform for social media marketers.

Fiverr is popular for one main reason: it’s incredibly easy to use. You don’t need any experience in creating a website, building a portfolio, or handling client inquiries. Everything is done through Fiverr’s user-friendly interface.

Additionally, Fiverr allows you to set your prices, giving you the flexibility to charge based on the level of service you’re offering. Whether you’re just starting out or already have a few years of experience, Fiverr lets you scale your business as you grow.

According to Fiverr, over 3.4 million buyers used the platform in 2023, and social media marketing is one of the most popular services being offered. This means there’s a large pool of potential clients looking for exactly what you have to offer.

How Do I Create a Social Media Marketing Gig On Fiverr?

Step 1: Set Up Your Fiverr Profile

The first thing you need to do is create a Fiverr account. Once that’s done, you’ll need to complete your profile.

This is the first impression potential clients will have of you, so take your time and make it count. Here are some important things to consider when setting up your profile:

Profile Picture: Choose a professional-looking photo of yourself. You don’t have to go overboard, but a clear headshot helps clients feel more comfortable working with you.
Profile Description: Your description should clearly explain who you are and what services you offer. Keep it short, friendly, and focused on what you can do for clients.
Skills and Certifications: Make sure to list any relevant skills and certifications. If you’ve taken courses in social media marketing or any specific platforms (like Facebook Ads or Instagram strategies), add them here. This will help you stand out.

Step 2: Choose Your Niche

Social media marketing is a broad field, and there are tons of areas you can specialize in. Choosing a niche helps you target the right clients and set yourself apart from other sellers. Here are some common niches within social media marketing that you can consider:

Content Creation: Writing posts, designing graphics, creating videos.
Paid Ads: Running paid advertising campaigns on platforms like Facebook, Instagram, or LinkedIn.
Social Media Management: Handling a client’s entire social media account, posting regularly, and responding to messages.
Consulting: Offering advice on strategies, growth tips, and content planning for businesses looking to improve their social media presence.
Influencer Marketing: Helping brands find and collaborate with influencers to promote their products.

If you’re unsure where to start, think about your strongest skills. Do you love creating eye-catching content, or are you great at running Facebook ads? Focusing on a niche you excel at will help you attract clients who are looking for exactly what you offer.

Step 3: Create Your Gig

Now comes the fun part—creating your gig. This is where you’ll describe your services and set your prices.

Gig Title

Your gig title should be clear and attention-grabbing. Think about what clients are searching for when they need a social media marketer. For example:

“I will manage your Instagram account and grow your followers.”
“I will create high-quality social media posts for your business.”
“I will run Facebook ads that drive real results for your business.”

Gig Description

The gig description is where you get to sell yourself. You want to explain exactly what you’ll do for the client and why they should choose you. Keep it simple, easy to read, and to the point.

Some tips for a great gig description:

Be specific: Detail exactly what the client will get for their money. Will you create one post or several? Will you handle community management or just content creation?
Use bullet points: Break down your services into easy-to-read chunks.
Highlight benefits: Don’t just talk about features (like creating posts); talk about the benefits the client will get, such as more engagement or increased brand visibility.

Pricing Your Gig

Pricing on Fiverr can be tricky. You don’t want to underprice your services, but at the same time, you want to be competitive. A good strategy is to start with a lower price, especially if you’re new to Fiverr.

Once you build up positive reviews, you can increase your rates. Fiverr also allows you to offer different pricing packages, so you can create tiered options for different types of clients.

For example:

Basic Package: 1 social media post (Starting at $10)
Standard Package: 5 social media posts + monthly strategy consultation (Starting at $50)
Premium Package: Full social media management for one month, including posts, engagement, and strategy (Starting at $150)

Step 4: Add Relevant Keywords

When creating your gig, make sure to add keywords that clients might search for. Keywords are important because they help your gig appear in search results on Fiverr.

Think about the words that potential clients might use, such as “Instagram marketing,” “Facebook ads,” or “social media management.”

However, don’t just stuff your gig with keywords. Make sure they fit naturally within your title and description.

Overstuffing your gig with keywords can make your profile look spammy and may hurt your chances of ranking higher in search results.

Step 5: Add Portfolio Samples

Your portfolio is a key part of convincing clients that you’re the right person for the job. If you’ve worked on social media campaigns before, upload samples of your work. This could include:

Screenshots of Instagram posts you’ve created.
Examples of Facebook Ads you’ve run.
Analytics showing growth in social media followers or engagement.

If you don’t have a portfolio yet, you can offer free or discounted services to a friend or family member in exchange for permission to use their account as a portfolio piece.

Step 6: Deliver Excellent Service and Ask for Reviews

Once you start getting clients, make sure you provide excellent service. Respond quickly to inquiries, keep the client updated on your progress, and deliver high-quality work.

After you complete the job, ask your clients to leave reviews. Positive reviews are crucial for building your reputation and attracting more business.

FAQs

1. How long does it take to get my first order?

It can vary. Some sellers get their first order within a few days, while others may take a few weeks. The key is to be patient and consistently improve your gig and profile. Offering a low price initially can help you get started.

2. Do I need to have a lot of experience to sell on Fiverr?

No, you don’t need to be an expert, but you should have some knowledge of social media marketing. Start by offering services you’re comfortable with, and as you gain experience, you can expand your offerings.

3. How do I stand out from other social media marketers?

Be specific in your gig description, offer something unique (like niche expertise), and focus on providing excellent customer service.

Conclusion

Creating a social media marketing gig on Fiverr isn’t hard, but it does take a bit of work and dedication.

By setting up an appealing profile, choosing the right niche, and offering high-quality services, you can start attracting clients and growing your freelance business.

Ready to start your Fiverr gig? What social media marketing service will you offer to get your first client?