Tumblr is one of the most popular social media platforms on the internet. When we talk of big tech, no one seems to know much about Tumblr or how it works because the Frenzy around it died so quickly that it ought to.
Unlike other platforms, Tumblr profiles are highly customizable. Brands can customize their theme, layout, colours, fonts, and more. Users can also follow each other’s updates and create custom feeds based on their interests.
The service gained popularity after being acquired by Yahoo! in 2013 for $1.1 billion. After multiple ownerships, Tumblr was finally acquired again by Automattic, a parent company of WordPress that retains ownership today.
What is Tumblr?
Tumblr is a creative social platform where people share any type of content, including images, music and videos. Posts are short that’s why it’s rather similar to Twitter.
Tumblr is a combination of a blogging tool and a social community developed for those who prefer brevity while writing.
Just like with any other blog, you can also add pages to your Tumblelog. It’s possible to like posts of other users, as well as to make reposts with one click. Followers of your blog will be notified when you post updates.
Why do I need a Tumblr Account?
Tumblr is the third most popular blogging platform in the U.S., Canada, and the U.K., and the third most popular blogging platform on the internet. More than 45.94% of the traffic on Tumblr comes from the U.S.
Tumblr comes built-in with many opportunities for content creators seeking an alternative platform to host their content. Here are reasons why you need a Tumblr account.
1. Tumblr combines both a Blogging and a social networking platform.
Tumblr is one of the top social networks that allow users to follow each other and like, comment, reshare, etc. You can also call Tumblr an all-in-one platform.
It’s the main benefit that Tumblr gives you, as it’s a social network. If one of your attractive posts gets people’s attention, your post will get more views, and you will be able to capture more leads.
Once any of your posts go viral, you know they will get thousands of views, likes, comments, social followers, and backlinks.
2. Tumblr is Easy to use.
Tumblr unlike other blogging platforms comes in quite handy when it comes to user experience.
With Tumblr, you dont need added services to host your files. Tumblr also saves you the stress of having to deal with paid add-ons because everything comes built-in for free.
Tumblr saves your assets on its servers securely. Any person can get it at any time. No Bandwidth limit.
3. Tumblr can be easily customized.
Tumblr comes built-in with an easy-to-use customizable interface that allows you to maintain a good-looking website that gets people’s attention with or without coding skills.
Tumblr Theme coding docs guide helps create a custom theme for coding experts and newbies, while for marketers and professionals, there are thousands of themes in the Tumblr directory. Also, you can purchase a premium Theme from Themeforest.
4. Tumblr is SEO Friendly.
SEO remains the lifeblood of the internet and as such, any business that is not thinking SEO will be out of business.
There are many ways that Tumblr helps you boost your SEO performance. Like Facebook, Tumblr posts are crawled by search engine bots such as Googlebot.
That means if there is any term in your text that people are searching on Google, Google will show your blog on the search list (SERPs).
Google crawls Tumblr tags. You can get more views if you post fresh content with relevant tags.
Other untapped SEO benefits of using Tumblr are more linkbacks, social shares, and reblogs. Do you know how Tumblr blogs get a high page rank very easily? It’s just because there are features called reblogs and like.
You get a link to your primary blog when you do any of them. The more reblogs and likes you have means more linkbacks you get to your website.
5. Tumblr allows you to build a social community.
Having a social community is a must for online business owners who intend to generate income online.
Tumblr comes built-in with features of your profile and content on other people’s dashboards.
That helps grow your blog followers so that you can increase engagement.
6. Tumblr is Popular.
Another important reason you should have a Tumblr blog is the people who use Tumblr. The top 5 religions that use Tumblr are the United States, the United Kingdom, Brazil, Australia, and Canada. Tumblr will be your next step to market your business if you’re targeting paying prospects.
7. Tumblr has higher engagements.
Tumblr users are young, and they are incredibly engaged. Tumblr is an untapped social + blogging platform by webmasters.
Currently, Tumblr takes the silver medal for having a large audience with the best total per visit time. The customers you get from Tumblr are quality and high engaged.
8. You can build your brand on Tumblr.
Big brands make use of Tumblr to build their brand and increase website traffic. I was amazed that many bloggers don’t use Tumblr to build brand awareness. Once you can leverage Tumblr, You will have a big fan base as soon as you’re popular.
9. Tumblr is free.
Tumblr is a free-hosted blogging platform. You can start from zero dollars to create your website or portfolio, as you dont have to pay any fee to do so.
All you need do is Go to Tumblr.com and create your free account. Remember that your username is the primary blog name. If your username is Smith, your primary blog address will be Smith.tumblr.com.
How do I Make Money Online With Tumblr?
Tumblr is an online community where anyone can create compelling and unique content. As you can see, it is also highly customizable, allowing users and brands to create their ideal profiles.
It’s also a great space to find and cultivate new audiences. As mentioned earlier, Tumblr comes built-in with features that allow you to build an income-generating business.
If you are looking to make a profit from being on this platform, the list below contains very straightforward methods that can be tried.
1. Advertise on your Tumblr blog.
Advertising is a great way to make money from Tumblr. You could put up ads on your blog to promote brands’ products.
A popular advertising platform to make use of is Google Adsense.
Google AdSense has enabled bloggers around the world to get ad revenue from their content.
The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site.
It’s fairly easy, so let’s see how to add it to your blog, no matter what theme you’re using. Using Google Adsense allows You to get paid anytime a user enters your page and clicks on the ad.
I wrote a comprehensive guide on this blog on how to make money online with Google Adsense. Check out the link to the article to learn more.
2. Sell eBooks.
Selling ebooks on Tumblr is one way to make money First, you can create engaging images with quotes from your book and post those images to your Tumblr blog.
These quotes could be catchy, something that will spike your audience’s interest and make them want to read further.
Finally, you can decide to use a self-hosted platform such as a landing page to host your ebook or better still leverage a third-party platform like Amazon kindle to help do the job on your behalf.
I wrote a comprehensive guide on how to start a successful eBook business. Check out the link below to the article to learn more.
3. Publish Sponsored posts.
Sponsored posts allow you to make money by publishing business-related posts from other businesses for money.
You could publish sponsored posts to make money from Tumblr. You have to be able to constantly provide detailed and engaging content to your audience to effectively promote the products of your sponsors.
Since links can be added to captions of photos, when users repost pictures, the link will be visible and also direct them to the main website.
4. Start an e-Commerce Business.
Starting an e-Commerce business is also one way to make money on Tumblr. It is a major selling platform and can be used to sell anything, and If you are already selling on sites such as eBay, and Amazon, or even own your e-Commerce platform, you could use Tumblr to boost sales.
Take clear and amazing pictures of your products, and share them on Tumblr with a link that directs potential customers to where they can get the products.
I wrote a comprehensive guide on how to start an e-Commerce business. Check out the link to the article to learn more.
5. Start an affiliate marketing business.
Affiliate marketing is a business model that allows you to make money by promoting other people’s products.
If your Tumblr account is already product-based, like a blog where you review beauty products, you can monetize through affiliate links.
You can also join the Amazon Associate Program and dozens of other affiliate programs or networks to make money.
You can make money by placing affiliate links on your blog. When a user clicks on the links, you get a commission.
I wrote a comprehensive guide on how to start an affiliate marketing business. Check out the link to the article below to learn more.
6. Teach others how to use Tumblr.
If you know your way around the platform, how to grow followers, increase sales and likes, you could offer your expertise, and create it in form of an online course.
I wrote a comprehensive guide on how to create an online course. Check out the link to the article to learn more.
7. Share your artwork (NFT).
Tumblr is a wonderful place to display your art pieces. You can share your artwork or photography on Tumblr along with a link to your gallery/purchasing page for each piece.
And if it’s an NFT, you can add a link to where it can be purchased. check out the link to the article below to learn about NFT.
8. Sell Tumblr themes.
Designing and selling Tumblr Themes is also another way to make money online with Tumblr.
To make money from this, you have to be creative and code-savvy. You should be able to think up and create unique designs that people are willing to pay for.
You will need to understand spacing, navigation around Tumblr, how best to create images, merge colours and generally bring beauty to people.
I wrote a comprehensive guide on how to become a web developer. Check out the link to the article to learn more.
9. Promote Your YouTube channel.
Do you have a YouTube channel that needs views and subscribers? You could use your Tumblr account to grow your Youtube page.
Place links to your Youtube channels with your post to increase traffic on your Tumblr page. I wrote a comprehensive guide on how to start a successful YouTube channel. Check out the link to the article to learn more.
10. Start an Amazon Business.
Amazon is one of the world’s top-selling platforms and you can sell almost anything there.
No matter the niche you have chosen for your Tumblr page you could occasionally make a post about a product of yours hosted on Amazon.
I wrote a comprehensive guide on how to start selling on Amazon using the FBA program. Check out the link to the article below to learn more.