How To Do Social Media Marketing For Real Estate

Introduction.

If you’re in real estate, you probably already know how important it is to be visible online. Social media marketing isn’t just a nice-to-have anymore—it’s a must.

More and more people are using platforms like Facebook, Instagram, and LinkedIn to find new homes, connect with agents, or learn about the latest real estate trends.

So, if you’re not using social media effectively, you’re missing out on a massive opportunity to grow your business and reach potential clients.

But here’s the thing: Social media marketing for real estate isn’t always as simple as posting a pretty picture of a house. It takes strategy, creativity, and consistency to make an impact

. If you don’t know where to start, or if you’re just not seeing the results you want, don’t worry. This article is all about how to do social media marketing for real estate.

I’ll walk you through the best strategies, tips, and tricks to make your real estate business shine online and connect with clients in a way that feels authentic and meaningful.

Let’s dive in!

Why Social Media Marketing is Crucial for Real Estate?

First off, why should you even care about social media marketing for your real estate business? Well, stats don’t lie. According to the National Association of Realtors, 97% of homebuyers used the internet to search for homes in 2023. And guess what?

A huge chunk of that search happens on social media. So, if you’re not active on platforms like Facebook, Instagram, or LinkedIn, you’re invisible to a large part of your audience.

It’s not just about listing properties, though. Social media is an excellent tool for building relationships, sharing your expertise, and positioning yourself as a local authority in your area. Think of it as a way to build trust before you even meet a client in person. And in real estate, trust is everything.

Where Should You Focus Your Social Media Efforts?

There are so many social media platforms out there, but not all of them are the best fit for real estate marketing. Here’s a breakdown of the top platforms to focus on and why:

1. Facebook.

Facebook is still one of the most effective platforms for real estate agents. With over 2.8 billion monthly active users, it’s a great place to post listings, share updates about the local market, and connect with potential clients.

Facebook also has targeted ads that let you reach specific audiences based on location, interests, and behavior.

Tip: Create a Facebook business page if you don’t have one already. Make sure it’s complete with your contact information, services, and a professional profile photo. It’s an easy way for people to find you and learn about your business.

2. Instagram.

Instagram is perfect for real estate because it’s all about visuals. You can post photos of your listings, share virtual tours, and even use Instagram Stories to give followers a sneak peek of properties.

Plus, with features like Instagram Reels and the “Explore” page, your posts have the potential to reach people beyond just your followers.

Tip: Use hashtags like #realestate, #homesweethome, or #newlisting to make your posts more discoverable. Also, don’t forget to use Instagram Stories to showcase behind-the-scenes moments and keep your audience engaged.

3. LinkedIn .

LinkedIn might not be the first platform you think of when it comes to real estate, but it’s an excellent place to network with other professionals. You can share market insights, connect with potential clients, and even build partnerships with other agents, mortgage brokers, or home inspectors.

Tip: Keep your LinkedIn profile professional but also personal. Share content that demonstrates your knowledge of the real estate industry, and engage with others by commenting on posts or sharing articles.

4. TikTok.

Believe it or not, TikTok is quickly becoming a popular platform for real estate marketing. Its short-form video format is great for showcasing listings, giving home tours, and offering quick tips for buyers and sellers. TikTok’s algorithm also helps your content go viral even if you don’t have a large following.

Tip: Get creative with your videos! Show off unique property features, give home-buying advice, or share funny real estate moments. TikTok is all about personality, so don’t be afraid to let yours shine through.

Tips for Creating Great Social Media Content for Real Estate

Now that we know which platforms to focus on, let’s talk about creating content. Posting regularly is key, but you also want to make sure your content is engaging and valuable. Here are some ideas for content that will help you stand out:

Virtual Tours With video content becoming more popular, virtual tours are a great way to showcase properties. You can go live on Facebook or Instagram to give a real-time tour, or upload a pre-recorded video to YouTube or your social media feed. Virtual tours make it easy for buyers to get a feel for a property without ever stepping foot inside.
Client Testimonials Social proof is powerful. Share stories and testimonials from past clients to show potential buyers and sellers that you’re trustworthy and reliable. You can post video testimonials or just share a written review with a picture of the happy client.
Educational Content Not all your posts need to be about selling properties. Share educational content that answers common real estate questions or provides tips for buying or selling. This could include things like how to stage a home for sale, what to look for in a property inspection, or how to get pre-approved for a mortgage.
Behind-the-Scenes Content Give your followers a peek behind the curtain by sharing what goes on behind the scenes of your real estate business. Whether it’s preparing for an open house, meeting with clients, or attending a local event, showing your human side helps build trust with your audience.
Local Market Updates Stay on top of what’s happening in your local real estate market and share updates with your followers. This could include new listings, sales trends, or any changes in local regulations that may affect buyers or sellers.
Engage with Your Audience Social media isn’t just about posting—it’s about engaging. Respond to comments, like posts from other local businesses, and join conversations. The more active you are, the more likely people are to see your content and trust you as a real estate professional.

Running Effective Ads on Social Media

Social media ads are a great way to get your listings in front of a larger audience. Here are some tips for running ads that convert:

Target the Right Audience Make sure you’re targeting the right people with your ads. Facebook and Instagram allow you to create highly targeted campaigns based on demographics, interests, and behaviors. For example, you can target people who are looking to buy a home in your area or who have shown interest in real estate.
Use High-Quality Images The visual appeal of your ads is key. Make sure your photos or videos are high-quality and showcase the best features of your property. Invest in professional photos or virtual tours if necessary.
Keep Your Message Clear Don’t overwhelm people with too much information. Keep your message simple and focused on the key selling points of the property. Make sure your call to action is clear—whether it’s scheduling a showing, visiting your website, or contacting you for more details.
Track and Optimize Your Ads Use analytics tools to track the performance of your ads. Look at metrics like click-through rates, engagement, and conversions to see how well your ads are doing. Don’t be afraid to tweak your campaigns to improve their effectiveness.

FAQs

1. How often should I post on social media for real estate?

Aim to post at least 3-4 times a week on each platform. Consistency is key, but don’t sacrifice quality for quantity. Make sure each post provides value to your followers.

2. How do I get more followers on social media?

Be active, engage with others, and use hashtags relevant to your market. Sharing valuable content and offering useful tips will attract more followers over time.

3. Should I use paid ads on social media?

Yes, paid ads can be highly effective in reaching a larger audience. However, make sure your ads are well-targeted and include high-quality visuals.

Conclusion

Social media marketing can transform your real estate business if done right. It’s not just about posting pretty pictures; it’s about building relationships, showing off your expertise, and connecting with potential clients in meaningful ways. With the right strategy, consistent effort, and a bit of creativity, you can grow your brand and make social media work for you.

So, what are you waiting for? Are you ready to take your real estate marketing to the next level with social media?