How To Design WooCommerce Shop Page With Elementor

How To Design WooCommerce Shop Page With Elementor



In the world of e-commerce, the design of your WooCommerce shop page plays a pivotal role in attracting customers, showcasing your products, and ultimately driving sales.

While WooCommerce provides default shop page templates, creating a custom and visually appealing shop page can set your online store apart and significantly enhance the shopping experience for your visitors.

If you’re a WordPress user harnessing the power of the Elementor page builder, you’re in for a treat.

Elementor empowers you to take full control of your WooCommerce shop page’s design, enabling you to create a unique and engaging storefront that reflects your brand’s identity and encourages conversions.

In this guide, we’ll embark on a journey to explore the art of designing a WooCommerce shop page using Elementor.

You’ll discover how to leverage this versatile tool to customize the layout, style, and functionality of your shop page, ultimately enhancing your online store’s appeal and customer satisfaction.

Let’s dive into the world of e-commerce design with Elementor and transform your WooCommerce shop page into a visually stunning and conversion-friendly masterpiece.

What Is Elementor?

Elementor is a popular WordPress plugin that allows users to design and build websites using a drag-and-drop interface.

It is a visual page builder that simplifies creating and customizing websites without requiring coding knowledge.

With Elementor, users can create and edit web pages by dragging and dropping various elements onto the page.

These elements include headings, text, images, videos, buttons, forms, etc. The plugin provides a wide range of pre-designed templates and blocks that can be customized to match the user’s desired layout and style.

Elementor offers a live preview feature, allowing users to see their changes in real time as they make them.

It also provides a responsive editing mode, ensuring that websites look great on various devices and screen sizes.

Elementor has gained significant popularity due to its user-friendly interface, flexibility, and ability to create visually appealing websites without needing to write code. It has become a preferred tool for many web designers, developers, and website owners using WordPress.

What are The Benefits Of Using Elementor?

Thanks to Elementor, a revolutionary WordPress plugin, building websites has never been easier or more enjoyable.

In this article, we will explore the numerous benefits of using Elementor and how it empowers designers and developers to craft exceptional web experiences.

1. Intuitive Drag-and-Drop Interface.

Elementor’s most defining feature is its intuitive drag-and-drop interface. With a simple mouse click, designers can seamlessly add and arrange elements on their web pages. From text blocks and images to buttons and forms, everything can be customized effortlessly.

This user-friendly approach drastically reduces the learning curve for beginners, enabling them to design professional-looking websites with ease.

2. Real-Time Visual Editing.

Gone are the days of making changes blindly and refreshing the page repeatedly. Elementor provides a real-time visual editing experience, allowing designers to see the changes they make instantly.

This feature significantly speeds up the design process, as designers can experiment and fine-tune their creations on the fly, resulting in a more efficient workflow.

3. Extensive Pre-Designed Templates and Blocks.

Elementor offers a vast library of pre-designed templates and blocks, catering to a wide range of industries and purposes.

Whether you’re designing a portfolio, a blog, an online store, or a corporate website, Elementor has a template to suit your needs.

These templates provide an excellent starting point for designers, saving time and effort in the initial design phase.

4. Mobile Responsive Design.

In today’s mobile-driven world, responsive web design is paramount. Elementor understands this and ensures that every design created with the plugin is mobile-friendly by default.

Designers can preview how their websites will appear on different devices, and make adjustments as needed, ensuring a seamless experience across various screen sizes.

5. Customization and Creative Freedom.

One of the biggest advantages of Elementor is the unparalleled level of customization it offers.

Designers can control every aspect of their web pages, including fonts, colours, spacing, and animations.

The freedom to experiment and personalize designs leads to unique and visually engaging websites that resonate with the brand and its audience.

6. Advanced Design Effects and Features.

Elementor Pro, the premium version of the plugin, unlocks a treasure trove of advanced design effects and features.

These include parallax scrolling, motion effects, animated headlines, custom CSS, and more.

Such advanced functionalities elevate the overall design quality and enable designers to create eye-catching and interactive elements.

7. WooCommerce Integration for E-commerce.

For those venturing into e-commerce, Elementor seamlessly integrates with WooCommerce. Designers can now create visually appealing product pages, shopping carts, and checkout forms without the need for additional plugins or complex coding.

This integration streamlines the process of building online stores and ensures a cohesive shopping experience for customers.

8. Seamless Integration with Third-Party Plugins.

Elementor’s compatibility extends beyond its native features. The plugin seamlessly integrates with a plethora of third-party WordPress plugins, expanding its capabilities even further.

Whether you need to incorporate a contact form, a social media feed, or an email subscription popup, Elementor ensures that the process is smooth and hassle-free.

This integration empowers designers to extend the functionality of their websites without the need for additional development.

9. Faster Website Loading Times

Website performance is crucial for user experience and search engine rankings. Elementor excels in this aspect by producing clean, lightweight code.

This means that websites built with Elementor load faster, ensuring a snappy and pleasant browsing experience for visitors.

The plugin’s optimized code also contributes to better SEO rankings, as search engines favour faster-loading websites.

10. Regular Updates and Community Support.

Elementor is continually evolving, and its team of developers releases regular updates to enhance functionality, security, and user experience.

The committed development team ensures that the plugin remains compatible with the latest WordPress versions and technologies.

Moreover, Elementor boasts a thriving community of users and developers who contribute to forums, support groups, and documentation, making it easier for newcomers to find assistance and learn from others.

11. User Access Controls for Collaboration.

For web agencies and designers working collaboratively on projects, Elementor Pro offers user access controls.

Designers can assign specific roles and permissions to team members, allowing them to collaborate on designs without risking accidental modifications or unauthorized access. This feature streamlines teamwork and enhances workflow efficiency.

12. Cost-Effective Solution,

Considering the vast array of features offered by Elementor, the plugin represents excellent value for money.

The free version provides an impressive set of tools, while the Elementor Pro version unlocks a treasure trove of advanced functionalities.

The cost-effectiveness of Elementor becomes even more apparent when compared to the expenses associated with traditional web design tools or hiring professional developers for every project.

The Importance of a Custom WooCommerce Shop Page

Before we dive into the “how,” let’s first understand the “why.” Why should you invest time and effort in designing a custom WooCommerce shop page?

  • Brand Consistency: A custom shop page allows you to maintain brand consistency throughout your online store. You can match colors, fonts, and styles to your brand’s identity.
  • Enhanced User Experience: A well-designed shop page improves the browsing and shopping experience for your customers. It can make product discovery easier and navigation more intuitive.
  • Conversion Optimization: Elements like strategically placed call-to-action buttons, trust indicators, and product highlights can significantly impact conversion rates.
  • Uniqueness: Standing out in a crowded e-commerce landscape is vital. A unique design can help your store leave a memorable impression.

Now that we understand the importance, let’s explore the steps to design an impressive WooCommerce shop page using Elementor.


Before we begin, ensure you have the following prerequisites in place:

  • WordPress Installed: You should have a WordPress website up and running.
  • WooCommerce Plugin: Install and activate the WooCommerce plugin if you haven’t already. You can find it in the WordPress plugin repository.
  • Elementor Plugin: Install and activate the Elementor page builder plugin. If you haven’t already, you can find it in the WordPress plugin repository.
  • Elementor-Compatible Theme: Choose a WordPress theme that is compatible with Elementor for greater design flexibility.

How Do I Create an Eye-Catching WooCommerce Shop Page with Elementor?

In the ever-evolving world of e-commerce, the design of your WooCommerce shop page can make all the difference in attracting customers, showcasing your products, and ultimately driving sales. 

While WooCommerce offers default shop page templates, the real magic happens when you create a custom and visually appealing shop page that sets your online store apart from the competition. 

If you’re a WordPress user who appreciates the power of the Elementor page builder, you’re in for a treat. 

Elementor enables you to take full control of your WooCommerce shop page’s design, allowing you to craft a unique and engaging storefront that aligns with your brand’s identity and encourages conversions.

In this comprehensive guide, we’ll embark on a journey to explore the art of designing a WooCommerce shop page using Elementor. 

You’ll discover how to leverage this versatile tool to customize the layout, style, and functionality of your shop page, ultimately enhancing your online store’s visual appeal and customer satisfaction. 

By the end of this tutorial, you’ll be equipped with the knowledge and skills to transform your WooCommerce shop page into a visually stunning and conversion-friendly masterpiece.

Step 1: Create a New Shop Page.

  • Access the WooCommerce Settings: In your WordPress dashboard, go to “WooCommerce” > “Settings.”
  • Set Your Shop Page: In the “Products” tab, select the page you want to use as your shop page. If you don’t have an existing page, create a new one.

Step 2: Customize Your Shop Page with Elementor.

Now that you’ve set up your shop page, it’s time to design it with Elementor:

  • Access the Elementor Editor: Navigate to the shop page you’ve chosen or created. Click the “Edit with Elementor” button to launch the Elementor editor.
  • Create a Shop Page Template: In the Elementor editor, click the folder icon to access the templates library. Then, click the “Add New” button to create a new template for your shop page.
  • Design Your Shop Page: Utilize Elementor’s drag-and-drop interface to create sections and add widgets to your shop page template. You can include elements like product grids, filters, sorting options, featured products, banners, and more.
  • Customize the Design: Customize the design of each element by adjusting fonts, colours, margins, and padding. Elementor offers a vast array of design options to match your brand’s style.

Step 3: Include WooCommerce Widgets.

To make your shop page dynamic and adaptable to different products, utilize Element or’s WooCommerce widgets:

  • WooCommerce Products Widget: Use this widget to display products from specific categories, tags, or with specific attributes. You can customize the product grid layout, the number of columns, and more.
  • WooCommerce Add to Cart Widget: Include an “Add to Cart” button for each product to facilitate easy purchasing.
  • WooCommerce Product Rating Widget: Display product ratings and reviews to build trust with potential customers.
  • WooCommerce Product Price Widget: Show product prices and any discounts or sales.

Step 4: Test and Optimize.

Before making your custom shop page live, test it thoroughly on different devices and browsers to ensure it looks and functions as intended. 

Pay special attention to the user experience, product navigation, and the checkout process.

Step 5: Publish Your Custom Shop Page.

Once you’re satisfied with your custom shop page’s design and functionality, click “Save” and then “Publish” to make it live on your website.


Designing a custom WooCommerce shop page with Elementor empowers you to create a visually stunning and conversion-friendly storefront that sets your online store apart. 

By following these steps, you can craft a shop page that not only enhances your brand’s identity but also provides an engaging shopping experience for your customers. 

Elementor’s flexibility and WooCommerce compatibility give you the tools to make your online store shine in the competitive e-commerce landscape.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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