Email marketing is important for small businesses because it’s a marketing arsenal for all kinds of businesses.
Not only does it help you to keep in touch with those that want to hear from you — keeping you top of mind — but it also allows you to educate your readers, drive traffic, conduct surveys, share updates, and make announcements. Email marketing also allows small businesses to do lots of different things, all within one channel.
And, it still has the highest ROI of any marketing strategy or channel. You can also decide to convert your email list into a passive income-generating tool, but you need to know how to do it the right way.
Are you new to email marketing? I wrote a comprehensive guide in this blog on what email marketing is and how it affects businesses. Check out the link to the article to learn more.
Do you want to make money online with email marketing? This article has been written to help you work your way around.
How Do I Make Money With Email Marketing?
Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent.
But ROI isn’t the only reason why email marketing is worth your time and investment. The importance of email marketing comes down to it being an effective solution that gives you the power to reach customers in a place most people visit every day.
1. Affiliate Marketing.
Affiliate marketing is earning a commission by promoting other people’s products or services. In affiliate marketing, you are a middleman; all you need is to find a product, obtain an affiliate agreement online, and promote those links to make a good profit.
You are paid in cash to your Paypal account, Direct bank account, etc. Affiliate link and banner tools can generate sales tools that can be distributed to all your subscribers.
Please also note that you should only share a product your email subscribers might be interested in. Think of why they joined you in the first place and send them an affiliated product in that niche
I wrote a comprehensive guide on how you can get started in affiliate marketing and become successful. Check out the link to the article below to learn more.
2. Sell your Product (physical products).
Another fantastic way to make money using your email list is by selling physical products to them. Again, this strategy works for e-commerce platforms.
You should always add an email subscription field alongside your e-commerce store. Here is an article I recommend you read to set up your e-commerce store.
3. Sell E-Books (Information Products).
One channel to quickly sell your eBooks is through email marketing because your audience is well-segmented, and they are likely interested in anything you offer, provided it would add value to them.
Email marketing is most effective if you are an online coach and you intend to release any form of information product. Here is an article I recommend you read to help you get started with E-books.