Video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.
Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
It has been discovered that 83% of businesses say that video provides a good return on investment.
Even though video production is not yet the easiest or cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable.
And even your smartphone can make pretty decent videos already. Working as a video editor is a creative career and well-paid work because it’s high in demand now.
Do you want to make money online as a video editor? This article has been written to help you do so with ease.
Who is a video editor?
A video editor examines videos for editing purposes, looking for errors, segments that run long or parts that do not match the story or go with the storyline.
A video editor adds sounds, voices and music that match the script and place them in the appropriate place.
With the computer and advanced technology, a video editor’s duty job became increasingly more complex using computer graphics to aid in editing films and supplying the necessary elements to create the finished product.
Why Should I Become a Video Editor?
Professional editing goes beyond the kind of small edits done on your mobile devices on pictures or videos. Video editors help make television, movies, and other forms of media come to life by manipulating and editing video to convey a story or message.
But did you know video is the best media platform to get your music, album or product around? It is the best marketing and promotional tool ever!
Why do you think phone and computer manufacturers build video capturing and editing software into their phones and computers?
Off course, videos are going to be part of our daily lives much sooner than we imagine. Here are reasons why you should become a video editor.
1. Videos have more impact.
Videos can get someone feeling emotional and even get them to feel angry. While pictures tell a thousand words, a video tells a thousand more.
Whether it is a message to save humanity or a message to tell someone about your new music album, no marketing tool beats a powerful video with matching music.
2. Videos are easily accessible.
In this technological age, you see people watching videos not only on television or the computer but on their laptops, tablets and smartphones as well.
So if you want something across, pushing out your message or promotion through a video to these people makes sense.
3. The Production of videos is not expensive.
If you have a computer or a smartphone, it should be enough to produce a video. You probably will not be able to edit and produce ‘Hollywood’ videos but with a decent computer and the correct editing techniques, you can make pretty professional-looking videos.
4. Videos are here to stay.
Videos on the other hand attract people to watch. They fix their eyes on the video and see what the video tells them.
Also while articles on the internet get washed away in the vast ocean of the internet, videos are pretty much liked by Google and are given specific attention.
5. It’s The Next Big Thing.
If you haven’t noticed already, you’ll find that most musicians and artists would do a music video. The top brand now such as Google, Amazon and many others prefer to pass their message via Video.
Why? Because their fans want it. I bet you probably go to Youtube to search for a music video of a band or artist you like.
Video plays a huge role in our modern society. Every new product or album launch will usually be accompanied by a promotional video.
6. Videos are Great for SEO.
Google has also been rumoured to prioritize search results with the video above results without the video.